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<ul><li>Unilever announced today that it will remove discriminating words like ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening’ from its products’ packs and communication to build an inclusive vision of beauty. This will be a policy for all its beauty and skin care brands. </li><li>As part of this decision, the Fair &amp; Lovely brand name will be changed in the next few months. </li><li>The brand said, “Fair &amp; Lovely has never been, and is not, a skin bleaching product.”</li><li>It also said the brand values have evolved and they do not align themselves with their old advertisements anymore. </li></ul>In a revolutionary decision, Hindustan Unilever has announced that it will rename its brand ‘Fair and Lovely.’ The giant said that it will drop racist words like ‘Fair,’ ‘White/Whitening,’ Light/Lightening’ from its packs and communications. As per company’s website, the idea behind updating its brand name is to ‘embrace and reflect a more inclusive vision of beauty.’ It will be shared once several legal and regulatory requirements are met in each country where the brand is available. This registration process is already underway, and they unveil the new brand name within the next few months. It also said their brand values have evolved and they do not align themselves with their old advertisements anymore. This move comes after Fair &amp; Lovely faced a lot of backlash on social media for building unrealistic beauty standards and stereotyping skin tones. Explaining what pushed the conglomerate to take this decision now, Sunny Jain, President Beauty &amp; Personal Care, said, “We are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty. We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this. As we’re evolving the way that we communicate the skin benefits of our products that deliver radiant and even tone skin, it’s also important to change the language we use.” “We have been working on the evolution of our Fair &amp; Lovely brand, which is sold across Asia, progressively moving to a more inclusive vision of beauty that celebrates skin glow. We have changed the advertising, communication and – more recently – the packaging in South Asia, and we think it’s important that we now share the next step that we have been working on: changing the brand name. We will also continue to evolve our advertising, to feature women of different skin tones, representative of the variety of beauty across India and other countries. We want Fair &amp; Lovely to become a brand that celebrates glowing and radiant skin, regardless of skin tone,” adds Jain. In a statement released on its website, Unilever said ‘Fair &amp; Lovely’s advertising has been changing since 2014, to a message of women empowerment.’ It upholds principles that no association should be made between skin tone and a person’s achievement, potential or worth. About the old racist ads, HUL said, “We are aware that historic advertising is available on the internet; these ads are not aligned with the current values of the brand. In 2019, we reflected this evolution on the Fair &amp; Lovely pack in India, removing before-and-after impressions and shade guides that could indicate a transformation; and we have progressed all communication of product benefits towards glow, even tone, skin clarity and radiance.” The brand will now tweak its communication by concentrating on its functionalities, not skin bleaching aspect. "Fair &amp; Lovely has never been, and is not, a skin bleaching product. It uses a combination of vitamin B3, glycerine, UVA and UVB sunscreens," read the company's statement. It further said, “The product is designed to improve skin barrier function, improve skin firmness and smoothen skin texture - all of which help enhance radiance and glow, as currently represented in advertising and communication.” The brand will be renamed in a few months and is under legal registration process.

