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<ul><li><keyword id="363661" type="COMPANY" weightage="60" keywordseo="GameStop">GameStop</keyword> investors shouldn't see <keyword id="35264" type="COMPANY" weightage="60" keywordseo="silver">silver</keyword> as their next big opportunity, <keyword id="7489406" type="UNKNOWN" weightage="60" keywordseo="TG-Macro">TG Macro</keyword> founder <keyword id="5618349" type="PERSON" weightage="60" keywordseo="Tony-Greer">Tony Greer</keyword> told Real Vision.</li><li>The market analyst said <keyword id="10658052" type="UNKNOWN" weightage="60" keywordseo="wall-street-bets">Wall Street Bets</keyword> fans are choosing bad targets and risking heavy losses.</li><li>Here are Greer's seven best quotes from the discussion.</li><li><a href="https://www.businessinsider.com/">Visit Business Insider's homepage for more stories</a>.</li></ul>GameStop buyers who have shifted their focus to silver are making a big mistake, TG Macro founder Tony Greer said in a <a href="https://www.realvision.com/shows/daily-briefing/videos/money-incineration-in-stonks-champagne-and-caviar-for-the-sp-500?source_collection=8e80b18fdb074555bdd47d97e73fbe91">RealVision interview</a> this week.The market analyst - who edits the Morning Navigator daily newsletter and previously worked in Goldman Sachs' commodity-trading division - argued that Wall Street Bets members are oversimplifying narratives around <a href="https://markets.businessinsider.com/news/stocks/reddit-day-traders-wallstreetbets-gamestop-gme-rally-upending-stock-market-2021-1-1030009280">meme stocks</a> and other assets, picking poor targets, and putting themselves at risk of heavy losses.Here are Greer's seven best quotes from the interview, lightly edited and condensed for clarity:1. "I'm seeing the younger generation fry itself in meme wars. Unfortunately, you leave a lot of facts out when you start meming the crap out of every story on Earth. We're watching the Icarus print of the market meme burn itself to shreds right now."2. "A whole bunch of them made a whole bunch of money in GameStop. But the reality is the weakest of those traders that waded into GameStop last are the ones that probably got caught <a href="https://www.businessinsider.com/dave-portnoy-gamestop-reddit-traders-taught-america-bag-holder-2021-2">holding the bag</a> too, and lost a whole bunch of their own money."Read More: <a href="https://www.businessinsider.com/reddit-spacs-wallstreetbets-yolo-gamestop-cciv-ghiv-retail-trading-investing-2021-2" target="_blank" rel="noopener noreferrer">Here's how one SPAC-focused Reddit group is trying to prevent pump and dumps as retail traders throw markets into turmoil</a>3. "The GameStop guys <a href="https://markets.businessinsider.com/news/stocks/american-airlines-stock-price-reddit-traders-spark-short-squeeze-2021-1-1030015525">went after</a> American Airlines, they <a href="https://markets.businessinsider.com/news/stocks/silver-price-reddit-day-traders-target-wall-street-2021-2-1030026658">went after</a> silver. I'm inspired by their spirit, but they're trying to create a short squeeze in an airline that has been depressed for 10 years, and trying to create a squeeze off of the lows in a holding that every mutual fund has been choking on for 10 months. I'm sorry, man, but you're just going to wake up sellers."4. "They are not comparing apples to apples with GameStop to silver. They're two different animals, and they will not behave the same when under attack."5. "They're getting an education the hard way. There's a lot of money being incinerated and there's a lot of hot air being wasted on this story that's not taking it in the right direction."Read More: <a href="https://www.businessinsider.com/stock-market-investing-analysis-gamestop-reddit-bubble-correction-morgan-stanley-2021-2" target="_blank" rel="noopener noreferrer">Morgan Stanley explains why the frenzied day trading in GameStop, AMC, and other stocks is not proof of a full-blown bubble - and shares its advice for navigating a short-term correction</a>6. "These guys are running their head into a wood chipper, and it doesn't seem like it makes sense."7. "We mined 800 million ounces of silver a year. We don't mine any new shares of GameStop ever. These guys, I think, learned that higher prices in precious metals wake up sellers who own the precious metal and have another year's worth of production that they may like to hedge."

