You Searched For "Targeted Advertising" and got 20 results
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4 mins read
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…
Lara O'Reilly
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
3 mins read
Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
A group of French trade associations said the tool, released in iOS 18, could hit publisher ad reve…
Lara O'Reilly
3 mins read
PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
PayPal Ads intends to offer ads across its own properties, as well as the sites of tens of millions…
Lara O'Reilly
4 mins read
Target isn't rewarding its biggest spenders like it should — and shoppers aren't happy about it
Many people have expressed disdain for the new Target Circle program — and I couldn't agree more
Jamie Killin
2 mins read
Elon Musk said former X advertisers may have violated the RICO Act. Here's what a RICO attorney thinks about that.
Elon Musk said a "boycott" by advertisers may have violated the RICO Act. But a RICO lawyer told BI…
Katie Balevic
2 mins read
Meta's Oversight Board is planning to make 'targeted cuts'
Meta's "supreme court" recently told some employees that their jobs were at risk. The board chair s…
Beatrice Nolan
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
2 mins read
Substantiate green claims with data, ASCI tells advertisers
Greenwashing was in the news last year when fashion brand H&M got embroiled in a scandal. It was al…
3 mins read
Facebook parent Meta’s systems fail to block anti-Muslim propaganda advertisements amid ongoing Lok Sabha elections, claims report
These ads contained violent rhetoric anywhere from targeting Muslim minorities, spreading disinform…
4 mins read
I tried the Megaformer Pilates workout, loved by Kim Kardashian and Michelle Obama. It targeted my thighs in a whole new way.
The Megaformer class, in affluent West London, took place in a dark studio illuminated by red light…
Rachel Hosie
5 mins read
Pharmaceutical companies behind weight-loss drugs are slimming down a new target: The Magnificent 7
In today's big story, we're looking at pharma companies' surging stocks and threatening tech darlin…
Dan DeFrancesco
13 mins read
The businessman who blew up MoviePass targeted the 'Reddit crowd' with a new venture. It collapsed and cost investors millions.
MoviePass' former chairman Ted Farnsworth tried to stage his next act with a "TikTok killer." The c…
Ashley Rodriguez,Jason Guerra…
4 mins read
Major fast food chains like Taco Bell, McDonald's, and Burger King are being targeted by more false advertising lawsuits — but few unhappy customers are reaping the rewards
The rise in false advertising lawsuits, with the latest aimed at Taco Bell, has not translated to m…
Azmi Haroun
3 mins read
X is left with advertisers pushing dubious cryptocurrency and AI 'undressing' apps, users say after Musk's outburst
Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, les…
Tom Carter
3 mins read
Marketing company brags it can listen in on people's 'whispers' using phones and smart speakers to target ads
A deleted Cox Media Group post claimed "the whispers of consumers become a tool for you to target."
Haley Tenore
1 min read
Democrats introduce bill to stop Big Tech companies from targeting you with creepily specific ads online
"The surveillance advertising business model is broken," Rep. Anna Eshoo, who sponsored the bill, s…
Isobel Asher Hamilton
4 mins read
A US expat in South Korea says plastic surgery is advertised on trains, passport pictures are edited, and shares 5 other surprising differences
Chen Teng moved to South Korea from New York eight years ago, and has been documenting the surprisi…
Priya Raj
2 mins read
You could soon get a targeted ad delivered to your seatback TV if you fly on United
United may start pulling from its treasure chest of customer data to help companies show targeted a…
Taylor Rains
2 mins read
Meta has reportedly stopped pitching advertisers on the metaverse
In the company's meetings with advertisers, Meta has been pushing Reels and AI tools, The Informati…