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<a href="http://www.businessinsider.in/searchresult.cms?query=suzuki">Suzuki</a> unveiled its new 2016 <keyword id="6911" type="CITY" weightage="80" keywordseo="suzuki">Suzuki</keyword> Access at the <a href="http://www.businessinsider.in/searchresult.cms?query=AUTO+EXPO">2016 Auto Expo</a>, and it looked and felt great. Way before the <a href="file:///C:/Users/akanksha.jain/Desktop/Honda%20Activa">Honda Activa</a> 125 dominated the segment, the Access was the darling of buyers looking for more power than 110cc.<br />
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READ MORE: <a href="http://www.businessinsider.in/College-goers-give-a-cheer-Suzuki-launches-new-Access-125-at-a-competitive-Rs-53887/articleshow/51407596.cms">College goers give a cheer! Suzuki launches new Access 125 at a competitive Rs. 53,887</a><br />
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However, with its design showing age, the Access felt out of breath with nothing special to offer than front telescopic suspension and a sensible price of around Rs. 53k.<br />
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Here are 3 reasons you should buy the Access 125:<br />
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<strong>Retro Styling:</strong><br />
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The biggest revamp on the Access is its fresh design. The entire front has seen an overhaul with new headlamps, clear turn indicators and new side panels. The refreshing instrument cluster adds to the overall retro styling. Think of it, you won't get retro design for anything cheaper than a <a href="http://www.businessinsider.in/searchresult.cms?query=vespa">Vespa</a>.<br />
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<strong>Suzuki's SEP:</strong><br />
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The Access125 will get Suzuki’s SEP or Eco Performance technology. This is standard across most Suzuki two-wheelers, and the Access will have it too now.<br />
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The SEP optimizes air and fuel flow and reduces frictional losses. This results in better overall performance and fuel economy figures.<br />
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<strong>Alloy Wheels:</strong><br />
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This Access 125 is the first Suzuki scooter to come fitted with alloy wheels. The 12-inch alloy wheels mean the Access 125 would offer better ride and handling too.<br />

3 reasons you should buy the 2016 Suzuki Access

<strong><br /></strong><ul><li><strong>India, as the fourth largest automobile market in the world, may be due for a digital shift since most of its consumers are going online for their research.</strong></li><li><strong>The ‘Drive to Decide 2018’ report by Google and Kantar TNS indicates that 90% of car purchases are digitally driven.<br /></strong></li><li><strong>Brands are increasing their online presence in order to make most of the opportunity.</strong></li></ul>Adding a car to your cart may be the next step in online shopping according to the ‘The Drive to Decide 2018’ report by Google and Kantar TNS. Consumers in India already do most of their research online — checking in with brand websites and looking at reviews — that 90% of car purchases are digitally driven. <br /><br />
  
  
  
  
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<br />It’s not only about being online but also about being a country that’s so obsessed with YouTube that we use it like Google Search. <br /><br />
  
  
  
  
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<br />Since people are doing their due-diligence before buying a car, they are also more loyal consumers. According to the report, since consumers are more certain about their choice, instance of them switching between brands has declines by 4% over the last two years from 11% in 2016 to 7% in 2018. <br /><br /><strong>Here’s why India is poised to be the next online market for cars<br /></strong><br />India’s already the 4th largest auto industry in the world, <a href="https://www.ibef.org/industry/india-automobiles.aspx">according</a> to the India Brand Equity Foundation. Most of the demand for cars is coming from the rising middle class and the young population of India. <br /><br />These are also the people who are a <a href="https://imrbint.com/site/reports/i-cube">part of</a> India’s massive growth in online users.<br /><br />So brands are beginning to pivot their strategies to cater to prospective buyers. Automobile manufacturers are increasing their online presence in order to be a part of the consumers online journey. <br /><br />
  
  
  
  <div type="ExtQuote" text="“From just searching for manufacturers and dealers online, buyers today are actively looking for videos to answer their questions around car features to reviews to vehicle performance and more. Consequently, the focus for auto manufacturers has also moved to creating more immersive experiences that allow them to drive this action.”" auname="Vikas Agnihotri, Country Director - Sales, Google"></div>









