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<keyword id="1480678" type="General" weightage="20" keywordseo="actress-sunny-leone" source="Orion">Actress Sunny Leone</keyword> ventured into the <keyword id="4668945" type="General" weightage="80" keywordseo="nft" source="Orion">NFT</keyword> (non-fungible token) space after she made an announcement to enter the marketplace following in the footsteps of megastars <keyword id="6357912" type="General" weightage="20" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> and <keyword id="14509" type="General" weightage="20" keywordseo="rajinikanth" source="Orion">Rajinikanth</keyword>. And now, racing ahead, Sunny has gone on to mint her NFTs. Minting is a process through which digital art becomes a part of the Ethereum blockchain - a public ledger that is unchangeable and tamper-proof. <cmsannotation type="cmsannotation" annotationid="wazirx" comment="wazirx" text="wazirx">wazirx</cmsannotation> International celebrities such as Ellen Degeneres, Paris Hilton, and Lindsay Lohan have previously ventured into NFT as crypto currency has become a global rage and Sunny's minting has surely taken the Indian crypto enthusiasts by storm. The actress announced her first collectible on Twitter as she tweeted, "MEET the MISFTIZ ! This is misfitz HONEY! She loves the color pink...boys with tattoos...and then eats them for lunch. What the world has been waiting for!!! #SUNNYLEONENFT collectibles. Check them all out on http://Sunnyleonenft.com (sic.)" The actress took the lead among Indian actors to secure their digital assets when she broke the news about her association with NFT, two months back. This made her the first Indian actress to roll out her own NFTs. Talking about the collectible, an excited Sunny says, "This was a private sale and it sold out immediately. I am beyond excited about the hype behind my collection and the support from the community. In many ways, I am myself a misfit so there wasn't anything that's more appropriate than this collection." Talking about how she views crypto, the actress said, "I really believe crypto is the future of the world and NFTs give me an opportunity to express myself with art. Now we are beyond excited for the public sale to start in a few days." For her NFTs, Sunny has partnered with Mintdropz, as speaking on her association, she said, "With Mintdropz, we are creating new ways to connect with my audience and deliver varied experiences to engage with my audience that other platforms just can't provide." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/squid-game-cryptocurrency-trading-at-to-0-scammers-make-2-1-million/articleshow/87479063.cms">Squid Game cryptocurrency trading at $0, scammers make $2.1 million</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/obscure-altcoin-mana-spikes-400-as-facebooks-metaverse-pivot-spurs-bet-on-virtual-property-token/articleshow/87471565.cms">Obscure altcoin mana spikes 400% as Facebook's metaverse pivot spurs bet on virtual property token</a>

After Amitabh Bachchan and Rajinikanth, Sunny Leone becomes the first Indian actress to venture into NFT

