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<ul><li>smallcase, a direct indexing and model portfolio platform launched its first campaign ‘Invest in Ideas.’</li><li>The series of three digital ads covers various ideas for investors to choose from like IT, Internet and <keyword id="884977" type="General" weightage="20" keywordseo="rural-demand" source="Orion">Rural Demand</keyword>.</li></ul>Catering to the new wave of first-time entrants in the Indian stock markets and aiming to help young investors achieve portfolio diversification goals, smallcase, a direct indexing and model portfolio platform launched its first campaign ‘Invest in Ideas.’ The series of three digital ads covers various ideas for investors to choose from like IT, Internet and Rural Demand. Influencers and content creators like <keyword id="1176647" type="General" weightage="20" keywordseo="tanmay-bhat" source="Orion">Tanmay Bhat</keyword>, <keyword id="108073" type="General" weightage="20" keywordseo="zakir-khan" source="Orion">Zakir Khan</keyword>, Nithin Kamath shared the videos on social media. Tanmay Bhat and Devaiah Bopanna were part of the creative team that developed the ad series. <div type="twitter" handle="thetanmay" handlename="Tanmay Bhat" image="http://pbs.twimg.com/profile_images/870589688465182720/RhRnOiGG_normal.jpg" favoritecount="496" retweetcount="37" status="New set of creatives for one of my favourite investment apps - @smallcaseHQ - GGs @vasanthkamath @anugrah_shrivas… https://t.co/4y0CE9qyWW" createdat="1642426776000" id="1483071510080532495"></div> <div type="twitter" handle="devaiahPB" handlename="Devaiah Bopanna" image="http://pbs.twimg.com/profile_images/1067093215478722561/sNBuNrKf_normal.jpg" favoritecount="420" retweetcount="24" status="Wrote this campaign for @smallcaseHQ with @thetanmay, @puneet__chadha and Deep Joshi. Directed by the crazy… https://t.co/A7ihFPoQIq" createdat="1642431870000" id="1483092873163657216"></div> <div type="twitter" handle="Zakirism" handlename="Ronny bhaiya" image="http://pbs.twimg.com/profile_images/1159081128617058305/UB0y3NDh_normal.jpg" favoritecount="3871" retweetcount="495" status="Pyaar mohobat dhoka hai, Dimag laga lo mauka hai! @smallcasehq #smallcase. #ad https://t.co/nbCWKnl28w" createdat="1642416328000" id="1483027685102080004"></div><div type="twitter" handle="Nithin0dha" handlename="Nithin Kamath" image="http://pbs.twimg.com/profile_images/1387707336697933825/g7kuBOH__normal.jpg" favoritecount="2908" retweetcount="283" status="Maybe if there was @smallcaseHQ back in 2008, my father in law wouldn't have probably said &quot;beta Government job ky… https://t.co/tfe491BWIL" createdat="1642424891000" id="1483063604366962694"></div> The company has collaborated with Sony Liv, Hotstar, YouTube, Spotify, major TV channels, digital news platforms and social influencers to distribute these ads. Through the campaign, smallcase is reaching out to millions of new investors who have recently opened Demat accounts. It has been launched to help investors to start building their equity portfolio in a healthy and simple to understand manner. Speaking on the launch of the campaign, Vasanth Kamath, Founder &amp; CEO, smallcase said, “The last 18 months have seen unprecedented interest in the capital markets from retail investors. Many of them were entering the equity asset class for the first time. New demat accounts have doubled during this time with around 3.5 crore new accounts. The Invest in Ideas campaign will help them take a portfolio based approach to investing. smallcases are created based on simple to understand ideas that are shaping the future, so investors can choose what they believe in.” Vaibhav Jalan, VP – Business, smallcase said, “We are thrilled to launch our first ever marketing campaign. Through this campaign, we are targeting tech savvy investors with a digital-first campaign especially at a time when most Indians are consuming information online. With an aim to reach out to more than 5 crore investors, we are confident that our creative campaign will resonate with young India and help them make the right investment decisions.” A larger participation in the investment space is coming from millennials, with a massive spike in the number of 20- and 30-year-old investors who have turned to stocks in the last two years. The phenomenon is accelerated by modern investing experiences available on mobile and web platforms.

smallcase launches its maiden campaign to reach out to first-time investors; encourages them to invest in ideas and growing sectors

