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<ul><li>Over the years, jingles have proven to be effective for brands in helping them differentiate themselves and create a unique identity.</li><li>However, we haven’t heard too many jingles lately. Much to our delight, a Genie has finally heard our prayers and granted our wish.</li><li>There’s a new jingle in town that the internet is humming to. It is <keyword id="9167642" type="General" weightage="20" keywordseo="swiggy-genie" source="Orion">Swiggy Genie</keyword>’s ‘<keyword id="12405659" type="General" weightage="20" keywordseo="genie-dekh-lega" source="Orion">Genie Dekh Lega</keyword>.’</li></ul>Remember those old, golden days when you would actually turn on your television’s volume during a commercial break to hear ‘Washing Powder Nirma’ or Badshah Masala’s jingle and your whole family would join in and hum along? Be it Lijjat Papad from the 90s or Idea’s Hunny Bunny from the early 2000s, jingles hold a special place in our hearts. They are still fresh in our memories like they were launched yesterday. Over the years, jingles have played a critical role in building a brand’s identity -- helping them stand apart from the crowd because jingles stick and leave a long-lasting impression on consumers’ minds. However, lately, we haven’t been hearing too many jingles in India. Granting our wish to revisit these old days, <keyword id="6358977" type="General" weightage="80" keywordseo="swiggy" source="Orion">Swiggy</keyword> Genie has come up with the new earworm, a jingle called ‘Genie dekh lega.’ <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Conceptualised by Schbang, Swiggy has launched a new campaign that aims to position it as a brand that comes to its consumer’s rescue even at the eleventh hour. With a catchy jingle that will make a home in your mind, Swiggy reminds the audience that no matter how small the item is -- be it a lehenga or a charger or sending a Diwali gift to your loved ones -- it will deliver it to you or for you. Commenting on the release of the film, Rishabh Pande, Creative Lead at Schbang said, “When you land a brief from Swiggy India, you need to tell yourself as a creative to take the excitement down a notch and channel that energy to create work that takes creativity up a notch. This film isn’t memorable because it chose to explore humour, like all Swiggy ads, but because it chose to explore and own a category unlike any Swiggy ad we’ve seen before. That’s where the idea of this ear-worm was born and boy does it deliver.” Sneha John, Director, Marketing at Swiggy said, “Festivals like Diwali see a lot of consumers using Genie to run last minute errands for the home or to send sweets and homemade treats to family and friends. With this film, we want to showcase Genie as an always dependable service that comes to your aid for last minute Diwali shopping and party needs.” According to the Oxford Dictionary, a Genie is a spirit of Arabian folklore, as depicted traditionally imprisoned within a bottle or oil lamp, and capable of granting wishes when summoned. Swiggy has been focusing on establishing its delivery associates as superhumans of sorts, a genie, to be precise. It grants your wishes anytime you summon it and deliver to you in a jiffy -- as if appearing from thin air. Before the ‘Genie Dekh Lega’ advertisement, Swiggy ran a campaign called ‘Swiggy Genie’s got your back.’ It shows how Swiggy can share the load if you have got a lot on your plate and pick up your grocery for you. <div type="Youtube" id="Rqjyt2iTlMI" title="Tired of being a running Ranjith? Swiggy Genie's got your back!" thumbUrl="https://i.ytimg.com/vi/Rqjyt2iTlMI/mqdefault.jpg"></div> <div type="Youtube" id="8gEcscom18s" title="On the go all day? Swiggy Genie is here to help." thumbUrl="https://i.ytimg.com/vi/8gEcscom18s/mqdefault.jpg"></div> When the Indian Government announced the country's first lockdown last year in March 2020 and said that only essential service providers were allowed to function, Swiggy came up with the idea of launching Swiggy Genie. Whether it was flu medicine or healthy food, Genie has been helping end-users to make instant deliveries from one point to another. Client: Swiggy India Agency: Schbang Production House: Schbang Motion Pictures Head, Schbang Motion Pictures: Abhimanyu Balasubramanyam Director: Nilay Singh Cinematographer: Jay Charola Executive Producer: Raashi Priya Nahata Associate Producer: Rahul Rohra Music Composer - Kanishk Seth Chief Assistant Director: Sohil Kohli Line Producer - Durgesh Dadhich (OMG Productions) Production Manager - Lalit Sippy DA - Gaurav Ahuja 2nd AD: Rishabh Sharma Art Director: Prince and Team Costume Stylist: Vidhi Gurnani Hair and Makeup - Priti Pannu Vice President- Isha Amin Group Solutions Manager - Sanjana Jaikishin Rohera Creative Director - Aditya Mehendale Group Creative Manager- Tanaiya Saigal Creative Lead - Rishabh Pande Sr. Creative Strategist- Pearl Alex Account Lead- Mehernaz Mistry Sr. Solutions Strategist - Janya Sindhu Business Development Manager- Radhika Raheja Sr. BD Executive- Jinita Shah Creative Strategist- Simran Kumar, Rebecca D'silva Cast - Manoj Mathew, Shruti Puranic, Usha Palan, Vallabh Gada, Myra Shah Support Cast- Deven Patel, Devendra Ahirwal, Nihal Nischal, Gaurav Ahuja, Rishabh Pande, Rishabh Sharma, Prakhar Casting Director- Shubham Tiwari and Team Offline Editor - Vishnu Prasad Designer - Ayushi Bhawsar and Abhishek Shigwan Animation- Nitin Malekar Colourist- Christian Leivia Online- After Studio Sound Mix and Master - Kardam 1st AC- Kshitij Singh Gaffer- Rajesh Singh Focus Puller- Chandan Yadav Camera Equipment - Uni10 Media Works Pvt Ltd Light Equipment - Light World Storyboard - Akhilesh Catering - Nathmauli Spot Team - Noor Alam Sheikh and team Accounts - Suryakant Bondre, Prathamesh Patkar and Kailas Salunke Location- SS bunglow Location manager- Laxman Rathore and team Office Boy - Vaibhav Kamble