GameStop buyers pivoting to silver are 'running their heads into a wood chipper,' macro analyst Tony Greer says

Hello everyone! Welcome to this weekly roundup of <keyword id="35175" type="ORGANIZATION" weightage="60" keywordseo="investing">Investing</keyword> stories from deputy editor Joe Ciolli. Please <a href="http://newsletter.businessinsider.com/join/4np/insider-investing" target="_blank" rel="noopener">subscribe here</a> to get this newsletter in your inbox every week.Hello and welcome to Insider Investing. I'm Joe Ciolli, and I'm here to guide you through the current market and investing landscape. Here's what's on the docket:<ul><li>We spoke to former Goldman commodities trader Tony Greer, who explained why he thinks the ongoing supercycle has further to run. He shared <a href="https://www.businessinsider.com/stocks-to-buy-commodities-supercycle-etf-ex-goldman-trader-greer-2021-6" target="_blank" rel="noopener">5 stocks and an ETF to play his highest-conviction subsectors</a>.</li><li>Dave Sekera, the chief US market strategist at Morningstar, says it's hard to find any real bargains in the market right now. We pressed him on the matter, and he shared with us <a href="https://www.businessinsider.com/how-to-invest-in-disruptive-tech-stocks-top-picks-morningstar-2021-6" target="_blank" rel="noopener">10 disruptive tech stocks that also look underpriced compared to peers</a>.</li><li>Colin Lancester used to be the head of macro strategies for Citadel, and he recently authored a book detailing the fictional journey of a macro trader. He detailed for us <a href="https://www.businessinsider.com/trading-tips-hedge-fund-outlook-macro-trader-strategies-colin-lancaster-2021-6" target="_blank" rel="noopener">the 5 qualities that make a great trader</a>, and provided <a href="https://www.businessinsider.com/trading-tips-hedge-fund-outlook-macro-trader-strategies-colin-lancaster-2021-6" target="_blank" rel="noopener">his current market outlook</a>.</li></ul><a href="http://newsletter.businessinsider.com/join/4np/insider-investing" target="_blank" rel="noopener">If you aren't yet a subscriber to Insider Investing, you can sign up here.</a>Have thoughts on the newsletter? Just want to talk <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword>? Feel free to drop me a line at <a href="mailto:ddefrancesco@businessinsider.com" target="_blank" rel="noopener">jciolli@insider.com</a> or on Twitter <a href="https://twitter.com/JoeCiolli" target="_blank" rel="noopener">@JoeCiolli</a>.<h2><a href="https://www.businessinsider.com/stocks-to-buy-commodities-supercycle-etf-ex-goldman-trader-greer-2021-6" target="_blank" rel="noopener">Playing the commodity supercycle</a></h2><a href="https://www.businessinsider.com/stocks-to-buy-commodities-supercycle-etf-ex-goldman-trader-greer-2021-6" target="_blank" rel="noopener"></a>Tony Greer, an ex-Goldman commodities trader, runs the independent research firm TG Macro. In an interview with Insider, Greer broke down <a href="https://www.businessinsider.com/stocks-to-buy-commodities-supercycle-etf-ex-goldman-trader-greer-2021-6" target="_blank" rel="noopener">why he believes the bull case for commodities remains intact</a>. He also shared <a href="https://www.businessinsider.com/stocks-to-buy-commodities-supercycle-etf-ex-goldman-trader-greer-2021-6" target="_blank" rel="noopener">5 stocks and an ETF to play his highest-conviction subsectors</a>.Read the full story here:<h3><a href="https://www.businessinsider.com/stocks-to-buy-commodities-supercycle-etf-ex-goldman-trader-greer-2021-6" target="_blank" rel="noopener">An ex-Goldman trader breaks down why he is 'salivating' to buy the dip in grain stocks - and shares 5 stocks and an ETF to play the commodity supercycle</a></h3><h2><a href="https://www.businessinsider.com/how-to-invest-in-disruptive-tech-stocks-top-picks-morningstar-2021-6" target="_blank" rel="noopener">10 cheap, disruptive tech stocks</a></h2><a href="https://www.businessinsider.com/how-to-invest-in-disruptive-tech-stocks-top-picks-morningstar-2021-6" target="_blank" rel="noopener"><div type="image" title="DocuSign IPO Day Image" height="1724" width="3449" msid="83906013" hostid="261"></div></a>Dave Sekera, the chief US market strategist at Morningstar, says it's hard to find any real bargains in the market right now. But he still shared with us <a href="https://www.businessinsider.com/how-to-invest-in-disruptive-tech-stocks-top-picks-morningstar-2021-6" target="_blank" rel="noopener">10 disruptive tech stocks that also look underpriced relative to peers</a>, as well as <a href="https://www.businessinsider.com/how-to-invest-in-disruptive-tech-stocks-top-picks-morningstar-2021-6" target="_blank" rel="noopener">the top tech themes worth investing in</a>.Read the full story here:<h3><a href="https://www.businessinsider.com/how-to-invest-in-disruptive-tech-stocks-top-picks-morningstar-2021-6" target="_blank" rel="noopener">Morningstar's