<ul><li><keyword id="1763236" type="General" weightage="80" keywordseo="cred" source="Orion">CRED</keyword> is back at it again, this time featuring Olympic gold medallist <keyword id="1115774" type="General" weightage="100" keywordseo="neeraj-chopra" source="Orion">Neeraj Chopra</keyword>.</li><li>The film will also see <keyword id="1569361" type="General" weightage="20" keywordseo="jim-sarbh" source="Orion">Jim Sarbh</keyword> engaging with the audience and highlighting the benefits of being a CRED member.</li></ul>After creating a buzz earlier this year with its Rahul Dravid campaign during <keyword id="6354312" type="General" weightage="80" keywordseo="ipl" source="Orion">IPL</keyword>, CRED is back with its latest campaign for IPL, this time featuring Olympic golden boy Neeraj Chopra. The first ad film will see Jim Sarbh engaging with the audience and highlighting the benefits of being a CRED member and Neeraj Chopra, the ‘Javelin Star’, in a completely different avatar. <div type="Youtube" id="ZMpEeE0v2y8" title="Great for the Good | ft. Neeraj Chopra | CRED" thumbUrl="https://i.ytimg.com/vi/ZMpEeE0v2y8/mqdefault.jpg"></div> The creative minds at Super Team also produced and directed these ad films. The campaign was conceptualised by <keyword id="1176647" type="General" weightage="20" keywordseo="tanmay-bhat" source="Orion">Tanmay Bhat</keyword>, <keyword id="4365981" type="General" weightage="20" keywordseo="devaiah-bopanna" source="Orion">Devaiah Bopanna</keyword>, Puneet Chadha, Deep Joshi and <keyword id="5958925" type="General" weightage="20" keywordseo="vishal-dayama" source="Orion">Vishal Dayama</keyword> and written by EarlyMan Film. To set the tone of the campaign right, <keyword id="362061" type="General" weightage="20" keywordseo="karan-malhotra" source="Orion">Karan Malhotra</keyword> lent his expertise to compose the music for the films. On the latest ad campaign, Kunal Shah, Founder and CEO, CRED, said “We are happy to continue our partnership with IPL as it returns this year. At CRED, our vision is to build a trustworthy community. In this campaign, we aim to solidify our message of financial literacy and educate the viewers on the benefits of practising responsible financial behaviour.” On his association with CRED on the latest ad campaign, Neeraj Chopra, the Javelin Gold Medalist at Tokyo Olympics, said “I am very happy to be associated with CRED, which aims at building a community of disciplined, trustworthy and creditworthy people. Playing the part in this ad-film was a totally different and entertaining experience and I hope the audiences enjoy this side of me!” Ayappa, Director &amp; Co Founder, EarlyMan Film, said “With IPL coming back, we are excited to collaborate with India’s favorite heroes and make them do quirky things for CRED. I hope the audience enjoys CRED’s latest ad-films as they have in the past.”

CRED's latest IPL campaign features Olympic gold medalist Neeraj Chopra in different avatars

Tanmay Bhat, Bhuvan Bam, Ranveer Allahbadia and a few other influencers who have turned into investors

<ul><li>The <keyword id="5901457" type="UNKNOWN" weightage="20" keywordseo="MeToo">#MeToo</keyword> movement has emerged in <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword>, again, with Bollywood celebrities, media personalities and politicians being called out on behaving inappropriately. </li><li>While some people have been forced to leave these respective jobs, others are filing defamation lawsuits. </li><li>Even, <keyword id="11647" type="PERSON" weightage="20" keywordseo="Alok-Nath">Alok Nath</keyword>, the 'cultured elder' of Bollywood has been accused of sexual assault.</li></ul>Over the past three days, the #MeToo movement has been gaining momentum in India with women calling out people in Bollywood and men across India media on <keyword id="6354616" type="UNKNOWN" weightage="20" keywordseo="Twitter">Twitter</keyword>. The first allegation was leveled against <keyword id="1351295" type="PERSON" weightage="20" keywordseo="Utsav-Chakraborty">Utsav Chakraborty</keyword>, a member of a popular comedy group called <keyword id="6468924" type="UNKNOWN" weightage="20" keywordseo="all-india-bakchod">All India Bakchod</keyword> (<keyword id="1875393" type="PERSON" weightage="20" keywordseo="AIB">AIB</keyword>). A female comedian accused him of sending her pictures of his genitalia without consent. Soon enough, other women stepped up to corroborate her account with their own incidences where the comedian has either asked them for naked photos or sent them inappropriate pictures of himself. It’s been three days and #MeToo movement has hit comedians, reporters, authors, actors and filmmakers. More importantly, and finally, it seems to have spurred some actual action and change. Impact so far While India’s #MeToo movement has been pushing a lot of important men from their positions in their respective industries, it is also witnessing people retaliating by filing defamation lawsuits against women. Some tweets have already started to disappear from the social messaging platform. In Bollywood, Vikas Bahl, one of the founders of Phantom Films, was accused of forcing himself upon one of the members of the crew and subsequently masturbating in front of her. On Saturday, the Bollywood production house responsible for the Netflix show Sacred Games, was dissolved. <div type="twitter" handle="anuragkashyap72" handlename="Anurag Kashyap" image="http://pbs.twimg.com/profile_images/1048869828692529152/luSH124b_normal.jpg" favoritecount="2598" retweetcount="672" status="My statement in light of the recent HuffPost article and breaking up of Phantom . There are two pages.. https://t.co/WCAsaj6uFR" createdat="1538902775000" id="1048860377910579205"></div>

