You Searched For "TV advertising" and got 20 results
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4 mins read
Some Democratic political advertisers are still betting on X, despite Elon Musk's allegiance with Donald Trump
X has been successful for Democratic fundraisers and remains a go-to site for breaking news, ad exp…
Lara O'Reilly
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
3 mins read
Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.
Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…
Lucia Moses
2 mins read
Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads
PubMatic said the layoff, which affected 1% of its overall head count, was part of a plan to stream…
Lara O'Reilly
2 mins read
Netflix gaming exec reveals a new AI role after the shutdown of a buzzy games studio and layoffs
Mike Verdu, Netflix's former games chief, is now leading AI-driven game development for the streami…
Lucia Moses
2 mins read
Gaming giant Take-Two is in talks to sell its Chartboost adtech division
Take-Two picked up Chartboost through its $12.7 billion acquisition of mobile gaming company Zynga …
Lara O'Reilly
2 mins read
Brian Williams' executive producer dishes on Amazon's leap into live news
Amazon is launching an election night special hosted by Brian Williams. BI interviewed the show's e…
Lucia Moses
5 mins read
DirecTV is on the warpath against Disney in a battle it says is existential for cable TV
DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney about the future of the pay…
James Faris
3 mins read
How Amazon is taking a Hollywood-style approach to its marketing
Marketing exec Amy Powell described how she's drawing on her entertainment background to market Ama…
Lucia Moses
5 mins read
Netflix has won the streaming wars but Wall Street still has big questions about its future
Analysts break down the challenges and opportunities facing Netflix as it seeks its next growth ave…
Lucia Moses
2 mins read
Netflix's new gaming chief shakes up the division with a hire from Epic and layoffs
Netflix's new games president, Alain Tascan, appointed Jeet Shroff in a VP role. The company also c…
Lucia Moses
5 mins read
Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
Executive turnover is on the rise at adtech startups as investors seek growth and profit. CTV and r…
Lara O'Reilly
2 mins read
Sesame Workshop's top marketer is leaving during a critical period of transition
Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and ar…
Lucia Moses
3 mins read
Amazon's Wondery is launching a new toy line as it aims to build the next big franchises from podcasts
Amazon's Wondery wants to give podcasts the Hollywood treatment, starting with a "Wow in the World"…
Lucia Moses
3 mins read
Amazon is jumping into news as it closes in on a deal with Brian Williams
Brian Williams is close to a deal with Amazon to host an election-night special that could mark the…
Lucia Moses
4 mins read
Breaking up Google's ad business could 'cripple' publishers. Analysts make the case for turning it into a public-benefit corporation instead.
Arete Research analysts suggest spinning off Google's adtech as a B Corp could be a potential solut…
Lara O'Reilly
4 mins read
David Zaslav risked Warner Bros. Discovery's future by passing on the NBA — and the gamble might pay off
Warner Bros. Discovery likely lost the NBA, but it scored a huge win in its new deal with Charter. …
James Faris
2 mins read
Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…
Natalie Musumeci,Lara O'…
6 mins read
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
5 mins read
We're entering advertising's new era
The rise of e-commerce means an increased focus on the valuable information retailers have about th…