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Filmmaker Shekhar Kapur is currently planning a sequel to his directorial debut 'Masoom', Variety reported. Here is all we know so far: The film is titled 'Masoom... The New Generation.' Further deets about the project is still awaited. Released in the year 1983, the film was written by the legendary writer Gulzar, 'Masoom' was an adaptation of Erich Segal's 1980 novel 'Man, Woman and Child.' It followed a happily married couple and their two daughters whose lives are disrupted by the arrival of a boy who is the man's son from an earlier affair. The cast included Naseeruddin Shah, Shabana Azmi, Jugal Hansraj, <keyword id="20895" type="General" weightage="80" keywordseo="supriya-pathak" source="Orion">Supriya Pathak</keyword>, <keyword id="79544" type="General" weightage="80" keywordseo="saeed-jaffrey" source="Orion">Saeed Jaffrey</keyword>, and <keyword id="1262" type="General" weightage="80" keywordseo="urmila-matondkar" source="Orion">Urmila Matondkar</keyword>. The film received positive responses from the audience. Kapur's last release was the romantic comedy 'What's Love Got to Do with It?,' starring Lily James, Emma Thompson, <keyword id="10284087" type="General" weightage="80" keywordseo="shazad-latif" source="Orion">Shazad Latif</keyword>, <keyword id="3708284" type="General" weightage="80" keywordseo="sajal-aly" source="Orion">Sajal Aly</keyword> and Azmi, which debuted at Toronto and opened the Red Sea Film Festival in 2022. It was released theatrically worldwide earlier this year, as per Variety. Kapur is known for his outstanding films like 'Bandit Queen', a British biographical drama 'Elizabeth' for which he was nominated for best director at the BAFTAs and Golden Globes, and its sequel 'Elizabeth: The Golden Age' (2007), which won Cate Blanchett her first acting Oscar, reported Variety. Apart from that, he also directed one of Heath Ledger's last films, the 2002 epic 'The Four Feathers.' SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/kochi-startup-that-connects-farmers-consumers-selected-for-uns-accelerator-programme/articleshow/100792335.cms">Kochi startup that connects farmers &amp; consumers selected for UN's Accelerator Programme</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/samsung-galaxy-f54-with-6000mah-battery-108mp-camera-launched-in-india/slidelist/100792922.cms">Samsung Galaxy F54 with mega battery launched in India – Check out price and other details</a>

Shekhar Kapoor reported to be working on sequel of cult classic film Masoom - All we know so far

