<img class="gwt-Image" src="/photo/48435909.cms" /> 300 seems to be the magic number these days. And guess, who has achieved this milestone recently—the<a href="http://www.businessinsider.in/searchresult.cms?query=real+estate"> real-estate market</a> major <a href="http://www.businessinsider.in/searchresult.cms?query=Magicbricks">Magicbricks</a>, <keyword id="6355629" type="CITY" weightage="20" keywordseo="Google">Google</keyword> and Group M that is. They had recently organized an online sale by the name The Great Online Homes Festival (GOHF), and it had been a huge success. The organizers could manage to fetch over 500 bookings for properties via this sale and their total worth stands at Rs 300 crore. 
 The property fair which lasted for 10 days received more than 50 lakh visitors from across India. What surprised the organizers was the fact that new markets, apart from Delhi-NCR participated actively in the event. As per a report released by the organizing company, <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword> and Hyderabad are growing as new possibility for the real-estate sector. The response from these markets was at par with cities like Mumbai, Bangalore and Pune. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Sudhir+Pai">Magicbrics CEO Sudhir Pai</a> in a statement said, "The successful conclusion of GOHF marks an important milestone for the <keyword id="597723" type="UNKNOWN" weightage="20" keywordseo="Indian-real-estate-sector">Indian real estate sector</keyword>. We are overwhelmed by the record-breaking response from customers, which signals a paradigm shift in the customer psyche so far as the decision of online property purchase is concerned. Hopefully, the momentum generated by GOHF will impart the much-needed impetus for improved sales in the <keyword id="6354553" type="COMPANY" weightage="20" keywordseo="real-estate">real estate</keyword> sector in the days ahead." 
 In addition to this, the fair received queries from across India, especially from the cities like Bhopal and Coimbatore in addition to Delhi NCR. <keyword id="806482" type="PERSON" weightage="20" keywordseo="Nitin-Bawankule">Nitin Bawankule</keyword>, Industry Director, <keyword id="45395" type="CITY" weightage="20" keywordseo="Google-India">Google India</keyword> in a statement said, “Real estate purchase journey today begin on the Internet and over the last two years we have seen great traction amongst buyers willing to make purchases online for their dream homes. Success of Great Online House Festival by Magicbricks reiterates, that Internet can unlock the value by overcoming the inefficiencies in the offline model and offering rich, meaningful and immersive experience to real estate buyers on the Internet in both domestic tier 1, tier 2 cities and NRI audiences." 
 
The online fair showcased properties available in different prices starting from Rs 15 lakh to Rs 2 crore with exclusive deals. While queries were generate across all price ranges, online bookings were primarily seen for those ranging between Rs 40 - 80 lakh. 
 <keyword id="368491" type="PERSON" weightage="20" keywordseo="Sachin-Agarwal">Sachin Agarwal</keyword>, Chairman &amp; Managing Director<a href="http://www.businessinsider.in/searchresult.cms?query=+Maple+Group"> Maple Group</a> said that he was extremely delighted with the response that he received from the GOHF. He said, "In a short span of 10 days we sold 40 flats and some more are in discussion for closure for the most upcoming areas of Wagholi Annexe &amp; Chakan Taelgaon projects. We are very surprised that many buyers are from Delhi and Mumbai too, and glad that GOHF took our properties to a national level". 
 
To maintain its leadership position in the market, Magicbricks has announced a slew of strategic measures in the last few months. Various initiatives such as a high-decibel Media campaign, including associate sponsorship in IPL, launch of new sections on the website such as Advice and Map Search, have all helped Magicbricks take a clear lead in its category. 
 
Image: thinkstock

Guess who has raked in Rs 300 crore from bookings? No, we are not talking about Salman Khan-starrer Bajrangi Bhaijaan