chief US market strategist explains how to find tech stocks that can disrupt and triumph long-term, and shares 10 picks that are still underpriced in an increasingly expensive market</a></h3><h2><a href="https://www.businessinsider.com/trading-tips-hedge-fund-outlook-macro-trader-strategies-colin-lancaster-2021-6" target="_blank" rel="noopener">5 qualities of a great trader</a></h2><a href="https://www.businessinsider.com/trading-tips-hedge-fund-outlook-macro-trader-strategies-colin-lancaster-2021-6" target="_blank" rel="noopener"><div type="image" title="trader screen" height="512" width="1024" msid="83906015" hostid="261"></div></a>Colin Lancaster is a hedge fund manager and the former head of macro strategies for Citadel. He also authored the book "Fed Up," which details the fictional journey of a macro trader. He laid out for us <a href="https://www.businessinsider.com/trading-tips-hedge-fund-outlook-macro-trader-strategies-colin-lancaster-2021-6" target="_blank" rel="noopener">the 5 qualities that make a great trader</a>, and provided <a href="https://www.businessinsider.com/trading-tips-hedge-fund-outlook-macro-trader-strategies-colin-lancaster-2021-6" target="_blank" rel="noopener">his current market outlook</a>.Read the full story here:<h3><a href="https://www.businessinsider.com/trading-tips-hedge-fund-outlook-macro-trader-strategies-colin-lancaster-2021-6" target="_blank" rel="noopener">A former head of macro strategy at legendary hedge fund Citadel lays out the 5 key qualities he believes makes a great trader - and provides a rare outlook on the future of the industry</a></h3><h2>Stock pick central</h2>Seeking experts who are willing to name names? Look no further:<ul><li><a href="https://www.businessinsider.com/buy-these-31-stocks-with-high-returns-bofa-best-ideas-2021-6" target="_blank" rel="noopener">Bank of America says to buy these 31 small- and mid-cap stocks with average implied upside of nearly 30%, as they represent its best ideas for the 2nd half of 2021</a></li><li><a href="https://www.businessinsider.com/deutsche-bank-outperforming-investing-small-mid-cap-stock-picks-buy-2021-6" target="_blank" rel="noopener">DEUTSCHE BANK: Buy these 16 small- and mid-cap stocks from the bank's consistently market crushing portfolio - including 2 expected to surge over 50%</a></li><li><a href="https://www.businessinsider.com/stock-picks-to-buy-cheap-high-growth-tech-credit-suisse-2021-6" target="_blank" rel="noopener">Credit Suisse says to buy these 18 tech stocks now while they're cheap and ahead of their years of powerful profit growth</a></li><li><a href="https://www.businessinsider.com/stocks-to-buy-companies-that-will-profit-from-the-clean-energy-movement" target="_blank" rel="noopener">UBS lays out the case for buying these 47 stocks across 11 sectors that are 'preferred winners' from a $140 trillion transition to clean energy that will transform the industry</a></li><li><a href="https://www.businessinsider.com/stocks-to-buy-shares-that-are-going-to-see-aggressive-short-squeeze-this-week-fintel" target="_blank" rel="noopener">These 5 under-the-radar stocks are primed for a short-squeeze, as investors weigh up the Fed's more hawkish outlook, according to Fintel</a></li></ul>

Playing the commodity supercycle, plus 10 cheap, disruptive tech stocks

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<ul><li>With the explosion of talent across social media and OTT, the marketing landscape of 2021 looks very different.</li><li> <keyword id="11362330" type="UNKNOWN" weightage="20" keywordseo="Julie-Kriegshaber">Julie Kriegshaber</keyword>, COO <keyword id="6855610" type="UNKNOWN" weightage="20" keywordseo="Chtrbox">Chtrbox</keyword> shares how a brand can choose between celebrities, influencers, and <keyword id="11644166" type="UNKNOWN" weightage="20" keywordseo="ott-stars">OTT Stars</keyword> as endorsers.</li></ul>The context: For years, it’s been pretty straightforward for brands. India’s attention was ruled by her celebrities and all you had to do was look within movies (Bollywood) and sports (cricket) to find your endorsers. With digital making waves over the past many years, the Jio effect and subsequently mobile phones becoming the primary screen, COVID lockdowns, and the explosion of talent building their audiences across social media and OTT, the marketing landscape of 2021 looks very different. While traditional celebrities still rule the roost when it comes to non-digital formats, deciding on endorsers isn’t as straightforward anymore. Let’s take a deeper look. Social Media Influencers: Cutting across age brackets now, they’re the new age media for digitally savvy users. Content creators and experts, they have built their fan following across Instagram, YouTube, Twitter, LinkedIn, and off-late homegrown regional platforms like Josh (Dailyhunt), Moj (ShareChat), and more. Why