<ul><li><keyword id="2518439" type="General" weightage="100" keywordseo="audible" source="Orion">Audible</keyword>'s has launched two new ad films featuring TV actors <keyword id="18851" type="General" weightage="20" keywordseo="nakuul-mehta" source="Orion">Nakuul Mehta</keyword> and <keyword id="993362" type="General" weightage="20" keywordseo="rithvik-dhanjani" source="Orion">Rithvik Dhanjani</keyword>.</li><li>Conceptualized by Audible and executed by Media Monks, the ads will air on over 60 channels across genres.</li></ul>Amazon's Audible has launched two new ad films, featuring TV stars Nakuul Mehta and Rithvik Dhanjani, showcasing the wide and diverse range of audio and spoken word content available on Audible, which listeners can enjoy whenever, wherever they like. Rithvik and Nakuul have lent their voices to two new, already popular free-for-all Audible Originals available on Audible.in. You can listen to Rithvik on Buri Nazar, a seemingly light family drama with a supernatural twist (also featuring the irreplaceable <keyword id="20895" type="General" weightage="20" keywordseo="supriya-pathak" source="Orion">Supriya Pathak</keyword> and <keyword id="1181511" type="General" weightage="20" keywordseo="sayani-gupta" source="Orion">Sayani Gupta</keyword>) and Nakuul on ‘Mine and Yours (Season 2),’ a modern love triangle where he competes with Kubbra Sait’s character for attention from Sayani Gupta’s character. This made them a natural choice for the films. Conceptualized by Audible and executed by Media Monks, the ads will air on over 60 channels across genres like Hindi General Entertainment, Hindi Movies, Hindi and English News, Hindi Music, English lifestyle, English Movies, Infotainment as well as on live sports like the India-New Zealand test match from 3rd to 7th December 2021 and the English Premier League between 27th Nov and 28th December 2021. The first film opens with Rithvik immersed in a rigorous workout, getting his “beast mode on”, listening to epic battle titles available on Audible, including Suno Mahabharat Devdutt Pattanaik ke Saath and Game of Thrones by George R.R. Martin. Nakuul on the other hand is more focused on “working out” his mind by listening to calming and relaxing titles such as Think Like A Monk written by Jay Shetty, A Guide to Stress Free Living written by Om Swami and Deepak Chopra's Mind Body Zone: Living Outside the Box. In the end, we see Rithvik offering Nakuul some easy workout tips. Dodging him, Nakuul quickly switches on Audible’s Sleep Collection and nods off! <div type="Youtube" id="PIojbNqez7I" title="Audible TVC 1 - 35 secs" thumbUrl="https://i.ytimg.com/vi/PIojbNqez7I/mqdefault.jpg"></div> In the second film, Rithvik is seen lamenting over his healthy snack, enviously eyeing a batch of freshly baked cookies that Nakuul has prepared, while enjoying his favourite titles on Audible, like The Alchemist by Paulo Coelho, Harry Potter by J.K. Rowling, Neil Gaiman and Dirk Maggs’s The Sandman, Sherlock Holmes written by <keyword id="229803" type="General" weightage="20" keywordseo="stephen-fry" source="Orion">Stephen Fry</keyword>, Sapiens written by Yuval Noah Harari and Scion of Ikshvaku written by Amish. Rithvik, who is still drooling over the cookies, teases him and says his next listen will be The Hunger Games written by Suzanne Collins on Audible next, and runs off stealing some cookies from Nakuul’s tray!” <div type="Youtube" id="u6235aAp9go" title="Audible TVC 2 - 35 secs" thumbUrl="https://i.ytimg.com/vi/u6235aAp9go/mqdefault.jpg"></div> Both films bring out the crackling chemistry and camaraderie between Rithvik and Nakuul while highlighting their impeccable comic timing. In spite of having diametrically opposite personalities who enjoy completely different activities and audiobooks (which really helps showcase the expansive range of titles available on Audible) their close and playful relationship comes alive on screen, and make the films a pleasure for fans, or really anyone to enjoy! <keyword id="3813194" type="General" weightage="20" keywordseo="Shailesh-Sawlani" source="Orion">Shailesh Sawlani</keyword>, Country Head, Audible India, said, "We recently launched an all-you-can-listen Plus catalogue for our members featuring over 15,000 Audible Originals, audiobooks and podcasts across languages and genres. We also expanded our free selection to include hundreds of Audible Originals and several thousand podcasts; all this in addition to our always-expanding Premium Plus library, featuring over 200,000 titles. Our ad films showcase how we have something for everyone in our diverse slate, including titles featuring household names like Rithvik and Nakuul and other popular talent. We hope that the viewers enjoy our ad films, brought to life by these very talented and spirited actors." Nakuul Mehta said, “Working on these ad films for Audible with my friend Rithvik was just pure fun! I personally really enjoy the audio medium and love how our films capture this very real audio truth - that people with different personalities and choices can still find something to love and bond over on Audible! I recently narrated the second season of the Audible Original 'Mine and Yours' which is available absolutely free for everyone. I hope our audiences enjoy the ad films and our audio shows on Audible as much as we enjoyed making them.” Rithvik Dhanjani said, "I recently recorded an Audible Original show 'Buri Nazar' which truly helped me realize the power of audio. The entire process of working on the show was so exhilarating for me and the great response we have received makes the experience that much sweeter. With these latest ad films, I hope we showcase how effortless and entertaining listening to Audible can be, whenever and wherever you feel like. It was great fun to work with Nakuul on them; it didn't feel like we were shooting at all!”

Audible's new ad films featuring Nakuul Mehta and Rithvik Dhanjani, showcases the diverse range of content available on the platform

Imtiaz Ali’s upcoming project Tamasha, which has <keyword id="598" type="PERSON" weightage="100" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> and <keyword id="6357861" type="PERSON" weightage="100" keywordseo="ranbir-kapoor">Ranbir Kapoor</keyword> in main leads, is creating a lot of buzz in the film galleries. Call it the urge to see ex-lovers reunited on screen after giving a hit like Yeh Jawaani Hai Deewani or watching the marvelous direction of Ali whose last movie Highway was a success, the audience can’t seem to wait enough to watch the travel-based love story. 
 
With no trailer of the movie out yet, the makers are giving enough time to the hype that is being created in the market. However, it seems like the viewers would have to wait even longer because if reports are to be believed, producer Sajid Nadiadwala is not quite satisfied with some scenes of the movie, and has asked for them to be shot again. The scenes, which were shot in exotic foreign locations, might be reshot in India due to budget constraints. 
 Well, we can’t be sure whether this is a confirmed news or just another rumor, but this is not the first time that scnes in <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> movies have been reshot. We dug our archives to search for more such movies which had some parts shot again, and came up with these names. 
 
Have a look.