 Reports also indicate that he’s been dropped from the show he was going to direct for Amazon Prime Video and will be left out of the movie promotions of Super 30. More heads went rolling soon after. The head of HR at AIB issued a statement communicating that with Chakraborty and <keyword id="1176647" type="PERSON" weightage="20" keywordseo="Tanmay-Bhat">Tanmay Bhat</keyword>, AIB co-founder and CEO, stepping down, the future of the company was uncertain. Even Gursimran Khamba, another founder of the collective, is on temporary leave in lieu of allegations being leveled against him. <div type="twitter" handle="AllIndiaBakchod" handlename="All India Bakchod" image="http://pbs.twimg.com/profile_images/1037599283199889409/HCiNbW14_normal.jpg" favoritecount="3209" retweetcount="801" status="Statement https://t.co/KR5tM2sYuX" createdat="1538993771000" id="1049242042310828034"></div>

 The comedy collective is being heavily criticized for its double standards where, on the one hand, they preached messages of equality and safety and on the other, they acted in the opposite manner in their own lives. The Sanskaari Babuji (cultured elder) of Bollywood, Alok Nath, has also been accused by <keyword id="31957" type="PERSON" weightage="20" keywordseo="Vinta-Nanda">Vinta Nanda</keyword> of forcing himself on her. <div type="twitter" handle="ShephaliBhatt" handlename="Shephali Bhatt" image="http://pbs.twimg.com/profile_images/1044972418832437248/7rm_3meI_normal.jpg" favoritecount="4348" retweetcount="3535" status="&quot;I have waited for this moment to come for 19 years.&quot; @vintananda's heart-wrenching post which reaffirms that… https://t.co/uDvYaEP8Ie" createdat="1539014139000" id="1049327472318324737"></div>

 When Zoom TV asked for his response to the accusation, he said, “Firstly let’s not blame the alcohol. Secondly, it’s her perspective.” <div type="twitter" handle="ZoomTV" handlename="Zoom TV" image="http://pbs.twimg.com/profile_images/986992926344462337/fp2x3Ass_normal.jpg" favoritecount="13" retweetcount="3" status="&quot;First of all, let's not blame alcohol. Secondly, it's her perspective.&quot;- Actor @aloknath speaks exclusively to our… https://t.co/AXQCFjOnfs" createdat="1539073296000" id="1049575593954725888"></div>

 In the media world, the chief of bureau at <keyword id="6518498" type="ORGANIZATION" weightage="20" keywordseo="hindustan-times">Hindustan TImes</keyword>, Prashant Jha was forced to step down. Though he won’t be leaving the publication, he will only be serving in the capacity of a reporter rather than management. Even the politicians are under the scanner with Minister MJ Akbar also having allegations leveled against him. <div type="twitter" handle="priyaramani" handlename="Priya Ramani" image="http://pbs.twimg.com/profile_images/946323928900947968/xuNpm79f_normal.jpg" favoritecount="2511" retweetcount="1644" status="I began this piece with my MJ Akbar story. Never named him because he didn’t “do” anything. Lots of women have wors… https://t.co/aDttzAm4L6" createdat="1539002727000" id="1049279608263245824"></div>

 While these allegations are being addressed, there’s a parallel conversation about as to what counts as ‘consent’. Encounters range from ones that are downright creepy to those that included suggestive text messages, unwanted sexual advances and assault. All this has thrown the debate open wider - while some caution against judging anyone’s experience, others have been propagating that there should be a stricter definition of consent. But India’s #MeToo movement is far from over, there are new names and allegations surfacing every day. And honestly, if you ask us, this was a long time coming.