<ul><li>As <keyword id="2796952" type="PERSON" weightage="20" keywordseo="Manforce-Condoms">Manforce Condoms</keyword> launches its latest campaign, we take a look at the brand’s communication journey and dissect its marketing strategy on different mediums. </li><li><keyword id="4921166" type="PERSON" weightage="20" keywordseo="rajeev-juneja">Rajeev Juneja</keyword>, CEO, <keyword id="146847" type="COMPANY" weightage="20" keywordseo="mankind-Pharma">Mankind Pharma</keyword> walks us through this journey and speaks about the challenges faced by a condom brand in India, its increasing focus on becoming a socially-responsible brand, goal to increase its market share to 50% and overall marketing strategy. </li></ul>Commercial condom market has witnessed a huge change in its style of communication. From talking about birth control in late 90s to the act of lovemaking in early 2000 to engaging in safe sex, it has come quite far. In the last three years, sexual wellness giant Manforce Condoms has shifted its communication strategy to try to position itself as a socially-responsible brand. It took the internet by storm in 2017 for its campaign #ShutThePhoneUp, which aimed at driving awareness about the risks associated with recording one’s private moments on the phone. <div type="Youtube" id="WpHVkc3LmJM" title="Manforce- Shut The Phone Up" thumbUrl="https://i.ytimg.com/vi/WpHVkc3LmJM/mqdefault.jpg"></div> And now, Manforce Condoms has launched another campaign with a social message. This time, the sexual wellness brand is talking about curbing the rise in child pornography. <div type="Youtube" id="LyqXjGdWmtM" title="Manforce | Choti Gudiya | #ProtectChildhood" thumbUrl="https://i.ytimg.com/vi/LyqXjGdWmtM/mqdefault.jpg"></div> Titled #ProtectChildhood, the campaign wants to give a message to all parents to be vigilant, keep a check on their kids and try to look for truth beyond what they see. According to India Child Protection Fund (ICPF), there has been an alarming rise in the demand of child pornography since the lockdown. A leading pornography website also revealed that traffic from India has increased by 95% as compared to the average traffic pre-COVID. As per another report submitted to the National Crime Records Bureau (NCRB), there were more than 25,000 cases of suspected child pornography. Speaking about why the brand decided to work on this campaign, Rajeev Juneja, CEO, Mankind Pharma, said, “Children are naive and vulnerable and they need to be monitored 24X7, it is the responsibility of the parents to keep their childhood intact. In the lockdown, children have started spending more time on the internet, especially with the new normal of online classes during the Covid-19 pandemic.” After Manforce Condoms came across the research study, it wanted to reach out to as many parents as it can. Juneja added, “For us, responsibility towards society comes first. So, we wanted to inform and make parents aware of the sharp rise in the content of child pornography and give a strong message to #ProtectChildhood. Through our campaign we request and urge parents to not leave their children unattended and have complete control over their online activities. They should have regular conversations and build a friendly relationship with their children, and keep them informed of the current situation. While the internet has many positives, it does have a dark side, and it's the responsibility of the parents to not leave their children unsupervised.” Manforce Condoms’ marketing strategy Most ads in the commercial condom category focus more on the sex appeal and pleasure of sexual attraction. But sex is still a taboo in India and condoms brands can start a conversation to bring about change and erase the stigma around it. There are so many topics that Indians feel uncomfortable discussing such as women enjoying sex, sex toys, social issues related to sex such as early pregnancy, abortion, etc. With ShutThePhoneUp and #ProtectChildhood, Manforce Condoms did talk about something very important. However, Juneja says that the brand is just getting started and it intends to strengthen its position as a responsible condom brand. He said, “As a responsible brand in the category, we believe in spreading the message of safe sex, safety can be from numerous things within this space. Our #ShutThePhoneUp series helps reach the right audience and give out a strong message on how to keep themselves protected and be aware of their surroundings. We intend to add more wings in this basket of communication and spread awareness.” Manforce Condoms uses every opportunity it can to connect with its consumers. Last year, it even explored movie marketing with Luka Chuppi. On why Luka Chuppi was the perfect fit for the brand, Juneja said, “Manforce indulges in movie marketing when the association is lucrative and the brand manages to garner significant engagement. The brand associated itself with Luka Chuppi<a href="https://en.wikipedia.org/wiki/Luka_Chuppi"> </a>as an official collaboration, resulting in embedded marketing as well as social media promotions and we got a chance to break the stereotypes, weave narratives and put forth content that is rich in quality. It was a seamless integration in the story line and yet served as a reminder to our audiences.” <div type="Youtube" id="pvtr718bf4c" title="Manforce Condoms | Luka Chuppi | Maddock Films | Kartik Aaryan, Kriti Sanon" thumbUrl="https://i.ytimg.com/vi/pvtr718bf4c/mqdefault.jpg"></div> It even played a prank on its consumers once by announcing a fake launch of an absurd desi Achari flavour and went viral. “Manforce Achari was a