Amidst the rumors of Tamasha being reshot, here are 5 movies that were actually shot twice

Remember, when we told you about the <a href="http://www.businessinsider.in/Brett-Lee-All-Set-To-Be-A-Desi-Hero/articleshow/42026433.cms">acting debut of Australian cricketer Brett Lee</a> a few months back? Looks like Lee has all the time in the world post his retirement from international cricket, because from what we believe, the movie is ready to be released. 
 The first official trailer of the movie was launched last week, and it’s cute to say the least. Lee plays Will, and Australian ‘Single Guy’ who falls for Meera, an Indian ‘Single Mum’ who has recently moved to Australia. The role of Meera has been played by the talented actress <keyword id="29708" type="PERSON" weightage="100" keywordseo="Tannishtha-Chatterjee">Tannishtha Chatterjee</keyword>, who works in Indian, British and European cinema, and was last seen in Bhopal: A Prayer for Rain. 
 The trailer shows the culturally diverse people realizing what binds them together, while showing the beautiful city of Sydney. The movie also stars <keyword id="1143694" type="PERSON" weightage="100" keywordseo="Supriya-Pathak-Kapur">Supriya Pathak Kapur</keyword>, <keyword id="117065" type="PERSON" weightage="100" keywordseo="Akash-Khurana">Akash Khurana</keyword> and <keyword id="15438" type="PERSON" weightage="100" keywordseo="Gulshan-Grover">Gulshan Grover</keyword> in supporting roles. The film is the first to be made from the <keyword id="1967536" type="UNKNOWN" weightage="100" keywordseo="Australia-India-Film-Fund">Australia India Film Fund</keyword> (AIFF), which was especially constituted in 2013 to make Australian movies with Indian themes for audience worldwide. 
 
Catch the trailer here: 
 
 
 
Courtesy: Australia India Film Fund

This cricketer can act! Watch the trailer of Brett Lee’s first film

<keyword id="6355887" type="PERSON" weightage="20" keywordseo="Shahid-Kapoor">Shahid Kapoor</keyword>, who has always been in the news a lot more because of his personal life than his professional ventures, is all set to tie the knot with his Dilliwali girlfriend <keyword id="2775998" type="UNKNOWN" weightage="20" keywordseo="Mira-Rajput">Mira Rajput</keyword>. Ever since the news of their alleged engagement broke out, both media and Shahid’s fans are at their toes to find out the details about the wedding, and also about the lucky girl, who is the talk of the industry without even being a part of it. 
When Shahid Kapoor first <a href="http://www.businessinsider.in/Another-Bollywood-hottie-goes-off-the-Eligible-Bachelor-list/articleshow/46712894.cms">confirmed the news</a> of his marriage preparations, he mentioned a probable wedding by the end of the year, but looks like the families were really eager to see their kids in the wedding attire, because the wedding was then rescheduled to take place in July. 
Shahid, who has been busy shooting the promos for the upcoming reality show Jhalak Dikhlaa Jaa could only take out time to be in Delhi just the afternoon before the functions began. As he arrived in the capital, the rain gods welcomed the groom-to-be, and the weather turned as romantic as it could in the humid July summers. 
 
Shahid and Mira, who were <a href="http://www.businessinsider.in/Finally-Shahid-and-Mira-in-a-single-frame/articleshow/47356669.cms">seen in one frame</a> in only one image before this, were seen dancing at their Sangeet ceremony, like no one was watching, completely immersed in themselves. The ceremony took place at Mira’s Chhatarpur residence. Check out the image of Shahid, down on his knees like a true gentleman, admiring the moves of his soon-to-be-wife. Now, that’s an image that could break a million hearts! 
 
 
 
Source: <keyword id="2938012" type="UNKNOWN" weightage="20" keywordseo="Rohan-Shreshtha-Twitter">Rohan Shreshtha Twitter</keyword> 
 Both, <keyword id="383724" type="PERSON" weightage="20" keywordseo="Neelima-Azeem">Neelima Azeem</keyword>, his mother, and stepomother <keyword id="1143694" type="PERSON" weightage="20" keywordseo="Supriya-Pathak-Kapur">Supriya Pathak Kapur</keyword>, were present at the ceremony. Have a look at the proud parents of the groom. 
 
 
 
We also got hold of a pic from Mira’s mehendi and haldi ceremony, in which she looked like an elegant princess. 
 
 
As for the cherry on the cake, we learnt that Mira danced on several of beau Shahid’s hit songs, including the peppy number Saj Dhaj Ke from doting father-in-law’s movie Mausam, and Shahid hugs her and kisses her forehead as she finishes her performance. 
 
How sweet! Here is the video: 
 
 
Courtesy: Devina Malhotra

#Shahid Ki Shaadi: Watch a much-in-love Shahid
dance with his bride Mira at their Sangeet

The most famous families of <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>, Kapoors and Bachchans, go a long way back. While on professional front, Amitabh Bachchan and <keyword id="6357910" type="PERSON" weightage="100" keywordseo="Rishi-Kapoor">Rishi Kapoor</keyword> have acted in many movies together, on the personal front, Amitabh’s daughter is married to the son of Rishi’s sister. 
 