Influencers are a great choice: 1. Category Experts: Most quality influencers, be it mega, macro and micro, have built their audiences based on genuine expertise and quality of content in a category. This category relevance to your brand is really important to consider especially if your audience has an interest in categories like Beauty, Tech, Dance, Music, Fashion, Food, Fitness, Parenting, etc. 2. Engagement Engineers: Digital influencers know what works to drive conversations on digital, and are adaptable &amp; versatile. The best creators also have a knack for data, and take the real time feedback they get to continuously iterate better content. It also helps in brand storytelling that they’re closest to your consumer profile. 3. Great ROI: Most influencers are economical considering their quality of content and results. Most are comfortable in shooting from home, editing themselves and don’t necessarily require large production shoots requiring large budgets. Why to skip Influencers: 1. Your audience doesn’t follow influencers: Your brand’s primary TG is not digitally savvy, or still not on the internet. 2. You’re approaching it the wrong way: It’s not a priority for your brand, and you’re only looking at a standard list of influencers as an afterthought to amplify content. Much like most things in advertising, influencer marketing too is an art and science and requires intelligent influencer selection and creative content curation. OTT Stars: Nothing ‘over the top’ about the hype and popularity some of these emerging stars are getting. They’re breaking through digital screens of Netflix, Amazon Prime, Hotstar + another 30 OTT platforms now in India and finding parallel fame on social media. Why OTT Stars are a great choice: 1. Great actors and eager to work: Many of these actors are early in their careers, and could be the right fit for diverse and out of the box content formats. They handle the camera with ease, and can tell a story well. 2. Targeting a broad audience: Unlike many social media influencers who have specific audiences with certain interests - OTT provides a platform for more massy followership Pan-India (and sometimes globally with NRI audiences). We tend to see that OTT stars will have a concentration within a particular age range, but otherwise have more generalized audiences. 3. Instant Association with Affiliated Themes: They may have recently acted as a character, or in a series, which connects with your brand, meaning instant further association and affinity. Why to skip OTT Stars: 1. Looking for a niche audience: The flip side to having a general audience is that it may not cater well to targeting specific geographies or interests. 2. Looking for expertise: Because they haven’t built their personal brand on a specific category, but rather were popular for their OTT content, branded content can seem out of place depending on the category. 3. They may lack digital engagement: They may be too new to the game, and not have built a knack for digital yet with poor engagement rates. Celebrities: No introductions needed, they’ve made it to the top of the pyramid, and are recognized and loved beyond the big screen Why Celebs are a great choice: 1. Multifaceted: They’ve worn multiple avatars, and can help take your brand to the mass market best. 2. Great digital reach: Most celebs have adopted well. With a single post by a megastar, you can reach double-digit millions. 3. Credibility: Indian consumers love to see a relevant believable face behind a product, and have massive affinities towards their favorite stars. Why to skip the celeb route: 1. Budget-constrained: Celebs are great, but they do come with a cost, and category blocks. 2. Pressed for time: Celebs have busy schedules so ideally you should plan in advance, especially since it may require full set + production 3. Authenticity: Your consumer set is getting smarter than ever, and will question if brand endorsement from a celeb isn’t authentic. The conclusion: India is seeing a new wave of stars that indeed have broken into the fame game based on a wonderful thing – their merit. Their fame has grown because they’ve discovered content topics &amp; formats, stories &amp; characters which their audiences love. We’re also seeing these above cohorts intermingle and engage with each other a whole lot more: Social Media Influencers who do well are being sought after for OTT, and along with OTT Stars are becoming the next Celebs, where as many Celebs are now figuring out and acing the social media and OTT game. If the past year has taught us anything in marketing, it’s that personal, purposeful, people-powered storytelling is here to stay. Audiences are now all the more digitally connected, engaging on multiple screens and platforms often at the same time. With the right selection framework of advocates and ambassadors, expect to see your brand grow to new heights.