Prank launch meant to increase our page engagement and traction which it very well did. Our audience was left in splits after this post. Truly Indians prefer the desi twist in their flavours,” said Juneja. When it comes to social media, Manforce Condoms is known for its moment marketing. Today, consumers are addicted to social media platforms and they live in the moment. Juneja said that it's very important for the brand to catch the attention in that time span and they never miss an opportunity to maintain regular engagement with its audience. From cricket updates to Google changing its logo, Manforce Condoms has tried to latch onto every moment that breaks the internet. It continues to thrive on this model. “Social media has been a great platform for us to engage with our consumers, with the scope of narrow targeting we can connect with the right consumer with demographic, geographic &amp; interests,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Its brand endorser <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> has also helped the brand carve a niche in the market and increase brand recall rate. “Almost all our Main Product Ads with Sunny Leone have always managed to give us a phenomenal response across all media,” said Juneja. <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> Challenges of communicating in the commercial condom market It is not easy to operate in a market that needs more awareness but has the most restrictions. As a condom brand, you always have to find the thin line between sleazy and sensual. So, in a society, where there are numerous restrictions, Manforce Condoms has learnt to play safe over the years. Speaking about the media restrictions, Juneja said, “Restrictions continue on traditional channels be it TV or OOH as well in digital space. However, there are few platforms that have helped us a lot to connect with our consumers, specially youth. The platforms are social media, in-film integration &amp; Airport Branding. Airport Branding in the major metros have high traffic influx thus giving us required eyeballs. This media choice has worked positively for the brand.” “Over the time, we have changed our creative look and feel by using subtle and sober images but yet suggestive in terms of their message. A lot of tweaking has been done in terms of film production. We try to ensure there is less ‘skin show’ and more focus on the message. Thin line between lovemaking and vulgarity is very sensitive, we are really cautious and critical of the creatives that go out in the media. The key is to keep the portfolio strong and be relevant to your audiences in terms of the communication strategy. We have learned to operate well in the given restrictions,” added Juneja. Growth story of Manforce Condoms During the lockdown, e-commerce platform Snapdeal saw a 30% increase in the sale of condoms driven by demand from non-metros. More people started ordering condoms online. As a result, Manforce Condoms also saw an uptick in the initial period. “The sales of condoms did see a boom with everyone stocking up in advance. However, with the unanticipated nationwide lockdown that continued for the next two months, there was a drop in sales but not due to the decrease in demand, but mainly because of the temporary supply challenges,” shared Juneja. With life coming back to normal, and the government easing the lockdown, condoms are witnessing a steady sale. Adding on how the revival period has brought cheer for the brand, Juneja said, “The numbers have been fluctuating since the lockdown, however its temporary owing to basic restrictions and apprehensions that the pandemic has brought about amongst individuals. The nation had come to a standstill with the lockdown. Now each one of us is getting accustomed to the new normal and adapting ourselves back to routine and regular lifestyle, the brand is witnessing a steady growth in sales. In the month of August, unlike the category and rest of the brands, we have seen 2% positive growth and spike in Market Share going up to approximately 32%.” Mankind Pharma’s Manforce Condoms is the largest seller in the category. As per IQVIA Consumer Health Retail Audit Data – MAT, Manforce Condoms had a 32% market share in August 2020, followed by Kamasutra at 9%, Skore and Durex at 7%, along with the local brands. By closely engaging with its consumers and continuing to spread awareness around safe sex, Manforce Condoms intends to increase its market share. “We intend to increase our MS and reach the 50% mark by 2022-23, all our strategies are aligned in this direction,” said Juneja. Rural India contributes approximately 30% to the total Rs 1500 crore condom category and Manforce Condoms’ Pan, Banana, Jasmine flavors are a hit in rural areas. “There is indeed a wide scope of expansion in rural India. Manforce has worked on the bottom to top pyramid approach with the strongest distribution network of stockiest and wholesalers. Our brand endorser, Sunny Leone also gives us better connect due to her popularity amongst the masses,” said Juneja. However, with power comes responsibility and therefore, Manforce Condoms is trying to move towards becoming a more responsible brand everyday. Juneja said, “Manforce being a leading brand in the category has a larger responsibility in addressing relevant issues related to safe sex with an appeal to enthusiastic lovers to have protected sex. It is very much important to educate the people about the benefits of using condoms while having sex, as it helps to protect them from having AIDS and other serious diseases and also it helps in controlling population.”

