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Filmmaker <keyword id="19943427" type="General" weightage="20" keywordseo="Aanand-L-Rai" source="keywords">Aanand L Rai</keyword> has revealed that he had approached superstar <keyword id="19901647" type="General" weightage="100" keywordseo="Salman-Khan" source="keywords">Salman Khan</keyword> for "<keyword id="20376276" type="General" weightage="20" keywordseo="Zero" source="keywords">Zero</keyword>" when the film was in the scripting stage but they both eventually got busy with other projects and the conversation didn't go further. Rai, known for films such as "<keyword id="20216018" type="General" weightage="20" keywordseo="Raanjhanaa" source="keywords">Raanjhanaa</keyword>" and "<keyword id="20905019" type="General" weightage="20" keywordseo="Tanu-Weds-Manu" source="keywords">Tanu Weds Manu</keyword>", started working on "Tanu Weds Manu Returns" while Salman got busy with another film. Salman's contemporary and superstar <keyword id="19895142" type="General" weightage="20" keywordseo="Shah-Rukh-Khan" source="keywords">Shah Rukh Khan</keyword> eventually starred in "Zero", which followed the story of a vertically challenged man. "I had met him (Salman), I was working on it (script). At that time I had not finished writing the story. This happened after 'Raanjhanaa'. I had met him just like that and I told him, 'Aisi ek duniya hai (describing the world of 'Zero') ek duniya describe ki thi', and he liked it. "Then I started working on 'Tanu Weds Manu Returns'. The story (of 'Zero') also changed but I couldn't go to him again. The day I have an opportunity, I'll go to him. I really want to work with Salman," the filmmaker told PTI in an interview on the green carpet of the <keyword id="22837524" type="General" weightage="20" keywordseo="IIFA-Awards-2024" source="keywords">IIFA Awards 2024</keyword> here. The director described Salman as a "great actor and sensitive person". "A sensitive person can switch easily between genres. So, it's up to us (filmmakers) now what kind of story I offer him," he said. Salman, however, featured in "Zero" in a cameo in the song "<keyword id="23371737" type="General" weightage="20" keywordseo="Issaqbaazi" source="keywords">Issaqbaazi</keyword>" in which he shook a leg with Shah Rukh, his co-star in films such as "Karan Arjun" and "Hum Tumhare Hain Sanam". The film also featured <keyword id="19909119" type="General" weightage="20" keywordseo="Anushka-Sharma" source="keywords">Anushka Sharma</keyword> and <keyword id="19913262" type="General" weightage="20" keywordseo="Katrina-Kaif" source="keywords">Katrina Kaif</keyword>.

Shah Rukh Khan-starred 'Zero' was initially offered to Salman Khan, reveals Aanand L Rai

<keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> actor <keyword id="2201" type="PERSON" weightage="20" keywordseo="Kangana-Ranaut">Kangana Ranaut</keyword> is in vogue these days; all thanks to her brilliant performance in the latest <keyword id="2600630" type="UNKNOWN" weightage="20" keywordseo="Tanu-Weds-Manu-Returns">Tanu Weds Manu Returns</keyword>. As viewers are making a beeline at the ticket counters to get the coveted ticket to watch the movie, its Box Office Collections have already surpassed Rs 100 crore (till the time of filing this report). 
 
The film has turned Ranaut into a superstar, but mind you, this stardom has not come overnight; she has a decade long career behind her with nearly 30 films and several awards including the National Film Award. 
 
Ranaut seems to have somewhat altered her strategy. She is choosing scripts where female protagonists lead such as Queen, <keyword id="1132893" type="UNKNOWN" weightage="20" keywordseo="Revolver-Rani">Revolver Rani</keyword> and Tanu Weds Manu Returns. Her brand equity has gone up as audiences see her capable of delivering a good solo performance and are ready to bet their weekend theatre budget on her. 
 
This is what exactly a brand needs from a celebrity endorser; capable of creating conversations and be a talk of the town. And Ranaut seems to have all this and more. 
 