<br />It doesn’t matter whether its the automobile industry or not, the number of Indian users online as increased dramatically since Jio started offering cheap access to internet and affordable phones. Last year Rajan Anandan, the vice president for India and South East Asia at Google, <a href="https://www.exchange4media.com/digital-news/india-to-reach-650-mn-internet-users-by-2020rajan-anandangoogle-india-70074.html">disclosed</a> that India is adding nearly 10 million daily active internet users every month.<br /><br />He added that video watch time has seen a 400% year-on-year growth in the country. <br /><br />These findings were based on research conducted by Kantar TNS. The research covers 4,000 respondents in India engaged via online or face-to-face interviews with an average length of 25 minutes for telephone interviews and 30+ mins for face-to-face interviews.<br /><br /><strong>See also:</strong><br /><a href="https://www.businessinsider.in/heres-how-young-india-is-buying-cars/articleshow/55141536.cms">Here’s how young India is buying cars</a><br /><br /><a href="https://www.businessinsider.in/in-india-used-car-businesses-see-renewed-interest-from-investors-with-cardekho-raising-110-million/articleshow/67380667.cms">In India, used car businesses see renewed interest from investors with CarDekho raising $110 million</a><br /><br /><a href="https://www.businessinsider.in/can-latecomer-maruti-suzuki-rev-up-electric-car-sales-in-india/articleshow/67534315.cms">Can latecomer Maruti Suzuki rev up electric car sales in India?</a><br />

Indians are one step away from buying cars online

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>AP Photo/Shuji Kajiyama, File</span></p><p class="caption">Nissan-Renault Alliance CEO Carlos Ghosn.</p></div><p></p></div></div>The Renault-Nissan Alliance announced on Wednesday that <a href="http://www.businessinsider.com/nissan-ceo-carlos-ghosn-step-down-2017-2">Carlos Ghosn would step down as CEO of Nissan</a>, but remain as Chairman of the automaker and CEO and alliance itself. Co-CEO Hiroto Saikawa, a Nissan veteran, will take over.</p><p>The bottom line is that Ghosn, one of the most successful and globally well-known leaders in the auto industry, will still be running the show, but just not the <em>entire </em>show on a day-to-day basis. </p><p>On its face, the current Renault-Nissan Alliance, which now also includes Mitsubishi, is an impractical mashup of automakers residing below the biggest players in the auto industry: Toyota, Volkswagen, and General Motors. However, the combination has been successful and has made Ghosn into a celebrity, although his star has faded somewhat, after burning very brightly after the financial crisis.</p><p>Ghosn is backing away from Nissan for the simple reason that the Mitsubishi challenge is considerable. In 2016, the alliance bought about a third of Mitsubishi, a venerable Japanese carmaker that's lately been roiled by a fuel-economy scandal and that lives in the shadows on Toyota, Honda, and Nissan. </p><p>Mitsubishi's position in the US market is downright pathetic: it's keeping off life support by selling effectively one vehicle in meaningful numbers, the Outlander crossover. Market share is negligible, and Mitsubishi is routinely nominated as a hopeless player that should follow Suzuki and leave the hyper-competitive US market.</p><h2>A model of the globalized, Pre-Trump CEO</h2><p>With the Renault-Nissan buy-in, however, Mitsubishi has been extended a lifeline, in the form of access to the Alliance's engineering platforms and marketing muscle. Ghosn will have to work miracles to revive the brand in North America, and that's a key reason why he's dialing back his commitment to Nissan. Bear in mind that it might not work, but managing an Mitsubishi exit could also be if the offing - which would also demand a lot of Ghosn attention.</p><p>Ghosn remains the model of a business leader from the pre-Trump era of ascending globalism. Born in Lebanon, raised in Brazil, educated in France, he transformed the Renault-Nissan Alliance into the fourth biggest carmaker in the world by share. His specialty is in managing far-flung, diverse enterprises, and his lifestyle is far more peripatetic. His only competition is Fiat Chrysler Automobiles CEO Sergio Marchionne, an Italo-Canadian who oversees Fiat, Chrysler, and Ferrari, with operations in the US and Italy and headquarters in London. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span>Pablo Martinez Monsivais/AP</span></p><p class="caption">President Donald Trump points to Ford Motors CEO Mark Fields, center, at the start of a meeting with automobile leaders in the Roosevelt Room of the White House in Washington, Tuesday, Jan. 24, 2017. Also at the meeting are Fiat Chrysler Automobiles CEO Sergio Marchionne, right, and White House Senior Adviser Jared Kushner, second from the right.</p></div><p></p></div></div></p><p>Ghosn has been placed in an awkward position since Donald Trump's win in the 2016 presidential election. At the Detroit auto show in January, <a href="http://www.businessinsider.com/carlos-ghosn-trump-america-first-2017-2">Ghosn visibly grappled with Trump's America First doctrine</a> while continuing to affirm his commitment to the free trade that makes the Renault-Nissan Alliance work. </p><p>Nissan builds cars in the US and has for decades, but the factories are located in the South, in states that Trump doesn't need to win in 2020. The President's focus has been much more on GM, Ford, and FCA, leaving Ghosn out in the cold.</p><h2>The advantages of an alliance</h2><p>The alliance's structure in this respect is a help, as Renault-Nissan isn't overly dependent on the US. But the US is a huge market for the carmaker, and even though Mitsubishi isn't a big player, the market got larger in 2016 with the tie-up.</p><p>In any event, we're unlikely to see more Ghosns in the future. The idea of a global super-CEO is in retreat, and running a global automaking alliance has meant that Renault-Nissan is lagging the likes of GM, Ford, and even Tesla on the transformation of the business from one that sells cars to one that provides mobility.</p><p>Renault-Nissan has been out in front before - the debut half a decade ago of the all-electric Leaf is a good example - but the focus now is on swift innovation with unfamiliar new technologies, whereas Renault-Nissan has been all about the complexities of management.</p><p>In fact, you could argue that of all the automaking CEOs around, Ghosn has the toughest job at the moment. The alliance embodies the principles of internationalism, globalism, and free trade - everything the Trump administration wants to do away with. </p><p>He's probably up to the challenge. But to make it work, he's wisely trimming back his commitments.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/nissan-2017-gtr-auto-sportscar-2016-12">Nissan's redesigned GT-R is a beast worthy of its 'Godzilla' nickname</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="4zOHMzODE6JCRzS2UwzvYHEfVaRY2_4b" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

