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<br /> With Rs 250 crores waiting to be invested, <keyword id="6381424" type="COMPANY" weightage="100" keywordseo="Quikr">Quikr</keyword> is surely taking the stakes higher in India's home services market. The Bengaluru-based mobile and online classifieds company has plans in place, to become the largest player in the space which has competitors like against Amazon-backed Housejoy, UrbanClap and Sulekha. <br />
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The money would be spent on product development, including technology and building in-house supply. Not to forget, marketing campaigns and strategic investments in start-ups are also in the pipeline.<br />
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"We have grown this business organically till now as we already have a lot of transacting users, so we don't need to spend as much on customer acquisition," PD Sundar, who leads QuikrServices, told ET. A benefit that Quikr has over its competitors comes in the form of other verticals that it owns. For example, a house rented through QuikrHomes could get synced services from QuikrServices on the same platform.<br />
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Over the past two years, Quikr has raised $300 million and has Tiger Global, Matrix Partners, Warburg Pincus and Kinnevik as major shareholders. <br />
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<a href="https://www.facebook.com/QuikrFans/photos/a.153939511302069.35970.124493907579963/1107388265957184/?type=3&amp;theater"><em>Image source</em></a><br />

It’s Quikr vs everyone else in home services market!

In this day and age, one has to take extra precautions to keep their premises and loved ones safe. On most days people need not worry about security, however mishaps do happen and there are enough thugs out there who will try to harm you or <keyword id="1102" type="ORGANIZATION" weightage="20" keywordseo="Rob">rob</keyword> you. Hence, the need to make safety provisions around your homes, offices and shops are required.<br />
<br /> We came across an interesting infographic made by Sulekha.com that shows the demand for such security cameras and devices has increased by 118%. People are flocking to buy <keyword id="6354857" type="COMPANY" weightage="20" keywordseo="CCTV">CCTV</keyword> cameras and allied equipment because they want to be safe.<br />
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<strong>The study suggests</strong><br />
There has been 118% growth in demand for CCTV surveillance for use in a wide variety of location such as IT parks, banks, malls; public places like parks; and private places such as gated communities and residential corridors, over the last two years.<br />
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<strong>City-wise leanings</strong><br />
·         CCTV camera needs from New Delhi has soared 123% in just one year.<br />
·         New Delhi (25%) has the highest demand for CCTV cameras, followed by 16% from Bangalore; 13% from Mumbai, Hyderabad and Chennai; 9% from Kolkata; and 7% from Pune.<br />
·         Across the country, maximum searches come from Tier 1 cities (76%), followed by 22% from Tier 2 and 2% from Tier 3 cities.<br />
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<strong>Usage and purpose</strong><br />
·         87% of the CCTV camera needs are for commercial purpose, whereas 13% are for residential.<br />
·         42% of the online searches are from educational institutions like schools and colleges.<br />
·         30% of the CCTV camera needs are from parents search to monitor their child’s activity while they are at work or travelling.<br />
·         60% increase in the CCTV camera needs by NRIs, who want to talk to and monitor their elderly parents in India.<br />
·         63% increase in CCTV camera needs for gated communities.<br />
·         4% of needs are by homeowners who want to keep an eye on pets and kids at home while they are busy working in the office.<br />
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<strong>Type and feature preference</strong><br /> · Sony is the most popular brand in this segment (35%), followed by <keyword id="10591" type="CITY" weightage="20" keywordseo="Samsung">Samsung</keyword> (22%), Zicom (16%), Hikvision (12%) and <keyword id="6367990" type="CITY" weightage="20" keywordseo="Panasonic">Panasonic</keyword> (9%).<br /> · Pet cameras and Aviary CCTV cameras has seen an upsurge of 70% in Bangalore and New Delhi. These cameras has <keyword id="820641" type="UNKNOWN" weightage="20" keywordseo="special-features">special features</keyword> like infra-red LEDs for night viewing and intelligent motion sensors.<br />
·         Among various types of cameras, people mainly look for Dome type (39%) followed by Bullet (30%), Hidden (21%) and Box (9%).<br />
·         46% of the users look for CCTV cameras with visibility up to 30mm, followed by 32%  looking for camera with good recording facility, 22% look for day and night camera, and about 10% look for its compatibility with mobile and the internet.<br />
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Demand For CCTV And Allied Security Devices Went Up In India By Over 115%, New Delhi Leading The Surge [Infographic]