Interestingly, Amitabh’s son Abhishek and the Kapoor starlet Kareena started their careers with the same movie, 15 years back. Not only that, Abhishek was also engaged to the elder Kapoor sister, Karishma, for a brief while. 
 While that all is history now, two stars from these families are now coming together as father and son in <keyword id="1098182" type="PERSON" weightage="100" keywordseo="umesh-shukla">Umesh Shukla</keyword>’s upcoming movie <keyword id="526068" type="UNKNOWN" weightage="100" keywordseo="All-is-Well">All Is Well</keyword>. 
 The trailer of the movie was launched yesterday, and the first look of the movie suggests that it’s about a road trip that the father-son duo undertake, with the mother of the family, played by <keyword id="20895" type="PERSON" weightage="100" keywordseo="Supriya-Pathak">Supriya Pathak</keyword> Kapur, and <keyword id="30508" type="PERSON" weightage="100" keywordseo="Asin">Asin</keyword>, who plays Abhishek’s love interest. 
 
The actors are constantly bickering with each other on the trip and it results in rib-tickling comedy. 
 
After Dil Dhadakne Do, it looks like the season of showing dysfunctional families on trips is the new “in” thing. Won’t you agree? 
 
Here is the trailer:

All Is Well, even as Bachchan and Kapoor fight

After the superb action from superhero flick <keyword id="500441" type="ENTERTAINMENT" weightage="100" keywordseo="Krrish-3">Krrish 3</keyword>, came this sizzler – <keyword id="1942272" type="UNKNOWN" weightage="100" keywordseo="Goliyon-Ki-Raasleela-Ram-leela">Goliyon Ki Raasleela Ram-Leela</keyword> – a love story with a good dose of spunky cynicism. But the <keyword id="1943889" type="UNKNOWN" weightage="100" keywordseo="Romance-drama">romance-drama</keyword> from director-producer <keyword id="6358308" type="PERSON" weightage="100" keywordseo="sanjay-leela-bhansali">Sanjay Leela Bhansali</keyword> has stirred up quite a few controversies and failed to catch up with Krrish 3 or <keyword id="227940" type="COMPANY" weightage="100" keywordseo="Chennai-Express">Chennai Express</keyword> who reportedly grossed Rs 100 crore just after 4 days. In contrast, <keyword id="1886157" type="UNKNOWN" weightage="100" keywordseo="Ram-Leela">Ram-Leela</keyword>’s total <keyword id="182563" type="ORGANIZATION" weightage="100" keywordseo="BO">BO</keyword> collection stood at a little less than Rs 60 crore after Day IV, according to industry estimates. 
 <keyword id="122490" type="POSITION" weightage="80" keywordseo="film-critic">Film critic</keyword> and analyst <keyword id="107593" type="PERSON" weightage="60" keywordseo="Taran-Adarsh">Taran Adarsh</keyword> is, however, constantly tweeting about how the Ranveer Singh-Deepika Padukone starrer is doing a great job overseas. Its total screen count in the international arena stands at 550 and the <keyword id="6356021" type="ORGANIZATION" weightage="100" keywordseo="movie">movie</keyword> had a superb start in the UAE-GCC, the US, <keyword id="6356687" type="COUNTRY" weightage="80" keywordseo="canada">Canada</keyword> and Australia. 
 
According to Adarsh, the movie has taken the global markets by storm and the overseas business during the opening weekend (Nov 15-17) has been bigger than both Krrish 3 and <keyword id="791377" type="UNKNOWN" weightage="80" keywordseo="Yeh-Jawaani-Hai-Deewani">Yeh Jawaani Hai Deewani</keyword>. The opening day was proof enough for that. 
 #RamLeela USA-Canada Fri $450,000. Excellent!... tweeted Adarsh. #RamLeela Fri numbers in USA-Canada are bigger than #YJHD ($430,000], #Krrish3 ($ 311,000), #ZNMD (<keyword id="6373898" type="ENTERTAINMENT" weightage="80" keywordseo="Zindagi-Na-Milegi-Dobara">Zindagi Na Milegi Dobara</keyword>, $ 240,000) and #Dabangg2 ($ 320,000). 
 Overall, the <keyword id="681" type="COMPANY" weightage="100" keywordseo="film">film</keyword> has landed around $4 million or Rs 25 crore overseas in its first weekend, he wrote on a movie site. If it is released in 51 screens across <keyword id="87" type="COUNTRY" weightage="80" keywordseo="Germany">Germany</keyword> next week, things will definitely look brighter for the <keyword id="1943892" type="UNKNOWN" weightage="100" keywordseo="SLB-flick">SLB flick</keyword>. 
 But what about the <keyword id="6382118" type="UNKNOWN" weightage="100" keywordseo="Domestic-Market">domestic market</keyword> where Ram-Leela has opened in nearly 3,500 screens? Cricket legend Sachin Tendulkar’s last match could have thrown a spanner in the works during the first weekend, but it did not happen as anticipated. In fact, the movie saw around 70-80% occupancy in Delhi, Mumbai, Gujarat and Uttar Pradesh circuits. That certainly spurred business and it made over Rs 30 crore in just 2 days, with the first day cash haul estimated at Rs 16 crore. 
 
