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LeEco superphones are back on popular demand for two more days on an e-commerce platform, Flipkart. Much loved flagship killer – <keyword id="3115791" type="UNKNOWN" weightage="100" keywordseo="Le-1s">Le 1s</keyword> and the super-premium <keyword id="2861359" type="UNKNOWN" weightage="100" keywordseo="LE-MAX">Le Max</keyword> are now available on attractive exchange offer on March 1 &amp; 2. 
 
LeEco has announced a striking, hard-to-pass-up exchange offer that will give consumers a chance to exchange their old smartphone and get up to Rs 6000/- off on Le 1s or up to Rs 20,000/- for Le Max. This means that on March 1 &amp; 2, consumers can avail of over 50% off on the Le Superphones. LeEco consumers can now revel on the fact that they can own the Superphones without registration. The sale for Le 1s and Le Max opens on March 1 at midnight. 
 
Earlier the brand has broken many industry records as well as reaped an enormous response from consumers for its recently organised LeEco Day. LeEco is already working on some of the world's cutting edge ecosystem solutions in the field of Mobile, big screen, sports, content, auto-mobile. LeEco believes that a combination of devices with innovative gadgets/apps for niche requirements will propel the company's sales into a different higher level. 
 
The big differentiator for LeEco is its four pronged offering of devices, content, application and platform. The devices (Superphones) are first part of the ecosystem LeEco successfully unveiled in Indian market, further more LeEco plans not just to piggyback on the burgeoning superphone sales in the second largest smartphone market of the world, but has also adopted the path of "Device plus" while discarding the path of "Device-only" to make inroads in Indian market that will take user experience to an altogether higher echelon. 
 
About LeEco 
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Le Superphones back on sale on popular demand

<keyword id="3228784" type="UNKNOWN" weightage="100" keywordseo="Le-Superphones">Le Superphones</keyword> have not only disrupted the smartphone industry, but even the buyers' spending habits in India. Gone are the days when buyers would shy away from forking out a little extra to lay hands on a better phone. 
 With Superphones available at unbelievable pricing offer from global internet conglomerate, <keyword id="3205550" type="UNKNOWN" weightage="100" keywordseo="LeEco">LeEco</keyword>, Indian smartphone buying habits has undergone a sea change. Consumers are now loosening their purse strings and brag about their newly acquired Superphones and its premium specs. All at an unmatchable price. 
 
Consumers are finding it more rational for buying Le Superphone with high specs at sub 12K rather than going for a not-so-smart phone at sub 8K. Here we explain why Le Superphones at a slightly higher price tag than the sub 8K smartphones, have become best friends for consumers from all walk of the life : 
 
Working Professionals: With Smartphones replacing the humble Indian wives as the 24/7 companion for Indian husband, working professionals are constantly in search for good looking and smart Superphones. 
 
First, use auto-launch management, and stop worrying about charging your phone when you’re on the go. You can take the apps you use every day, and set them to auto-launch. You can shut down the other apps indefinitely, until you personally open them later. You’d be surprised how much this saves on battery life. We’ve also optimized screen brightness and display effect for eUI 5.5, to further extend your battery life when you don’t have quick access to a charge point. 
 
Le Superphones' do not disturb function for SMS, and "the ignore function for incoming calls" is a latest craze amongst working professionals. Activate these tools in your settings when you need to disconnect for an important meeting, or if you just need to focus on something you’re working on. No need to shut down completely, just step away for a moment. 
 
The next crucial feature is the “pin to top” function. No need to scroll through a sea of spam before landing to one important mail from your office. 
 
No wonder, after Superphone's entry - the maxim has changed from "Behind every successful man is a woman" to "Behind every successful man is a Superphone". 
 
