<ul><li><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> had hosted <keyword id="10143846" type="COMPANY" weightage="20" keywordseo="StreamFest">StreamFest</keyword>, a weekend where it made its platform free-for-all between December 5 and 6.</li><li>The strategy aimed at bringing new users onto the platform seems to have worked as its mobile app downloads globally saw an uptick of around 200% week-on-week, owing to a spike in Indian users downloading Netflix's mobile app.</li></ul>Last weekend, Netflix hosted StreamFest, a <keyword id="1591220" type="PERSON" weightage="20" keywordseo="Free-Trial">free trial</keyword> of its platform in India. The aim was to bring new users to the platform and give them a taste of their content. If data from mobile analytics firm <keyword id="7143830" type="UNKNOWN" weightage="20" keywordseo="sensor-tower">Sensor Tower</keyword> is to be believed, the strategy led to a surge of first-time adoption of its mobile app here. Between December 5 and 6, the Netflix mobile app reached approximately 3.6 million installs globally, a growth of 200% over the previous weekend. Sensor Tower's data further revealed that Netflix’s installs in November had remained relatively flat from October across both app stores worldwide. However, owing to StreamFest, the platform's downloads in December are off to a supercharged start. There was a 190% jump in first-time installs from approximately 551,000 on December 1 to about 1.6 million installs on December 2, all owing to an uptick of downloads from users in India. In the first six days of December, the app has seen over 9 million installs globally, more than half of the 16.7 million first-time worldwide installs it saw in November. <div type="image" title="Netflix Streamfest" msid="79637860" hostid="261"></div> However, while opening up the platform for free to users did lead to an increase in downloads, it remains to be seen if these users stay back on the platform. Sensor Tower data also revealed that till date, India has seen over 59 million installs.

First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower

Streaming giant <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> on Friday announced to make its platform free for the December 5-6 weekend in India. Anyone in India can watch all the blockbuster films, the biggest series, award-winning documentaries and reality shows for two days, starting from 12 midnight on December 5. Last month, the OTT streaming company announced plans to give its users in India access to free streaming for a weekend. "We think that giving away everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service and how it works," Greg Peters, COO and Chief Product Officer at Netflix, said during the company's earnings call. "At Netflix, we want to bring the most amazing stories from across the world to all fans of entertainment in India. It's why we're hosting StreamFest: an entire weekend of free Netflix," the company said in a statement. To access it, visit netflix.com/StreamFest, sign up with your name, email or phone number, and password, and start streaming  no credit or debit card or payment needed. "Anyone who signs in during StreamFest gets one stream in standard definition so, no one else can use the same login information to stream," said -Monika Shergill, Vice President, Content, <keyword id="3194526" type="PERSON" weightage="20" keywordseo="Netflix-India">Netflix India</keyword>. Content streaming giant Netflix last month admitted that it has much work to do in countries like India. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/pubg-mobile-india-was-supposed-to-launch-today/articleshow/79315462.cms">PUBG Mobile India was rumoured to launch today — but there is no official update from the company</a> <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-ril-infosys-vodafone-idea-apollo-hospitals-emami-route-mobile-syngene-and-others/articleshow/79314343.cms">Top stocks to watch — RIL, Infosys, Vodafone-Idea, Apollo Hospitals, Emami, Route Mobile, Syngene, and others</a> <a href="https://www.businessinsider.in/finance/banks/news/lakshmi-vilas-bank-is-the-fifth-financial-firm-after-ilfs-dhfl-yes-bank-and-pmc-bank-to-collapse-in-india/slidelist/79286096.cms">Lakshmi Vilas Bank is the fifth financial firm to collapse in India within the last 30 months</a>

Netflix will be free for everyone, across all platforms, during the first weekend of December