As expected, the film has come with all the usual SLB trappings. Deepika ‘hot-bod’ Padukone and the equally hot Ram have whipped up a sizzling chemistry rarely found on-screen. Well, well, she has been doing it for some time now – right from <keyword id="115922" type="ENTERTAINMENT" weightage="80" keywordseo="Race-2">Race 2</keyword> to Yeh Jawaani Hai Deewani and Chennai Express. Shot in the backdrop of Gujarat (Kutch, to be precise), the film also has <keyword id="20895" type="PERSON" weightage="100" keywordseo="Supriya-Pathak">Supriya Pathak</keyword>, <keyword id="6366549" type="UNKNOWN" weightage="100" keywordseo="Richa-Chadda">Richa Chadda</keyword> and <keyword id="651479" type="PERSON" weightage="100" keywordseo="Gulshan-Devaiah">Gulshan Devaiah</keyword> in some key roles. And the story, loosely based on <keyword id="87923" type="PERSON" weightage="80" keywordseo="William-Shakespeare">William Shakespeare</keyword>’s epic romance Romeo and Juliet, has an overdose of everything – vibrant set-up, ethnic costumes, mind-blowing music, great dance numbers and a subtle, satirical touch. 
 Still, the fact remains that it has not romped its way to the Rs <keyword id="6567206" type="UNKNOWN" weightage="100" keywordseo="100-crore-club">100 crore club</keyword> the way Deepika’s earlier two movies did (incidentally, <keyword id="6354563" type="PERSON" weightage="80" keywordseo="Hrithik-Roshan">Hrithik Roshan</keyword>’s Krrish 3 is now the <keyword id="1943900" type="UNKNOWN" weightage="100" keywordseo="Highest-Bollywood-grosser">highest Bollywood grosser</keyword> with Rs 231 crore till Nov 16 and still counting). Also, a <keyword id="271279" type="ORGANIZATION" weightage="80" keywordseo="Bareilly-court">Bareilly court</keyword> has directed today to lodge a case against the <keyword id="303" type="POSITION" weightage="100" keywordseo="Director">director</keyword> and the star cast of Ram-Leela, following a petition that it glorified <keyword id="6355987" type="ORGANIZATION" weightage="100" keywordseo="violence">violence</keyword> and <keyword id="109676" type="UNKNOWN" weightage="100" keywordseo="Obscenity">obscenity</keyword>. And that could spell further trouble for the movie. 
 Earlier too, a PIL had been filed on the ground that the movie has humiliated the <keyword id="624" type="ORGANIZATION" weightage="80" keywordseo="Women">women</keyword> of the <keyword id="1485927" type="UNKNOWN" weightage="100" keywordseo="Darbar-community">Darbar community</keyword> and hurt religious sentiments. Several organisations have demanded a ban on the film and the opening day had been marred with protests and demonstrations. Would all be well with Ram-Leela in the coming weeks? 
 
Image: Indiatimes.com

Ram-Leela Yet To Enter Rs 100 Crore Club; What
Happened After A Great Start?

Mumbai, Mar 16 () Actor Ajay Devgn on Tuesday announced that his upcoming production "<keyword id="7148126" type="UNKNOWN" weightage="20" keywordseo="the-big-bull">The Big Bull</keyword>", featuring <keyword id="499" type="PERSON" weightage="20" keywordseo="abhishek-bachchan">Abhishek Bachchan</keyword>, is set to release on Disney+ Hotstar VIP on April 8. The film, directed by Kookie Gulati, is part of the Disney+ Hotstar Multiplex slate, which was announced last year. Devgn took to Twitter and shared the teaser of the film, which reportedly chronicles the story of stockbroker Harshad Mehta, to be played by Bachchan. "Introducing 'The Big Bull'. The mother of all scams! Trailer out on 19th March. #TheBigBull releasing on 8th April only on @DisneyplusHSVIP, stay tuned!#DisneyPlusHostarMultiplex," the actor-producer wrote. "The Big Bull" also features Ileana D'Cruz, Nikita Dutta, Soham Shah, Ram Kapoor, Supriya Pathak and Saurabh Shukla. The movie is produced by Devgn and Anand Pandit with Kumar Mangat Pathak and Vikrant Sharma attached as co-producers. The story of Harshad Mehta-from single-handedly taking the stock market to dizzying heights before his catastrophic downfall-was recently put to screen by filmmaker Hansal Mehta in last year's acclaimed series, "Scam 1992".