Based on the preferences of over 4500 customers across 11 cities, Magicbricks launched its flagship <keyword id="21412984" type="General" weightage="20" keywordseo="housing-sentiment-index" source="keywords">Housing Sentiment Index</keyword> (HSI) revealing a positive market outlook for the <keyword id="21412985" type="General" weightage="20" keywordseo="Indian-residential-real-estate" source="keywords">Indian residential real estate</keyword> sector with an overall HSI of 149. According to Magicbricks report, despite inflationary pressures, the HSI across India remains robust with strong buyer confidence. Ahmedabad emerged as the frontrunner with the highest HSI of 163, closely followed by Kolkata (160), Gurugram (157), and Hyderabad (156), propelled by enhanced infrastructure and upcoming new <keyword id="6354553" type="General" weightage="20" keywordseo="real-estate" source="Orion">real estate</keyword> projects. According to Sudhir Pai, CEO, Magicbricks, "The current scenario of India's <keyword id="20152263" type="General" weightage="20" keywordseo="real-estate-sector" source="keywords">real estate sector</keyword> reflects the most promising conditions witnessed in the past decade, instilling confidence among homebuyers and investors nationwide. It's also noteworthy that the demand is consistently surpassing available supply, showing encouraging signs of swift absorption when new inventory enters the market." The report also identified that mid-age professionals (24-35 age group) demonstrated the highest HSI (154). Furthermore, consumers with annual incomes of Rs 10-20 lakh displayed the strongest aspirations for home buying, with HSI of 156. Elaborating on the same, Abhishek Bhadra, Head of Research, Magicbricks chimed, "Our research indicates that homebuyers are demonstrating a notable willingness to invest up to four times their annual incomes, serving as a significant gauge of prevailing sentiment and overall optimism within the market. This outlook is supported by various factors, such as increasing incomes, consistent economic stability, and targeted government initiatives aimed at reinforcing the resilience of the real estate sector." The report also revealed that a majority of homebuyers intend to make a purchase within 3 years, reflecting an outlook for both the present and future of the real estate market. Affordable housing had a dominant HSI of 152. 54 per cent of Indian buyers and more than 75 per cent of the female workforce prefer to invest in the stock market after real estate. Customers employed in the Medical and Pharma (163) and Government sectors (158) exhibited a strong housing sentiment, possibly due to their jobs and correlated financial stability. Homebuyers showed strong sentiment towards Non-Banking Financial Company (NBFC) (156) and Banks (152) for taking home loans owing to convenience, stability, favorable terms, and easy disbursal. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/apple-let-loose-event-scheduled-for-may-7-ipads-expected-to-be-launched/articleshow/109553148.cms">Apple Let Loose event scheduled for May 7 – New iPad models expected to be launched</a> <a href="https://www.businessinsider.in/tech/mobile/webstories/best-smartphones-under-25000-in-india/slidelist/109529634.cms">Best smartphones under ₹25,000 in India</a> <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-8a-may-be-more-expensive-than-its-predecessor-as-per-a-new-leak/articleshow/109499394.cms">Google Pixel 8a may be more expensive than its predecessor, as per a new leak</a>

Indian housing sentiment index soars, Ahmedabad emerges as frontrunner

<ul><li>Pan-India, average rents increased 7% in the October to December quarter, QoQ. </li><li>The rental housing demand increased 8.5% and the supply decreased 17% in 2022 </li><li>There was a higher renting activity initially in 2022 as migrant workforce returned to their work locations. </li></ul>The average home rents went up by 13.5% in 2022 as offices opened up and migrant workers returned to their places of work, says a Magicbricks report. Rental housing demand increased 8.5% and the supply decreased 17% last year. When there is high demand and less supply, rents go up. “The pan-India average rent continued to inch up in 2022, displaying improved strength of the rental housing market in the country,” the report said. For October-December 2022, pan-India average rents increased 7% QoQ while rental demand decreased 18.1% QoQ says Magicbricks Rental Index. The report observed that in 13 major cities, there was a higher renting activity in the initial quarters of 2022 as migrant workforce returned to their work locations, exhausting the existing inventory. The Covid-19 pandemic had led to thousands of migrant workers leaving their cities to go back to their own cities, towns and villages as jobs had dried up. The increase in rent was 12.6% in Gurgaon, 9% in Noida, 8% in Hyderabad in the December ending quarter as compared to the earlier quarter. At the lower end, rents went up by 1.6% in Chennai, and remained flat in Kolkata and Delhi at 0.8% and 0.6%, respectively. The report also observed that NCR registered the maximum dip (26.6%) in rental demand, followed by Mumbai (13.9%), Kolkata (12.3%) and Chennai (6%). All cities tracked by Magicbricks observed a decline in availability of rental units, except Mumbai and Thane that witnessed a QoQ growth of 2.9% and 1.9%, respectively. Greater Noida witnessed the maximum decline in availability (16.1%) while Ahmedabad observed the least decline (1.7%). Sudhir Pai, CEO, Magicbricks, says, “The Indian rental housing market recovered steadily during the first two quarters of 2022, with rental demand peaking during those months. With the start of the new financial year, one can expect the rental demand to pick up again and increasing home-loan Ahmedabad observed the least decline (1.7%).rates and economic uncertainty may also encourage prospective homebuyers to defer their purchase decisions and opt for rental homes.” Since last May the RBI has raised the repo rates six times which has meant that h<a href="https://www.businessinsider.in/personal-finance/news/how-you-can-handle-the-higher-home-loan-emi-burden/articleshow/97725816.cms">ome loan interest rates have gone up</a> from 7% to 9.5%. “The current global economic scenario of rising interest rates that can temper buying demand, geo-political tensions and the increasing number of lay-offs in the global IT industry could potentially have a mixed impact on Indian real estate markets,” Pai said. SEE ALSO <a href="https://www.businessinsider.in/personal-finance/news/how-you-can-handle-the-higher-home-loan-emi-burden/articleshow/97725816.cms">Don't be in a hurry to prepay but plan EMIs better, say experts as home loan burden set to rise</a> <a href="https://www.businessinsider.in/careers/news/post-pandemic-recruitment-is-either-partially-mostly-or-fully-remote-as-per-report/articleshow/97698791.cms">Post pandemic, more organizations are moving towards e-recruitment, says a survey by HirePro</a>