#MeToo movement gathers momentum in India

If you are hooked onto the Make Up Didi avatar on <keyword id="819905" type="COMPANY" weightage="20" keywordseo="Instagram">Instagram</keyword> comedian Mallika Dua or <keyword id="1176647" type="UNKNOWN" weightage="20" keywordseo="Tanmay-Bhat">Tanmay Bhat</keyword> or follow the bloggers who regularly post updates on <keyword id="6358096" type="UNKNOWN" weightage="100" keywordseo="Snapchat">Snapchat</keyword>, you would know the craze better. Snapchat’s CEO <keyword id="1659524" type="PERSON" weightage="20" keywordseo="Evan-spiegel">Evan Spiegel</keyword> who is currently fighting a high voltage law suit filed by his ex employee had once said, he would never take Snapchat to India because it’s a poor country. The now-public details of ex employee <keyword id="4419251" type="UNKNOWN" weightage="20" keywordseo="pompliano">Pompliano</keyword>'s tumultuous, three-week tenure at Snap include allegations that the company lied about having 100 million daily active users in 2015 and inflated other user metrics. His complaint also describes multiple interactions with Snap leadership, including a meeting in which CEO Evan <keyword id="206580" type="COMPANY" weightage="20" keywordseo="Spiegel">Spiegel</keyword> allegedly said that the app is "only for rich people." Evan Spiegel and other executives allegedly boasted that 87% of users completed the app's registration process, but the data showed the real number to be less than 40%, according to Pompliano. Pompliano said he proposed ideas about adding users in international markets that already heavily used other social networks, like Spain and India. "This app is only for rich people," Spiegel allegedly responded. "I don't want to expand into poor countries like India and Spain." According to unverified reports, Snapchat had close to 4 million users in India last year. Variety reports Pompliano , who was hired from Facebook to increase the company's user base, was fired by Snapchat later.

Stand up comedians and bloggers in India are really rich, if Snapchat’s CEO is to be believed

<ul class="summary-list"><li>Activity in <keyword id="11893898" type="UNKNOWN" weightage="60" keywordseo="crypto" source="Orion">crypto</keyword> in Central and Southern Asia, and Oceania grew 706% in the year to June 2021, <keyword id="11902141" type="UNKNOWN" weightage="60" keywordseo="chainalysis" source="Orion">Chainalysis</keyword> said Monday</li><li>Ether had the largest share of crypto activity in <keyword id="11892747" type="UNKNOWN" weightage="60" keywordseo="india" source="Orion">India</keyword>, Pakistan and Vietnam.</li><li>DeFi platforms accounted for most crypto activity across the region in the last year.</li></ul>Crypto-related activity in the fast-growing economies across the Asia-Pacific region soared in the 12 months to June this year, fueled by booming interest in decentralized finance (DeFi), according to a new study by Chainalysis.The Central and Southern Asia and Oceania (CSAO) crypto market is the fourth largest in the world, and transaction activity there increased 706% between July last year and June this year, the data analytics company noted in a <a href="https://blog.chainalysis.com/reports/central-southern-asia-oceania-cryptocurrency-geography-report-2021-preview">report</a> released Monday.In dollar terms, that translates into $572.5 billion in value received, or 14% of total global transaction value, it said.The region is home to the top three countries in Chainalysis' Global <keyword id="11921655" type="UNKNOWN" weightage="60" keywordseo="crypto-adoption" source="Orion">Crypto Adoption</keyword> Index, with Vietnam at number one, India at two, and Pakistan at three. In those top three, ether has proven to be the most popular crypto, largely because of its close ties to DeFi applications and platforms. Stablecoins and bitcoin vie for second place, while altcoins come next. "Centralized exchanges are becoming more stringent and harder to use for people in certain jurisdictions. DeFi doesn't discern where you're from, or care if it has a relationship with your bank," Krishna Sriram, managing director at blockchain security platform Quantstamp told Chainalysis. Part of the attraction of a DeFi platform, particularly in regions where market regulators are tough, is its independent nature. They operate free from central players such as governments, central banks, brokers or commercial banks. DeFi platforms attracted more than $60 billion in cryptocurrency value in April and May this year, when bitcoin hit record highs.Ether peaked in May at around $4,000 and has since fallen by 14%, while bitcoin reached a top of around $65,000 in April and has since lost around 23%, but <a href="https://markets.businessinsider.com/news/currencies/bitcoin-price-mike-novogratz-rally-crypto-btc-investing-ether-2021-10">broke back through $50,000</a> on Tuesday. Bitcoin is the leading crypto with a market capitalization of $936 billion, while ether is in second place with a market cap of $400 billion. It's not just DeFi that has fed crypto activity in the CSAO region. The report showed non-fungible tokens - a form of digital collector's item - have found huge popularity, thanks to the endorsement of celebrities such as Bollywood star Kunal Kapoor, Quantstamp's Sriram said. Other celebrities, such as Akshay BD and Tanmay Bhat, as well as social media influencers have created a crypto education YouTube channel called <a href="https://www.youtube.com/channel/UCi-pkXLbm7sqXFhV1NBLUfQ">Superpumped</a>. "These people aren't just shouting 'Buy bitcoin!' Influencers are discussing the merits of different projects in a nuanced way," Sriram said.