Abhishek Bachchan starrer 'The Big Bull' to premiere on Disney+ Hotstar next month

<keyword id="6355887" type="PERSON" weightage="100" keywordseo="Shahid-Kapoor">Shahid Kapoor</keyword>, <keyword id="6354526" type="UNKNOWN" weightage="100" keywordseo="Alia-Bhatt">Alia Bhatt</keyword> and <keyword id="143066" type="PERSON" weightage="100" keywordseo="Vikas-Bahl">Vikas Bahl</keyword> have been doing amazing work lately, and this is the reason that their upcoming project <keyword id="2499664" type="UNKNOWN" weightage="100" keywordseo="Shaandaar">Shaandaar</keyword> is quite awaited by fans and critics alike. In what’s called India’s first movie based on destination weddings, we would see Shahid as Jagjinder Joginder, a wedding planner responsible for a destination wedding and Alia as, well, Alia, the sister of the bride. 
 
Both Shahid and Alia are rumored to be playing insomniacs in the movie, which is why the <a href="http://www.businessinsider.in/Shaandaar-First-look-out-trailer-and-release-dates-announced/articleshow/48358558.cms">first poster</a> of the movie showed them sound asleep, holding each other’s hands. 
 The first song from the much-anticipated Dusshehra release is out. It’s sung by Vishal Dadlani and Anusha Mani, with Amit Trivedi’s music and Anvita Dutt’s lyrics, and we see Shahid, one of the best dancers in <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>, Alia, and <keyword id="2593624" type="UNKNOWN" weightage="100" keywordseo="Sanah-Kapur">Sanah Kapur</keyword> (Shahid’s sister from his father’s marriage to actress Supriya Pathak Kapur) grooving to its tunes. The song, Gulaabo, was released online today, after a strong buzz on all major social networking websites for two days. 
 
If reports are to be believed, the first song release of the movie featuring Sanah was Shahid’s Rakshabandhan gift to his pretty sister. 
 
Catch the song here. 
 
 
 
 
The movie, which also stars Shahid’s father Pankaj Kapur, along with Sushma Seth, Niki Aneja Walia, Sanjay Kapoor, releases on 22nd October.

Watch Shahid and Alia match steps in Gulaabo, the first song from Shaandaar

Indian actress <keyword id="30508" type="PERSON" weightage="100" keywordseo="Asin">Asin</keyword> Thottumkal, who is making a comeback after a brief period of absence from the silver screen, is going to tie the knot soon. The Ghajini actress, who was last seen with Akshay Kumar in Khiladi 786, is going to exchange vows with Micromax co-founder Rahul Sharma, one of India's most successful bachelors. 
 
The multilingual actress is rumored to be in a relationship with Sharma for quite some time now, and plans to leave acting or at least take a long break from it post marriage. 
 
Apparently, Asin and Rahul were introduced to each other by actor Akshay Kumar, who was Asin's co-actor in Housefull 2 and Khiladi 786, while being the brand ambassador of Micromax for some time, along with his wife Twinkle Khanna. 
 
This move has added Asin to the elite club of actresses who got married to businessmen. The other members of this club are: 
 
· Shilpa Shetty, who got married to Raj Kundra 
· Ayesha Takia, who got married to Farhan Azmi 
· Amrita Arora, who got married to Shakeel Ladak 
· Gayatri Joshi, who got married to Vikas Oberoi 
· Raveena Tandon, who got married to Anil Thadani 
· Celina Jaitley, who got married to Peter Haag 
· Juhi Chawla, who got married to Jay Mehta 
 
Asin, who would next be seen opposite Abhishek Bachchan in All Is Well, had stopped signing new projects 2 years back. However, given the election of Smriti Irani as the Education Minister, the movie took 2 years in making. Smriti was earlier supposed to play the role in All Is Well that was finally played by actress Supriya Pathak Kapur. 
 
Team Business Insider India wishes the couple a very happy married life together.

Asin to join the ‘Actress Married To Businessmen’ club

<keyword id="6355887" type="PERSON" weightage="100" keywordseo="Shahid-Kapoor">Shahid Kapoor</keyword>’s marriage has been a talk of town ever since the news of his alleged engagement came up. Even though Shahid denied engagement rumours, he <a href="http://www.businessinsider.in/Another-Bollywood-hottie-goes-off-the-Eligible-Bachelor-list/articleshow/46712894.cms">confirmed the news</a> of him getting married by the end of the year. 
 
Later, we came to know that the girl who has won the heart of the Haider actor is <keyword id="2775998" type="UNKNOWN" weightage="100" keywordseo="Mira-Rajput">Mira Rajput</keyword>, an alumnus of Delhi University. While we saw many fake Facebook pages with her name and some edited images of the couple, we got hold of both of them <a href="http://www.businessinsider.in/Finally-Shahid-and-Mira-in-a-single-frame/articleshow/47356669.cms">together in one frame</a>, sealing the news once and for all. 
 