Manforce Condoms aims to capture 50% market share by 2023

<ul><li>Doordarshan is bringing back two of its superhit shows from the eighties - Ramayan and Mahabharat. </li><li>This week we list down the top 90s TV shows available on <keyword id="3163762" type="PERSON" weightage="20" keywordseo="SonyLIV">SonyLiv</keyword>, Zee5, Hotstar and other OTT platforms. </li><li>Visit Business Insider for more stories. </li></ul>Doordarshan is bringing back two of its superhit shows from the eighties - Ramayan and Mahabharat. If you are one of those who wants to use extra screen time to watch old shows, here are some options for you. Here are a few shows streaming on SonyLiv and other OTT platforms, this week. Aahat on SonyLiv 
	
 
 
 
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 <keyword id="256908" type="COMPANY" weightage="20" keywordseo="Imdb">IMDb</keyword>: 7.1/10 Stars: Vijay Raj, Sachin Khurana, <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> Description: Aahat was the iconic horror show for the 90s kids in India. The shows which were not always about ghosts did bring in a twist of supernatural activity. Be it a mysterious mirror or shoes that tell a story, Aahat was the first tryst with horror for many millennials. Shaktiman on Amazon Prime Videos 
	
 
 
 
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 IMDb: 8.1/10 Description: Shaktiman was an Indian superhero who can do anything with his costume on but in real life is a failing photographer. He is every kid’s favourite and fights crime across the city. CID on <keyword id="2171129" type="COMPANY" weightage="20" keywordseo="Sony-LIV">Sony LIV</keyword> 
	
 
 
 
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 IMDb: 6.6/10 Creator: B.P. Singh Stars: <keyword id="240988" type="PERSON" weightage="20" keywordseo="Aditya-Srivastava">Aditya Srivastava</keyword>, Dayanand Shetty, Shivaji Satam CID has perhaps one of the longest running detective crime shows in India. Each episode of the series would have a crime followed by an investigation by a team led by <keyword id="594029" type="COMPANY" weightage="20" keywordseo="ACP-Pradyuman">ACP Pradyuman</keyword>. The best part of the show is that each episode tells a different story and does not require continuity to keep track of. Twin Peaks on Hotstar 
	
 
 
 
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 IMDb: 8.8/10 Creators: Mark Frost, David Lynch Stars: Kyle MacLachlan, Michael Ontkean, Mädchen Amick Description: In this American thriller drama, an intelligence officer investigates the murder of a high school girl, Laura Palmer, in the town of Twin Peaks. Though the show ran only for one season, it acquired a cult following later on. Hip Hip Hurray Zee 5
 
 
 
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IMDb: 8.3/10 Stars: Bhoomika Chawla, Pamela Mukherjee, Rushad Rana Description: Hip Hip Hurray, one of the first Indian millennial shows, was based on the lives of three students of grade 12th. The series was a romantic drama that showed the adventures and problems of young kids rights from their relationships to drugs. See also: <a href="https://www.businessinsider.in/politics/news/boris-johnson-is-self-isolating-after-testing-positive-for-the-coronavirus/articleshow/74847498.cms">Boris Johnson is self-isolating after testing positive for the coronavirus</a>

Catch all these vintage TV shows like Aahat and Shaktiman on Amazon Prime, SONYLiv and more

