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Los Angeles, The official Indian entry in the Best Foreign Film category, Jallikattu, might be out of the <keyword id="1495061" type="PERSON" weightage="20" keywordseo="Oscar-race">Oscar race</keyword>, but there is still a chance for an Indian film to shine at the upcoming 93rd Academy Awards. The <keyword id="10737134" type="UNKNOWN" weightage="20" keywordseo="short-film-bittu">short film Bittu</keyword> has made it to the <keyword id="10737133" type="UNKNOWN" weightage="20" keywordseo="live-action-short-film-shortlist">Live Action Short Film shortlist</keyword>, and is still in contention for a nomination. Karishma Dev Dube's "Bittu" is part of the ten-movie list. The film has been presented by <keyword id="6354597" type="PERSON" weightage="20" keywordseo="Ekta-Kapoor">Ekta Kapoor</keyword>, <keyword id="197931" type="COMPANY" weightage="20" keywordseo="Guneet-Monga">Guneet Monga</keyword> and <keyword id="1392805" type="PERSON" weightage="20" keywordseo="Tahira-Kashyap">Tahira Kashyap</keyword> under their Indian Women Rising initiative. Now, members of the Short Films and Feature Animation Branch will vote to determine if the film makes the nomination cut. Based on a true story, Bittu follows the journey of a fierce little girl who refuses to be forgotten. It explores a heartwarming tale of friendship between two school friends. Other films in the short film shortlist are: Da Yie, Feeling Through, The Human Voice, The Kicksled Choir, The Letter Room, The Present, Two Distant Strangers, The Van and White Eye. Guneet, whose film Period. End Of Sentence had won an Oscar in 2019, was ecstatic about the news, and expressed it on her Instagram handle. "It's 4.30am in <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>... am tossing &amp; turning, stress eating and texting my IWR girls thru the night and here we are !! BITTU is now shortlisted for the 93rd Academy Awards. @indianwomenrising 's first film BITTU directed by @k.devdube ... here we come Let's do this @ektarkapoor @tahirakashyap @ruchikaakapoor @maryelista @shredevdube," Guneet wrote. "So grateful for BITTU and our incredible team... Say a little prayer and wish us luck for the next round of nominations," she added. Ekta shared: "Very exciting news but v persevering women I know who working at it! I'm in (an) august company! Way to go team #BITTU N @indianwomenrising." Tahira urged everyone to continue supporting the film. She shared: "#bittu is in the top 10 for the 93rd Academy Awards! Can't keep calm as this is our first project under @indianwomenrising. This one is so special @k.devdube may you shine congratulations @shredevdube @maryelista you all are rockstars @ektarkapoor @guneetmonga @ruchikaakapoor we so have our heart in the right place! Can't wait to hug you Guys pls continue supporting this short film with a big heart." Meanwhile, the Malayalam film Jallikattu, which was the official Indian entry in the Best International Feature Film category this year, failed to make it to the shortlist. The final nominations for the Oscars will be announced on March 15. This year, the award gala will be held on April 25. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/realme-smart-watch-s-pro-review-and-details-of-features/articleshow/80779962.cms">Realme Watch S Pro review – nailing the important features but the basics need more work</a> <a href="https://www.businessinsider.in/tech/news/what-is-facial-recognition-technology-and-how-india-is-using-it-to-track-down-protestors-and-individuals/articleshow/80782606.cms">India is ramping up the use of facial recognition to track down individuals without any laws to keep track of how this technology is being used</a> <a href="https://www.businessinsider.in/business/auto/news/heres-how-global-electric-car-makers-are-tweaking-their-models-to-make-it-viable-for-indian-roads/articleshow/80780009.cms">Here's how global electric car makers are tweaking their models to make it viable for Indian roads</a>