Demand-supply mismatch pushes home rents across India by 13.5% in 2022: Magicbricks

<ul><li>Investment in residential real estate is a very different kettle of fish than end-user homebuying, says Prashant Thakur of Anarock group. </li><li>There has been an 11% appreciation in <keyword id="35507" type="General" weightage="20" keywordseo="property-prices" source="Orion">property prices</keyword> in the last five years. </li><li><keyword id="1128826" type="General" weightage="20" keywordseo="rental-yields" source="Orion">Rental yields</keyword> also have also gone up in top 7 cities in 2022, as offices and schools reopened. </li><li>All the factors that drove up capital appreciation and rental yields are firmly in place, says Anarock. </li></ul>A recovery in property prices and rise in rental yields in 2022 has made investing in residential properties attractive yet again, according to a report by Anarock, a real estate consultant. Last year, property prices went up by 6% across the top 7 cities. In contrast, property prices in 2021 remained either constant or appreciated by 3-4% maximum. Over a five-year period, however, an 11% property price appreciation was seen across the top 7 cities – rising from an average of ₹5,551 per sq ft. in 2018 to approximately ₹6,150 per sq ft in 2022. “Investment in residential real estate is a very different kettle of fish than end-user homebuying. When the intention is returns on investment, knowing how the housing asset class is performing is of prime importance. From a return-on-investment perspective, there are two buckets to check – capital appreciation and rental yields,” said Prashant Thakur, head of research at Anarock group, a real estate consulting firm. Housing sales have been slumping since 2017, which ended in huge inventory build up, which also muted growth in property prices. “Before the Covid-19 pandemic, property prices across cities remained range-bound due to a prolonged demand slowdown,” said Anarock. The report said that after the pandemic, demand soared across cities – as did developers’ input costs – causing prices to rise, particularly in 2021 and 2022. Branded developers who now account for most of the sales, have also <a href="https://www.businessinsider.in/business/news/people-ready-to-pay-15-20-premium-for-health-and-wellness-amenities-in-housing-properties-dhaval-ajmera/articleshow/95832362.cms">not shied away from price hikes</a> on the back of strong demand and rising construction costs. Bengaluru and Hyderabad saw the maximum 5-yearly increase – of 10% – in average property prices in the last five years in the top 7 cities, which include Delhi, Mumbai, Kolkata, Pune and Chennai. What’s your interest rate? The cost of owning has also gone up, especially since late last year. Since May 2022, the Reserve Bank of India has<a href="https://www.businessinsider.in/finance/news/rbi-hikes-interest-rates-by-25-basis-points-to-6-5-says-core-inflation-remains-sticky/articleshow/97716217.cms"> increased interest rates six times</a>, with the latest rate hike coming in February 2023. This takes the base interest rates to 6.5% For those who are keen on taking a loan to buy or invest in a housing property, it’s not going to be a cheap journey. Not only will they have to be ready for longer tenure loans, they might also look at <a href="https://www.businessinsider.in/personal-finance/news/how-you-can-handle-the-higher-home-loan-emi-burden/articleshow/97725816.cms">pre-paying certain amounts to </a>ensure the EMI burden isn’t too high. “The RBI will likely take a pause after a spate of interest rate hikes, so growth momentum will continue. 2023 will continue to be driven by end-user demand, but serious long-term investors will find the market dynamics more than favourable. Property prices are likely to rise by another 5-8% in the larger cities – this bodes well for investors focused on capital appreciation, but also means that rental demand will increase,” said Anarock. Rent versus EMI For those who are keen on paying their EMIs with the rent they make from a property, they must ensure that such properties are in urban areas. “The current rental demand will remain strong in all cities as urban work opportunities rise and more people migrate to cities,” the real estate consultancy said in a note. In 2020, rental yields had declined across most cities compared to the year before — as a natural fallout of the pandemic. As people worked from home and children attended schools from home too, many urban salaried individuals migrated to hometowns to save on rents. In 2021, rental yields rose but were still below 2019 levels. However, the year of 2022, with the post Covid reopening, led to a decent rise in rental yields – breaching pre-Covid levels. The sudden spurt in demand was driven by offices and schools reopening. According to a Magicbricks report, the average home rents went up by 13.5%% in 2022. The CEO of the property portal, Sudhir Pai, also <a href="https://www.businessinsider.in/finance/news/demand-supply-mismatch-pushes-home-rents-across-india-by-13-5-in-2022-magicbricks/articleshow/97804664.cms">predicted that rentals</a> could rise going ahead as prospective homebuyers may defer their purchase decisions to opt for rental homes due to rising interest rates and economic uncertainty. ‘Avoid under-researched investments’ “All the factors that drove up capital appreciation and rental yields are firmly in place, and the profitability potential for both investment rationales remains promising. There is little reason to be pessimistic in the current year, though under-researched investments and a short-term profit perspective must be avoided in 2023,” said Anarock. However, 2023 will face some headwinds in terms of economic slowdown and inflationary pressure, and this needs to be factored into all investment decisions that also includes real estate, the consulting firm says. It also advises that those who intend to invest should look for larger homes instead of small and compact homes – and the former will see more demand, thanks to the changing tastes of home buyers and tenants alike. SEE ALSO <a href="https://www.businessinsider.in/finance/news/budget-to-aid-flagging-affordable-home-segment-boosts-demand-with-infra-push/articleshow/97556770.cms">Budget to aid flagging affordable home segment, boosts demand with infra push</a> <a href="https://www.businessinsider.in/business/startups/news/catching-em-early-early-stage-startups-shine-as-their-investor-pool-widens/articleshow/97918089.cms">Catching ‘em early: Early-stage startups shine as their investor pool widens</a>