Known for her psychotic roles (Fashion, Gangster, Raaz, Who Lamhe, Metro), Ranaut has had her share of success and failures. While Queen, <keyword id="3893" type="ENTERTAINMENT" weightage="20" keywordseo="Krrish">Krrish</keyword> 3, Tanu weds Manu, Once Upon A Time in Mumbai, Shootout At Wadala got a good response, others like Revolver Rani, I Love NY, Rascals and Double Dhamaal did not do well at the Box Office. 
 
Brands have mostly kept away from her barring a few such as Tanishq (in past), Levi's (in past), Emami (Boroplus), Lawman PG3, Himachal Pradesh Tourism, Myntra, Liva, Askme and others because of her inconsistent career graph. 
 
Well, it's a hard fact that she is no Deepika Padukone or <keyword id="6354850" type="PERSON" weightage="20" keywordseo="Katrina-Kaif">Katrina Kaif</keyword>, who are known and proven Brand Champions. However, after the recent success of Tanu weds Manu Returns, she has got into that league where brands will make a beeline for her? Will they bet large on this Himachal Pradesh girl? Let's see what experts have to say. 
 
Emerging or Non-Emerging 
Geetanjali Bhattacharji, CEO, Marketing Services Audit, Spatial Access, finds Ranaut as a winner but has apprehensions about her brand associations as her personality depicted via films has been that of a non-conformist. 
 
"She has clearly emerged as a winner to shoulder ROI of a film both with Tanu weds Manu returns and her past release being Queen. But it will take an intelligent marketer with spine and a highly creative agency partner to generate propositions with a celebrity like Kangana. Huge opportunities aree there but vey few organizations will put the brand proposition in an interesting context with this celebrity." 
 
However, Shailesh Kapoor, CEO, Ormax Media believes that Tanu Weds Manu Returns is bound to make advertisers and filmmakers look at Ranaut very differently. "Till before Queen, she did not have much notice-ability. Because of Queen, she got noticed for the first time as a serious contender to be a top heroine. But Tanu Weds Manu Returns is going to be a pan-India hit, including the mass centers. This will give Kangana the reach that she did not have earlier," he adds. 
 
Even Darshan M, Director, Spoment Ventures thinks that her value will keep on increasing because she is taking up lead roles, delivering in them and people are liking her. "People are getting opinionated about her and that too in a good sense." 
 
<keyword id="233839" type="PERSON" weightage="20" keywordseo="Sanjay-Shukla">Sanjay Shukla</keyword>, CEO, Percept One begs to differ; he says that she is a great actress, but not a brand endorser. "Previously she was doing very serious roles in movies like Gangster, Woh Lamhe, Raaz 2 and now she is taking up roles where she is like a free soul. She has played a twin personality, even though this is good adds to versatility but I am not how brands will look at it. People are definitely liking her, but she is yet to become a commercial star." 
 
Mass Appeal? 
Undoubtedly, Deepika Padukone and Katrina Kaif are brand champions in India. Both these actors are at the peak of their career, and they both command brands in their kitty and audiences at the theatre. Ranaut, on the other hand, is not yet there, but not that far off either. 
 
Bhattacharji points that brand endorsement is not her space and she clearly doesn't aspire to be there. "She addresses a niche. And intelligent investors (whether brand or producers) will optimize that niche instead of going mass." While Kapoor adds that this will depend on her releases in 2015-17. "Mass popularity takes time to build. Just one or two films cannot do that." 
 
However, Darshan M has a different point of view on this. He believes that Ranaut is natural and convincing, while with the other two there is a plastic and unreal attached to which the audience cannot relate. "Be it from a small or big town, a woman can relate to Ranuat but not Katrina because the latter is the perfect example of the Bollywood actresses who look good on screen but most of it is unreal. She has not become that eye candy or the arm candy, but is looking to lead from the front, which is liked by the people," adds Darshan. 
 
Cross Category Fit? 
It is true that Kangana Ranaut has had a very small list of brand endorsements, but experts believe that brands will be closely monitoring the success of Tanu weds Manu Returns and will be definitely considering her. 
 
While Kapoor believes that brands that want to communicate innovation, talent, women power and inner beauty will go for her, Bhattacharji points at radical fashion brands, unconventional jewellery designers, contraceptives, online players (challenger brands) will find her to be a better fit. 
 