The fame game: Deciding between celebrities, influencers, and OTT Stars as endorsers?

Asus ROG Phone 6 review: A bit more than just gaming

<ul><li> The Chief Design Officer at Titan, Revathi Kant, has been helping Titan create aesthetic products for 15 years now.</li><li>Kant first joined Titan when she was 22 and hasn’t left the company since. </li><li>We caught up with her to discuss Titan’s design evolution, how COVID-19 pushed the brand towards digitalisation and changed its traditional designing process.</li></ul>Revathi Kant, Titan’s Chief Design Officer, joined Titan when she was 22 and hasn’t left the company since. She has juggled between multiple roles internally, from research to marketing and Titan feels like her second home now. She moved to Titan’s jewellery brand Tanishq, as head of design, innovation and development in 2017. She has been helping the brand take its design game to the next level, despite not being from a design background. Even 30 years after joining the organization, her eyes sparkle as she walks us through Titan’s <keyword id="4450276" type="PERSON" weightage="20" keywordseo="product-designing">product designing</keyword> process. <div type="Video" msid="81065223" hostid="261" title="Titan's Chief Design Officer walks us through brand's product designing process" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=81065223"></div> At Titan, ‘Design to Inspire’ has been its core design philosophy. It is considered a valuable and strategic asset because it helps companies remain relevant in a world that is undergoing unprecedented change, connect with consumers at a personal level and stand out in a sea of competitors. According to Kant, Titan was the first brand in India to come up with innovative design solutions and trendy products. It was an era where watches served a functional purpose and Titan’s design team decided to disrupt the industry by launching watches as a fashion accessory. Today, designs are created not just keeping the aesthetics in mind but also the functionality of the product, which has helped the brand become the world's 5th largest watchmaker. Walking us through the process of product designing and development, Kant said, “There are three key aspects to our design process. The first is the consumer, for whom you are designing, what are the needs, what are our aspirations, what is the new thing we are going to bring to the table. Second is finding key trends. We are all influenced by trends in a very big way. And especially, the pandemic has changed long-held mindsets: our attitude, behaviour and actions are all influenced by trends. So it's very important for us to be constantly looking at how trends influence our categories. And third, and the most important thing is whenever we create a design, it is not just the product we create, we create a story, we create a narrative, and this whole thing is dependent on what we call the ‘Design Stories.’” Kant and her team are living the dream. They travel to different destinations to incorporate real-life insights into their product designs. They call it, ‘immersion trips’. She is required to spend time at various locations of India to bring in a new, immersive perspective into her product designs. However, her job is not all play. Every new product that Titan works on requires thorough research, diligent execution that pays equal attention to both ergonomics and style. A Chief Designer Officer is also required to supervise customer orientation and excel management skills. “We immerse ourselves in the theme, which could be online immersion, and if things are fine, we always believe in immersing ourselves in that particular situation. For example, if temple architecture or a palace is the inspiration, you really need to be there -- we visit these places, look at them, experience its touch and feel, try to understand the nuances, gathering all that could which could inspire an individual,” shared Kant. <div type="image" title="30" msid="81065805" hostid="261"></div> “After interpreting it, we consider various constraints that could affect the manufacturing and designing process: it could be the manufacturing or budgetary constraints, we bring the business reality into it. The team then comes back, ideates and decides on a design for a particular product, be it watches, eyewear, fragrances or jewellery. Then it is fleshed out in the form of a product, which is shared with the internal stakeholders. Then we look at the feedback, if there are any, and look at it from a marketing point of view: how differentiated it's likely to be, what is its purpose in the market, how is it going to take on competition, is it going to be an image builder, is it going to act to the core. So, there are a lot of things which go around it. And once it is accepted collectively by both the design team and our internal stakeholder, it goes into this process of development,” she added. To bring this vision into reality, Kant then supervises the development process which starts with 2D sketching, 3D drawings, 3D prototyping, matching the product with the original inspiration, designer’s vision and then marketing comes into the picture. At Titan, the amount of time invested in ideation and conceptualisation differs from category to category but