<ul class="summary-list"><li><keyword id="128682" type="COMPANY" weightage="60" keywordseo="Netflix">Netflix</keyword> will offer one weekend of free <keyword id="572624" type="PERSON" weightage="60" keywordseo="Streaming">streaming</keyword> in India.</li><li>The event will be called StreamFest, and won't require any payment information. </li><li>This comes as Netflix cancels free trials in the US. </li></ul>Netflix is bringing a weekend of free streaming to India in a few weeks, <a href="https://www.protocol.com/after-discontinuing-free-trials-netflix-plans-streamfest-promotion#toggle-gdpr">Protocol first reported</a>. Netflix COO Greg Peters said on the company's earnings call that the streaming service will promote itself with 48 hours of free Netflix access in India as a test, with potential to bring it to other countries.Netflix is calling the event StreamFest, and users in India will not need to enter credit card or other payment information to access the collection of movies and TV shows. "We think that giving everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have," Peters said on the call, adding that he hopes to sign up many of these new viewers. After 48 hours, viewers would have to sign up to continue watching.Read more: <a href="https://www.businessinsider.com/netflix-q3-preview-analytics-data-suggests-subscriber-growth-slowed-2020-10?r=mm-sub">Exclusive website-tracking data suggests Netflix's subscriber surge during the pandemic started to slow internationally in the 3rd quarter</a>News of Streamfest comes only days after Netflix confirmed the <a href="https://www.theverge.com/2020/10/13/21514661/netflix-free-trial-us-cancel-content-sampling-streaming">end of free trials</a> in the US. Previously, anyone could sign up for 30 free days of streaming, with the option to cancel before they were charged for a subscription. Netflix confirmed to The Verge that it phased out free trials in the US throughout October, and had already eliminated them in several other markets. Instead, Netflix says it will promote subscriptions using other marketing promotions. <a href="https://markets.businessinsider.com/news/stocks/netflix-stock-price-q3-earnings-subscriber-growth-miss-analyst-estimates-2020-10-1029704603#">Netflix fell six percent</a> over Q3, missing subscriber growth expectations while beating revenue expectations. Competing streaming service <a href="https://www.theverge.com/2020/10/8/21508148/apple-tv-plus-free-period-extended-february-2021-streaming">Apple TV+</a> just extended free trials, while <a href="https://www.businessinsider.com/disney-plus-free-trial#:~:text=Though%20the%20platform%20originally%20offered,ESPN%2B%20for%20%2412.99%20a%20month.">Disney Plus</a> eliminated the seven day free trial it launched with.

After ending free trials in the US, Netflix is giving an entire country a free weekend of streaming