Darshan M believes that Ranaut should not choose regular hair creams, but the ones which are quirky, unexpected, serious and reliable. 
 
Going Forward 
Now Ranaut is no Khan or Bachchan. And hence she will have to keep up to it. Audiences forgive a flop here and there, but they do not like consistency in this domain. Revolver Rani tanked massively at Box Office but Tanu weds Manu did not suffer from it. 
 
"In today's film scenario besides the Khans no actor can risk to be in that situation. She has proven herself time and again as a "Female Hero". The audience expectation will only soar high if not same for her upcoming movies. I think after <keyword id="3844" type="PERSON" weightage="20" keywordseo="Vidya-Balan">Vidya Balan</keyword> she is the only actress who has successfully delivered a film purely on her solo performance," Bhattacharji says. 
 
Today Ranaut is all over the social media, brand promotions and Page 3 and we hope to see her more on the screen, be it through her films or the brand ads that she would endorse.

Is Kangana Ranaut The New ‘Queen’ Of Brand Endorsement In India?

Bollywood’s reigning queen <keyword id="2201" type="PERSON" weightage="20" keywordseo="Kangana-Ranaut">Kangana Ranaut</keyword> is all set to launch America’s high-end fashion brand <keyword id="6431981" type="COMPANY" weightage="20" keywordseo="gap">GAP</keyword>’s first store in India. But do we know why the brand roped in this pretty lady of all the big names that are ready to pose with this iconic brand for their store launch? 
	 
	Well, the story goes that the petite actress was spotted in one of the GAP clothing sometime back, which made the brand approach her instead of any other Bollywood actress for the store launch. 
	 
	“Well, it was a coincidence that she has been wearing GAP clothes. So, we decided to approach her because of her preference for our brand,” Ismail Seyis, vice president of GAP International Strategic Alliances tells BI India. 
	 
	Ranaut, who is believed to be a wildcard entry in Bollywood, is also considered to be a fashion icon-- hailed for edgy looks and her experimental fashion sense. The actress showed her loyalty to the brand when she chose to wear a simple white GAP t-shirt in her latest blockbuster <keyword id="2600630" type="UNKNOWN" weightage="20" keywordseo="Tanu-Weds-Manu-Returns">Tanu Weds Manu Returns</keyword>. Not only then, she has often been spotted in apparels or flip flops from the house of GAP. 
	 
	But does the brand plan take this mutual love to the next level. “No,” says Seyis. He explains that while the brand is looking at different marketing tools for its promotion in the market, however, it definitely has not though of any brand ambassador as of now. “ May be later, but nothing in the pipeline at the moment,” he notes. 
	 
	GAP will launch its first store on May 30 at Select City Walk, which is considered to be the largest mall in the country. The brand is in a 20 year long partnership with Arvind Lifestyle, and will be available in 15-20 cities. The fashion house will only focus on tier 1 cities and has claimed to be price competitive in the market.
 
Representational Image: Indiatimes.com

Read on to know why iconic fashion brand GAP chose Bollywood’s
‘It’ girl Kangana Ranaut for store launch!

