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<ul><li>StudioNEXT that produced one of the most popular Indian web series last year, <keyword id="10079277" type="General" weightage="20" keywordseo="scam-1992" source="Orion">Scam 1992</keyword>, is now getting ready to launch its next offering, <keyword id="97974" type="General" weightage="20" keywordseo="whistleblower" source="Orion">Whistleblower</keyword>.</li><li>We speak to <keyword id="2067078" type="General" weightage="20" keywordseo="indranil-chakraborty" source="Orion">Indranil Chakraborty</keyword>, Head StudioNEXT who takes us behind the scenes of these shows and what have worked in their favour. He also tells us what we can expect from StudioNEXT in the next few months.</li></ul>The Over-the-top (<keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword>) space had been growing at a healthy pace even before we were hit by the pandemic. But it was during the lockdown that the OTT industry had its watershed moment. People discovered that the OTT platforms opened up the world for them, with content that went beyond boundaries. Great content from across the world kept us hooked, making the lockdown just a tad bit easier to bear. It also put the responsibility on content production houses to create clutter-breaking content because differentiation is what will help platforms stand out in the space which is getting cluttered fast. Last year, one of the biggest web series hits, Scam 1992, came from the stable of StudioNEXT, an independent business unit of <keyword id="3186877" type="General" weightage="20" keywordseo="sony-pictures-networks-india" source="Orion">Sony Pictures Networks India</keyword> (SPN), and <keyword id="1322450" type="General" weightage="20" keywordseo="applause-entertainment" source="Orion">Applause Entertainment</keyword>. It is also the content production house responsible for <keyword id="17940" type="General" weightage="20" keywordseo="kaun-banega-crorepati" source="Orion">Kaun Banega Crorepati</keyword>. When the division was set up around 2.5 years back, the aim was to function as a content creator for SPN media business as well as for other channels, networks and OTT players within India and globally. The goal was to produce new IPs whilst leveraging the existing ones under SPN media. On the occasion of the launch of StudioNEXT’s latest series, Whistleblower, we caught up with Indranil Chakraborty, Head StudioNEXT, to take a look back at the production house’s journey and to understand a few factors that have helped the company create content that has worked for viewers. The journey so far When SPN had set up the division, the destination hadn’t been written in stone. The aim was to create a flexible division, shared Chakraborty. “Having said that, we’ve had a fantastic journey so far. We have produced over 15 shows in the last 2.5 years across various languages. We began with KBC, our first web series, Scam 1992 has now been voted as the best web series to be produced in India so far. However, when we began our journey, we were clear that we wanted to create entertainment shows with a purpose for both TV and Digital. Our motto was to create good entertainment content and something with a purpose. We realized that there's a gap between a production house or studio which focuses on such shows and content,” explained Chakraborty. The company has also been especially focussed on collaboration, especially with content creators. On the TV side, it is experimenting with a few formats across languages. For a web series, it is collaborating with a whole lot of known as well as lesser known talents. “As of now we are working on around 10 shows. And from now till December next year, we have a mandate to deliver at least 6 shows. If we can do that, I believe we will be one of the biggest production houses for the digital ecosystem of the country. I can't think of many production houses which can deliver 6 shows in a year, and that too of such scale. Going forward, we want to do things that we are doing at a multiplied rate,” he added. Earlier this year, StudioNEXT also announced it will be collaborating with Venture Catalysts as the startup ecosystem advisor for the very first edition of <keyword id="1417364" type="General" weightage="20" keywordseo="shark-tank" source="Orion">Shark Tank</keyword> India which Chakraborty feels is one of the major highlights for the company, along with producing KBC in Kashmir and the reception that Scam 1992 received. Indianizing successful international content With the production of Shark Tank, is the content house considering Indianizing more such successful international IPs? “We associated with Venture Catalyst because they had great domain knowledge and they are known in that space and this partnership helped us a lot. Talking about more such formats, we are exploring a few game formats along with a few other things, but right now, our focus is on making Shark Tank a success. We want to see how this does, if it goes into multiple seasons and has the potential to be done in multiple languages too. So right now, we are concentrating on growing deeper inside the shows we are already doing, rather than laterally expanding ourselves,” he shared. The content India wants to consume The last year has shown that Indians are hungry for good content. Series like Scam 1992 have won the internet and people are on the lookout for such content. On what he feels works for an Indian audience, Chakraborty said, “While I don’t know the exact numbers, viewership has been on a steady rise. In fact, in the content industry, there is more demand today than supply. But I feel if a story is honest, sincere and has integrity, it will work for the consumers. We have realized that the audience likes to discover different people, places, nuances and cultures and that's an important element in our shows. People are wanting to learn something from watching a show, a discovery of sorts and that's something we are trying to give them with our content.” With more and more platforms racing each other to produce and license better content, is it challenging to come up with clutter-breaking ideas? “I don’t believe the space is cluttered yet because there are too many stories to be told and we have just begun on this journey. There are many genres like romance, family drama etc that we are still exploring. I really feel it's a very exciting time for creators and writers,” he said. Apart from Whistleblower which will launch tomorrow, StudioNEXT’s next few offerings include Faadu by <keyword id="3294492" type="General" weightage="20" keywordseo="ashwini-iyer-tiwari" source="Orion">Ashwini Iyer Tiwari</keyword> and the second season of Scam by <keyword id="4684" type="General" weightage="20" keywordseo="hansal-mehta" source="Orion">Hansal Mehta</keyword>.

StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content

'<keyword id="400044" type="General" weightage="20" keywordseo="freedom-at-midnight" source="Orion">Freedom at Midnight</keyword>', a <keyword id="6785745" type="General" weightage="20" keywordseo="new-web-series" source="Orion">new web series</keyword> about the Partition of India, based on the book of same name by Dominique Lapierre and Larry Collins, is currently in the works. The show, described as an epic political thriller/drama that highlights several incidents from the year of India's independence and interconnected stories about crucial events and personalities who played a significant role in writing the country's history as we know today. The series will see 'Kal Ho Naa Ho' director Nikkhil Advani as the show runner with the story penned by Abhinandan Gupta, Adwitiya Kareng Das and Gundeep Kaur. Commenting on the development, Nikkhil said in a statement, "The year 1947 has been etched in India's history as the year that shaped its fate. A riveting, emotional tale of an incident that altered the course of the nation, 'Freedom at Midnight' is an attempt to bring to Indians the whole truth about the events that led us to our freedom - the courage, and the hope instilled in people by the personages who gave us the new India." StudioNext and Emmay Entertainment (Monisha Advani, Madhu Bhojwani and Nikkhil Advani) have joined the forces on the project to co-produce the same. Once ready, the series will stream on OTT platform SonyLIV, which recently clocked 18.2 million subscribers placing it as India's second largest video-on-demand or SVoD service only after Disney+ Hotstar, media report said. Nikkhil further mentioned in his statement, "This is a story every Indian should know, and I feel honoured to be able to tell it along with my partners, Monisha and Madhu, and the team of writers, along with StudioNext. It is even more special for Emmay Entertainment that we get to bring this story to SonyLIV after our successful stint with 'Rocket Boys'. The platform has been at the forefront of narrating the stories of the homeland, and I look forward to associating with them on this project too." Danish Khan, Head - Sony LIV, Sony Entertainment Television and StudioNext added to Nikkhil's comments as he said, "Our goal has been to bring to light untold stories from contemporary history. From 1947 to present day, India experienced many watershed moments that are significant in shaping our futures. "One such story of the country's struggle for independence is 'Freedom at Midnight'. We are delighted that StudioNext and Emmay Entertainment are collaborating on this intriguing series, and cannot wait to get started on this one with Nikhil and his talented team." SEE ALSO: <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-flipkart-and-myntra-sales-all-unaffected-by-low-consumer-sentiment/articleshow/92245806.cms">Amazon, Flipkart and Myntra sales – all unaffected by low consumer sentiment</a> <a href="https://www.businessinsider.in/business/news/remote-connectivity-platform-teamviewer-appoints-new-india-business-head/articleshow/92247325.cms">Remote connectivity platform TeamViewer appoints new India business head</a>

The most famous book on Indian independence 'Freedom at midnight' to be made into a web series

