Nike has added a swoosh to the back of their golf shirts, and the exact spot is the perfect locatio…

A subtle golden touch on the Los Angeles Lakers' new threads serve as a clear homage to the team's …

Tom Brady is one of the leading spokespeople for Under Armour, and he's not in the business of givi…

In January, Nike announced that it would become the "exclusive provider of Major League Baseball's …

According to Heidi Burgett of Nike, the swoosh is being called the "Broosh" (brooch + swoosh), and …

In addition to the NBA adding advertising patches to the jerseys of many teams, the NBA also allowe…

Keenly aware of the difficulty of making something static appear fluid, she went to work. "I rememb…

The same situation appeared to have happened with defending champions Alabama. According to a sourc…

Nvidia recently became a multi-trillion-dollar company amid the AI boom. However, according to a co…

Tiger Woods announced Monday that he and Nike would go their separate ways as he prepares for "anot…

Tiger Woods is returning to the PGA Tour with a new golf line called "Sun Day Red." Woods appears t…

In a countersuit filed this week, the streetwear brand Kool Kiy said it wants four Nike trademarks …

Nike is forging ahead with its metaverse plans and rolling out a virtual goods platform called .Swo…

Fanatics has been making MLB uniforms since 2017, but this is the first time their logo will appear…

For die-hard Tiffany fans newly introduced to sneaker culture, it was a rude awakening about how mo…

Some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can…

Zahra Hankir's "Eyeliner: A Cultural History" chronicles the cosmetic's surprising historical roots.

The Nike, Tiffany collab comes as Tiffany tries to modernize its image and attract younger customer…

Sneaker collaborations normally include apparel drops. But in Tiffany's style, the brand is selling…