India's film industry, often referred to as Bollywood, is renowned for its larger-than-life productions, captivating storytelling, and stellar performances. While male actors have traditionally dominated the limelight, there's a notable shift in the industry's landscape with leading actresses not only delivering powerful performances but also commanding substantial paychecks. In this article, we delve into Bollywood's <keyword id="22037768" type="General" weightage="20" keywordseo="highest-paid-actresses" source="keywords">highest-paid actresses</keyword> list as per IMDB, exploring their remarkable careers, notable contributions to Indian cinema, and the significant impact they've made on audiences worldwide. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Rank </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Name Of The Actress </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Approx. fee charged per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">1. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Deepika Padukone </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">15cr to 30cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">2. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Kangana Ranaut </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">15cr to 27cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">3. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Priyanka Chopra Jonas </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">15cr to 25cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">4. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Katrina Kaif </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">15cr to 25cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">5. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Alia Bhatt </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">10cr to 20cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">6. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Kareena Kapoor Khan </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">8cr to 18cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">7. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Shraddha Kapoor </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">7cr to 15cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">8. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Vidya Balan </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">8cr to 14cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">9. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Anushka Sharma </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">8cr to 12cr per movie </td></tr><tr><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">10. </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">Aishwarya Rai Bachchan </td><td style="border-left:solid #000000 0.62499975pt;border-right:solid #000000 0.62499975pt;border-bottom:solid #000000 0.62499975pt;border-top:solid #000000 0.62499975pt;vertical-align:top;background-color:#ffffff;padding:8pt 8pt 8pt 8pt;overflow:hidden;overflow-wrap:break-word;">10cr per movie </td></tr></tbody></table> <cmsannotation type="cmsannotation" annotationid="Deepika Padukone" comment="subhead" text="Deepika Padukone">Deepika Padukone</cmsannotation> Known for her versatility and grace, Deepika Padukone commands a fee ranging from 15 crores to 30 crores per movie. Her portrayal of the courageous queen in "Padmaavat" and her endearing character in "Chennai Express" have left an indelible mark on Indian cinema. <cmsannotation type="cmsannotation" annotationid="Kangana Ranaut" comment="subhead" text="Kangana Ranaut">Kangana Ranaut</cmsannotation> A force to be reckoned with, Kangana Ranaut demands between 15 crores to 27 crores per movie. Her portrayal of the feisty Rani in "Queen" and the vivacious Tanu in "Tanu Weds Manu" series has earned her widespread acclaim and adoration. <cmsannotation type="cmsannotation" annotationid="Priyanka Chopra Jonas" comment="subhead" text="Priyanka Chopra Jonas">Priyanka Chopra Jonas</cmsannotation> A global icon, Priyanka Chopra Jonas charges a fee of 15 crores to 25 crores per movie. From her compelling performance in "Bajirao Mastani" to her powerful portrayal of Mary Kom in the biopic, she continues to captivate audiences worldwide. <cmsannotation type="cmsannotation" annotationid="Katrina