Buying a house as an investment? No need to be pessimistic says Anarock

<keyword id="6358993" type="UNKNOWN" weightage="20" keywordseo="demand">Demand</keyword> for <keyword id="35519" type="PERSON" weightage="20" keywordseo="home-loans">home loans</keyword> in the mid and high-range segments is on the rise, showed a survey by <keyword id="691108" type="COMPANY" weightage="20" keywordseo="MagicBricks">Magicbricks</keyword>. It showed that that nearly 38 per cent consumers want to take a home loan ranging between ₹30 lakh and ₹1 crore. A total of around 46 per cent of the consumer preference is now in the range of ₹30 lakh-₹1 crore and above category, with most of the demand being generated from the key residential markets of Bengaluru, Hyderabad and Delhi. The Magicbricks report said that the demand revival can be attributed to several reasons like need for an extra room due to 'work from home' (WFH), reduction in circle rates, stamp duty and low interest rates. As per the poll, about 20 per cent prospective home buyers are planning to borrow a home loan between ₹50 lakh and ₹1crore and above category. Commenting on the consumer trend, Sudhir Pai, CEO, Magicbricks, said: "Thanks to the recent initiatives by the Central and the State governments, we are witnessing a rise in demand for home loans for mid-segment and high range properties." "The market sentiment seems to be well aligned to the demand and reflects the same as consumer search data on Magicbricks Home Loans suggests that the average loan amount searched on the platform is ₹34 lakh. This augurs well for the industry and indicates that transactions are picking up gradually across all segments of residential real estate," Pai said. The survey further showed that most of the demand is being generated from the key residential markets of Bengaluru, Hyderabad, Delhi, Mumbai and Pune. Besides home loans, loan against property (LAP) and balance transfer seems to be gaining currency in terms of consumer preference, it said. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/sachin-tendulkar-picks-up-a-strategic-stake-in-edtech-unicorn-unacademy-will-also-develop-a-sports-learning-category-on-the-platform/articleshow/81166377.cms">Sachin Tendulkar picks up a strategic stake in edtech unicorn Unacademy – will also develop a sports learning category on the platform</a> <a href="https://www.businessinsider.in/stock-market/news/heranba-industries-ipo-is-off-to-a-decent-start-heres-why-investment-experts-and-retail-investors-are-excited/articleshow/81169631.cms">Heranba Industries IPO is off to a decent start — Here’s why investment experts and retail investors are excited</a> <a href="https://www.businessinsider.in/defense/news/dassault-aviation-has-an-india-it-services-unit-offering-defence-msmes-a-digital-trial-room-where-they-can-test-their-products-to-bag-more-contracts/articleshow/81183313.cms">INTERVIEW: Dassault Aviation has an India IT services unit offering defence MSMEs a digital ‘trial room’ where they can test their products to bag more contracts</a>