<ul><li>In the Netflix show, ‘What the love’ he turned cupid for a reality show that promises to ‘help’ people find love. </li><li>The most progressive part of the show was its diversity with gay and straight contestants. </li><li>Karan chose an eclectic mix of contestants that included people who are insecure, queer, workaholics, low-self esteem and much more. </li></ul>Bollywood producer <keyword id="3778" type="PERSON" weightage="20" keywordseo="Karan-Johar">Karan Johar</keyword> is best known for his show ‘Koffee with Karan’ where he is known to set-up all available singles. Last season, he brought Karthik Aaryan and <keyword id="823990" type="PERSON" weightage="20" keywordseo="Sara-Ali-Khan">Sara Ali Khan</keyword> together. Now, he is taking his matchmaking skills to the general public. In the Netflix show, ‘What the love’ he turned cupid for a reality show that promises to ‘help’ people find love. But what it actually does is gloss over the many problems they have in 30 minute episodes. While the show is entertaining, it is not fulfilling. “I am a nosy aunty,” he claimed a bunch of singles as the show kickstarts to a party. Flanked by a stylist and fashion designer, Johar critiques them for their dressing sense - even as he himself wore floral and velvet jackets. Girls remain in the closet - but gay sons are accepted What he did achieve was to catch the underlying problem behind the single status of many people. The most progressive part of the show was its diversity with gay and straight contestants. “Some of my girlfriends refuse to come out of the closet,” complained a girl who works in the aviation sector. “That’s because gay men are an accepted part of the social fabric,” Johar declared. Karan chose an eclectic mix of contestants that included people who are insecure, queer, workaholics, low-self esteem and much more. And he brought in celebrities like Arjun Kapoor, <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword>, <keyword id="3553193" type="PERSON" weightage="20" keywordseo="Mallika-Dua">Mallika Dua</keyword> for therapy sessions with the contestants. However, some of the messages were preached and not practiced. For one, the stylist tried to turn the face of a girl insecure about her weight - ‘oval’ with make-up. She also got a makeover to make her feel ‘confident’. Staged and scripted This is Johar’s third tryst with a web series. While his lust story as a part of Big Four directors on Netflix took off to a good start, his ghost story was thrashed by the social media. And, this time too, few people seem to have liked the show - though it makes for a nice watch on a lonely Valentine’s day. 
	<div type="twitter" handle="itsriddhima" handlename="Riddhima" image="http://pbs.twimg.com/profile_images/1225053184088924160/G8Bw6I8u_normal.jpg" favoritecount="9" retweetcount="0" status="Watched a part of Karan Johar’s What the Love! last night. They’ve tried too hard to show a progressive culture but… https://t.co/D2hl9rd0sf" createdat="1580484625000" id="1223267295738249218"></div>



 
	<div type="twitter" handle="lakshmir05" handlename="Lakshmi Ramarajan" image="http://pbs.twimg.com/profile_images/1080053437541212160/6TLi8WZL_normal.jpg" favoritecount="6" retweetcount="0" status="Couldn’t watch more than 10 minutes of Karan Johar’s What the Love. It is sooo bad. C’mon Netflix, this is just terrible." createdat="1580749489000" id="1224378215856267265"></div>



 
	<div type="twitter" handle="BucketheadCase" handlename="don't keep QAM" image="http://pbs.twimg.com/profile_images/1224250159036420096/QrdriAbv_normal.jpg" favoritecount="248" retweetcount="17" status="This is a PSA As is fairly evident, I consume a lot of trash tv. But Karan Johar's What The Love broke me. It is o… https://t.co/tiaS8lCZaA" createdat="1580705102000" id="1224192044790206464"></div>



 
	<div type="twitter" handle="simchimani" handlename="hotel dissent" image="http://pbs.twimg.com/profile_images/1210878841914216449/UopQRAIf_normal.jpg" favoritecount="12" retweetcount="1" status="what the actual fuck is this netflix karan johar show??? what the fuck is it with the shallowness &amp; judgyness &amp; con… https://t.co/xiSK0EBx1I" createdat="1580621447000" id="1223841171127992326"></div>



 However, the frequent celebrity walk-ins, the mock horror face that Johar makes during conversations does not go down well. The show looks staged, scripted and sculpted for happy endings - just like in his movies. See also: <a href="https://www.businessinsider.in/entertainment/news/netflixs-latest-india-original-with-ace-director-anurag-kashyap-is-getting-trolled/articleshow/73086221.cms">Netflix's latest India original with ace director Anurag Kashyap is getting trolled</a>

