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Every time you plan to revamp your wardrobe, there are just too many things to take care of. No doubt online stores are a big saviour, but these days there are just too many. At the back of your mind, you keep thinking if there is something to sort fashion for you. 
 You needn’t look any further. With the launch of <keyword id="4110008" type="UNKNOWN" weightage="100" keywordseo="bohostar">Bohostar</keyword> on <keyword id="2064012" type="UNKNOWN" weightage="20" keywordseo="MissMalini">MissMalini</keyword>.com, you can browse through the latest in celebrity fashion, trend forecasts and runway reviews. Readers can get the latest news about their favourite celebs and shop-their-look at the same time. With over 100,000 products from brands from around the world, at Bohostar, women will find everything they need for their wardrobe - from apparel and accessories to bags, shoes, jewelry and beauty products. Through its listings of international retailer catalogues from Farfetch, Toms Shoes, Agent Provocateur, Dune and Inox, Bohostar will bring the best of brands to the Indian audience. 
 <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> caught up with <keyword id="199891" type="PERSON" weightage="20" keywordseo="Sujal-Shah">Sujal Shah</keyword>, Founder &amp; Managing Director at Bohostar. 
 
How is Bohostar different from other ecommerce platforms? 
Bohostar is different because it was built as a natural extension to a content platform that already delivers millions of opt-in readers who are predisposed to fashion, beauty and lifestyle content. It is also different because it is one of the few platforms, built from the ground up, with a heavy focus on being able to deliver content within shopping pages. Bohostar is an affiliate marketing platform that truly defines "Content meets Commerce". It does not try to own fulfilment and the cart like many other players in the industry. By doing so, it avoids unnecessary drags on profitability and keeps us true to what we do best - content, marketing, and recommendations. 
 
Why did you tie up with Miss <keyword id="788" type="PERSON" weightage="20" keywordseo="Malini">Malini</keyword>? I am one of the early investors and advisors at MissMalini, and the idea is one that came to me in 2013, post my exit from FREECULTR. I was impressed by MissMalini's non paid pull of millions of readers. MissMalini provided a unique platform to easily fill the top of the customer funnel with low to no cost of acquisition. This is a key pain point for most ecoms and affiliate platforms. When I joined MissMalini full time as Chief Strategy Officer, this was a key part of what I wanted to deliver to the company. With the myriad priorities in the business, there were little resources to build/test this idea, so I recruited <keyword id="257537" type="PERSON" weightage="20" keywordseo="Gaurav-Tewari">Gaurav Tewari</keyword> (Co-Founder &amp; <keyword id="238078" type="POSITION" weightage="20" keywordseo="CTO">CTO</keyword> at Bohostar) to join me and work to deliver this proof of concept. Gaurav and I were able to deliver an incredible platform with little to no resourcces as this was a passion project for us. Bohostar now drives the "SHOP" vertical of the refreshed MissMalini Website. 
 
Do you also source products from various sellers or just lead the consumer to specified ecommerce sites? 
Currently, we do not source any products, but we have built tech integrations to allow us to provide real time product feeds from partner sites. 
 
What are other unique features offered at Bohostar? 
Celebrity Fashion is a natural extension from the content produced at MissMalini. It uses images that are either taken by the team at MissMalini or are images that we have the authority to use. Other content, such as the most recent blog posts about celebrities is created by the in house team. The Bohostar team does the merchandising, where we select items that are the same or similar to the styles worn in the celebrity images. In the early days thus far, we are very encouraged by the receptivity and utilization of both the Celebrity Fashion and Shop by Video features of Bohostar.

Want
celebrity like wardrobe? Shopping discovery platform Bohostar will help you out

Vedanta-Iron and Steel Business has recently partnered with <keyword id="61708" type="General" weightage="20" keywordseo="iit-bombay" source="Orion">IIT Bombay</keyword> (IIT-B) on an R&amp;D project to develop cost-effective technology for producing Green Steel using hydrogen targeting significant carbon footprint reduction in Iron and Steel space. Further Vedanta-Iron and Steel and IIT�B will collaborate on exchange of knowledge and technology for process innovation and excellence. The first project kick-off meeting between Vedanta-Iron and Steel leadership team and IIT-B senior executives was held through virtual platform which was chaired by Sujal Shah, CEO, Sesa Goa Iron Ore Business, Vedanta Limited, and Prof. Arindam Sarkar, IIT-B along with the project team. This engagement with IIT- B, is a significant step in line with Vedanta's larger vision of achieving carbon neutral operations by 2050 and country's larger vision of producing Green Hydrogen and aims to create benchmark transformation in steel making process. <keyword id="11157611" type="General" weightage="20" keywordseo="Sauvick-Mazumdar" source="Orion">Sauvick Mazumdar</keyword>, CEO, Iron and Steel Sector, Vedanta Limited, said: "At Vedanta, we are fully committed towards our ESG goal of achieving <keyword id="14703196" type="General" weightage="20" keywordseo="Carbon-Neutrality" source="Orion">'Carbon Neutrality</keyword>' by 2050 or before, and this engagement with IIT-B is a massive step forward in our endeavour to adopt 'Green Technologies' to significantly reduce the carbon footprints. I congratulate my Iron and Steel Business team and IIT-B for this fruitful association which will surely lay foundation for yet another landmark transformation for metal &amp; mining industry." Milind D. Atrey, Dean R&amp;D, IIT-B expressed his excitement for this strategic alliance with Vedanta-Iron &amp; Steel Business. He said: "I really commend Vedanta- Iron &amp; steel Business for this proactive step towards R&amp;D for Green Steel making which will prove to be a key landmark in creating greener future. We at IIT-B are extremely happy to be associated with this unique endeavour." Vedanta's Iron and Steel Business has implemented several high impact initiatives towards adoption of most sustainable business practices such as systematic reclamation of one of the largest open cast iron ore mine in Goa, 60 MW clean power generation through waste heat recovery power plants, state-of-the-art Environment management practices and much more over the decades. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/balaji-speciality-chemicals-files-draft-papers-for-ipo/articleshow/93517206.cms">Balaji Speciality Chemicals files draft papers for IPO</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/jio-vs-airtel-which-one-will-offer-faster-and-more-reliable-5g-services/articleshow/93516727.cms">Jio vs Airtel: Which one will offer faster and more reliable 5G services?</a>

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Want celebrity like wardrobe? Shopping discovery platform Bohostar will help you out

Suchayan Mandal

Vedanta partners with IIT-B to develop green steel technology

IANS

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