Carlos Ghosn is stepping down as Nissan's CEO - but that doesn't mean he still won't be running the show

<p><em><div class="KonaFilter image-container display-table float_right"><div><div class="image"><p class="source"><span><a href="http://pictures.reuters.com/C.aspx?VP3=SearchResult&amp;VBID=2C0FCID6CANH&amp;SMLS=1&amp;RW=1351&amp;RH=847#/SearchResult&amp;VBID=2C0FCID6CANH&amp;SMLS=1&amp;RW=1351&amp;RH=847&amp;PN=2&amp;POPUPPN=70&amp;POPUPIID=2C0408WJEL6AH">Reuters/Issei Kato</a></span></p></div><p></p></div></div>The following is an excerpt from "<a href="http://www.amazon.com/Half-Earth-Our-Planets-Fight-Life/dp/1631490826">Half-Earth: Our Planet's Fight For Life</a>," by Edward O. Wilson.  </em></p><p>The global conservation movement has temporarily mitigated but hardly stopped the ongoing extinction of species.</p><p>The rate of loss is instead accelerating.</p><p>If biodiversity is to be returned to the baseline level of extinction that existed before the spread of humanity, and thus saved for future generations, the conservation effort must be raised to a new level.</p><p>The only solution to the "Sixth Extinction" is to increase the area of inviolable natural reserves to half the surface of the Earth or greater.</p><p>This expansion is favored by unplanned consequences of ongoing human population growth and movement and evolution of the economy now driven by the digital revolution. But it also requires a fundamental shift in moral reasoning concerning our relation to the living environment.</p><div style="float: left; margin: 0 1em 1.5em 0;"></div><p>At the end of the day, the central question of biodiversity conservation is how many of the surviving wildlands and the species within them will be lost before the extinction rate is returned to the prehuman level.</p><p>The prehuman rate is now put at one to ten species extinguished per million species each year.</p><p>In terms of a human life span that primordial rate is infinitesimal, essentially zero in conservation thinking.</p><p>(Keep in mind also that as many as six million contemporary species remain undiscovered by scientists.)</p><p>Yet it also means that the current rate of extinction of the well-known species is up by a multiple of close to one thousand and accelerating - despite the heroic best efforts of the global conservation movement.</p><p>Unstanched hemorrhaging has only one end in all biological systems: death for an organism, extinction for a species.</p><p>Researchers who study the trajectory of biodiversity loss are alarmed that within the century an exponentially rising extinction rate might easily wipe out most of the species still surviving at the present time.</p><p><div class="KonaFilter image-container display-table float_right"><div><div class="image"><p class="source"><span>AP/Chitose Suzuki</span></p><p class="caption">Harvard biology professor Edward O. Wilson.</p></div><p></p></div></div>The crucial factor in the life and death of species is the amount of suitable habitat left to them.</p><p>The relation between habitat area and number of species has been calculated and refined many times and cited often in scientific and popular literature.</p><p>It is that a change in area of a habitat, up or down, results in a change in the sustainable number of species by the third to fifth root, most commonly close to the fourth root.</p><p>In this last case, when, for example, 90 percent of the area is removed, the number that can persist sustainably will descend to about a half. Such is the actual condition of many of the most species-rich localities around the world, including Madagascar, the Mediterranean perimeter, parts of continental southwestern Asia, Polynesia, and many of the islands of the Philippines and the West Indies. If 10 percent of the remaining natural habitat were then also removed-a team of lumbermen might do it in a month-most or all of the surviving resident species would disappear.</p><p><div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>AP/Jerome Delay</span></p><p class="caption">A Lemur hangs on a tree in Madagascar's Mantadia National Park.