Oscars 2021: India's 'Bittu' makes it to Live Action Short Film shortlist

<ul><li>Uneven division of household chores like laundry is coming in the way of women getting enough sleep and rest. </li><li>The findings were a part of a survey conducted by an independent 3rd party.</li><li>The aim of the campaign is to help keep conversations around unequal division of domestic chores within households going. </li></ul> <keyword id="113077" type="COMPANY" weightage="20" keywordseo="Ariel">Ariel</keyword> India's campaign #<keyword id="3258116" type="PERSON" weightage="20" keywordseo="ShareTheLoad">ShareTheLoad</keyword> has been instrumental in sparking conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel launched the 4th chapter of ShareTheLoad under which it undertook a survey that revealed that 71*% women in India sleep less than their husbands due of household chores. Uneven division of household chores like laundry is coming in the way of women getting enough sleep and rest. In fact, in many households, women are the first to wake up and last to sleep. This time, the conversation is about these unaccounted hours of early mornings and late nights, which are usually spent in wrapping up the chores she couldn’t complete during the day! When men don’t share the load, what ends up getting impacted is a basic and everyday phenomenon – sleep! Lack of sleep is thus almost an indicator, of the inequality within the household. The new film, launched across social media and digital platforms, seeks to highlight the impact of unequal division of chores on their wife’s well-being, and leverage this with men to drive an urgency to act. Over the last 5 years, Ariel has been able to impact the thought process for millions of men. From 79**% men in 2014 who thought laundry was only a woman’s job, the number has steadily declined, being 41*% in 2019. However, even today, only 35*% men contribute daily towards household chores. Ariel has taken the onus to set the bar higher in 2020. In a survey, most men agree that washing clothes in a machine are the easiest chore for them to start taking over. Thus, Ariel aims to make laundry the face of this movement against inequality within households by urging men to take the first step to #ShareTheLaundry and eventually, #ShareTheLoad for equal sleep. After all, with Ariel anyone can get an outstanding clean, no matter who does the laundry! The film, conceptualised by <keyword id="6583398" type="COMPANY" weightage="20" keywordseo="BBDO">BBDO</keyword>, is depicted from the eyes of a little girl devoid of any conditioning, who notices her mom is missing at night while she is asleep and continues to notice her running around doing multiple things, tired and sleepy. The father’s moment of realization is also in a way, driven by the daughter missing her mom at night. 
 
 <div type="Youtube" id="QAxm23SjHDo" title="Unequal division of household chores is keeping women awake. #ShareTheLoad - for equal sleep" thumbUrl="https://i.ytimg.com/vi/QAxm23SjHDo/mqdefault.jpg"></div>





 This inequality within households manifests itself in many more ways for the woman. More than half* the women feel that their children miss out on them due to the burden of household chores these women must carry. 3 out of 5* women agree that they feel tired during the day. Interestingly, in the same survey, half the women agreed that if they had some free time during the day, they would wish to sleep instead of doing any other activity. Noted film-maker and author <keyword id="7057090" type="PERSON" weightage="20" keywordseo="tahira-kashyap-khurrana">Tahira Kashyap Khurrana</keyword>, who watched the film, said, “The film has opened my eyes to a harsh reality. Sleep is a basic need, and if that starts to get impacted, it is a matter of time that health and well-being will take a hit too. When husbands don’t do their bit, it impacts their partner’s everyday life, which most men don’t even realise. I just want to convey to men that if they really love and care for the women in their lives, nothing should stop them from being Equal Partners at home. Ariel is showing an easy way to take that first step, and #ShareTheLaundry to #ShareTheLoad.” Commenting on the Movement, <keyword id="553506" type="PERSON" weightage="20" keywordseo="Sharat-Verma">Sharat Verma</keyword>, CMO, P&amp;G India and Head, Fabric Care Indian Subcontinent, said, “This year, ‘#ShareTheLoad for equal sleep’ seeks to give us one more compelling reason to start sharing the load. Uneven division of household chores is getting in the way of women getting adequate sleep and rest, and hence the conversation this year is about bringing this to light to enable conversation. 71% of Indian women are sleeping less than their husbands due to these household chores, as they end up waking up early and/or staying up late in order to get everything done. The film is designed to be a mirror into the daily lives of many women, in order to make this unaccounted time count. And with this, Ariel wants to move us all from intent to action by urging them to #ShareTheLaundry and take the first step towards #ShareTheLoad.” <keyword id="224869" type="PERSON" weightage="20" keywordseo="Josy-Paul">Josy Paul</keyword>, Chairman and CCO - BBDO India adds, “How can Ariel as a leading brand truly create change? That was what we wanted to do with this year’s campaign for #ShareTheLoad. And hence, by steering the conversation around the impact on the women’s wellbeing when their partners don’t partake in domestic chores, we want to get men to show solidarity via action. A significant part of the film rests in the early hours or late nights, which is the time that usually goes unaccounted. It is the theatre of the after-hours. It is about making those hours count!” Ariel India launched the #ShareTheLoad movement in India to address the inequality that exists within Indian households. In 2015, we raised a triggering question ‘Is laundry only a woman’s job’ drawing attention to the uneven distribution of domestic chores. With ‘Dads Share The Load’ in 2016, the conversation was aimed at helping to address the root cause - the cycle of prejudice passed down from one generation to the next. In 2019, we started to drive action, urging parents to raise their sons like they have been raising their daughters, so that the future generation is more equal!