There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue

<ul><li>In a quirky new campaign by <keyword id="9167642" type="General" weightage="80" keywordseo="swiggy-genie" source="Orion">Swiggy Genie</keyword>, <keyword id="6454936" type="General" weightage="20" keywordseo="santa-claus" source="Orion">Santa Claus</keyword> is seen looking for a job because he has outsourced his gift delivery work to <keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword>.</li><li>The campaign has been conceptualised by <keyword id="2805202" type="General" weightage="20" keywordseo="dentsu-webchutney" source="Orion">dentsu Webchutney</keyword>.</li></ul><keyword id="8206" type="General" weightage="20" keywordseo="christmas" source="Orion">Christmas</keyword> is all about food, laughter, and presents! Every year we wait for Santa, the world’s favourite gift bearer to deliver our Christmas presents. Meanwhile, friends and colleagues play Secret Santa and parents set up Christmas trees and decorations. But this year, there is an important announcement for them from Santa himself–he is not doing the job and is looking for a career change. And has reached out to thousands of potential employers via LinkedIn, digital ads, emails, flyers, business cards, posters and even a video resume! Well, if Santa is not doing this job, who is? The word around town is that Santa has delegated all of his deliveries to Swiggy Genie. Be it chocolates, sweets, toys, clothes, or any other presents that Santa would have generally delivered – Swiggy Genie is here to help him while he explores other career options. Swiggy’s #SantaOpenToWork campaign conceptualized by Webchutney is a quirky and timely way of depicting how gift-givers can outsource all their delivery tasks to Swiggy Genie this Christmas, just the way Santa is. As part of the campaign, Swiggy dropped in Santa’s flyers and business cards with a special QR Code with their Genie and Instamart orders. Scanning the QR code leads to a delightful video of Santa sharing his video resume on YouTube. <div type="Youtube" id="GXQH0bS2_DM" title="Santa's Resume" thumbUrl="https://i.ytimg.com/vi/GXQH0bS2_DM/mqdefault.jpg"></div> To drive even more intrigue, Swiggy has also put-up unbranded tear-able posters across offices, so that they can target employers at the source. Office goers can tear the contact information and share it directly with each other and their HRs, and check out Santa’s video resume online. He also had digital ads across Facebook, Instagram, Twitter, YouTube, Wynk and Inshorts which people can click to find his video resume. While Santa is #OpenToWork, Swiggy Genie is #OpenToDeliveries!