Ever since then, there have been many speculations regarding the wedding and the destination that both of them would be heading to for their honeymoon, if Shahid manages to get time from his professional commitments, which includes judging the upcoming season of the popular dance reality show Jhalak Dikhlaa Ja. 
 
First, we heard that the couple would be heading for a destination wedding to Bali, which was later changed to Greece. After Shahid joked about people knowing more about his wedding than he himself knew, these speculations were put to rest for a while. However, since both Shahid and Mira are followers of Radha Soami Satsang Beas, there were some reports that they would be doing a private ceremony in Beas, where the religious organization is headquartered. 
 
All said and done, this all guesswork has been proven wrong, because we have now got hold of Shahid and Mira’s wedding card, which clearly states that it’s going to be a lavish ceremony in one of the most reputed hotels in Gurgaon. 
 
Here is an image of the wedding card. 
 
 
 
The card is beautifully decorated and carries the name of Bela and Vikramaditya Rajput, Mira’s parents. With Shahid’s father Pankaj Kapur, it also carries the names of both Neelima Azeem, Shahid’s biological mother, and Supriya Pathak Kapur, his mother from his father’s second marriage. 
 
The wedding is going to happen on 7th July 2015, and the card demands no gifts, only blessings. 
 
How sweet! 
 
Team Business Insider India wishes the soon to be married couple a happy and blessed life together. 
 