Ariel's latest #ShareTheLoad edition highlights 71% of women sleep less due to household work

Diwali, also known as the festival of lights, is widely observed by Indians all over the world. The festival emphasises the value of light over darkness and aims to improve people's outlooks on life. Bollywood celebrities have been spotted enjoying the week-long celebrations before the festival's arrival in advance of this auspicious day. This exemplifies the excitement and joy that prominent Bollywood stars have for Diwali. Let's take a look at the significant happenings this week and the events we have coming up. Ayushmann Khurrana Ananya Panday, Kriti Sanon, Rakul Preet Singh, Richa Chadha, Ali Fazal, and filmmaker Karan Johar were among the prominent figures who attended the pre-Diwali party that Bollywood actor Ayushmann Khurrana and his filmmaker wife Tahira Kashyap hosted in Mumbai on October 17. The B-Town Diwali celebrations in 2022 got underway with this party. Kriti Sanon Bollywood actress Kriti Sanon hosted a star-studded Diwali party at her place on October 19. We saw a number of well-known celebrities at the party. The presence of Karan Johar, Varun Dhawan, Natasha Dalal, Neha Dhupia, Angad Bedi, and others at Kriti Sanon's party also made headlines in B-Town. Manish Malhotra A well-known fashion designer Manish Malhotra hosted a Diwali party on October 20. Numerous celebrities were part of it to enlighten the Diwali celebrations. It appeared as though the entire Bollywood industry had gathered at Manish Malhotra's party. You did read that correctly. If you can think of someone, you probably saw them there, along with a close friend or relative, At the gathering, we noticed Karan Johar, Aishwarya Rai Bachchan, Abhishek Bachchan, Sidharth Malhotra, Kiara Advani, Kajol, Madhuri Dixit, Karisma Kapoor, and a number of other celebrities. At Manish Malhotra's party, the starlets stole the show as many of them, including Shanaya Kapoor, Suhana Khan, Ananya Panday, Janhvi Kapoor, Khushi Kapoor, Sara Ali Khan, and others, were present. Bhumi Pednekar Bollywood actress Bhumi Pednekar hosted a pre-Diwali party on October 21, and a number of well-known stars, including Rajkummar Rao, Patralekhaa, Rakul Preet Singh, and Jackky Bhagnani to name a few, were seen arriving at the location. The star kids stole the show at the lavish party, as we saw Aryan Khan, Suhana Khan, and Ajay Devgn's daughter Nysa Devgan among others. Ekta Kapoor &amp; Anand Pandit Ekta Kapoor and Anand Pandit, two well-known producers, will host two separate Diwali parties on Saturday night, October 22. Numerous prominent celebrities have been seen attending both of these parties. Amitabh Bachchan, Ajay Devgn, Kajol, Kriti Sanon, and other celebrities arrived in style at Anand Pandit's party. Veteran actors Jitendra and Rakesh Roshan in one frame at Ekta Kapoor's party. Arpita Khan Sharma, Ashvini Yardi, Ananya Panday, Alaya F, Disha Patani, and other well-known celebrities were also seen there.

Here's how Bollywood partied this Diwali

Mumbai, May 13 () Filmmaker Farah Khan says her daughter Anya has raised over Rs 2.5 lakh by sketching pets, the proceeds of which will go towards feeding the homeless and stray animals affected by the coronavirus pandemic.Last month, the filmmaker took to social media to announce that Anya, 12, decided to sketch a pet and sell the artwork for Rs 1,000 to support such neglected animals.Farah on Wednesday gave an update on Anya's sketches, saying that her daughter had so far finished 100 sketches and is ready for the next set of orders. The video was shot by the "Om Shanti Om" director's other daughter Diva."Over a 100 sketches done and a little more than 2 and a half lakhs collected and donated!! Thank you to all the generous contributors. Anya is ready for round 2 of orders.. #sketchapet #sketchforcharity .. video shot by… #divakunder," Farah wrote on Instagram.Anya has so far fulfilled orders by several Bollywood celebrities, including Zoya Akhtar, Gauri Khan, Abhishek Bachchan, Shweta Bachchan, Sonu Sood, Aditi Rao Hydari, Sonali Bendre Behl, Raveena Tandon, Tahira Kashyap. KKP RDSRDS