Swiggy Genie's new campaign has Santa Claus looking for a career change ahead of Christmas

<ul><li>Indian foodtech unicorn <keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> is reportedly scaling down its grocery and fresh produce deliveries. </li><li>However, the $3.6 billion startup said that it will continue to focus on meat, seafood, gourmet and its instant grocery delivery service — Instamart.</li><li>Even though Swiggy operates food delivery services in 500 cities, its grocery delivery service will now be restricted to 20 cities.</li></ul>Indian foodtech unicorn Swiggy is <a href="https://entrackr.com/2020/12/exclusive-swiggy-moves-away-from-grocery-and-fresh-produce-delivery/">reportedly</a> scaling down its grocery and fresh produce deliveries. “We expanded our services across the country during the lockdown as consumers turned to Swiggy not just for food but also other essentials. Given that movement restrictions have been eased, we are rolling back grocery delivery and focusing on offerings like <keyword id="9167642" type="UNKNOWN" weightage="20" keywordseo="Swiggy-Genie">Swiggy Genie</keyword> where consumers can shop from any store in the city including groceries &amp; essentials or pick-up and drop-off packages,” said a Swiggy spokesperson. However, not everything will be toned down. The $3.6 billion startup said that it will continue to focus on meat, seafood, petcare gourmet and its essential delivery service Instamart, which delivers products like groceries, fresh fruits &amp; vegetables, personal care items among other things. “With a delivery promise of 30 to 45 minutes, Instamart is rapidly becoming a favourite among consumers (in Bangalore and Gurgaon) while unlocking a new dimension of convenience retailing in India,” said the spokesperson. Even though Swiggy operates food delivery services in 500 cities, it has said that it will restrict grocery to about 20 cities. “Pre-COVID, 80% of Swiggy’s business was food delivery, and the remaining came from other segments. The company expects this ratio to change to 50-50 in the next 2 to 3 years, with increased contribution from grocery, cloud kitchen, etc,” said a Goldman Sachs report from November, 2020. Interestingly, Swiggy’s rival <keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword>, which had also forayed into grocery delivery with the Zomato Markets feature had earlier said that it was scaling down the service. Both the unicorns had ramped up their offerings in <keyword id="1392240" type="PERSON" weightage="20" keywordseo="grocery-retail">grocery retail</keyword> during the coronavirus lockdown when the segment saw a massive boom. This leaves the market with players like JioMart, Amazon, Flipkart, Grofers and BigBasket, which is reportedly in talks with the Tata Group for an investment. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/steadview-capital-invests-in-softbank-backed-logistics-unicorn-delhivery-founder-eyes-an-ipo-in-the-next-15-months/articleshow/79732530.cms">Steadview Capital invests in SoftBank-backed logistics unicorn Delhivery – founder eyes an IPO in the next 15 months</a> <a href="https://www.businessinsider.in/business/startups/news/indian-saas-startup-zenoti-enters-the-unicorn-club-with-a-160-million-funding/articleshow/79734387.cms">Another unicorn – Indian SaaS startup Zenoti enters the coveted club with a $160 million funding</a>

After Zomato, Swiggy scales down its grocery marketplace operations – leaving more space for JioMart, BigBasket, Amazon and others