Crypto activity in Asia has grown over 700% in a year thanks to a boom in DeFi: Chainalysis

<ul><li><keyword id="13204479" type="General" weightage="100" keywordseo="chatpat" source="Orion">Chatpat</keyword>, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style.</li><li>From recreating Cadbury's Kuch Khaas Hai to partnering with Raftaar, Chatpat has been encouraging the audience to donate to SOS Children’s Villages India.</li><li>We speak to FCB Group India's <keyword id="793905" type="General" weightage="20" keywordseo="swati-bhattacharya" source="Orion">Swati Bhattacharya</keyword> and <keyword id="540819" type="General" weightage="20" keywordseo="kinnect" source="Orion">Kinnect</keyword>'s Kartikeya Tiwari to find out what went behind bringing this fictional character alive and discuss different phases of the campaign.</li></ul>In a sea full of digital creators, one influencer stands out. He goes by the name ‘Chatpat’ and is popular for sharing street wisdom on LinkedIn. He was quick to rise to fame, as he says, “Anna ke tapri seh Insta ki nagri, Public ka support har jagah!” Another reason why people love him is because Chatpat is a just 10-year-old boy who shares tips on living rent-free in Mumbai, how to get foreign aid, how to ask for a raise, how to ensure mental wellness for your team and we all could use a Chatpat in our life! With these enlightening videos on LinkedIn, which are targeted at working professionals and corporates, little Chatpat is trying to raise funds for the NGO SOS Children’s Villages. “The media strategy was to not spend money,” Kinnect's National Creative Director, Kartikeya Tiwari told Advertising and Media Insider when we asked him why the agencies, Kinnect and <keyword id="2971959" type="General" weightage="20" keywordseo="fcb-india" source="Orion">FCB India</keyword>, chose LinkedIn to launch Chatpat. “Our strategy in everything was to not spend money but make money happen for SOS donations,” added Tiwari. The campaign, while born in adversity, became a huge opportunity for SOS Children’s Villages. The agencies kept their ‘whims and fancies’ aside, said Tiwari, and prioritised starting a conversation and raising donations on almost zero budget. They needed a strong idea that could be impactful and have a long cycle. So, after launching Chatpat, in phase two of the campaign, Chatpat started recreating some iconic advertisements with his gully gang to get attention from corporates. He played Jim Sarbh for CRED, he danced like the Liril Girl at a Dhobi Ghat, twirled like Nirma Girl and shocked the public again with Tide’s ‘Safedi campaign.’ In return, he asked these brands to donate to SOS Children’s Villages. “Maine tumhare brand ke liye yeh banaya, ab aap mere brand ke liye kuch karo,” requested Chatpat in every recreated advertisement. Exceeding their expectations, Chatpat’s advertisements got viral in a few days and has been winning hearts on LinkedIn since December 2021. Swati Bhattacharya, Creative Chairperson, FCB India said that she firmly believed that love will find a way. “So the task was to create a campaign that gives visibility and makes corporates donate. With no budget and a task like this, we knew we need an influencer and we couldn’t afford an influencer. So, that’s how the sparkly idea of ‘let’s create an influencer’ was born,” shared Bhattacharya. While Bhattacharya has worked on many viral campaigns, she said that she has never seen numbers move the way they did with Chatpat’s videos. Played by a Mumbai-based boy Akul Badoni, Chatpat’s videos amassed more than 20k followers in less than two weeks. “The magic word for us is ‘organic.’ The magic was organic reach, organic shareability and organic love. The fact that we got the earned media is the winning validation for us,” said Tiwari. The campaign got organic attention from Kusha Kapila, Tanmay Bhat, Rhea Chakraborty, Divine, Raftaar, to mention a few. “With this, we knew we were in the right direction. Corporates are also human beings and after the first phase, he started earning a place in India’s hearts, then we were fairly confident that we will be able to open the heartstrings and the purse strings of the corporates,” said Bhattacharya. Bhattacharya and Tiwari further told us how challenging it was to work with a team of kids and discussed different phases of the campaign. <div type="Video" msid="89666905" hostid="261" title="Behind the ads: How FCB India and Kinnect launched a 10-year-old influencer to raise donations for SOS Children’s Villages India" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=89666905"></div>