COVID-19: Farah Khan's daughter raises Rs 2.5 lakh to feed homeless stray animals

Mumbai, Apr 15 () Bollywood celebrities such as director Onir, actor Sunny Leone and author Tahira Kashyap are utilising their time at home during the national lockdown to keep the creativity flowing: from making short films, creating web shows to narrating fictional stories, all on the Internet.With cinema halls shut and all production suspended due to the coronavirus, there has been a boom in content for online platforms.Actors are going live on Facebook and Instagram to interact with fans, and musicians in the country are performing online gigs to ease the tension. Some, like Sunny, have also started a digital chat show.Tahira was one of the firsts to start a video series titled "The Lockdown Tales", where she narrates mini fictional stories - aided by sound effects - on Instagram. So far, the writer has uploaded four stories, chronicling the lives of people through fictional characters who have been affected by the lockdown.The idea to take to the digital storytelling was the "most natural" for her, she said. "It wasn't only because of the lockdown. I had to bring forth my most creative self. I was overwhelmed with the situation. I was oscillating between being hopeful and devastated, knowing what all is happening. Each one of us is living these moments and I wanted to put words, memories and stories to these moments," Tahira told .Actor Shreya Dhanwanthary of "The Family Man" fame, decided to make her directorial debut with the micro-series "A Viral Wedding: Made In Lockdown". The made-from-home series follows the story of a social media influencer (Shreya), who refuses to cancel her wedding due to the lockdown."I thought of doing something on the current scenario. Nobody had ever thought that the entire world would be on pause mode. This is unprecedented. It is an attempt to reflect on the reality of the situation in a light-hearted way through this micro-series," Shreya said.The actor believes the shot-at-home format could possibly become a new "avenue" for the entertainment industry. "We are thinking about newer ways to entertain people," she said. Onir has started inviting budding filmmakers to utilise their time in the lockdown by making short film indoors, which he and frequent collaborator-actor Sanjay Suri will judge.Onir was surprised by the response - it grew in numbers every week - and said the whole idea was to engage people in something creative."For me it started with 'Lockdown Diaries' where everyday I was putting out videos of cooking and various things I'm doing. I thought why not extend this. I'm anyway doing my own videos, which are motivational, but a lot of people -- actors and filmmakers -- approach you on social media. "I thought this is a good time to do something from home. This is a good way to look for talent also at the same time you're giving something for people to do, to engage themselves," Onir said. The sentiment to "mobilise creative minds to express different aspects of these times" was what made Suri come on board."It's wonderful that people are able to create in such trying times. Perhaps the most touching stories in recent times will emerge from these feelings. Be it short stories, inspirational videos with workouts, cooking recipes or even live session counselling or chats that people have been doing. "Many may critique it, but I feel these may inspire, educate, sensitise or even purely entertain someone somewhere positively," the actor-producer said.Recently, ad-filmmaker Prasoon Pandey virtually directed the short film "Family", which featured stars like Amitabh Bachchan, Rajinikanth, Ranbir Kapoor, Alia Bhatt, Priyanka Chopra Jonas, Diljit Dosanjh among others.When Prime Minister Narendra Modi announced the lockdown last month, Prasoon felt it was the right time to do something."We were all trapped, if you look at it, and there was no point in just sitting and waiting. I started writing and several ideas came to me. I just wanted to use this time to convey a larger point - to send across a social message using entertainment, through TV and the Internet," he added. JUR KKP RDS RDS BKBK

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Oscars 2021: India's 'Bittu' makes it to Live Action Short Film shortlist

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Ariel's latest #ShareTheLoad edition highlights 71% of women sleep less due to household work

BI India Partner

Here's how Bollywood partied this Diwali

IANS

COVID-19: Farah Khan's daughter raises Rs 2.5 lakh to feed homeless stray animals

PTI

Filmmakers, actors embrace digital storytelling during lockdown

PTI

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