Karan Johar glosses over love and its hard truths - in the Netflix show ‘What the Love’

<ul><li>Social media app TikTok is famous for many things but mostly for its crazy viral challenges. </li><li>With increasing users, more and more people are taking up new and interesting challenges. </li><li>From “TakTakTak” to “ILoveMyIndia”, here are the most popular challenges of 2019. </li></ul>Social media app TikTok is famous for many things but mostly for its crazy viral challenges. With increasing users, more and more people are taking up new and interesting challenges. And, its 200 million Indian users are entertaining and getting entertained in the process. “Several creators and entertainment's finest found success on TikTok with their unique takes on trending challenges,” said TikTok. From “TakTakTak” to “ILoveMyIndia”, here are the most popular challenges of 2019: #2ofMe Views: 5.4 billion 
 
 
 
 
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 ‘2 of me’ was the most viral challenge of the year. In the challenge, people show two sides of themselves — one that they express and one that they usually hide from people. #MyJourney Views: 5.3 billion 
 
 
 
 
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 People showed their life’s journey — right from birth to present — in five photographs using TikTok’s photo template. Celebrities who shared their life evolving moments were Siddharth Malhotra, Ritesh Deshmukh, <keyword id="6355846" type="PERSON" weightage="20" keywordseo="madhuri-dixit">Madhuri Dixit</keyword> Nene, <keyword id="2342727" type="PERSON" weightage="20" keywordseo="Guru-Randhawa">Guru Randhawa</keyword>, <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword> and many more. The challenge went viral with more than a billion views in two days #ILoveMyIndia Views: 4.3 billion 
 
 
 
 
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 The “ILoveMyIndia” India challenge went viral on the Independence Day in 2019. Thousands of people participated in short videos with patriotic music in the background. They also added virtual tricolor, face colour effects. “73 years 29 States 23 Official Languages 1 Nation 1 Voice 1 India That defines Unity in Diversity. Let's show our National Integration by making videos using #ilovemyindia ! Happy 73rd Independence Day🇮🇳🇮🇳🇮🇳” wrote TikTok. #TakTakTak Views: 2.2 billion 
 
 
 
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 People showed their surprising transformation using the “TakTakTak” challenge. Bollywood actor Jacqueline Fernandis and rapper Badshah’s short videos received as much as 2.5 million views each. #PlayCool Views: 1.8 billion 
 
 
 
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 The challenge was about the stark contrast between expectations and reality. People had to dress up a bit for the video and show as if they were going to do something great but ended up doing chores like washing utensils or cleaning tables. 
 <div type="Article" hostid="261" msid="72949092" title="Holiday season is here and here’s where Indians are heading to celebrate Christmas and New Year" mstype="2" mssubtype="0"></div>