<ul><li><a href="https://markets.businessinsider.com/stocks/nflx-stock">Netflix</a> is set to report fourth-quarter earnings after the market closes on Tuesday.</li><li>Analysts view growing competition and recent price hikes as key hurdles for the streaming giant.</li><li>Here's what four analysts expect when the company reports earnings and how they expect the stock to move.</li><li><a href="https://markets.businessinsider.com/stocks/nflx-stock">Watch Netflix trade live here</a>.</li></ul><a href="https://markets.businessinsider.com/stocks/nflx-stock">Netflix</a> is scheduled to report fourth-quarter earnings after the market closes on Tuesday, and analysts expect the company to have extended its lead over a growing slate of competitors.In the last three months of 2020, <keyword id="128682" type="COMPANY" weightage="60" keywordseo="Netflix">Netflix</keyword> rolled out several hit series as COVID-19 cases surged. New shows including "The Queen's Gambit" and "Bridgerton" joined the latest seasons of "The Crown" and "Cobra Kai." Netflix also lifted prices in the US, Japan, and the UK.Climbing coronavirus cases and economic restrictions likely bolstered growth through the quarter, but competition from <a href="https://markets.businessinsider.com/stocks/dis-stock">Disney</a>, NBC, and HBO intensified. Disney Plus expanded into Latin America, and WarnerMedia signed a deal with HBO to debut theatrical releases on HBO Max. Investors are likely to look to Netflix for reassurance that it can keep its early-mover lead in the rapidly expanding sector.Netflix closed at $497.98 on Friday, down roughly 4% year-to-date.Here's what four Wall Street analysts expect from the company's earnings report, from subscriber-growth targets to 2021 content quality.Read more: <a href="https://www.businessinsider.com/stock-picks-to-buy-best-profit-growth-reopening-goldman-sachs-2021-1" target="_blank" rel="noopener">GOLDMAN SACHS: Buy these 25 stocks best-positioned to juice profits in 2021 as stimulus and vaccine progress spur economic growth</a><h2>Bank of America: 'In a strong position'</h2>The team led by Nat Schindler expects the company's revenue and earnings over the period to land just above estimates despite as-expected subscriber growth. New subscriptions in Latin America are likely to reach only half of what Wall Street anticipates, the bank said, citing Disney Plus' expansion as a key pressure on Netflix.That shortfall will be somewhat offset by stronger-than-expected growth in the Asia-Pacific region, the analysts added. <a href="https://markets.businessinsider.com/stocks/bac-stock">Bank of America</a> forecast that Netflix added 6.1 million paid users through the fourth quarter, in line with the consensus estimate and slightly above the company's previous guidance.What might buoy subscriber growth in the fourth quarter is likely to pressure expansion in the new year, according to the bank. Commentary from Netflix management suggests the pull-forward effect will affect subscriber additions through the first half of 2021 before growth normalizes later in the year. While some of the impact is expected, below-consensus guidance for first-quarter additions could cut into bullishness, the analysts said.Still, the near-term uncertainty about subscriber growth doesn't shift the bank's long-term outlook. Bank of America said it sees Netflix gaining "significant leverage" on its investment in global content. Price increases around the globe also indicate the company "is in a strong position" despite new competition, it said.Bank of America holds a "buy" rating on the streaming company, with a price target of $670.Read more: <a href="https://www.businessinsider.com/investing-outlook-trends-career-wells-fargo-equity-head-ann-miletti-2021-1" target="_blank" rel="noopener">The head of active equity at Wells Fargo's $607 billion asset-management arm shares how she worked her way up from the call center 29 years ago - and pinpoints 3 trends transforming the investment landscape today</a><h2>Morgan Stanley: Shares 'look cheap'</h2>Analysts led by Benjamin Swinburne expect earnings, revenue, and subscriber growth to largely land in line with estimates, but the lack of a positive surprise doesn't dampen the team's bullish outlook. <a href="https://markets.businessinsider.com/stocks/ms-stock">Morgan Stanley</a> said it finds Netflix's path for positive cash flow "increasingly clear" as higher prices and penetration into growing <keyword id="31671" type="CITY" weightage="100" keywordseo="markets">markets</keyword> boost sales.Margins should also expand as the company scales up and more efficiently produces original content, the team said.Apart from the relatively soft fourth-quarter forecast, Morgan Stanley expects Netflix to climb over the next year as the stock returns to higher valuation measures. The streaming giant's shares "have actually de-rated from pre-COVID levels" though the pandemic fueled a sharp uptick in subscriber growth, the bank's analysts said.The company now trades at a similar price-to-earnings ratio as Disney despite its lead in the streaming industry. Shares "look cheap" and stand to rally 30% as the company closes in on steady positive cash flow, the team said.Morgan Stanley rated Netflix "overweight," with a price target of $650.Read more: <a href="https://www.businessinsider.com/bitcoin-investing-strategy-michael-saylor-explains-billion-dollar-crypto-bet-2021-1" target="_blank" rel="noopener">Michael Saylor has invested over $1 billion of MicroStrategy's funds in Bitcoin. The software CEO turned Bitcoin whale explains why he's making such a massive bet on the digital asset.