</p></div><p></p></div></div></p><p>If, on the other hand, with the relation of sustainable species to the area of their habitat at the fourth root (the approximate median value), the fraction protected in one-half the global surface is about 85 percent. That fraction can be increased by including within the one-half Earth "hot spots," where the largest numbers of endangered species exist.</p><p>Today every sovereign nation in the world has a protected area system of some kind. All together the reserves number about a hundred sixty-one thousand on land and sixty-five hundred over marine waters. According to the World Database on Protected Areas, a joint project of the United Nations Environmental Program and the International Union for Conservation of Nature, they occupied by 2015 a little less than 15 percent of Earth's land area and 2.8 percent of Earth's ocean area. The coverage is increasing gradually. This trend is encouraging. To have reached the existing level is a tribute to those who have led and participated in the global conservation effort. But is the level enough to not just slow but halt the acceleration of species extinction?</p><p>Unfortunately, it is in fact nowhere close to enough. Might the upward trend conservation efforts have set be enough during the rest of the century to save most of Earth's biodiversity? That is problematic, but I doubt that it can be, and even then there will be far less biodiversity to save.</p><p><div class="KonaFilter image-container display-table"><div><div class="image"><p class="source"><span>REUTERS/Yannis Behrakis</span></p></div><p></p></div></div></p><p>Even in the best scenarios of conventional conservation practice the losses should be considered unacceptable by civilized peoples. The declining world of biodiversity cannot be saved by the piece meal operations in current use alone. It will certainly be mostly lost if conservation continues to be treated as a luxury item in national budgets. The extinction rate our behavior is now imposing on the rest of life, and seems destined to continue, is more correctly viewed as the equivalent of a Chicxulub-sized asteroid strike played out over several human generations.</p><p>The only hope for the species still living is a human effort commensurate with the magnitude of the problem. The ongoing mass extinction of species, and with it the extinction of genes and ecosystems, ranks with pandemics, world war, and climate change as among the deadliest threats that humanity has imposed on itself. To those who feel content to let the Anthropocene evolve toward what ever destiny it mindlessly drifts, I say please take time to reconsider. To those who are steering the growth of reserves worldwide, let me make an earnest request: don't stop, just aim a lot higher.</p><p>Populations of species that were dangerously small will have space to grow. Rare and local species previously doomed by development will escape their fate. The unknown species, apparently at least six million in number, will no longer remain silent and thereby be put at highest risk. People will have closer access to a world that is complex and beautiful beyond our present imagining. We will have more time to put our own house in order for future generations. Living Earth, all of it, can continue to breathe.</p><p><em>Excerpted from "<a href="http://www.amazon.com/Half-Earth-Our-Planets-Fight-Life/dp/1631490826">Half-Earth: Our Planet's Fight for Life</a>," by Edward O. Wilson. Copyright © 2016 by Edward O. Wilson. With permission of the publisher, Liveright Publishing Corporation. All rights reserved.</em></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/changes-to-the-earth-if-all-the-ice-melted-2016-2">Sea levels are rising at the fastest rate in 2,800 years - here's what Earth will look like if all the ice melts</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="5xam5iczrSx4Ibx8MvarDsu3zOG88omE" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

You Searched For "Suzuki Access 2016" and got 4 results

3 reasons you should buy the 2016 Suzuki Access

Saikat Pyne

Indians are one step away from buying cars online

Prabhjote Gill

Carlos Ghosn is stepping down as Nissan's CEO - but that doesn't mean he still won't be running the show

Matthew DeBord

A biologist has a radical plan to save the Earth by reserving half of it for nature

Edward O. Wilson, "Half-Earth…

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