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<ul><li><keyword id="2467342" type="COMPANY" weightage="20" keywordseo="Vistara">Vistara</keyword>’s safety video was filmed over 14 days in cities/towns covering four Indian states and a Union Territory, featuring a senior member of the airline’s cabin crew and a certified Yoga instructor. </li><li>Vistara has developed the safety video in collaboration with its creative agency partners, <keyword id="2971959" type="PERSON" weightage="20" keywordseo="FCB-India">FCB India</keyword>.</li></ul> Vistara released its first-ever in- flight safety video that will be displayed in its brand-new Airbus A321neo and Boeing 787-9 Dreamliner aircraft, starting 27 August 2020. The new safety video combines necessary safety instructions demonstrated through various Yoga asanas or postures. The key objective of the video is to demonstrate safety instructions in a visually appealing manner to hold the interest and attention of customers. It also aims to take customers on a relaxing journey to some of the most picturesque and off-beat locations across the length and breath of India, showcasing the best of what the country has to offer as a travel destination. This is the first time that an airline of Indian origin has gone beyond aircraft cabins to illustrate <keyword id="9353041" type="COMPANY" weightage="20" keywordseo="In-Flight-Safety">in-flight safety</keyword>. Vistara also became the first airline in India and one of the very few globally to convey the safety messages through sign language in this video. <div type="Youtube" id="EbTxnZ-bIew" title="Vistara's Inflight Safety Video 2020" thumbUrl="https://i.ytimg.com/vi/EbTxnZ-bIew/mqdefault.jpg"></div> Vistara’s safety video was filmed over 14 days in cities/towns covering four Indian states and a Union Territory, featuring a senior member of the airline’s cabin crew and a certified Yoga instructor. The shooting of the video started in sub-zero temperatures up north in Ladakh against the spectacular backdrop of Pangong Lake and inside the Chemrey Monastery. It moved down south to the scenic Kannur beach and to the historic remnants of Hampi in Karnataka, then to the east on the extraordinary Dawki river in Meghalaya, and finally culminating on the grandiose cliffs of Malshej in the Western Ghats of Maharashtra. Vistara’s Chief Commercial Officer, Vinod Kannan, said: “There was no better way to show Vistara’s Indian roots and its global, contemporary outlook than this. Yoga is one of India’s greatest gifts to the world, practiced by hundreds of millions of people, and our country’s diverse landscape continues to surprise natives and visitors alike. The video combines both these aspects with important safety briefing to help travellers remain not just safe, but also arrive feeling fresh at their destinations.” “Safety instructions do not necessarily have to be monotonous, and our intent with this video is to grab the attention of even the most frequent flyers.” Vistara has developed the safety video in collaboration with its creative agency partners, FCB India. The videos will be played in Hindi and English. <keyword id="2903366" type="PERSON" weightage="20" keywordseo="Surjo-Dutt">Surjo Dutt</keyword>, National Creative Director of FCB said, “Most safety instructions videos go unnoticed, playing in the background on our flights. But this one keeps you hooked from the very beginning. The essence of India – Yoga, clubbed with the awe-inspiring offbeat Indian destinations, wrap the life-saving safety briefing in the fabric of Incredible India. It gives the passengers something unprecedented to watch.”

Vistara demonstrates safety instructions through Yoga postures

<ul><li><keyword id="7980198" type="UNKNOWN" weightage="20" keywordseo="horlicks-protein-plus">Horlicks Protein Plus</keyword> has onboarded <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> as its brand face. </li><li>The new TVC featuring Akshay Kumar, highlights the issues of an urban Indian adult.</li></ul>Hindustan Unilever Limited (HUL) has onboarded Akshay Kumar as the brand ambassador of its adult nutrition brand, Horlicks Protein Plus. Akshay Kumar, will represent the core values of the brand and encourage urban Indian adults to fight protein deficiency everyday by making ‘Protein ka routine’ (make protein a routine). The brand has also launched a new TVC featuring Akshay Kumar, highlights the issues of an urban Indian adult, whose typical diet also proves to be insufficient in providing high quality protein or is heavily dependent on non-vegetarian options. <div type="Youtube" id="XTAghEz8cq0" title="Horlicks Protein Plus - #BanaoProteinKaRoutine" thumbUrl="https://i.ytimg.com/vi/XTAghEz8cq0/mqdefault.jpg"></div> Commenting on the latest TVC, Sudhir Sitapati, Executive Director, Foods &amp; Refreshment, HUL said, “ Indian diet sometimes may be insufficient to meet the RDAs of protein and what we need to create awareness for is, that for every 1 kg of healthy body weight, one requires 1 g of protein every day. Protein deficiency in adults can lead to impaired immune system, hair fall, accumulation of fat and so on. There is a need for us to move to the next frontier in the battle for an optimal protein intake and the relaunch of Horlicks Protein Plus, our adult nutrition brand, is a step towards the initiative. The relaunch campaign’s central theme reinforces how Horlicks Protein Plus, along with milk, can help to meet the protein requirements for adults thus providing nearly 30% of an individual’s daily protein need. Horlicks Protein Plus contains a blend of three good quality proteins (Whey, Soy and Casein) and is scientifically formulated high protein drink that delivers 34 g protein in 100 g of the product.” Akshay Kumar said, “Fitness is not something that you achieve by just getting to the gym and putting in hours of workout. A wholesome life is a combination of rest, a healthy mental state and eating right with it. Sadly, most people don’t have the right information about the diet they consume! For example, protein is thought of as just a body building supplement and the multiple other benefits of it are widely unknown. Do you know that our body needs 1g protein per kg bodyweight? And because we don’t know this, we have a protein gap. Horlicks Protein Plus, made with Milk and Soy has a blend of 3 High Quality Proteins which along with milk gives you nearly 30% of your daily protein needs. Together, both Horlicks Protein Plus and I are committed towards making India healthier by encouraging Indians to build their ‘Protein ka Routine’! My wish is always to see India take the right steps.” Surjo Dutt, National Creative Director, FCB, said: “When it comes to knowing what the body needs, especially after a certain age, we couldn’t find a better fit than Akshay Kumar for Horlicks Protein Plus. He not only sets a high benchmark of exemplary lifestyle choices; he also knows the nutrition needs that are important for a fit and active life. The interview format and his real playful self keeps the message engaging and authentic.”

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Vistara demonstrates safety instructions through Yoga postures

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Horlicks Protein Plus ropes in Akshay Kumar as its new brand ambassador

BI India Partner

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