Fair & Lovely to drop 'Fair' from its name: HUL

<ul><li>The decision to remove ‘normal’ is one of many steps that <keyword id="44863" type="CITY" weightage="20" keywordseo="HUL">HUL</keyword> is taking to challenge narrow beauty ideals, as it works towards helping to end discrimination and advocating for a more inclusive vision of beauty.</li><li>More of Unilever's beauty and personal care brands will join the likes of Dove, Lifebuoy, Vaseline and Sunsilk by taking action on social and environmental challenges and advocating for the evolution of norms, policies and laws.</li></ul>Unilever today announced it will eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty vision and strategy. Positive Beauty, which sets out several progressive commitments and actions for HUL's beauty and personal care brands, including Dove, Lifebuoy, Axe and Sunsilk, will champion a new era of beauty which is equitable and inclusive, as well as sustainable for the planet. Using Unilever’s innovation and technology, Positive Beauty will also help to drive a transformation in how its products are designed and formulated so that they do more good for both people and the planet, deliver a superior product experience, and tap into consumer trends. The decision to remove ‘normal’ is one of many steps that HUL is taking to challenge narrow beauty ideals, as it works towards helping to end discrimination and advocating for a more inclusive vision of beauty. It comes as global research into people’s experiences of the beauty industry reveals that using ‘normal’ to describe hair or skin makes most people feel excluded. The 10,000-person study, which was commissioned by Unilever, was conducted across nine countries. It found that: <ul><li>More than half of people (56%) think that the beauty and personal care industry can make people feel excluded.</li><li>People want to see the beauty and personal care industry focusing more on making people feel better, than just looking better (74%).</li><li>More than half of people (52%) say they now pay more attention to a company’s stance on societal issues before buying products.</li><li>Seven in ten people agree that using the word ‘normal’ on product packaging and advertising has a negative impact. For younger people – those aged 18-35 – this rises to eight in ten.</li></ul><cmsannotation type="cmsannotation" annotationid="India highlights:" text="India highlights:">India highlights:</cmsannotation> In India, making products that cater to all people is recognised as one of the most pressing challenges that the beauty and personal care industry should address; only behind making products affordable for all and being transparent on what ingredients are included. Almost two in three people in India (64%) agree that the beauty and personal care industry makes certain people feel excluded. Six in ten people in India (59%) say the industry makes certain people feel bad about the way they look and makes certain people feel bad about themselves (59%). The beauty industry is seen as contributing to the spread of narrow beauty ideals: over six in ten people in India (63%) agree that the BPC industry shares narrow beauty ideals, and two in three (66%) think that the industry pressurising people into thinking they need to look a certain way contributes to narrow beauty ideals. The majority of people in India agree that the BPC industry still has some way to go in representing people of various body types (76%), people from different age groups (77%) people from different ethnicities (74%) and people from the LGBTQIA+ community (67%). Over eight in ten people (83%) think that using the word “normal” on beauty product packaging and in advertising has a negative impact on people. This includes making people who don’t feel as though they have “normal hair” or “normal skin” feel excluded or feel bad about themselves. The majority of people in India, feel positively about Unilever’s commitment: they agree that removing the word “normal” would inspire them to feel more positive about the way they look (70%), believe that it is the right thing to do (69%), and feel positively about the company behind it (67%). The trend is clear: two in three people in India (65%) say they now pay more attention to a company’s stance on societal issues before they buy products than they used to. Six in ten people there (63%) will not buy a product if they do not agree with the company’s vision of D&amp;I, even if the company offers the best price. With its commitment, the majority of people in India (71%) think Unilever is working to broaden the definition of beauty in society. Additionally, broadening the definition of beauty is not only the right thing to do for profit but also for people according to seven in ten of people in India. Sunny Jain, President Beauty &amp; Personal Care, said: “With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people’s lives. As part of this, we are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty. “We know that removing ‘normal’ from our products and packaging will not fix the problem alone, but it is an important step forward. It’s just one of a number of actions we are taking as part of our Positive Beauty vision, which aims not only to do less harm, but more good for both people and the planet. “With more consumers than ever rewarding brands which take action on the social and environmental issues they care about, we believe that Positive Beauty will make us a stronger, and more successful business.” In addition to removing the word ‘normal’, Unilever will not digitally alter a person’s body shape, size, proportion or skin colour in its brand advertising, and will increase the number of advertisements portraying people from diverse groups who are under-represented. <cmsannotation type="cmsannotation" annotationid="Driving positive change for people and planet" text="Driving positive change for people and planet">Driving positive change for people and planet</cmsannotation> Central to Positive Beauty is the ambition to do more good, not just less harm, for people and the planet. Our decision to remove ‘normal’ from our packaging and advertising is just one action within the set of three commitments we have made to create real and measurable impact: Taking action through our brands to improve health and wellbeing, and advance equity and inclusion, reaching 1 billion people per year by 2030. They will focus on: <ul><li>Helping to end discrimination in beauty and champion inclusion, by challenging narrow beauty ideals and building a more inclusive portfolio of products.</li><li>Driving gender equity, including stepping up brand programmes, advocacy to challenge the status quo and #unstereotyping advertising.</li><li>Improving health and wellbeing through existing educational initiatives in handwashing and oral hygiene and expanding focus into new areas, including physical health and mental wellbeing.</li><li>Helping to protect and regenerate 1.5 million hectares of land, forests and oceans by 2030, which is more land than is required to grow the renewable ingredients in Unilever’s beauty and personal care products.</li><li>Supporting a global ban on animal testing for cosmetics by 2023, working alongside lawmakers, animal protection organisations and like-minded companies. Twenty-three Unilever beauty and personal care brands are now PETA Approved, with more working towards certification.</li></ul>At the heart of the delivery of these commitments will be Unilever’s beauty and personal care brands, many of which have a track record of delivering impactful programs and purpose-led growth. More of its beauty and personal care brands will join the likes of Dove, Lifebuoy, Vaseline and Sunsilk by taking action on social and environmental challenges and advocating for the evolution of norms, policies and laws. Sarah Degnan Kambou, President of the International Center for Research on Women said: “Every day, we see and hear messages about how to ‘fit in’, how to be included in very narrow definitions of what is ‘normal’. In order to champion equity, we need to challenge these restrictive ‘norms’ and create societies and communities that celebrate diversity – and the unique qualities and ideas that each person brings. Beauty is no exception. We look forward to seeing Unilever advance these commitments and hold themselves to the high standards they have set out before them.” Consumers increasingly expect brands to take a stand on the issues they care most about. Unilever’s brands perceived as more purposeful grew more than twice as fast as the rest of the portfolio in 2020. The company’s research further supports this trend, with the majority of people (69%) saying they will recommend a beauty brand to their friends and family if it caters to a wide range of skin and hair types, while half of respondents would pay more for these products. Positive Beauty will also accelerate our science and technology programmes and innovation partnerships, driving the continued transformation of how our products are designed and formulated to become more people and planet positive. This includes developing tailored products to serve the diverse needs of people around the world, delivering real and meaningful consumer benefits, backed by cutting-edge science. Innovation will also advance the use of more natural, biodegradable, and regenerative ingredients – alongside continued packaging innovations that use less, better or no plastic.