<ul><li><keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> on Monday announced its new <keyword id="12584073" type="General" weightage="20" keywordseo="swiggy-one-subscription" source="Orion">Swiggy One subscription</keyword> service.</li><li>The subscription offers unlimited free deliveries and discounts to users.</li><li>The plan is priced at ₹299 for 3 months and ₹899 for 12 months.</li></ul>Food delivery app Swiggy announced on Monday its new subscription plan, dubbed as <keyword id="12582902" type="General" weightage="80" keywordseo="swiggy-one" source="Orion">Swiggy One</keyword>. The service offers more benefits when compared to the company’s existing Swiggy Super subscription service and will offer free unlimited deliveries and discounts across various Swiggy services. Here’s everything you need to know about the Swiggy One subscription service. <cmsannotation type="cmsannotation" annotationid="Swiggy One – eligible cities" comment="subhead" text="Swiggy One – eligible cities">Swiggy One – eligible cities</cmsannotation> Swiggy One is currently available only in four cities – Lucknow, Pune, Trivandrum and Vijayawada. It will be expanded to over 500 cities in the next two weeks. <cmsannotation type="cmsannotation" annotationid="Swiggy One – subscription price" comment="subhead" text="Swiggy One – subscription price">Swiggy One – subscription price</cmsannotation> Swiggy One will be available with an introductory price of ₹299 for 3 months and at ₹899 for 12 months, which translates to ₹75 per month. Currently Swiggy offers two plans – Bite and Binge. While the Bite plan is priced at ₹129 per month, the Binge plan is priced at ₹199 per month. The two plans will be replaced by Swiggy One and all members will be upgraded to the new plan for the remainder of their membership. Apart from this, existing Swiggy Super members will also get a one-month extension on their membership. <cmsannotation type="cmsannotation" annotationid="Swiggy One membership benefit" comment="subhead" text="Swiggy One membership benefit">Swiggy One membership benefit</cmsannotation> The Swiggy One membership offers unlimited free deliveries from all restaurants along with free Instamart grocery deliveries, something that was missing from Swiggy’s Bite and Binge subscription plans. Instamart orders only above ₹99 will be eligible for free delivery. In addition to this, users can also avail an additional discount of up to 30% on food orders. Users will also be able to avail offers and discounts on Swiggy Genie orders, which allows you to send parcels and get other products from local stores. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/rebel-foods-which-runs-behrouz-biryani-ovenstory-pizza-and-faasos-is-now-worth-over-a-billion-dollars/articleshow/86839518.cms">Rebel Foods — which runs Behrouz Biryani, Ovenstory Pizza, and Faasos — is now worth over a billion dollars</a> <a href="https://www.businessinsider.in/stock-market/news/paytm-has-lost-8-billion-in-valuation-in-two-days-of-listing/articleshow/87840891.cms">Paytm is inching closer to Macquarie's target of ₹1200</a> <a href="https://www.businessinsider.in/advertising/brands/news/theres-a-new-jingle-in-town-as-swiggy-uses-the-power-of-music-to-connect-with-its-audience-and-establish-itself-as-a-last-minute-genie-coming-to-your-rescue/articleshow/87327251.cms">There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue</a>

