You Searched For "Storytelling" and got 20 results
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2 mins read
My journalist parents made storytelling the focus of holiday meals. I'm going to encourage my kids to interview their grandparents this year.
The author shares how she will encourage her children to ask questions during the holidays so they …
Jess deCourcy Hinds
5 mins read
Our new campaign aims at bridging the emotional and physical distances between families and spread happiness: Nipun Marya, vivo India
Nipun Marya on vivo's Diwali campaign and more
4 mins read
Sustainability in India is not just about 'going green’ but also topped with societal needs like equality, inclusiveness, and wellbeing: Report
1 in 2 consumers are likely to continue using the top sustainable brands
2 mins read
Shonda Rhimes is leading a group of creators upset by Netflix's new ad-supported tier because it interrupts storytelling, report says
CNBC reported that the Bridgerton series creator expressed her concerns about the new tier to Netfl…
Ryan Hogg
6 mins read
Why are Indian brands transporting consumers to older times with their campaigns?
As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…
9 mins read
Here's how Lay's is transforming its products with evolving consumer preferences
Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India talks to us about how Lay's…
3 mins read
How Influencer Talent Management is evolving with time
Dharika Merchant, COO, WORD and Alchemy Group on how content creation and talent management is gett…
5 mins read
Content creator and Chef Pooja Dhingra on sustaining a business through tough economical conditions by leveraging the power of social media
Pooja Dhingra has been working on expanding her digital footprint in the country through Shopify
4 mins read
HUL’s Glow & Lovely ad shifts focus from fairness to career in its latest ad; draws mixed reactions
Fair & Lovely advertisements from the late 90s and early 20s often portrayed women with darker skin…
3 mins read
Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platforms
Insider highlighted 12 media and entertainment figures who are driving and navigating these shifts.
Lucia Moses
4 mins read
YouTube announces Winners of first India edition of YouTube Works Awards
The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…
62 mins read
Case study: How Mimi increased excitement around its trailer launch and garnered 24 million views within 24 hours
Let us take a deeper look into its marketing strategy ideated and executed by social media and digi…
3 mins read
JSW celebrates the unstoppable spirit of the Indian contingent headed to Tokyo Olympics 2020
Ogilvy Mumbai has created the campaign
4 mins read
The fame game: Deciding between celebrities, influencers, and OTT Stars as endorsers?
Who should be your brand ambassador: A Bollywood celebrity, social media influencer or a rising OTT…
10 mins read
Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards
Kantar tested more than 10,000 creatives for clients around the world
7 mins read
How ASCI’s new guidelines will impact influencer marketing industry: Experts share their opinion
Influencers and agencies welcome ASCI’s new guidelines
7 mins read
ASCI guidelines make it mandatory for influencers to label all kinds of promotional content, whether monetary or not
ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social plat…
2 mins read
'Glass Onion' star Kate Hudson weighs in on the 'nepo baby' debate and says she really doesn't care what people say because 'storytelling' is in her family's blood
Kate Hudson is the daughter of Goldie Hawn, an actress, and Bill Hudson, a musician. She was also r…
Maria Noyen
4 mins read
5 email tips to stop your messages from being ignored, according to experts who work with Facebook and Nestle
Silicon Valley sisters Janine Kurnoff and Lee Lazarus say to use the subject line to convey your 'b…
Lee Lazarus and Janine Kurnoff
8 mins read
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
The report, to release in September 2021, is expected to be important in understanding the depictio…