Indians are taking out bigger loans to buy homes in Bengaluru, Hyderabad and Delhi

New Delhi, Dec 22 () Online property classified platform Magicbricks has tied up with digital payments platform Escrowffrr to provide escrow account facility for people buying-selling properties in secondary or resale market.
 Magicbricks.com has integrated escrow account facility on its property display page and the service will be available in seven major cities.
 The escrow account service would strengthen consumer confidence and bridge trust deficit in the secondary real estate market, Magicbricks said.
 Once the seller agrees for transaction, the buyer can deposit the initial booking amount on the property display page.
 Under this facility, booking amount would be returned to buyer in case the transaction fails due to any reason like buyer not being able to secure a home loan or incomplete property papers among others.
 "According to industry estimates, since 2006 real estate transactions worth USD 3 billion are disputed. This brings the focus on the need for escrow accounts for transactions in the secondary market...," Magicbricks CEO Sudhir Pai said.
 Ashwin Chawwla, founder and CEO of Escrowffrr, said real estate transactions in India are increasingly becoming tech-driven to bring in transparency.
 "The adoption of escrow account makes transactions in the secondary market secure and convenient for users to transact without any fear of losing their hard earned money," Chawwla said.
 Magicbricks.com, a part of The Times of India group, currently has a monthly traffic above 20 million and over 1.1 million listings. It competes with Housing.com, 99acre.com and Quikr in online property classified business.
 Escrowffrr is an escrow services focused digital payments platform, owned and operated by Trustmore Technologies. The platform is powered by banks like ICICI Bank. MJH RVK

Magicbricks partners Escrowffrr to provide escrow account service for resale property deals

These 119 Indian billionaires are worth over $300 billion right now, according to Forbes

<img class="gwt-Image" src="/photo/48882184.cms" /> 
Take risk, if you win, you will be happy and if you lose, you will be wise! This goes with what Managing Director and CEO of <a href="http://www.businessinsider.in/searchresult.cms?query=Tata+Housing">Tata Housing</a>, Brotin Banerjee has done. He took a risk in December 2013 when he decided to sell houses online. The <keyword id="6354553" type="COMPANY" weightage="80" keywordseo="real-estate">real estate</keyword> arm of <a href="http://www.businessinsider.in/searchresult.cms?query=Tata+Group+">Tata Group</a> later joined hands with <a href="http://www.businessinsider.in/searchresult.cms?query=Google+">Google Online Shopping Festival</a> to sell its properties online. 
 
Banerjee’s experiment turned out to be a successful. 
 
He said that the brand managed to sell over 50 properties in 2013. In fact, the first unit was off the block within 10 minutes of the festival going live. "This emboldened us and since then there was no looking back," Banerjee says. 
 <keyword id="6613497" type="COMPANY" weightage="100" keywordseo="Tata-Housing">Tata Housing</keyword> sold more than 30 properties online, each with a price tag of over Rs 1 crore netting Rs 75-80 crore in 2014-15. In June 2015, it announced that it sold a villa worth Rs 5.5 crore via its <a href="http://www.businessinsider.in/searchresult.cms?query=eCommerce+">eCommerce</a> portal. "So far, we have sold over 1,500 properties online," he claims. 
 
What was the reason behind it? Reasons for the company’s success are given below: 
 
1. Transparency: The sheer convenience of buying quickly in the most transparent manner, without the involvement of any intermediaries, is driving people to try the online medium. 
 2. Internet effect: The fact that internet influences more than 50% real estate buying decisions, as suggested by a <keyword id="6355629" type="CITY" weightage="60" keywordseo="Google">Google</keyword> study last year. It revealed that online influence on realty transaction value amounted to $43 billion, including $31 billion for residential properties. 
 