<p><span style="line-height: 1.5em;"><div class="KonaFilter image-container float_right"><div class="image on-image"></div><p></p></div>"The time that I went into the camp and I looked, I was shocked. Where all my expectations and my happiness all got destroyed, that was the minute that it happened."</span></p><p><span style="line-height: 1.5em;">So testified Sony Sulekha, one of the plaintiffs in the largest human-trafficking case ever brought in America. He and around 500 other Indians had been recruited in 2005 to work in the Signal <keyword id="6356001" type="COMPANY" weightage="60" keywordseo="international">International</keyword> shipyard in Mississippi. Each had paid at least $10,000 to a local recruiter working for Signal, expecting a well-paid job and help in getting a green card.</span></p><p><span style="line-height: 1.5em;">Instead they laboured in inhumane conditions, lived in a crowded camp under armed guard and were given highly restricted work permits. Last month a jury awarded Mr Sulekha and four others $14m in damages against Signal and its recruiters. Verdicts in other cases are expected soon. Signal says it will appeal.</span></p><p>A few days earlier Apple said that if it found that a supplier was using recruiters who charged potential employees fees, it would insist that they were repaid. Workers typically raise the cash by taking on debts that tie them to employers--a modern-day version of the ancient practice of bonded labour.</p><p>The firm has now made suppliers reimburse around $4m collected in 2014 from some 4,500 workers, and has brought in checks to make the policy stick.</p><p>Estimates of the number of workers trapped in modern slavery are, inevitably, sketchy.</p><p>The International Labour Organisation (ILO), an arm of the UN, puts the global total at around 21m, with 5m in the sex trade and 9m having migrated for work, either within their own countries or across borders. Around half are thought to be in India, many working in brick kilns, quarries or the clothing trade.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></p><p>Bonded labour is also common in parts of China, Pakistan, Russia and Uzbekistan--and rife in Thailand's seafood industry. A recent investigation by Verité, an NGO, found that a quarter of all workers in Malaysia's electronics industry were in forced labour.</p><p>Until recently campaigners paid most attention to victims who had been trafficked across borders to work in the sex industry. An unlikely alliance of right-wing Christians and left-wing feminists argued that prosecuting sex workers' customers would be the best remedy.</p><p>But the focus is now widening to the greater number of people in other forms of bonded labour--and the proposed solutions are changing. Campaign groups and light-touch laws, backed up by the occasional high-profile prosecution, aim to shame multinationals into policing their own supply chains.</p><p>In December Pope Francis and the grand imam of Egypt's al-Azhar mosque, together with several other religious leaders, launched the Global Freedom Network, a coalition that tries to press governments and businesses to take the issue seriously. The ILO has launched a fair-recruitment protocol, intended to cut out agents, which it hopes will be ratified by national governments.</p><p>A pilot project will soon start in Jordan's clothing industry. <span style="line-height: 1.5em;">Last month the British Retail Consortium, a trade group, published guidelines for supply chains, including recommendations on working conditions.</span></p><p><span style="line-height: 1.5em;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div><br /></span></p><p>Two new philanthropic funds are also being established.</p><p>The Global Fund to End Slavery, which is reported to have substantial seed money from Andrew Forrest, an Australian mining magnate, will seek grants from donor governments and part-fund national strategies developed by public-private partnerships in countries in which bonded labour is common. The Freedom Fund, launched in 2013 by Mr Forrest (again), Pierre Omidyar (the founder of eBay) and the Legatum Foundation (the charity of Christopher Chandler, a billionaire from New Zealand), finances research into ways to reduce bonded labour.</p><p>The Freedom Fund's first schemes include assessments of efforts to free bonded labour in the Thai seafood industry, the clothing industry in southern India and--a harder problem, since the customers are rarely multinationals--in brick kilns in the Indian states of Uttar Pradesh and Bihar. Arguably, the lack of evidence about what works is the main obstacle to reducing the prevalence of modern slavery.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"></div><p></p></div></div></p><p>America made human trafficking illegal in 2000, after which it started to publish annual assessments of other countries' efforts to tackle it. But it has only slowly turned up the heat on offenders within its borders.</p><p>Australia and Britain have recently passed light-touch laws along the lines of a law requiring transparency in supply chains that was adopted by California in 2010. This requires manufacturers and retailers that do business in the state and have global revenues of at least $100m to list the efforts they are taking to eradicate modern slavery and human trafficking from their supply chains.</p><p>A firm can comply by simply reporting that it is doing nothing. But it seems few are willing to admit this, lest it upset customers or staff, meaning that the issue is forcing its way on to managers' to-do lists.</p><p>Ending bonded labour will require economic as well as legal measures, says Beate Andrees of the ILO. Those desperate enough to get into debt for the chance of a job need better options, and long-standing recruitment practices must change.</p><p>But she also hopes to see some "strategic litigation".</p><p>Nick Grono of the Freedom Fund thinks one of the multinational construction firms preparing Qatar to host the 2022 football World Cup could be a candidate. There is evidence of "wilful blindness" to the terms on which migrant construction workers are being recruited, he says. A successful prosecution could be salutary.</p><p>Click <a href="https://subscriptions.economist.com/nwcd">here</a> to subscribe to The Economist</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/why-men-cheat-affair-love-sex-psychotherapist-2015-1">Research Reveals Why Men Cheat, And It's Not What You Think</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="9vdnlycjo8Di2vj5XaYNQCb3Cc2NYbee" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

You Searched For "Sulekha" and got 3 results

It’s Quikr vs everyone else in home services market!

BI India Bureau

Demand For CCTV And Allied Security Devices Went Up In India By Over 115%, New Delhi Leading The Surge [Infographic]

Sulabh Puri

Modern slavery is a massive problem - here's how to fix it

The Economist

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