generally takes about 2-3 months. <cmsannotation type="cmsannotation" annotationid="Evolving with changing times" text="Evolving with changing times">Evolving with changing times</cmsannotation> While design has always been a part of Titan’s DNA, the process itself has undergone a lot of change over the years. It has evolved from being a look-good factor to solving a problem for consumers. Walking us through design’s evolution, Kant said, “Fundamentally, if you look at design from a macro perspective, it was just considered a feel-good factor in the early days. It was not seen as an integral aspect, design was seen as something which is aesthetically good but the fact is design is much beyond aesthetics, it is not just something which looks good. The purpose of design is to solve problems today and looking good is a very important part of it but it has to function fabulously and meet with the user's needs. The whole thing about comfort, about safety about ergonomics is such an important part in design. For example, for jewellery, security also plays an important role -- how secure is it? Even a small thing can’t fall off.” <div type="image" title="32" msid="81065690" hostid="261"></div> Today, as gen-z and millennials prefer comfort over fashion, Titan’s design has also started expanding its product range. They prefer light jewellery and minimal watches. Titan has always tried to keep consumer research and trends at its forefront to stay ahead of the curve and cater to a wide set of audiences. On how a traditional company like Titan has evolved with time, Kant said, “As we progress, we will be catering to the alpha kids, kids of millennials and to the generation coming after that, because we are a company which keeps pace with the consumer. Consumer behaviour is constantly changing and that has an impact on what we create because we are very clear that we are creating for the consumer. So if you are talking about the millennials and the Gen Z, to whom the Fastrack Run caters to or it could be our Zoop, which will cater to much younger TG, it is all about keeping pace and understanding the consumer. So it comes easily because there are two things which are constantly changing, which is at the root of our process, consumer and trends. As long as we track them closely, we can create a product for anyone and anywhere.” There’s a lot of pressure on a Design Officer to bring in differentiation in each product launch. Kant says that finding the fine balance between differentiation and relevance is what will give any business success. <cmsannotation type="cmsannotation" annotationid="COVID’s impact on product designing process" text="COVID’s impact on product designing process">COVID’s impact on product designing process</cmsannotation> Titan’s immersive trips have come to a halt after COVID. Consumers have become more price-conscious and started caring about the environment more than ever before. Titan is also focusing on minimalism, sustainability and well-being. On a fundamental level, Titan had to move its whole designing process online. Sharing how COVID impacted Titan, Kant said, “We are trying to approve products, get this whole piece done online and that is a shift and we’re all getting used to it. And moving forward, I'm sure we will see a lot of benefits in this particular process which we will adapt even when we come back to a normal situation. It could be in terms of cutting down on travel cost, cutting down on time, faster approvals, saving a lot of time, there’s clarity in decision, these are the plus points of possibly doing it online. We will take the benefits of this and incorporate it and come up with a hybrid way of working, which will work well for us.” <div type="image" title="titan Traq" msid="81065731" hostid="261"></div> Titan is also experimenting with more colours and trying to bring in self-expression and optimism in its pieces. At the same time, it is trying to offer its consumers a little comfort zone that takes them down a memory lane and reminds of better days. “From August to September last year, there was a lot more optimism and people were looking up to doing things. So if I were to talk from the lifestyle space, there's a little more color because people are waiting to breathe, open out and do things which we have not been doing for the last many months. This whole thing of expressing oneself is getting translated. So when I talk from a jewelry point of view, it's more of a little more of a color, a little more of a celebration, more of optimism, a little more of positivity, all of that is sitting there, which as we move forward, and as things also around us kind of become better is something which will certainly happen. And nostalgia is another big piece, which I see continuing for a while. So all of these will certainly have a big impact on what we create and how we design,” said Kant. Apart from creating trendy products for Titan, this year, Kant’s focus would be to stick to fundamentals and help her team navigate the challenges that COVID throws in their way. A lot of her teammates live alone or are feeling isolated and as a leader, she will focus on motivating the team, looking optimistically at the future, and really charging them up.

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