Image courtesy IndiaTimes

No Greece, No Beas! Shahid Kapoor’s wedding is happening in Gurgaon

<ul><li>This case study decodes how <keyword id="3703971" type="PERSON" weightage="20" keywordseo="TheSmallBigIdea">TheSmallBigIdea</keyword>, social media and digital agency, built around awareness around surrogacy and engagement campaign for Mimi.</li><li>The agency adopted a 360-degree marketing approach for the movie, leveraging Kriti Sanon and Pankaj Tripathi’s fan base.</li><li>The movie was released four days before the due date, which took the audience by surprise and generated organic chatter on social media.</li></ul>Lauded as a laughter-riot, Mimi revolves around the subject of surrogacy and taboos surrounding the topic and so does its marketing strategy with Kriti Sanon in the lead. Adapted from the acclaimed Marathi film ‘Mala Aai Vhhaychy!’ by Samruoddhi Porey, Mimi is directed by Laxman Utekar and produced by Dinesh Vijan. It is also released on Jio Cinemas and Netflix. The film seamlessly oscillates between drama and comedy with Kriti Sanon in the titular role, Pankaj Tripathi, Supriya Pathak, amongst others. As Mimi navigates through the uncertain path of motherhood through surrogacy in the film, let us take a deeper look into its marketing strategy ideated and executed by social media and digital marketing agency, TheSmallBigIdea. Even before the release of assets, there was a lot of speculation around what genre the movie belonged to. Therefore to build curiosity, the overarching theme of the campaign leading to the movie was #NothingLikeWhatYoureExpecting. Building Curiosity: Announcement Poster The marketing of the film started with an announcement motion poster that was launched on July 08, 2021. Attempting to establish the movie theme as ‘something unexpected and extraordinary’, the movie was announced with a question mark hiding Kriti Sanon’s baby bump to keep the audience intrigued. This was followed by 5 more posters in the next 4 days which highlighted every aspect and extended the desired communication, for e.g. the poster established how Mimi is a happy film that will make you cry and due to an unexpected offer, her life will change forever. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Trailer launch: The trailer was launched digitally, which received an amazing response from the critics and garnered 24 million views within 24 hours across the platforms. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Post-trailer content: Live Interaction: Kriti Sanon and Pankaj Tripathi Post the launch of the trailer, Kriti Sanon and Pankaj Tripathi went live on Instagram, which was further joined by Sai Tamhankar to discuss their experience of working in the movie and the love they received after giving a glimpse of Mimi to the world. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Later, TheSmallBigIdea initiated a challenge for the users to recreate the best dialogues from the trailer by using #MimiDialogues. Behind-The-Scenes And Engagement To showcase the transformation of Mimi along with the crazy family, the star cast shared behind-the-scenes of crucial moments from the film and its making. The team released a video that captured the transformation of Kriti to Mimi and reflected her special journey in this movie. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> In a bid to tickle the funny bones while leveraging the eminent expressions of Pankaj Tripathi, the makers also released ‘Bhanu Reactions’ from the movie. Few promo dialogues and Bhanu’s expressions grabbed attention after the trailer release and therefore the team built content and leveraged topical formats too. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Song releases: Leveraging the popularity of song releases and contests that follow, Mimi’s marketing strategy involved song challenges for audience engagement and mass reach. Composed by A.R Rahman, the movie has released song numbers such as Param Sundari, Rihaayi De, and more which were weaved in the social media communication. ParamSundari ParamSundari was the first and the most important song composed by AR Rahman and sung by Shreya Ghoshal, which was enough to attract the audience. It was a catchy number so the team first teased the audience by uploading the teaser a day prior. After the release, AR Rahman went live with Mimi’s lead cast and TheSmallBigIdea initiated a #ParamSundariChallenge for which Kriti Sanon demonstrated the hook step to the audience and challenged them to dance with her on this number. The best performers were also featured on the makers’ and actors’ Instagram pages. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> #ParamSundariChallenge took over and was caught on, not only by the users but also by social media influencers. Audiences tried to showcase their talent in their own ways. Not just the dancers but many make-up artists jumped on the bandwagon and presented other artistic videos using the upbeats of this song. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Rihaayi De: Dance and song covers are quite prevalent and liked by music enthusiasts. With ‘Rihaayi De’ song release, Mimi urged people to hit the right notes with the cover versions of this song. The team encouraged the audience to make #RihaayiDe covers in their own versions. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Movie Release: The date announced for the movie release was 30th July but riding on the proposition of the movie i.e- Nothing Like What You’re Expecting, we released the movie 4 days prior, i.e-26th July, taking the audience by surprise that successfully garnered the desired attention. The sudden release was also backed up by saying that it was Kriti Sanon’s (Mimi’s) birthday on 27th, hence the audience and Mimi, both were to receive a gift from the team, which was the early release of the movie. Her birthday was celebrated in the presence of the media, where the team not only watched but also released the movie. To announce the same, Kriti went live with Pankaj Tripathi, Laxman Utekar and Dinesh Vijan. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Post-Release: Audience started sharing positive and emotional reviews along with sharing Instagram stories of watching Mimi on their Television sets with their Family. To amplify the audience’s mood and involvement with the movie, new campaign hashtag was adopted #WatchMimiWithFamily. Song Releases Continue: Rest of the songs, Yaane-Yaane, Hututu and Phuljhadiyon, were released after the movie launch. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> BTS Videos: The agency had specific BTS videos based on Mimi’s lead characters, the bond that the family shared off screen and how working with kids had impacted the sets and people working there. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Content Marketing: To keep the buzz alive, Mimi roped in influencers such as Ashish Chanchlani, amongst others for outreach and engagement. This involved leveraging relatable and humorous moments from the movie, acting challenges, interacting with the stars, and highlighting surrogacy as the subject. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> It was further promoted through a brand partnership with Mammy Poko Pants. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> With a minimalistic approach, Mimi leveraged the latest social media tools and features to reach out to more viewers. Results <keyword id="11799399" type="UNKNOWN" weightage="20" keywordseo="param-sundari-challenge">Param Sundari Challenge</keyword> <ul><li>140K reels generated on Instagram alone.</li><li>Param Sundari Dance Challenge on YouTube received around 5 Million+ Views.</li><li>Overall, the Param Sundari Challenge received around 150K entries across platforms and those entries received approx. 150 Million+ views across platforms.</li><li>Assets for the Param Sundari Challenge posted on the page, by the talent, Sony Music, Jio Cinema and Jio Studios garnered approx. 5 Million views and received impression of approx. 15 Million users.</li></ul>Rihaayi De We received around 600 video entries from the audience, which garnered around 10K views in total including the videos made with original music and videos made by individual users as cover for the song. Facebook The movie campaign on Facebook registered 3.5 Million Minutes worth of views for video content on Maddock Film's page alone. The page's record stood at 39K Minutes in the months prior to the beginning of the movie campaign. The videos in the campaign received 160K in engagement metrics on Facebook which was a rise of 7000% in raw engagement. Through the 28 days campaign period, the campaign's content reached 17.7 Million users which was a 8900% increase than previous months and the page gained 11.8 K followers which was a 78787% increase than before the campaign begun. Instagram On Instagram, the campaign on Maddock's page alone saw 3.9 Million in total impressions and an average of 100K in reach per day through 28 days period. The page gained 1.8K followers during the run of the campaign. Twitter On Twitter, the campaign received 1.87 Million unique impressions, profile visits increased by 450% to 35.6K and the page gained 17.3K new followers within the 28 days campaign period. "Maddock always puts faith in out of the box stories, and in the end, marketing is also about storytelling. We are proud that our inventive marketing approach contributed to make Mimi the success that is,” said Dinesh Vijan. “Movies like Mimi are a marketer’s delight. You get to build stories around cinema which needs no pretense or smoke and mirrors. The team had a great time playing with the humor on one hand and something as intense as surrogacy on the other. We created some fun content with the talented cast, which was an instant hit with the audience. All in all, it’s an honest film with a fun marketing narrative,” said Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea.

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