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads

Mumbai, May 14 () Rapper Raftaar has set up a livestream as part of his initiative "Chess For Charity" so as to help raise funds for background dancers who are left without work due to the lockdown.The second edition of the initiative, which Raftaar started with in collaboration with comedian Samay Raina, brings together prominent personalities from different fields, including comics Kenny Sebastian, Biswa K Rath and Tanmay Bhat, cricketer Yuzvendra Chahal, dancer Raghav Juyal among others."The COVID 19 outbreak has proved to be a major setback to millions financially, emotionally and mentally. I've been a part of the dance community and very well understand the problems they might be facing due to this lockdown. "I wanted to help in whatever way I could and give back to the community that gave me my identity today," Raftaar said in a statement.The proceeds raised from the event will be donated to Charitable Trusts Parivartan, 4Dog'Sake India and Cine Dancers Association. The 31-year-old rapper said a friend of his from the Cine Dancers Association told him about the concerns and setbacks they were facing. After that, he and Samay planned the initiative."All of us are in this crisis together and it is only humane to lend a helping hand wherever needed. Now is the time to stand together, humans and animals alike," he added.Recently, a group of dancers came together to appeal to the entertainment fraternity for financial assistance as their savings are running out. The video featured a number of backup dancers, narrating how difficult it has become for them to survive amid the nation-wide lockdown since March. JUR RBRB

Raftaar to raise funds for background dancers amid lockdown

<ul><li>As more and more cases of sexual harassments in India have come to light through the <keyword id="5901457" type="UNKNOWN" weightage="20" keywordseo="MeToo">#MeToo</keyword> movement, the Indian government is setting up a <keyword id="6955125" type="UNKNOWN" weightage="20" keywordseo="4-judge-bench">4-judge bench</keyword> to address them.</li><li><keyword id="42851" type="PERSON" weightage="20" keywordseo="Maneka-Gandhi">Maneka Gandhi</keyword> has also asked for extending the statute of limitations for reporting harassment to be increased to 10-15 years rather than just 3 months. </li><li>The ministry has also set up alternative methods of registering a complaint, in case victims don’t want to reach out to their respective Internal Complaints Committees.</li></ul>The #MeToo movement in India seems to finally be tipping towards action with the Maneka Gandhi, the minister of Women &amp; Child Development, stating that public hearings will be conducted to hear these cases of <keyword id="46530" type="PERSON" weightage="20" keywordseo="sexual-assault">sexual assault</keyword> and harassment. 
	<div type="twitter" handle="MinistryWCD" handlename="Ministry of WCD" image="http://pbs.twimg.com/profile_images/766154364780183554/z5kahjEt_normal.jpg" favoritecount="22" retweetcount="16" status="The Ministry will be setting up a committee of senior judicial &amp; legal persons as members to examine all issues ema… https://t.co/dpNdkfzp3a" createdat="1539338947000" id="1050689817183281152"></div>



 A bench of four retired judges will be put in place by the ministry to hear out the cases that have surfaced during the #MeToo movement. The ministry’s also set up a dedicated portal for women to make their complaints, in case they don’t want to go to the Internal Complaints Committee (ICC), called ‘She-Box’. According to the notice by the Ministry of Women and Child Development, complainants can also reach out via email or tweet directly using the hashtag #HelpMeWCD. 
	<div type="twitter" handle="MinistryWCD" handlename="Ministry of WCD" image="http://pbs.twimg.com/profile_images/766154364780183554/z5kahjEt_normal.jpg" favoritecount="33" retweetcount="22" status="Official statement of Union Minister Smt. @ManekaGandhiBJP on #MeTooIndia movement. #SexualHarassmentAtWork… https://t.co/3EHmTjUyou" createdat="1539340344000" id="1050695676835708928"></div>



