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With an objective to consolidate reach and increase its accessibility with tech-savvy consumers and the Tier 2 markets, <a href="http://www.businessinsider.in/searchresult.cms?query=swarovski&amp;sortorder=effectivedate">Swarovski</a>, the popular <keyword id="777525" type="UNKNOWN" weightage="100" keywordseo="jewellery-brand">jewellery brand</keyword> can now be purchased online. 
 
The brand has tied up with <a href="http://www.businessinsider.in/searchresult.cms?query=ecommerce&amp;sortorder=effectivedate">e-commerce</a> website <a href="http://www.businessinsider.in/searchresult.cms?query=myntra&amp;sortorder=effectivedate">Myntra</a> and its products will be exclusively available on the <keyword id="319719" type="COMPANY" weightage="100" keywordseo="Myntra">Myntra</keyword> website as well as the mobile app. 
 This will be <keyword id="6427" type="COMPANY" weightage="100" keywordseo="Swarovski">Swarovski</keyword>’s first e-commerce undertaking and its e-boutique on Myntra will be located under the website’s premium offerings umbrella. 
 
Consumers will be able to shop for the same collections (earrings, bracelets, necklaces, sets, watches, writing Instruments and more) available at Swarovski stores as well as choose from the brand’s diverse fashion and trend options. 
 
In all, there will be over 300 selections for customers to choose with prices ranging from ₹ 1990 to ₹ 49,900. 
 Talking about the partnership and the brand going digital, Sukanya Dutta Roy,Managing Director, <keyword id="222696" type="COMPANY" weightage="100" keywordseo="Swarovski-India">Swarovski India</keyword> said, “In today’s cash rich &amp; time deficit digital age, we believe that the option of <keyword id="6357762" type="UNKNOWN" weightage="100" keywordseo="Online-shopping">online shopping</keyword> formats give the freedom of convenience to the Swarovski consumers. We have a strong presence in brick-and-mortar retail and the natural progression for us was to evolve with our consumer and cater to their preference. In Myntra, we have found a likeminded partner to achieve this. While we present the product bouquet, Myntra’s astute operations and logistics know-how will help Swarovski deliver higher consumer value.” 
 
Futhermore, according to an ASSOCHAM study, Indians are likely to spend USD 35 billion on online luxury stores by 2016, compared to USD 8 billion in 2012. The report also states that, the jewelry category was expected to grow by 30-35% in the next three years. The high internet penetration across tier-II and tier-III cities along with high disposable income shall lead to approximately 100 million transactions on the Internet by 2020.

Now, buy Swarovski crystals online as jewellery brand ties up with Myntra

After winning many a heart globally at the Frankfurt motor show, the <keyword id="3230639" type="UNKNOWN" weightage="80" keywordseo="Mercedes-S-Class-Cabriolet">Mercedes S-Class Cabriolet</keyword> debuted in India at the Auto Car Expo 2016. The luxury car looks to set a new benchmark in safety, efficiency and comfort. 
 
Pictured as the four-seat rival to the Bentley Continental GT Speed Convertible, the S Class Cabriolet is a performance-orientated open-top car! The sixth and final member of the S-Class line-up, the S-Class Cabriolet is the sister to the new S-Class Coupé. 
 
The S-Class Cabriolet looks very much like the S-Class Coupé. The same optional LED headlights in the front, encrusted with Swarovski crystals for the indicators and daytime running lights. To have the largest fabric roof, the Cabriolet also has a new windscreen with greater rake. 
 
Under the hood is a 449 BHP twin-turbocharged 4.7-litre V8 motor. It drives the rear wheels through a standard nine-speed automatic gearbox. No performance figures have been revealed. 
 Although not yet confirmed, <keyword id="25952" type="CITY" weightage="80" keywordseo="Mercedes-Benz">Mercedes-Benz</keyword> plans to add a 621 BHP twin-turbocharged 6.0-litre V12 to the new S-Class Cabriolet line-up in a plush new S65 Cabriolet. 
 
Step in, and the two individual rear seats are electrically adjustable. Options include Mercedes’ turbulence-reducing Aircap system, and that extends out of the windscreen header rail. Airscarf neck-level heating is also available. 
 
The expected price for the S-Class Cabriolet is somewhere around Rs 55-60 lakhs!

Auto Expo 2016: Watch out Bentley Continental GT Speed Convertible, Mercedes S-Class Cabriolet unveiled in India!

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As reported, Myntra, the e-commerce portal owned by Indian e-commerce giant Flipkart has acquired arch rival Jabong in a deal worth $70 million. This has made Flipkart the owner of almost over 50% of India's fashion retail market, one of e-commerce’s fastest growing markets. 
 
 
Announcing the acquisition personally to his employees, Flipkart CEO Binny Bansal sent a mail to all its employees. Here's the text of that letter. 
 
Hi, 
 
I am happy to inform you that our group company, Myntra, today acquired Jabong from Global Fashion Group, thus creating India's biggest fashion shopping destination. The acquisition of Jabong further strengthens Flipkart Group's position as the undisputed leader in Fashion and Lifestyle segment in India. 
 
As you are aware, Jabong is among India's major fashion multi-brand e-store with more than 1500 on-trend international high-street brands, sports labels, Indian ethnic and designer labels and over 150,000 styles from over a thousand sellers. Myntra and Jabong are all set to define the next generation of online shopping offering the best of brands to Indian consumers. Some of the most iconic global brands that will be exclusive to both the platforms include Dorothy Perkins, Topshop, Tom Tailor, G Raw Star, Bugatti Shoes, The North Face, Forever 21, Swarovski, Timberland and Lacoste. 
 
Fashion and lifestyle is one of the biggest drivers of ecommerce growth in India. We have always believed in the fashion and lifestyle segment and Myntra's strong performance has reinforced this faith. This acquisition is a continuation of the group's journey to transform commerce in India. I am happy that we will now be able to offer to millions of customers across our 3 platforms even more wider variety of styles, products and a broad assortment of global as well as Indian brands. 
 
Ananth will be leading both Myntra and Jabong platforms. Please join me in welcoming the talented team of Jabong to the Flipkart group. 
 
<a href="https://officechai.com/wp-content/uploads/2016/01/binny-bansal.jpg">Image source</a>

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