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News channels brought in maximum television ad volumes during Jan-June 2021: TAM
Key highlights from TAM's half yearly advertising report for TV
TV Advertising witnesses a 14% increase in July 2021 over July 2020: TAM
TV ads witnessed over 40 new categories, 1200 new advertisers and over 2100 new brands in July this…
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
During the quarter Hindi language publications had 41% share of the ad space
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
Ad volume on television declines by 3% in Q1 2021: TAM AdEx
Most loved Bollywood couples in the brandverse, according to TAM AdEx
Here are the most-loved Bollywood couples as per TAM AdEX 2020
Top 10 celebrity couples with the most brand deals in 2021, as per TAM AdEx
More than 50% of TV ads were endorsed by two celebrity couples: Akshay Kumar and Twinkle Khanna and…
Top 10 TV advertisers during Jan-March 2021, as per TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to …
June sees 3.2X increase over April in average Print ad volumes per day: TAM
Print is finally showing some signs of recovery
Between April and June this year, 21% ads on TV were endorsed by celebrities: Report
Celebrity endorsements on TV has seen a visible increase in June
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
The growth comes in the wake of the spread of Covid-19
CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report
As Indian Cryptocurrency platforms await the Government’s next hearing, here’s a look at how much t…
Oppo India becomes the top advertiser during IPL season 13: Report
Oppo India was followed by Sporta Technologies and Vodafone India
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Pet care brands in India increase their ad spends on digital media and TV
The rise and rise of radio
Ad volumes on radio has spiked by 434% during Jun-Aug ’20
Radio City’s social media reach grew by 280% during lockdown; it is now offering bouquet on-air and online offerings to woo advertisers
Radio City is going to focus on being there for its employees through these turbulent times.