Swiggy One – membership price, benefits and everything you need to know

<ul><li><keyword id="6358977" type="General" weightage="100" keywordseo="swiggy" source="Orion">Swiggy</keyword> wants to you spend more time with your four legged companions and leave your errands on them.</li><li>Conceptualised and produced by <keyword id="3101007" type="General" weightage="20" keywordseo="lowe-lintas-bangalore" source="Orion">Lowe Lintas Bangalore</keyword>, the campaign aims to promote Swiggy's membership service.</li></ul> Swiggy has launched a multi-film digital campaign showcasing its new membership program – <keyword id="12582902" type="General" weightage="80" keywordseo="swiggy-one" source="Orion">Swiggy ONE</keyword>. Conceptualised by <keyword id="274876" type="General" weightage="20" keywordseo="lowe-lintas" source="Orion">Lowe Lintas</keyword> Bangalore, the campaign highlights how members can avail multiple benefits including free deliveries and extra discounts on restaurants, Instamart and Genie orders through the Swiggy ONE membership. The campaign films produced by Lintas C:EX highlight various scenarios in the protagonists’ life through their pets’ point of view showcasing a shift before and after availing the Swiggy ONE membership. One film shows a cat’s point of view and how much ‘me time’ the cat gets at home while her owner runs errands outdoors; the other film shows a dog’s disappointment on how his owner is never home as he’s constantly making grocery store runs to stock up. Both the scenarios end with the protagonists being able to stay home more, thanks to their membership with Swiggy ONE for all their needs. <div type="Youtube" id="4GSXJDWjKnA" title="Swiggy One - One membership, unlimited convenience" thumbUrl="https://i.ytimg.com/vi/4GSXJDWjKnA/mqdefault.jpg"></div> <div type="Youtube" id="GvvqZGDIr_0" title="Swiggy One - One membership, unlimited convenience" thumbUrl="https://i.ytimg.com/vi/GvvqZGDIr_0/mqdefault.jpg"></div> Ashish Lingamneni, Head of Brand, Swiggy said, “While the Swiggy ONE membership programme offers benefits and discounts across Swiggy’s services, it was important to showcase the fact that Swiggy is truly enabling convenience to consumers through its offerings. Through this campaign, the team at Lowe Lintas, have beautifully depicted how Swiggy ONE can bring convenience to the consumer’s doorstep, freeing their time for their loved ones, be it their family or beloved furry pets.” Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “The idea was to showcase how SWIGGY ONE members get to spend more time with their loved ones. But we didn’t want to show it in a cliché way. The product itself is so different and not like regular membership services. So, it wasn’t about price differentiation or services offered. SWIGGY ONE is everything SWIGGY be it Instamart, restaurants, Genie and anything else that comes from the SWIGGY stable. So, while multiplicity was at the heart of the communication the medium to communicate it was something we experimented on.” With Swiggy now offering services beyond food delivery, the brand has extended benefits to its customers of Instamart and Genie as well through Swiggy ONE. The films are live on digital platforms.

Swiggy's latest campaign showcases how your pets would react to you spending more time with them

<ul><li><keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> has expanded its grocery delivery service to 125 cities across India. </li><li>While Swiggy had entered the grocery segment in 2019, its wide expansion comes right after its rival Zomato had marked its debut in grocery with Zomato Market and expanded it to 80 cities across India. </li><li>There’s a high demand for <keyword id="1640900" type="PERSON" weightage="20" keywordseo="Online-grocery">online grocery</keyword> due to the coronavirus lockdown.</li></ul>Foodtech unicorn Swiggy has expanded its grocery delivery service to 125 cities across India. Swiggy had launched its grocery vertical in Gurugram in early February 2019, and had slowly expanded to a few other cities. But with the high demand for online grocery due to the coronavirus lockdown, Swiggy has now expanded to 125 cities. “While the grocery and essentials category has always been a part of our long-term strategy of delivering hyperlocal convenience, we have enabled faster ramp up for the benefit of our consumers. Extending our hyperlocal delivery offering will unlock a new dimension of convenience and safety for our consumers as well as earnings for our delivery partners during these extraordinary times”, said Vivek Sunder, COO, Swiggy. Swiggy’s expansion comes right after its rival Zomato had marked its debut in grocery with Zomato Market and expanded it to 80 cities across India. Swiggy has partnered with brands like HUL, P&amp;G, Godrej, Dabur, Marico, Vishal Mega Mart, Adani Wilmers, Cipla, while also delivering essentials from the local kirana stores. Giving a tough competition to the likes of Dunzo, Swiggy is also turning its focus on hyperlocal deliveries.Swiggy has revamped its offering ‘Swiggy Go’ by launching a hyperlocal delivery service ‘Genie’ in over 15 cities. Through this service, people can order pick up and drop facilities for packages within the city. See Also: <a href="https://www.businessinsider.in/business/startups/news/zomato-and-swiggy-both-get-raise-funds-but-swiggy-leads-with-a-higher-valuation/articleshow/75008445.cms">Zomato and Swiggy both raise funds – but Swiggy leads with a higher valuation</a>