<ul><li>SPN has announced key transitions in its senior leadership team.</li><li><keyword id="192573" type="PERSON" weightage="20" keywordseo="Rohit-Gupta">Rohit Gupta</keyword> has transitioned from his role as Chief Revenue Officer – Ad Sales and International Business and taken on the responsibility of being SPN’s Advisor to the Management and the Board.</li><li><keyword id="1554863" type="PERSON" weightage="20" keywordseo="Rajesh-Kaul">Rajesh Kaul</keyword>, in addition to his existing role as the Chief Revenue Officer – Distribution and Business Head – Sports, will take on charge of International Sales. Sandeep Mehrotra has been appointed Head - Ad Sales, Network Channels.</li><li>Danish Khan, Business Head – <keyword id="17942" type="COMPANY" weightage="20" keywordseo="Sony-Entertainment-Television">Sony Entertainment Television</keyword>, Digital Business and <keyword id="6983273" type="UNKNOWN" weightage="20" keywordseo="StudioNEXT">StudioNext</keyword> will take additional charge of Network Channels Licensing.</li></ul><keyword id="3186877" type="PERSON" weightage="20" keywordseo="Sony-Pictures-Networks-India">Sony Pictures Networks India</keyword> has revamped its organizational structure, making several leadership changes. These changes are effective immediately. Rohit Gupta has transitioned from his role as Chief Revenue Officer – Ad Sales and International Business and taken on the responsibility of being SPN’s Advisor to the Management and the Board. Rohit’s efforts have contributed immeasurably to the organization over the last two decades, and we thank him for his tremendous contributions to the growth of our network. In this new role, Rohit will be advising senior management on industry trends, developments and work closely with the CEO on various industry issues that could positively impact the company’s strategy and growth. Rajesh Kaul, in addition to his existing role as the Chief Revenue Officer – Distribution and Business Head – Sports, will take on charge of International Sales and will work in-collaboration with the Digital team to expand SPN’s brand presence and reach across the world. Neeraj Arora, currently heading International Sales will now be reporting directly to Rajesh Kaul. Sandeep Mehrotra has been appointed Head - Ad Sales, Network Channels. With an illustrious career, spanning over two and a half decades, Sandeep has a proven record in driving revenues and delivering efficiencies to clients and businesses. Within SPN, he has moved multiple channels, regions and ranks and has invested his time in curating long-term client relationships with a unifocal thought of creating business solutions. In his new role, Sandeep will directly report to the CEO. Danish Khan, Business Head – Sony Entertainment Television, Digital Business and StudioNext will take additional charge of Network Channels Licensing. This alignment will enable an end-to-end view of opportunities at play between channels and digital and thereby enable us in taking decisions, best suited for the network’s growth. <keyword id="11723990" type="UNKNOWN" weightage="20" keywordseo="tushar-shah-business-head">Tushar Shah, Business Head</keyword>, English, Factual Entertainment &amp; Sony AATH, takes on an additional role of the newly created position of Chief Marketing Officer (CMO) for SPN. His expanded role will include taking the corporate brand to the consumer and furthering its reach besides managing his existing channel portfolio. Aditya Mehta, in addition to his current role of Corporate Strategy and Business Development, will spearhead the formation of Data Analytics CoE to strengthen SPN’s approach to being a data driven organization. He would also be responsible for Business Monetization which will leverage the power of data and act as a bridge between Digital &amp; Linear revenue opportunities. Nitin Nadkarni, Chief Finance Officer (CFO) will take additional charge of the Broadcast Operations and Network Engineering (B.O.N.E) department. Kingshuk Bhattacharya - Head, B.O.N.E. will now report to Nitin. Commenting on the revamp, <keyword id="305969" type="PERSON" weightage="20" keywordseo="NP-Singh">NP Singh</keyword>, MD &amp; CEO, SPN said, “SPN has embarked on Vision 3.0 to create a future-ready organization based on a culture powered by corporate values and a management structure backed by an operating model that accelerates growth. All leadership changes announced today are reflective of that evolutionary intent.” Manu Wadhwa, CHRO at SPN added, “The organization remodeling is a result of our constant focus to strengthen our talent and leadership capabilities and will ensure that we stay ahead of the curve in a dynamic media and entertainment industry.”