Housewives: Be it buying vegetables in a busy market or finishing pending bank work or travelling back to home in an auto-rickshaw, Le Superphones comes in handy with its unique anti-scratch mirror-surfaced fingerprint recognition and flash unlocking technology. People who cares about their appearance can save the headache of taking a mirror with them, as the mirror-surfaced fingerprint touch panel can be used as a mirror. With the patented LeTouch technology, Le 1s fingerprint sensor enables flash recognition within just 0.15 seconds and 99.3% accurate identification. It also allows touch in 360 degree to unlock the phone, with five fingerprints option available. 
 
Indulge yourself with LeEco's premium content soon to be available only on Le Superphones. After finishing their household chores, housewives can sit back with their Superphones for movies and dramas. You can use your Superphone like a remote control and control your TV from the kitchen. 
 
Students : The consistent yearning of students for knowledge, entertainment and connectivity has led Le Superphones to be their favorites. With voice search and LeView, students quest for knowledge and entertainment comes to an end. 
 
A remarkable feature of Le 1s is its entertainment and informative quotient. With its unique content ecosystem, a first in mobile phone business in India, students can soon get hitched with a content ecosystem to be uploaded into its android-based eUI system in the second quarter of this year. LeEco has already signed contracts with Eros and Yupp TV for Video-on-demand (VOD) and TV content streaming. 
 
Travellers: A traveller's best buddies are camera, book, flashlight and music player. With Le Superhones, it is now all in one platter. Le 1S superphone has a bigger display unit and larger realty than many of its competitors. The 5.5 inches superphone boasts of a 75 per cent body-to-screen ratio, that will keep engrossed a wanderlust to his screen 24/7. 
 
Moreover, 555 service stations and 24*7 services in 10 languages with several ways, including voice calls, livechat and social media, are available for LeEco users, erasing most people's worries for not getting a secured and enough after-sale services. Actually LeEco is paying so much attention to users' experiences that they also built LeMe community and registered social platform accounts to receive customers' feedbacks. 
 
About LeEco: LeEco, formerly known as <keyword id="2809396" type="UNKNOWN" weightage="100" keywordseo="Letv">Letv</keyword>, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley. 
 
With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, smart phone, video production and distribution, smart devices and large-screen applications to e-commerce, and connected super-electric cars. The company also has one of the world's largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices. 
 
<a href="http://icdn4.digitaltrends.com/image/le-superphone-rear-top-1000x666.jpg">Image source</a>

Why Le Superphones have disrupted the purchasing pattern of Indian consumers?

LeEco has now announced the launch of its global brand property LeEco Day on the e-commerce platform <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, as an expression of gratitude to its growing number of customers and loyal fan base. This will also mark grand celebration of its incredible start in the country owing to the huge success of its three flash sales last month. 
 
Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, this is a bigger-than-big shopping bonanza with Rs 8-crore worth of prizes and exciting offers to be held on February 25th (Thursday). 
 LeEco’s Atul Jain , COO Smart Electronics Business said: “We are humbled by the consumers’ response to our <keyword id="1616333" type="UNKNOWN" weightage="20" keywordseo="Superphones">Superphones</keyword> in the flash sales. We recognize that there is a huge pent up demand for our flagship killer – Le 1s and the super premium <keyword id="2861359" type="UNKNOWN" weightage="20" keywordseo="LE-MAX">Le Max</keyword>, which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers." 
 
It is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signaling the potentially massive impact on Indian consumers as it continues to consolidate its presence. 
 
Globally, LeEco’s online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it one of China’s largest e-commerce event. During its so-called ‘Black 919’ festival the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs. 
 
Starting LeEco Day , flagship killer Le1s will be available on Flipkart without consumers having to go through the registration process. Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the 3 flash sales, the Le1s’ numbers are proof of LeEco’s unparalleled growth and momentum within just a month of launch and often referred to as the LeEco Phenomenon. 
 
Buyers of LeEco’s Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. 
 
Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.

3 successful flash sales pave way for LeEco Day - a Rs 8 crore shopping bonanza on Flipkart

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