Swiggy quickly expands its grocery delivery to 125 cities

<ul><li><keyword id="5951789" type="General" weightage="20" keywordseo="co-branded-credit-cards" source="Orion">Co-branded credit cards</keyword> are offered by banks in partnership with popular brands that offer unique rewards and benefits tailored to specific interests.</li><li><keyword id="6746898" type="General" weightage="20" keywordseo="cardholders" source="Orion">Cardholders</keyword> can enjoy exclusive discounts, promotions, and faster rewards redemption, making these cards more rewarding than standard ones. </li><li>Evaluate the benefits offered by a co-branded credit card by carefully considering your spending habits, preferences, and the specific rewards and perks provided by the card.</li></ul>Like many Millennials, Reena Singh wants to pick a credit card but is spoilt for choice as there are several options to choose from. There are travel cards that promise air miles and then there are <keyword id="6967577" type="General" weightage="20" keywordseo="shopping-cards" source="Orion">shopping cards</keyword>, which can help her save money on shopping. Finally, there are cards that will help her save money every time she eats out and earn loyalty points too. As a consumer, it can be very confusing to choose the right card. From travel enthusiasts to avid shoppers, they cater to diverse lifestyles. But with a plethora of options available, making an informed choice is crucial. Business Insider dived deep into the world of rewards and found some key factors that consumers should consider while choosing a card. <cmsannotation type="cmsannotation" annotationid="How co-branded credit cards work" comment="Subhead" text="How co-branded credit cards work">How co-branded <keyword id="6387037" type="General" weightage="20" keywordseo="credit-cards" source="Orion">credit cards</keyword> work</cmsannotation> Co-branded credit cards offer personalised benefits tailored to lifestyles of users, which include discounts and offers aligned with the partnering brand. They integrate with loyalty programs for faster reward collection. These perks enhance the overall cardholder experience. Cardholders can enjoy exclusive discounts, promotions, and faster rewards redemption, making these cards more rewarding than standard ones. “Additionally, co-branded cards foster brand loyalty, especially with travel-related perks, everyday expense savings like fuel discounts, and access to exclusive products, all enhancing the overall customer experience,” says Gaurav Chopra, Founder and CEO of IndiaLends, an online marketplace for credit products. Here, we will look at four popular co-branded credit cards, how they work and whether they make sense for you based on your lifestyle. Evaluating any co-branded credit card on these parameters will help you make an informed decision. <cmsannotation type="cmsannotation" annotationid="Amazon Pay ICICI Bank credit card" comment="subhead" text="Amazon Pay ICICI Bank credit card">Amazon Pay ICICI Bank credit card</cmsannotation> The Amazon Pay ICICI Bank Credit Card offers several advantages for frequent Amazon shoppers. It provides robust cashback rewards on Amazon purchases, offering up to 5% cashback for Prime members and 3% for non-Prime members. Additionally, it offers other benefits like three- months prime membership at no cost and cashback offers on prepaid recharge, postpaid bill payments, electricity bill payment, gas cylinder payment and so on. There are no joining or annual fees. However, it does have some disadvantages. The cashback is primarily beneficial for Amazon shopping, and the rewards structure may not be as competitive for other spending categories. The card also lacks travel and lifestyle benefits commonly found in premium credit cards. Whether one should go for it depends on their spending habits. If you're a frequent Amazon shopper and value cashback rewards, it's a good choice. However, if you're looking for a more versatile card with broader benefits, you may want to consider other options. <cmsannotation type="cmsannotation" annotationid="Swiggy HDFC Bank credit card" comment="subhead" text="Swiggy HDFC Bank credit card">Swiggy HDFC Bank credit card</cmsannotation> The Swiggy HDFC Bank Credit Card is tailored for passionate food enthusiasts, especially those who frequently indulge in food delivery and dining out experiences. Its advantages include enticing rewards on dining expenditures, encompassing both online and offline transactions, with a substantial focus on Swiggy orders. Cardholders can enjoy 10% cashback on the Swiggy application (food ordering, Instamart, Dineout