</a><h2>JPMorgan: 'Do not expect these price increases' to slow growth</h2>The analysts Doug Anmuth and Cory Carpenter said they expect Netflix's subscriber growth to land closer to its previous guidance, with net additions of just above 6 million through the quarter. Revenue and earnings are projected to fall slightly below the consensus forecast, but <a href="https://markets.businessinsider.com/stocks/jpm-stock">JPMorgan</a> maintains that investors should stick with the company.For one, the analysts said, "do not expect these price increases" to pressure subscriber additions. Netflix's lowest-priced plan is unchanged in key markets, and events like "Streamfest" in India can help maintain momentum, the team said. New lockdowns, colder weather, and the company's breadth of content should help to offset higher prices, they added.Despite the optimistic outlook, JPMorgan expects sentiment toward Netflix to skew "muted" in 2021. The boost to subscriber growth at the start of the pandemic will make for tougher comparables in the new year, and the pandemic stands to have a lasting impact on production and the company's content lineup. Stronger-than-expected expansion by Disney Plus or HBO Max could also drag on shares, the analysts said.The analysts hold an "overweight" rating on Netflix shares, with a price target of $628.Read more: <a href="https://www.businessinsider.com/stocks-to-buy-green-energy-investing-strategy-renewables-revolution-goldman-2021-1" target="_blank" rel="noopener">Goldman Sachs reveals the 8 'green energy majors' that are set to shoot up in value in a sector worth trillions of dollars as the renewables race heats up</a><h2>Wedbush: 'Heroic' content delivery isn't enough</h2>The analyst Michael Pachter differed from JPMorgan's outlook, citing Netflix's price increases for its below-consensus growth forecast. Netflix could add 4.7 million subscribers to close out the year, well below the expectation of 6 million new users, he said, adding that earnings could land above Wall Street estimates while revenue comes in just below the consensus.Where the company stumbled on adding new subscribers it maintained content quality and made inroads in key markets. Reviving canceled franchises, cross-promoting genres, and expanding its international offerings helped Netflix keep members from jumping ship for other services, the analyst said."The company has been heroic in finding innovative ways to deliver new content to customers," Pachter said. "Netflix's experience in adapting foreign content to new markets has resulted in the company maintaining its content quantity lead over its competitors."Still, the quality lead isn't enough to stave off balance-sheet pressures. Wedbush expects increased spending on content to drive negative free cash flow in 2021 before Netflix breaks even the following year. Though Netflix is on a long-term path for sustainable positive cash flow, shares are "still overvalued," Pachter said.Wedbush rated Netflix shares "underperform," with a price target of $235.Now read more markets coverage from Markets Insider and Business Insider:<a href="https://www.businessinsider.com/market-crash-bubble-bursts-social-unrest-albert-edwards-societe-generale-2021-1">Billionaire investor Ray Dalio said the US could be on the verge of civil war. Now a prominent market bear is saying investors should monitor this under-the-radar bubble that could trigger unrest.</a><a href="https://markets.businessinsider.com/news/stocks/stock-market-outlook-goldman-sachs-correction-risk-investors-buy-dip-2021-1-1029981958">Goldman Sachs says stocks face a growing risk of correction - but recommends investors buy any dip amid low bear-market odds</a><a href="https://www.businessinsider.com/economic-outlook-us-gdp-estimates-lifted-biden-stimulus-recovery-bofa-2021-1">Bank of America lifts its forecast for US economic growth on hopes for sweeping Biden-backed stimulus</a>

You Searched For "StreamFest" and got 4 results

First-time Indian Netflix users helped the platform grow its global mobile app installs by 200% week-on-week during StreamFest: Sensor Tower

Samarpita Banerjee

Netflix will be free for everyone, across all platforms, during the first weekend of December

IANS

After ending free trials in the US, Netflix is giving an entire country a free weekend of streaming

Mary Meisenzahl

Shares 'look cheap': Here's what 4 Wall Street banks expect from Netflix's 4th-quarter earnings report

Ben Winck