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<ul><li><keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword> will collaborate with the brand to further enhance its reach through digital and traditional mediums.</li><li>The <keyword id="2940077" type="ORGANIZATION" weightage="20" keywordseo="Supro">SUPRO</keyword> PROFIT TRUCK range was recently launched starting at Rs.5.40 lacs.</li></ul><keyword id="125563" type="COMPANY" weightage="20" keywordseo="Mahindra-Mahindra-Ltd">Mahindra &amp; Mahindra Ltd</keyword> today announced Bollywood Actor and Producer, Ajay Devgn as the brand ambassador of the SUPRO PROFIT TRUCK range of <keyword id="466412" type="PERSON" weightage="20" keywordseo="Small-commercial-vehicles">Small Commercial Vehicles</keyword>. Ajay will collaborate with the brand to further enhance its reach through digital and traditional mediums. Veejay Nakra, CEO, Automotive Division, <keyword id="100463" type="COMPANY" weightage="20" keywordseo="Mahindra-Mahindra-Ltd-">Mahindra &amp; Mahindra Ltd.</keyword>, said, “Our mantra that drives our approach for this portfolio of business is Customer Prosperity. Accordingly, SUPRO’s proposition, to offer more profitability or we take the SUPRO Profiitruck back, is rooted in this philosophy and emerges out of its guaranteed higher mileage and superior load carrying capability. And who better than Ajay Devgn to be the face of the brand and this disruptive promise, given the strong connect between the personalities of the accomplished actor and brand Mahindra.” Commenting on the announcement, Amit Sagar, Business Head – SCV at Automotive division, <keyword id="6357096" type="UNKNOWN" weightage="20" keywordseo="Mahindra-Mahindra">Mahindra &amp; Mahindra</keyword> Ltd., said, “The DNA of our SCV range is to create products and solutions that fulfil the dream of our customers. The new SUPRO PROFIT TRUCK Mini will be Mahindra’s formidable offering in the &lt;2T category and SUPRO PROFIT TRUCK Maxi will take on the competition in the 2-3.5T category. With benefits like the best-in-class mileage, higher payload, more power and all-new transmission the new SUPRO PROFIT TRUCK Range is aimed at consolidating our leadership position in SCV 4W load segment.” Mahindra have put together an aggressive brand strategy to promote the new SUPRO PROFIT TRUCK. They have chosen the very confident, honest, macho and well renowned Bollywood actor Ajay Devgn, who earlier promoted Blazo and Furio, the Mahindra HCVs and ICVs respectively, to be the face of Mahindra SUPRO PROFIT Truck, given the strong fit between the personalities of the brand and Ajay and pan-India appeal of the celebrity.

Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles

Twitterati just helped a Kerala-based man receive a vehicle of his dreams. It all started with a tweet to <keyword id="46425" type="PERSON" weightage="100" keywordseo="Anand-Mahindra">Anand Mahindra</keyword> and resulted in a three-wheeler auto-rickshaw driver getting a brand new Supro. The story goes like this: Mahindra Group’s Chairman Anand Mahindra gave a brand new <keyword id="4491507" type="UNKNOWN" weightage="20" keywordseo="mahindra-supro-mini-truck">Mahindra Supro Mini Truck</keyword> to Sunil, a Kerala-based auto driver, in exchange for his rickshaw. Yes, he did as the rickshaw was quite a special one. Sunil had modified his auto rickshaw's rear to look like the rear of a <keyword id="140499" type="UNKNOWN" weightage="100" keywordseo="Mahindra-Scorpio">Mahindra Scorpio</keyword>. Anand Mahindra came to know about it through a tweet and tracked Sunil down to keep his auto rickshaw in Mahindra’s museum. In return, he gave Sunil a brand new Supro. Here are the tweets:

Here’s what Anand Mahindra did when he saw a rickshaw modified into Mahindra Scorpio from the rear

One of the biggest concerns for any airline passenger is arriving at their destination but their baggage does not. The good news is that increased digitization, automation and other smart baggage systems have over the past few years contributed to a significant drop in the number of mishandled bags globally. 
 
According to the 2016 SITA Baggage Report, baggage mishandling rates have plunged 65.3% between 2007 and 2015, saving the air transport industry around US$22.4 billion and increasing passenger confidence in airlines’ ability to delivery baggage on time. 
 
Given technology’s role in these achievements, it’s no wonder that investment in further baggage systems automation and processes remains high on the agenda for most airlines and airports. 
 
The challenge is to further reduce mishandled baggage rates over the next few years while passenger numbers globally are expected to double from today’s 3.3-billion passengers by the mid-2030s. 
 