HUL to eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising

<ul><li><keyword id="6365619" type="COMPANY" weightage="20" keywordseo="hindustan-unilever">Hindustan Unilever</keyword>’s popular skin lightening product – Fair &amp; Lovely, is finally going to drop the word ‘fair’ from its name.</li><li>The recent protests against racial discrimination in the US has spurred the conversation again as brands take a conscious note of ideas that sell ‘fairness’ as beauty. </li><li>Fair &amp; Lovely has been in India for over 45 years now and has been one of the best-selling creams. </li></ul>Hindustan <keyword id="45009" type="CITY" weightage="20" keywordseo="Unilever">Unilever</keyword>’s popular skin lightening product – Fair &amp; Lovely, is finally going to drop the word ‘fair’ from its name. The move comes as the company has often been called out for propagating a certain idea of beauty. “We recognise that the use of the words ‘fair’, ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this. As we’re evolving the way that we communicate the skin benefits of our products that deliver radiant and even tone skin, it’s also important to change the language we use,” said <a href="https://www.outlookindia.com/website/story/india-news-hindustan-unilever-to-remove-fair-from-fair-lovely-skin-cream/355398">Sunny Jain,</a> President Beauty &amp; Personal Care, Unilever. The recent protests against racial discrimination in the US has spurred the conversation again as brands take a conscious note of ideas that sell ‘fairness’ as beauty. Fair &amp; Lovely has been in India for over 45 years now and has been one of the best-selling creams. The company said that it will be announcing a new name soon after regulatory approvals. The decision from Unilever comes just days after Johnson &amp; Johnson announced that it will be discontinuing its skin lightening creams Neutrogena Fine Fairness and Clear Fairness by Clean &amp; Clear. “Conversations over the past few weeks highlighted that some product names or claims on our Neutrogena and Clean &amp; Clear dark-spot reducer products represent fairness or white as better than your own unique skin tone.This was never our intention — healthy skin is beautiful skin,” said Johnson &amp; Johnson in a statement. All these brands were criticised and called out for years by many activists and celebrities for perpetrating bias on the basis of skin colour. But none of that managed to push these brands into sunset. However, the growing furore across the world has forced these multinationals to bite the bullet. Home grown brands of similar nature like Emami, Lotus among others are yet to see the writing on the wall. SEE ALSO: <a href="https://www.businessinsider.in/science/space/news/isro-has-three-new-reforms-the-works-for-indias-space-sector/articleshow/76619678.cms">These are the three new reforms in the works for India's space sector</a> <a href="https://www.businessinsider.in/business/corporates/news/mukesh-ambanis-reliance-jio-has-a-new-fan-donald-trumps-right-hand-man-calls-it-a-clean-telcom/articleshow/76617510.cms">Mukesh Ambani’s Reliance Jio has a new fan⁠— Donald Trump’s right-hand man calls it a 'clean telco'</a>

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Fair & Lovely to drop 'Fair' from its name: HUL

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HUL to eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising

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