Kaif" comment="subhead" text="Katrina Kaif">Katrina Kaif</cmsannotation> With her mesmerizing presence and effortless charm, Katrina Kaif earns between 15 crores to 25 crores per movie. Her roles in action-packed blockbusters like "Ek Tha Tiger" and heartfelt dramas like "Jab Tak Hai Jaan" have solidified her status as a leading lady in Bollywood. <cmsannotation type="cmsannotation" annotationid="Alia Bhatt" comment="subhead" text="Alia Bhatt">Alia Bhatt</cmsannotation> The epitome of talent and youthfulness, Alia Bhatt demands a fee ranging from 10 crores to 20 crores per movie. Her nuanced performances in films like "Raazi" and "Gully Boy" showcase her range and depth as an actor, earning her accolades from critics and fans alike. <cmsannotation type="cmsannotation" annotationid="Kareena Kapoor Khan" comment="subhead" text="Kareena Kapoor Khan">Kareena Kapoor Khan</cmsannotation> Regal and charismatic, Kareena Kapoor Khan charges between 8 crores to 18 crores per movie. From her iconic portrayal of Geet in "Jab We Met" to her bold performance in "Veere Di Wedding," she continues to reign supreme as Bollywood's leading lady. <cmsannotation type="cmsannotation" annotationid="Shraddha Kapoor" comment="subhead" text="Shraddha Kapoor">Shraddha Kapoor</cmsannotation> With her girl-next-door charm and versatility, Shraddha Kapoor commands a fee of 7 crores to 15 crores per movie. Her memorable roles in films like "Aashiqui 2" and the horror-comedy "Stree" have won her a special place in the hearts of audiences. <cmsannotation type="cmsannotation" annotationid="Vidya Balan" comment="subhead" text="Vidya Balan">Vidya Balan</cmsannotation> Renowned for her powerhouse performances, Vidya Balan charges between 8 crores to 14 crores per movie. Her transformative roles in movies like "The Dirty Picture" and "Kahaani" have set a new benchmark for excellence in Indian cinema. <cmsannotation type="cmsannotation" annotationid="Anushka Sharma" comment="subhead" text="Anushka Sharma">Anushka Sharma</cmsannotation> A blend of talent and grace, Anushka Sharma demands a fee ranging from 8 crores to 12 crores per movie. From her breakout role in "Rab Ne Bana Di Jodi" to her compelling performance in "NH10," she continues to captivate audiences with her on-screen presence and versatility. <cmsannotation type="cmsannotation" annotationid="Aishwarya Rai Bachchan" comment="subhead" text="Aishwarya Rai Bachchan">Aishwarya Rai Bachchan</cmsannotation> A timeless beauty and a powerhouse performer, Aishwarya Rai Bachchan commands a fee of 10 crores per movie. Her illustrious career boasts memorable performances in films like "Devdas" and "Jodhaa Akbar," making her an integral part of Indian cinema's legacy. <cmsannotation type="cmsannotation" annotationid="Frequently asked questions" comment="subhead" text="Frequently asked questions">Frequently asked questions</cmsannotation> 1. Who is currently the highest-paid actress in Bollywood? Deepika Padukone holds the title of the highest-paid actress in Bollywood, commanding a remuneration ranging from 15 crore to 30 crore per movie. 2. What factors contribute to an actress's remuneration in the Indian film industry? An actress's remuneration is influenced by various factors such as her box office success, popularity among audiences, critical acclaim for her performances, demand for her in the industry, and the scale of the movie production. 3. Can you provide examples of some notable works by these top-paid actresses? Certainly! Deepika Padukone is known for her roles in movies like "Padmaavat" and "Chennai Express". Kangana Ranaut has delivered outstanding performances in films like "Queen" and "Tanu Weds Manu". Priyanka Chopra Jonas gained international acclaim for her role in "Quantico" and has starred in Bollywood hits like "Bajirao Mastani". Katrina Kaif is recognized for her roles in "Tiger Zinda Hai" and "Bharat". Alia Bhatt's notable works include "Raazi" and "Gully Boy". SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/article/top-10-highest-paid-actors-in-india-in-2024/articleshow/110940817.cms" data-type="tilCustomLink" target="_blank">Top 10 highest-paid actors in India</a> <a href="https://www.businessinsider.in/thelife/personalities/article/top-10-most-richest-women-in-the-world/articleshow/110941545.cms" data-type="tilCustomLink" target="_blank">Top 10 richest women in the world</a>