Sony Pictures Networks India revamps organizational structure, announces key leadership changes

New Delhi, The month of September is all set to bring an exciting slate of titles on the <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword>, filled with thriller, crime, action, and comedy drama. IANS has brought an enthralling slate, which will captivate audiences of varied choices with titles spanning across genres and languages. Presenting a list of five titles on various OTT platforms: '<keyword id="14135675" type="General" weightage="20" keywordseo="friday-night-plan" source="Orion">Friday Night Plan</keyword>' Directed by Vatsal Neelakantan, 'Friday Night Plan' stars Babil Khan and Amrith Jayan and is produced by Excel Entertainment. The film is a tale of self discovery, companionship, packed with a lot of fun and a ton of chaos. Produced by Ritesh Sidhwani, Kassim Jagmagia &amp; Farhan Akhtar's Excel Entertainment, this heartwarming story also stars Medha Rana, Aadhya Anand, Ninad Kamath, and Juhi Chawla in a special appearance. It will premiere on Netflix starting September 1. '<keyword id="14015982" type="General" weightage="20" keywordseo="scam-2003" source="Orion">Scam 2003</keyword>: The Telgi Story' Actor Gagan Dev Riar is set to essay the role of the convicted Indian counterfeiter, Abdul Karim Telgi in '<keyword id="41357" type="General" weightage="20" keywordseo="scam" source="Orion">Scam</keyword> 2003: The Telgi Story'. The second season of the show tells the story of India's biggest stamp paper scam plotted by Abdul Karim Telgi, which shocked the nation with its unimaginable scale. Helmed by Hansal Mehta and directed by Tushar Hiranandani, the series is based on one of India's biggest scams by Abdul Karim Telgi, which shocked the nation with its unimaginable scale. The show also stars Sana Amin Sheikh, Bhavana Balsaver, Bharat Jadhav, J. D. Chakravarthy, Bharat Dabholkar, Shashank Ketkar, Talat Aziz, Nikhil Ratnaparkhi, Vivek Mishra, Hitha Chandrashekhar, Ajay Jadhav and Dinesh Lal Yadav. Produced by Applause Entertainment in association with StudioNEXT, 'Scam 2003: The Telgi Story' will drop on September 1 on Sony LIV. 'The Freelancer' The riveting thriller series is based on the book - 'A Ticket to Syria' by Shirish Thorat. It is directed by Bhav Dhulia, produced by Friday Storytellers and Neeraj Pandey is the creator and show-runner. The book attempts to share the story about the insidious operations of the Islamic State, and how the terror group has perfected a cross-country operation that converts thousands to a depraved cause. 'The Freelancer' helmed by Mohit Raina, is about an extraction mission where a girl is held captive in the war-torn hostile environment of Syria, and her escape from the world of death. It also stars veteran actor Anupam Kher, along with Sushant Singh, Kashmira Pardeshi, John Kokken, Gauri Balaji and Navneet Malik, Manjiri Faddnis, Sarah Jane Dias amongst others. It will air on September 1 on Disney+ Hotstar. 'The Wheel of Time' season 2 The American fantasy television series developed by Rafe Judkins, is based on the novel series of the same name by Robert Jordan with Brandon Sanderson, Season Two of 'The Wheel of Time' finds the show's beloved characters facing down the deadly threat of the growing darkness, and gives a sneak peek at the introduction of fan favourite book characters such as Elayne Trakand, Aviendha, and Lady Suroth. The series stars Rosamund Pike, Daniel Henney, Zoe Robins, Madeleine Madden in pivotal roles, and will premiere with the first three episodes in English, with dubs in Hindi, Tamil, Telugu, Malayalam and Kannada on Prime Video on September 1. 'Tahir's House' Starring Mohammad Bakhsh, Mohammed AlFaza, al-Hashimi al-Faisal, Joud Sofyani, it is directed by Sultan al-Abdulmohsen. A family of amateur entrepreneurs must come together to convert their failing fish shop into a thriving business, but branching out isn't easy. With their Jeddah fish store weeks away from bankruptcy, can the Tahir family sow the seeds of success, or just cause familial chaos? In this comedic series, a Saudi family harnesses their granny's green thumb to go from "surf" to "turf" and be first to a blossoming new market. As they reinvent their business, and themselves, they learn the meaning of sacrifice, brotherhood, and family, with plenty of shenanigans along the way. The six-part series will release on September 6 on Netflix.

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StudioNEXT that co-produced Scam 1992, is aiming at winning the OTT content race with quality, purposeful content

Samarpita Banerjee

The most famous book on Indian independence 'Freedom at midnight' to be made into a web series

IANS

Sony Pictures Networks India revamps organizational structure, announces key leadership changes

BI India Partner

September debuts on OTT: Scam 2003, Friday Night Plan, The freelancer & more

IANS

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