These are the top 5 challenges that went viral on TikTok in 2019

<ul><li>In October 2019, <keyword id="1655" type="PERSON" weightage="20" keywordseo="Priyanka-Chopra">Priyanka Chopra</keyword> and Salman Khan were searched 2.74 and 1.83 million times respectively. </li><li><keyword id="32176" type="PERSON" weightage="20" keywordseo="amrish-puri">Amrish Puri</keyword> and Shahrukh Khan followed the list and were searched an average of 1.7 million times respectively. </li><li>On the other hand, Priyanka Chopra, <keyword id="836886" type="PERSON" weightage="20" keywordseo="Sunny-Leone">Sunny Leone</keyword>, and Deepika Padukone are the leading ladies on the list.</li></ul>Celebrities draw the maximum attention of audiences all around the world. SEMrush recently conducted a global study on the popularity of Indian actors and actresses across the boundaries. The study contains global data from October 2018 to October 2019 and found that Salman Khan and Priyanka Chopra are the topmost internationally searched Indian celebrities. In October 2019, Priyanka Chopra and Salman Khan were searched 2.74 and 1.83 million times respectively. The most searches for Priyanka Chopra were made in December 2018. She was searched 13.6 million times that month. Searches for Salman Khan in a single month never exceeded 2.74 million; he was searched this many times in December 2018. Excitingly, Priyanka Chopra is leading the race with a monthly search volume of more than 4.2 million, however, Salman Khan has over 2 million monthly searches. The study has two segments bifurcated into Indian actors and actresses. Considering segments individually, the top three most popular actors are Salman Khan, Amrish Puri and Shahrukh Khan. The latter two were searched an average of 1.7 million times respectively. On the other hand, Priyanka Chopra, Sunny Leone, and Deepika Padukone are the leading ladies on the list. Another fascinating fact revealed in this case study is that Madhubala is the 6th most eminent actress with 1.3 million monthly global searches wherein Leone and Padukone have been searched over 3 million and 1.8 million times respectively. Katrina Kaif, Alia Bhatt, Imran Khan, and Ranveer Singh are the other prominent names in the search list of international audiences. Amitabh Bachchan stands at the top 7th position with a monthly search average of 720K. Fernando Angulo, Head of Communications, SEMrush, said, “It is always exciting to know about the film industry and surprisingly India and all other countries slightly have similar preference as Salman Khan is equally popular all around. What added to my surprise is that audiences value that genuine talent and still remember veteran Indian actor Amrish Puri and actress Madhubala as much as they search the celebrities with an active career. Also, there is not much difference in the search volume of present celebrities in comparison to Amrish Puri and Madhubala.”

Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities

Los Angeles, May 11 () In order to ensure the safety of her children against the "invisible killer" coronavirus, actor Sunny Leone revealed that she has travelled to Los Angeles with her family amid the pandemic.Leone, who has been residing in Mumbai since late 2000s, shared a picture with her daughter Nisha and sons, Noah and Asher from her LA house on Sunday on Instagram.Sending Mother's Day wishes to the mothers around the world, the actor said, "In life when you have children, your own priorities and well being takes the back seat. Both @dirrty99 and I had the opportunity to take our children where we felt they would be safer against this invisible killer 'corona virus'.""Our home away from home and secret garden in Los Angeles. I know this is what my mother would have wanted me to do. Miss you mom. Happy Mother's Day," Leone, 38, added.A source close to Leone told that the actor, along with her family, travelled to Los Angeles "a few days ago".Her husband, Daniel Weber, posted a selfie on Instagram, writing "Quarantine part 2. Not so bad now. Getting used to the new vibes."When a user asked Weber, 41, if they flew to the US via KLM Royal Dutch Airlines or Air India, he replied, "KLM government flight."Leone had recently started her digital chat show "Locked up with Sunny" and was actively posting pictures and videos with her children from her Mumbai house amid lockdown. JUR RDSSHD

Sunny Leone travels to LA with family amid coronavirus pandemic: Felt it'd be safer for kids

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The world knows <a href="http://www.businessinsider.in/searchresult.cms?query=sunny+leone&amp;sortorder=effectivedate">Sunny Leone</a> as a former adult entertainer, a recent <a href="http://www.businessinsider.in/searchresult.cms?query=sunny+leone&amp;sortorder=effectivedate">Bollywood</a> import and the recipient of the ‘most searched star on the internet in India’ for four years in a row, but that’s not how the 35-year-old wants to be remembered. 
 
Having launched her recent perfume line ‘Lust,’ in <a href="http://www.businessinsider.in/searchresult.cms?query=dubai&amp;sortorder=effectivedate">Dubai</a> barely a week back, the actress is keen to establish herself as an entrepreneur, as well. 
 
Her aim is to create a brand by tapping into various categories. 
 