3. Trust factor: The most crucial element of online buying is the trust factor. "The <a href="http://www.businessinsider.in/searchresult.cms?query=Tata+Group+">Tata</a> brand stands for trust. So the consumers know that the brand would deliver," said the MD and CEO of Tata Housing. 
 
4. Ample information available online: The company feeds such buyers with a lot of information about the property and tries to make up for their lack of physical presence. There are 3D walkthroughs for projects which helps buyers see every aspect of the property online. 
 
1. Digital marketing: This also helped the brand coupled with high decibel <a href="http://www.businessinsider.in/searchresult.cms?query=advertising">advertising</a>. It made people to give a serious thought to switching to this medium. 
 
In July this year, Tata Housing rolled out an online exhibition for an exclusive audience where they could avail a special offer of getting an extra room at no extra cost across 11 projects in seven cities. 
 
And it's not only Tata Housing that's witnessing traction in online buying. 
 
For real estate portal Magicbricks.com, online transactions occur when there is a combination of attractive discounts, strong developer reputation and units being priced at sub-80 lakhs. 
 Buying a house is not just a high involvement decision but also one that requires significant financial commitment, contends Sudhir Pai, CEO of Magicbricks.com, a division of Times Internet, the digital arm of Bennett, Coleman &amp; Co. Ltd (<keyword id="6387784" type="COMPANY" weightage="40" keywordseo="BCCL">BCCL</keyword>), which publishes newspapers such as The Times of India and The Economic Times. 
 
"Therefore, while consumers are increasingly using online for discovery, research and for decision-making, they prefer to transact offline," says Pai, adding that online influences over 70% of all property transactions. 
 
(Image: Indiatimes)

Five reasons why Tata Housing took risks to make profits

<img class="gwt-Image" src="/photo/31931871.cms" />
<h1>
	 </h1>

	Click on the image to watch the TVC.
 Vultures are the preying birds we are all scared and awed by. Taking their sharp eyesight into the <keyword id="6411970" type="COMPANY" weightage="40" keywordseo="creative">creative</keyword> mandate, MagicbBricks.com has launched its newest television campaign called 'Giddh ki Aankh'. RK Swamy BBDO has designed the humorous campaign which moves away from last year's positioning of 'Maximum options of listings'.

	"The campaign will feature multiple films which will work in tandem. As the end-user gets exposed to multiple films, he should be better able to appreciate the characters and the theme as it evolves. The campaign is expected to last several weeks and will consolidate Magicbricks' position as a strong, deserving market leader in the category," said Sudhir Pai, Business Head, Magicbricks.com.

	The campaign talks about how only Magicbricks lets you look for any property and the right, or most suitable one, for you. It carries the tagline 'Property Sahi Milegi Yahin', and aims at establishing a positioning that "MB helps you decide on the right property".
 Sunil Kukreti, <keyword id="146883" type="POSITION" weightage="40" keywordseo="senior-partner">Senior Partner</keyword>, RK Swamy BBDO, commented, "<keyword id="6354553" type="COMPANY" weightage="40" keywordseo="real-estate">Real estate</keyword> portals as a category give you the opportunity to do some really interesting creative work which can stand out in the clutter. The whole process of closely collaborating with Magicbricks on this campaign was thoroughly enjoyable and it shows in the creative output across all the TVCs, digital, print and OOH."
 The TVC opens with a family looking for property that all of them can agree on. However, as it usually happens, one of them decides against one property while another decides against something else. They are shown to be tired of searching. At this point a <keyword id="2128848" type="UNKNOWN" weightage="40" keywordseo="weird-salesman">weird salesman</keyword> appears and gives them "vulture vision goggles" that promise to give them the famed bird's eyeview. The family looks ridiculous in them and is only saved when the man from Magicbricks appears and explains how Magicbricks works. It finally ends with him saying: "Magicbricks.com, property sahi milegi yahin' (you'll find the right property here)."

	The campaign will comprise multiple films, the first of which has hit TV screens now. Along with television, they will also be extended to radio, digital and several other mediums.

	The TVC:
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/lCxMObdpu6k" width="420"></iframe>


	Credits:

	Client: MagicBricks.com

	Creative agency: RK Swamy BBDO

	Production house: Code Red

	Courtesy: <a href="http://www.bestmediainfo.com/" onclick="window.open(this.href, '', 'resizable=no,status=no,location=no,toolbar=no,menubar=no,fullscreen=no,scrollbars=no,dependent=no'); return false;">Bestmediainfo</a>

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