 Gandhi’s also written to the law ministry to increase the time for reporting sexual assault to 10-15 years later. Currently, India’s laws against <keyword id="16048" type="ORGANIZATION" weightage="20" keywordseo="sexual-harassment">sexual harassment</keyword> entailed in the POSH Act only allow victims to report harassment within 3 months of it happening. She added that “You will always remember the person who did it...Anger at sexual molestation never goes away.” 
	<div type="twitter" handle="MinistryWCD" handlename="Ministry of WCD" image="http://pbs.twimg.com/profile_images/766154364780183554/z5kahjEt_normal.jpg" favoritecount="33" retweetcount="20" status="“I believe in the pain and trauma behind every single complaint. Cases of #SexualHarassmentAtWork must be dealt wit… https://t.co/tzLPjfCtkj" createdat="1539338947000" id="1050689814645727232"></div>



 The movement in India was started by a female stand up comedian, who accused Utsav Chakraborty of sending across unsolicited photos of his genitals. A frequent collaborator with All India Bakchod (AIB), India’s prominent comic collective, Chakraborty was fired. Even Tanmay Bhat, the CEO of AIB, stepped down in lieu of inaction despite knowing about the events that had transgressed. A number of women have spoken up there after calling out many eminent Bollywood personalities, including Sajid Khan, Subhash Ghai, Nana Patekar and Alok Nath, the supposed Babuji (elder) in the industry. Allegations have also been levelled against the junior minister at the Ministry of Foreign Affairs, the political editor at Hindustan Times and a senior Tata Motors executive.

India is setting up a judicial bench to hold public hearings on #MeToo cases

This Tech Insider’s daily dose of <keyword id="35609" type="PERSON" weightage="20" keywordseo="tech-news">tech news</keyword>. This is everything that’s happening in tech that you need to know about today: 1. WhatsApp’s plan to finally turn a profit involves brings ads to your status The messaging mobile app, WhatsApp plans on bringing ads to the status tab on WhatsApp starting 2020. The Facebook-owned enterprise hasn’t turned a profit since it was acquired and bringing ads onto the platform goes against the promise made by one of its founders, Jan Koum. Why you should care: Facebook is assuring users that bringing ads onto the platform won’t compromise their privacy but considering their track record, it’s a calculated risk for WhatsApp to take. 2. One of India’s OG YouTube channel says good bye to its fans <keyword id="6468924" type="UNKNOWN" weightage="20" keywordseo="all-india-bakchod">All India Bakchod</keyword> (AIB), one of India’s first YouTube channels to go viral, has announced that they’re going to be shutting down for a while. The company issued their statement on Twitter via Vidhi Jotwani, the Head of Human Resources for AIB with the titled ‘AIB YouTube channel is for all intents and purposes, dead for the foreseeable future’. Why you should care: Two of the entertainment company’s founders, Tanmay Bhat and Gursimran Khamba, will be removing themselves from all aspects of the company after Utsav Chakraborty, another parter, got embroiled in the #MeToo storm in October. 3. <keyword id="7091983" type="UNKNOWN" weightage="20" keywordseo="jiosaavn">JioSaavn</keyword> goes the Spotify way by integrating Facebook and Instagram One of India’s leading music streaming service, JioSaavn, is integrating Instagram and Facebook into its platform. The news comes in within days of Spotify announcing that its going to bring Instagram like Spotify Stories on its platform. Why you should care: Integration between JioSaavn and Instagram means that you can now look up a song, album, playlist or podcast, build a post, customise it and share it with friends on Instagram and Facebook as a picture on Stories. <a href="https://tech.economictimes.indiatimes.com/news/people/netflix-india-content-exec-simran-sethi-quits/69446914">4. The exit of another Netflix India exec could indicate trouble</a> Swati Shetty, a key executive behind <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>’s original content in India, has decided to leave the company behind. She reportedly did not want to move to India in order to keep her position at the company. Why you should care: Netflix has pumped quite a bit of money into India and the company has shown growth in the market as well. But it remains behind the likes of Amazon Prime and Hotstar. Enlisting more executives to actually move to India shows the importance that the video streaming giants places on the local market. <a href="https://www.gadgetsnow.com/tech-news/this-is-what-coai-has-to-say-on-fall-in-number-of-mobile-subscribers-in-india/articleshow/69446974.cms">5. This is what COAI has to say on fall in number of mobile subscribers in India</a> The Cellular Operators Association of India (<keyword id="6373028" type="UNKNOWN" weightage="20" keywordseo="COAI">COAI</keyword>) is attributing Airtel and Vodafone-Idea’s loss in subscribers to an increasing number of connections becoming inactive. The industry body says that it nothing to worry about since this will only yield better average revenue per customer. Why you should care: There may have been a decrease in subscribers for Airtel and Vodafone-Idea but Reliance Jio has shown a growth of 9.4 million users. While users loss of subscribers can be attributed to numbers that are no longer in service, there is a trend of users switching over Mukesh Ambani’s telecom network. <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/sameer-singh-to-join-bytedance-as-vp-monetisation-for-india-business/articleshow/69430292.cms">6. The company behind TikTok just hired a Vice President for monetisation</a> Former Group M employee, Sameer Singh, is now joining the ranks of ByteDance’s monetisation division as Vice President. At GroupM he was head of operations in South Asia and now, at ByteDance, he will be handing the their portfolio of mobile applications that are spread out across 150 markets. Why you should care: ByteDance’s plans for TikTok already include bringing ads onto the platform. The Chinese mobile app publisher has also announced plans to a launch a paid music streaming service in the country.