At the moment, Leone’s recent line of investments includes a franchise for a box league cricket, web-based short stories, and an online game apart from fragrances. She is also keen to enter categories such as shoes, accessories, jewellery and apparels with her own line of products. 
Apart from focusing on Bollywood, the actress who was always interested in business from a young age is keen to expand her brand profile in India. 
 

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In fact, the star remembers how as a child she would put up lemonade stands during summers and shovelled snow in the winters to earn money. 
 
Her official foray into the big bad world of business started with her understanding of adult content as a business industry. But, she wanted more. “I wanted to own a website and run my company and build my brand” she said in an interview and what followed was her handling everything. 
 
In order to manage her website, she learnt HTML, video-editing, photography among others and in the process of doing everything from start to finish, Leone also learnt the harsh reality of website traffic. 
 
“In a digital world, traffic is the best thing you can have. So I learnt where to send this traffic and how to capitalise all of it,” she added. 
 
Over the years, that also included her move to India from Canada, Leone has started believing in slow and steady businesses. By her own admission, she doesn’t believe in fast-paced businesses. 
 
It was only after she decided to participate in <a href="http://www.businessinsider.in/searchresult.cms?query=bigg+boss&amp;sortorder=effectivedate">Big Boss</a> did she realise the enormity of the reach her brand had in the Indian market, which ultimately led to her deciding to move to the country with her husband. 
 
Her goal right now is to start producing movies, but before she does that Business Insider decided to take a look at <keyword id="836886" type="PERSON" weightage="100" keywordseo="Sunny-Leone">Sunny Leone</keyword>’s various businesses- 
 
 
1. Lust perfume line 
 

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Inspired by the <a href="http://www.businessinsider.in/searchresult.cms?query=kardashians&amp;sortorder=effectivedate">Kardashian</a> model, Leone’s perfume line is aimed at the mass market. For the same reason, the price has been kept highly competitive to attract the consuming class. 
 
While the Lust Deo is priced at Rs 249, the Eau De Toilet comes at Rs 999. 
 
The perfume line has been designed by the actress herself, and includes, women perfumes and men and women deos. 
 
The distribution of the products has already begun, both in the online and offline categories. 
 
 
2. Box-league cricket team Chennai Swaggers 
 

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In February, the actress also unveiled her celebrity box league cricket team Chennai Swaggers, as part of a reality show cricket tournament backed by Balaji’s <a href="http://www.businessinsider.in/searchresult.cms?query=ekta+kapoor&amp;sortorder=effectivedate">Ekta Kapoor </a>and featuring well known television stars as players. 
 
Justifying her decision of buying a cricket team, Leone said that though she loved several games, she fell in love with cricket after coming to India. 
 
Chennai Swaggers features a handful of known names from the Television industry that includes Shabbir Ahluwalia, Mouni Roy, Sangram Singh and Ritwick Dhanjani among others. 
 
 
3. <keyword id="465663" type="PERSON" weightage="100" keywordseo="Sweet-Dreams">Sweet Dreams</keyword> 
 

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This year also saw Leone taking to the pen and churning out original mobile-first collection of erotic short stories under the title Sweet Dreamsin association with Chiki Sarkar’s publishing house, Juggernaut. 
 
Released in April this year, one had to sign in one the Juggernaut app on their mobile phones to buy Sweet Dreams. After purchasing the title, all one had to do is sit back, as one short story would be delivered to their phone daily at 10 pm. 
 
Reportedly, Leone finished writing the 12 erotic short stories in a span of three months. 
 
 
4. <keyword id="3490668" type="PERSON" weightage="100" keywordseo="Teen-Patti-with-Sunny-Leone">Teen Patti with Sunny Leone</keyword> 
 

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Sunny Leone also has an online game called Teen Patti to her credit, which was launched in December, last year, in partnership with Gamiana, a game development company. 
 
The game combines two of India's popular hobbies -- Teen Patti and Bollywood. The game allows the players to play different variation of Teen Patti, create private tables for their own unique play sessions gatherings, as well as chat and trade unique gifts with other players. Players can also earn Sunny Leone digital collectibles as they level up.

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