Top 10 highest-paid actresses in India in 2024

<keyword id="2201" type="PERSON" weightage="20" keywordseo="Kangana-Ranaut">Kangana Ranaut</keyword>, who has been bouncing from controversy to controversy over the last one year, has won the title of best actress at the <keyword id="9121721" type="UNKNOWN" weightage="20" keywordseo="67th-national-film-awards">67th National Film Awards</keyword> for her work in Manikarnika and Panga. This is her fourth win under the National Film Awards banner. In 2008, she won the award for the best-supporting actress in the movie Fashion. Her second award came in 2014 for her performance in the movie Queen followed by her third win in 2015 for Tanu Weds Manu Returns. (Developing story)

Kangana Ranaut bags the award for best actress at the 67th National Film Awards

<ul><li><keyword id="2480506" type="PERSON" weightage="20" keywordseo="Eros-Now">Eros Now</keyword> last week announced its massive content slate for 2021 which includes 33 film premieres and 13 original series. It will offer a range of program formats in languages including Malayalam, Gujarati, Marathi, and Hindi amongst others. </li><li>We speak to <keyword id="281495" type="PERSON" weightage="20" keywordseo="Ali-Hussein">Ali Hussein</keyword>, CEO, Eros Now who walks us through his roadmap for bringing 50 million paid subscribers onto the platform within the next 2 years and his key areas of focus for 2021.</li></ul>Roughly a month after announcing it had added roughly 6.9 million net new paid subscriber additions over the past six months (as of September 30, 2020), Ali Hussein, CEO, Eros Now said that the platform has set its sights on touching 50 million paid users from the current 36.2 million in the next 18-24 months. Last week, the platform also announced its content slate for 2021, with 46 new titles including 33 film premieres and 13 original series. It will offer a range of program formats in languages including Malayalam, Gujarati, Marathi, and Hindi amongst others. Additionally, Eros Now will debut 30 new Quickies and 10 new short films. To understand the platform’s growth strategy and its larger plans for the upcoming year, we caught up with Hussein who gave us a sneak peek into all the Eros Now is up to. Thought behind Eros Now’s 2021 content slate Eros Now which is the over-the-top platform of motion picture production and distribution company Eros International already has a rich repository of films under its banner thereby giving Eros Now a strong content library. With the lockdown, more and more people opened up to experimenting with different digital content platforms and Eros Now, which also on-boarded around 6.9 million paid subscribers during the lockdown months now want to ensure their users get something extra on their platform. “Our strategy is actually quite simple, we will roughly look at one movie premiere every week and we will also look at 1-2 big budget originals. India is a diverse country and its difficult to predict what people like to watch. Hence, we will offer a combination of content like originals that will drive the younger audiences who have the propensity to pay a subscription price, leading to more episodic behavior. We will also have movie premieres of theatrical scale that will create a deeper penetration both among regional and mass audiences.” The platform has also launched a campaign - #KahaaniHarRangKi, based on insights derived from Eros Now’s proprietary user data, and is customized to satisfy the demand of Eros Now’s target audience in the Indian and global diaspora. The promo features <keyword id="6354535" type="PERSON" weightage="20" keywordseo="ayushmann-khurrana">Ayushmann Khurrana</keyword> and Kartik Aaryan and has already created a buzz on social media. Factors that gave a boost to Eros Now The lockdown has led to a behavioural change where consumers no longer mind spending on content that they like. However, there is a lot of clutter in the OTT space with many global players spending big bucks on both content and promotions. So what are the factors that have helped Eros Now woo consumers and bring them to their platform? “When new content was not being launched on television, people started sampling content on different platforms. People realized that Eros Now had a rich collection of movies including Badlapur, Tanu Weds Manu, Bajirao Mastani etc and then suddenly people started watching movies sequentially. So films is one of the core areas where we differentiate ourselves because the rest of the ecosystem is a combination of maybe Hollywood and some Indian originals. But the largest slate of films is only available on Eros Now. So a lot of people broke the inertia and went through the learning curve of understanding how to use the platforms. Secondly, we kept launching a lot of packaging. We resurfaced some of the older catalog with interesting mash-ups. It was more about remarketing to our customers in terms of the depth of the catalog and that enabled discovery. We also did a few shows which were completely shot during the lockdown and those did well too,” explained Hussein. Eros Now had also removed the paywall in the initial days of the lockdown which also helped introduce a lot of new users to the platform, he added. Apart from providing varied content, Eros Now has also been strengthening its technology side to ensure that consumers get the best experience, which is also ensuring long-term stickiness. Eros Now’s expansion plans The platform has been steadily building its global presence and is already available in the US, UK and Canada through Apple TV Channels. It is also available in China and the Middle East and Southeast Asia. “We've been spending a lot of time and resource in aggregating international audiences and that will continue to be a significant trend for us as a brand,” he shared. He also added that owning to the popularity of Indian content in markets like the Middle East or Southeast Asia, the next step is looking at how we get more local. “Our aim would not be to take our learnings and data sciences to maybe develop more crossover or hybrid programming for these markets and become more local. That will be a big theme for us in 2021, getting into 2022,” he said. On what his overarching focus is going to be for the upcoming year, to take Eros Now to the next level, Hussein said, “One clear area of focus for us is going to be technology, because that's a clear differentiator of how we operate and distinguish ourselves in the ecosystem. Secondly, we will keep focusing on our content. Along with the announcement of our content slate for 2021, we will also have a few more announcements for the first half of 2021, when we will talk about our studio slate. Also, due to our merger with <keyword id="10417540" type="COMPANY" weightage="20" keywordseo="stx-filmworks">STX Filmworks</keyword>, we will be bringing a fairly interesting strategy on English programming on Eros Now, which is a first for us. So content and experiences for customers in India will be a big part of 2021. And our final focus area will be international expansion.” While not revealing the whole story, he also shared that the platform might soon expand to Africa.

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