Today's top tech news: WhatsApp and ByteDance are looking for ways to make more money

Yes, <keyword id="6428354" type="PERSON" weightage="100" keywordseo="Chris-Martin">Chris Martin</keyword> was in Delhi and yes you missed his impromptu gig at Summerhouse Café in Delhi. 
 It was a typical case of an owner’s pride and neighbour’s envy when a usual Wednesday night turned into one of the most happening ones as <keyword id="34647" type="ENTERTAINMENT" weightage="100" keywordseo="Coldplay">Coldplay</keyword>’s Chris Martin walked into the bar and played songs- Viva la vida, and Paradise. 
 
Lucky ones termed it as a moment of a lifetime and clicked pictures with the international star, who was at the café with All India Bakchod’s Tanmay Bhat, actress Freida Pinto, singers Vishal Dadlani, Raghu Dixit and men from comedy collective. 
 
 
<blockquote class="twitter-tweet" lang="en">
	
		Chris Martin, <a href="https://twitter.com/BecauseImFreida">@BecauseImFreida</a> <a href="https://twitter.com/Raghu_Dixit">@Raghu_Dixit</a> <a href="https://twitter.com/AllIndiaBakchod">@AllIndiaBakchod</a> What a night! MENTAL!!! <a href="http://t.co/diL7YKnZHy">pic.twitter.com/diL7YKnZHy</a>
	— VISHAL DADLANI (@VishalDadlani) <a href="https://twitter.com/VishalDadlani/status/616324568894943233">July 1, 2015</a></blockquote>
 
The gig was arranged in 10 minutes by the café as it was not a planned one. Kudos to Summerhouse Café as it arranged for bouncers, sound mixing console and other works within 10 minutes. 
 
So what if international artists like Adam Levine of Maroon 5, Mark Ronson, Hardwell, turn up at your café, will you be ready? 
 
We list for you 5 bars that promise to be ready under 30 minutes to host a gig by an international star. Ensure you regular these watering holes more often now, just in case someone decided on an impromptu gig! 
 
<keyword id="1983380" type="UNKNOWN" weightage="100" keywordseo="The-Backyard">The Backyard</keyword>, Aurobindo Marg 
 
 
 
This cookery and drinkout missed out on Martin by a whisker but says it will be ready in no time to host a gig by an international star. 
“We are lined up with best console and arrangements and will take us not more than 6-7 minutes to be prepared for a gig like Martin did. We already have Nikhil Chinapa playing for us and would love to have Axwell playing for us,” said co-owner of Backyard, Anukool Kumar. 
 
Hard Rock Café, Select City Walk 
 
 
Organising a last minute show is relatively very easy as we have a huge database of experienced musicians who can play at a moment’s notice, the café claimed. 
 
It was honest enough to say that they would take some time for sound check and backline but on a confirmed note it informed, “30 minutes is more than enough.” 
 
Café Delhi Heights, Select City Walk 
 
 
 
Owner Vikrant Batra is also confident that Delhi Heights will organise any gig within 30 minutes. 
"We are equipped with latest technology and operational efficiency and many times such impromptu events shape up better than many well planned ones. It not only adds to the surprise element for the customers present at the restaurant, it also gives them a reason to come back to the restaurant and reminisce the enjoyment,” said Batra. 
 
Café Terminus 1, Vasant Kunj 
 
When contacted, this café too gave a thumbs up and claimed to be prepared within half an hour. 
 
Rodeo, Connaught Place 
 
Rishi Kumar, General Manager at Rodeo, said that they are always ready with basic requirements like sound set-up and security. “In case of any celebrity playing, we need to be extra cautious due to huge popularity. Once the guidelines are understood, any special requirements by artists can also be addressed without any hassle within 30 minutes,” he added. 
 
For those who missed, Here is Chris Martin's gig: 
 
 
 
 
(Image: Twitter, Video: YouTube)

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