Bag tracking 
 
The industry’s continued sharp focus on smarter baggage is imperative to further reducing baggage mishandling rates. A key industry priority is to keep track of passengers’ bags through all major stages of the journey – helping improve the travel experience, save money and keep passengers in the know. 
 Bag tracking is also a crucial focus area given the demands of <keyword id="64233" type="ORGANIZATION" weightage="20" keywordseo="IATA">IATA</keyword>’s Resolution 753, which requires airlines keep tabs on every item of baggage from start to finish and to maintain an accurate inventory of baggage by monitoring the acquisition and delivery of baggage. The resolution will come into effect in June 2018. 
 
Parcel-like 
 
SITA’s new BagJourney will help airlines and airports track bags every step of the way as well as provide the possibility of sharing those updates with their passengers. 
 
In fact, it’s an innovative solution that enables passengers to track their bag like they would a parcel and is able to follow each bag from check-in to final delivery through multiple airports and airlines. 
 
SITA 2016 Passenger IT Trends Survey shows that 79% of passengers said they would definitely use a mobile bag notification service while two-thirds said they would use mobile to report missing baggage at the airport. 
 
With 95% of passengers carrying a smart mobile device when traveling, there’s now the huge potential for airlines and airports to provide them with real-time information about the status of their bags. It means that passengers’ are no longer waiting for this information to be provided by the airline and have more control over their baggage. 
 
Freed data 
 
BagJourney mines the 2.5 billion baggage information messages (BIMs) which SITA manages on behalf of the airlines and airports in its BagMessage message distribution service to provide a real-time status on each and every bag. More than 220 airports and 500 airlines around the world use BagMessage to exchange information on the location of passengers’ baggage. 
 
 
It’s also uniquely integrated with WorldTracer – the only truly global tracing and matching service of delayed bags. This allows a bag’s journey to continue to be tracked even if it’s mishandled. 
 
 
API power 
 
The new BagJourney service is delivered to the community through an application programming interface (API) via www.developer.aero. 
 
This allows airlines and airports to integrate it into to their existing systems quickly and easily, including services such as mobile updates which they might offer to passengers. 
 
Smarter baggage will continue to improve the travel experience and save money, with real-time bag tracking keeping passengers informed. 
 
(This article is contributed by Maneesh Jaikrishna, VP, India &amp; Sub-continent, SITA)

Here’s how you can make baggage smarter, with
real-time bag tracking

<a href="http://www.businessinsider.in/searchresult.cms?query=renault+nissan&amp;sortorder=effectivedate">Renault-Nissan</a> is at number three in Indian domestic sales in July, all thanks to its single model <a href="http://www.businessinsider.in/searchresult.cms?query=kwid&amp;sortorder=effectivedate">Kwid</a>. 
 <keyword id="70040" type="COMPANY" weightage="100" keywordseo="Renault-Nissan">Renault-Nissan</keyword> sold 18,386 units, leaving Mahindra &amp; Mahindra behind, which sold 16,337 units of passenger vehicles, excluding Supro LCV. 
 "Renault-Nissan market share was primarily driven by single model <keyword id="2246468" type="UNKNOWN" weightage="20" keywordseo="Kwid">Kwid</keyword>, which contributed about two-thirds of its July volume as compared to relatively diversified portfolio mix of M&amp;M. Nevertheless, given healthy demand and long waiting period, Kwid's volumes are expected to remain strong in the near term," said Subrata Ray, senior group vice president of ICRA. 
 
Renault sold 9,897 units of Kwid in July against 9,459 units in June, whereas Nissan Motor Corporation reported domestic sales of 6,418 vehicles in July 2016 versus 2,841 units in July 2015. 
 
Even Nissan's Redi-Go did well, selling 3,940 units in July compared to 2,925 in the previous month. 
 
Meanwhile, <a href="http://www.businessinsider.in/searchresult.cms?query=honda+cars&amp;sortorder=effectivedate">Honda Cars India</a> was at the fourth spot as it sold 14,025 in July against 13,586 units sold by <a href="http://www.businessinsider.in/searchresult.cms?query=Tata+Motors&amp;sortorder=effectivedate">Tata Motors</a>. 
 
"We have started reducing excessive stock of diesel cars and also aligned production to the current demand pattern that is why we have improved," said Jnaneswar, senior vice-president of sales and marketing at HCIL.

You Searched For "Supro" and got 4 results

Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles

BI India Partner

Here’s what Anand Mahindra did when he saw a rickshaw modified into Mahindra Scorpio from the rear

BI India Bureau

Here’s how you can make baggage smarter, with real-time bag tracking

Guest Author

Kwid drives Renault-Nissan to third spot in Indian domestic sales

BI India Bureau

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