and Genie) and 5% cashback with certain category merchants, and 1% cash back on other categories, making it an especially appealing choice for foodies. However, it's essential to consider the card's limitations, primarily its narrow utility, as its benefits primarily revolve around food-related expenses. If you aren't a regular diner or Swiggy user, the card's value proposition may be limited. Therefore, your decision to opt for this card should align with your dining habits and lifestyle to maximise its advantages effectively. <cmsannotation type="cmsannotation" annotationid="IndianOil Axis Bank credit card" comment="subhead" text="IndianOil Axis Bank credit card">IndianOil Axis Bank credit card</cmsannotation> The IndianOil Axis Bank Credit Card is tailored for individuals who frequently use fuel services and desire to maximise their savings at IndianOil outlets. Its advantages are evident, with fuel benefits such as a 4% cashback on fuel expenses at IndianOil pumps, along with a 1% fuel surcharge waiver. The card also extends its rewards to dining and online shopping, with 15% discount at partner restaurants and 1% value back at online shopping with 5 reward points on every ₹100 spent. Furthermore, you can get 10% off on booking movie tickets with bookmyshow.com. However, this card's utility is primarily focused on fuel-related benefits, potentially limiting its appeal for those who do not own a vehicle or have alternative fuel preferences. Before acquiring the IndianOil Axis Bank Credit Card, ensure that your fuel expenditures align with the card's rewards structure. <cmsannotation type="cmsannotation" annotationid="Standard Chartered EaseMyTrip Credit Card" comment="subhead" text="Standard Chartered EaseMyTrip Credit Card">Standard Chartered EaseMyTrip Credit Card</cmsannotation> The Standard Chartered EaseMyTrip Credit Card caters to avid travellers, offering numerous advantages. You can get a 20% instant discount on your domestic and international hotel bookings, saving up to ₹5000 and ₹10000, respectively. For your flight reservations, there's a flat 10% discount available, with maximum savings of ₹1000 for domestic flights and ₹5000 for international flights. Additionally, if you're planning a bus trip and your ticket costs over ₹500, you can enjoy a discount of ₹125. You also get to enjoy one domestic lounge access per calendar quarter and two international lounge access per year. The card's reward program allows users to earn 10x rewards on every ₹100 spent at standalone hotel and airline websites/apps/outlets. Before getting the Standard Chartered EaseMyTrip Credit Card, it's crucial to evaluate your travel habits and determine if the benefits outweigh the annual fee, especially if you're a frequent traveller looking to maximise savings on your journeys. <cmsannotation type="cmsannotation" annotationid="How to pick a co-branded credit card" comment="Subhead" text="How to pick a co-branded credit card">How to pick a co-branded credit card</cmsannotation> Evaluate the benefits offered by a co-branded credit card by carefully considering your spending habits, preferences, and the specific rewards and perks provided by the card. “The value of a co-branded credit card depends on how well the rewards and benefits align with your lifestyle and preferences,” says Adhil Shetty, CEO, BankBazaar, an online financial marketplace. It's important to choose a card that complements your spending habits and offers benefits you'll actually use. To assess a co-branded credit card, analyse spending in categories like groceries, dining, and travel. Consider rewards, bonuses, and redemption options. Ensure that benefits outweigh the annual fee, maximising value from the card based on your spending habits and needs.

You Searched For "Swiggy Genie" and got 7 results

There’s a new jingle in town as Swiggy uses the power of music to connect with its audience and establish itself as a last-minute Genie coming to your rescue

Karuna Sharma

Swiggy Genie's new campaign has Santa Claus looking for a career change ahead of Christmas

BI India Partner

After Zomato, Swiggy scales down its grocery marketplace operations – leaving more space for JioMart, BigBasket, Amazon and others

Sanchita Dash

Swiggy One – membership price, benefits and everything you need to know

Rounak Jain

Swiggy's latest campaign showcases how your pets would react to you spending more time with them

BI India Partner

Swiggy quickly expands its grocery delivery to 125 cities

Sanchita Dash

Do co-branded credit cards actually help you save money?

Anagh Pal

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