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With video emerging as the most preferred form of content over the last few years, a new report on Tuesday revealed that there are 356 million mobile video viewers in <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>. The InMobi's <keyword id="11492442" type="UNKNOWN" weightage="20" keywordseo="State-of-Programmatic-Mobile-Video-Advertising">State of Programmatic Mobile Video Advertising</keyword> in India report throws insights on the change in advertiser spends and the performance of video as a format from data analysed on its advertising platform between January 2020 and January 2021. "The increasing mobile video consumption, which was seemingly an emerging trend during the lockdown, is now redefining the advertising strategies of some of the leading brands," <keyword id="3633879" type="COMPANY" weightage="20" keywordseo="Vasuta-Agarwal">Vasuta Agarwal</keyword>, Managing Director, <keyword id="119132" type="COMPANY" weightage="20" keywordseo="Asia-Pacific">Asia Pacific</keyword>, said in a statement. "With the time spent in watching videos at an all-time high and the growing engagement, we see a strong potential for programmatic advertising across sectors," <keyword id="781" type="COMPANY" weightage="20" keywordseo="Agarwal">Agarwal</keyword> added. The report said that smartphones continue to rapidly penetrate India's demography, and this has fuelled a 194 per cent growth in Mobile Video Advertisements. As 62 per cent of mobile users in India watch videos on their devices, brands understand the increasing impact of mobile video advertising. In-app video ad engagement peaked over the last year with a 23 per cent growth YoY in Click-Through Rate (CTR). When compared with other formats, in-app videos witnessed a 112 per cent higher CTR. According to the report, vertical videos ads saw a 25 per cent YoY growth in CTR in the review period as compared to 18 per cent YoY growth in case of landscape video ads. Similarly, when compared with other formats, the CTR for vertical video ads was 4x higher and that for landscape video ads was 47 per cent higher. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/citymall-a-startup-that-helps-budding-entrepreneurs-start-their-ventures-on-whatsapp-has-raised-over-22-million/articleshow/83741383.cms">CityMall, a startup that helps budding entrepreneurs start their ventures on WhatsApp, has raised over $22 million</a> <a href="https://www.businessinsider.in/cryptocurrency/news/investments-in-crypto-hit-17-billion-in-the-first-six-months-of-2021/articleshow/83740327.cms">Investments in crypto hit a new record of $17 billion, but Indian funds are yet to jump on the bandwagon</a> <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-and-amazon-may-not-be-able-to-do-flash-sales/articleshow/83737670.cms">Amazon, Flipkart and other e-commerce platforms may not be able to do flash sales any more, if Indian government has its way</a>

Mobile video consumption witnesses a steep rise in India with 365 million viewers, says report

Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role

Hi! Welcome to the Insider <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">Advertising</keyword> daily for January 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. <a href="http://newsletter.businessinsider.com/join/4np/insider-advertising">Subscribe here to get this newsletter in your inbox every weekday</a>. Send me feedback or tips at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a>.Today's news: Mobile <keyword id="2625548" type="ORGANIZATION" weightage="60" keywordseo="Ad-Tech">ad tech</keyword> firm Pocketmath shuts down, shareholders seek to pressure <keyword id="197626" type="COMPANY" weightage="60" keywordseo="Omnicom">Omnicom</keyword> and <keyword id="201254" type="COMPANY" weightage="60" keywordseo="Home-Depot">Home Depot</keyword>, and how the vaccine could boost pharmacies' business.<h3></h3><h3><a href="https://www.businessinsider.com/mobile-advertising-company-pocketmath-shut-down-facing-lawsuits-2021-1">An adtech company has quietly shut down after facing allegations of unpaid bills</a></h3><ul><li><a href="https://www.businessinsider.com/mobile-advertising-company-pocketmath-shut-down-facing-lawsuits-2021-1">I reported that Pocketmath, an adtech company that helped advertisers buy programmatic ads on publisher sites, has shut down after facing lawsuits over unpaid bills.</a></li><li>Cofounder and executive chairman Eric Tucker told me that Pocketmath had tried to get acquired but declined to discuss what happened to the company.</li><li>Adtech firms including Mediavine were alerted that Pocketmath may seek "clawbacks," or ask publishers to return money that they've already been paid.</li></ul><h3><a href="https://www.businessinsider.com/mobile-advertising-company-pocketmath-shut-down-facing-lawsuits-2021-1">Click here to read the full story.</a></h3><h3><a href="https://www.businessinsider.com/omnicom-home-depot-shareholders-call-for-facebook-twitter-youtube-investigation-2021-1"><div type="image" title="John Wren Omnicom" height="682" width="909" msid="80338097" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/omnicom-home-depot-shareholders-call-for-facebook-twitter-youtube-investigation-2021-1">Shareholders call on big advertisers Omnicom and Home Depot to investigate whether Facebook, Google, and Twitter's ads fuel violence and hate speech</a></h3><ul><li><a href="https://www.businessinsider.com/omnicom-home-depot-shareholders-call-for-facebook-twitter-youtube-investigation-2021-1">Patrick Coffee reports that shareholders in Omnicom and Home Depot are seeking investigations into whether ads on Facebook, Google, and Twitter fuel violence and hate speech.</a></li><li>Investors expect the issue to get traction in the wake of the January 6 attack on the US Capitol.</li><li>Nonprofit Open Mic is leading the efforts on behalf of The Nathan Cummings Foundation and Myra K. Young.</li></ul><h3><a href="https://www.businessinsider.com/mobile-advertising-company-pocketmath-shut-down-facing-lawsuits-2021-1"></a><a href="https://www.businessinsider.com/omnicom-home-depot-shareholders-call-for-facebook-twitter-youtube-investigation-2021-1">Click here to read the full story.</a></h3><h3><a href="https://www.businessinsider.com/how-the-coronavirus-vaccine-may-help-pharmacies-and-retailers-2021-1"><div type="image" title="COVID 19 Vaccination LA" height="1998" width="2664" msid="80338098" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/how-the-coronavirus-vaccine-may-help-pharmacies-and-retailers-2021-1">How pharmacies and retailers like Walmart, Kroger, and Rite Aid could benefit from the vaccination push</a></h3><ul><li><a href="https://www.businessinsider.com/how-the-coronavirus-vaccine-may-help-pharmacies-and-retailers-2021-1">Pharmacies and retailers helping administer coronavirus vaccines could see a boost to their own businesses, reports Tanya Dua.</a></li><li>The vaccination effort is a chance for pharmacies show how they've been revamping their businesses as some big-box retailers make inroads into healthcare. </li><li>The retailers' effort to push into advertising sales could also get a boost.</li></ul><h3><a href="https://www.businessinsider.com/how-the-coronavirus-vaccine-may-help-pharmacies-and-retailers-2021-1">Click here to read the full story.</a></h3><h3>More stories we're reading:</h3><ul><li><a href="https://www.businessinsider.com/how-silicon-valley-banished-donald-trump-in-48-hours-2021-1">How Silicon Valley banished Donald Trump in 48 hours</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/list-of-disney-exec-departures-since-bob-chapek-named-ceo-2021-1">Disney has lost at least 40 top execs since Bob Chapek became CEO. Insiders describe how he has remade the company's power structure.</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/movies-at-risk-delayed-slow-vaccine-rollout-2021-1">Some of Hollywood's biggest blockbusters are at risk of being delayed if the vaccine rollout doesn't pick up</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/aerie-using-tiktok-to-sellout-leggings-boost-online-sales-2021-1">A top Aerie marketing exec reveals how the brand leveraged a viral TikTok video to sellout leggings and drive record traffic to its e-commerce site</a> (Business Insider)</li><li><a href="https://www.businessinsider.com/how-text-messaging-helps-influencers-media-brands-reach-fans-customers-2021-1">A wave of startups is betting that text messaging will surge as a way for influencers, media companies, and brands to reach fans - and make money</a> (Business Insider)</li><li><a href="https://www.autonews.com/marketing/ford-ads-stress-unity-following-capitol-riot">Ford ads stress unity following Capitol riot</a> (Auto News)</li><li><a href="https://frontofficesports.com/lebron-james-coke-pepsi/">LeBron James leaving Coke, set to sign deal with Pepsi</a> (Front Office Sports)</li></ul>Thanks for reading and see you tomorrow! You can reach me in the meantime at <a href="mailto:ljohnson@businessinsider.com">LJohnson@businessinsider.com</a> and <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider">subscribe to this daily email here</a>.

Mobile ad tech firm Pocketmath shuts down

<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="BI Intelligence" title_caption="In real-time bidding, digital ads are auctioned off in the milliseconds before a page loads." class="zoomin" href="https://static-ssl.businessinsider.com/image/551439b06da811584d02289f-960/h115-shareofdigitaladvertisingrevenue(us).png"></a>BI IntelligenceIn real-time bidding, digital ads are auctioned off in the milliseconds before a page loads.</div></div>The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB.Total US programmatic ad revenue will top nearly $15 billion this year, according to BI Intelligence estimates. RTB, particularly mobile and video RTB, are spearheading growth. <a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">In in-depth research</a> from <a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">BI Intelligence</a> that updates our popular July 2014 report on programmatic, we find that the US digital-ad market will reach a programmatic "tipping-point": For the first time this year, programmatic transactions will be a majority (52%) of non-search digital-ad spend. We estimate 30.6% of total digital-ad spend will go to programmatic real-time bidding (RTB) platforms, and 21.7% will go to non-RTB programmatic. <a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Access The Full 21-Page Report And Data Sets By Signing Up For A Trial Membership »</a>Here are some of the key takeaways:<ul><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Advertisers and publishers are rapidly adopting programmatic ad-buying and selling tools.</a> More than four-fifths of agencies and brands already purchase display ads programmatically, while an even greater proportion of publishers are pursuing programmatic channels as part of their sales strategies, according to surveys and our own conversations with industry participants.</li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Spending on programmatic advertising is growing quickly, at ~20% annually</a><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">.</a> </li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Real-time bidding is growing even faster than programmatic overall, at a five-year CAGR of 24%. </a>RTB revenue will top over $26 billion by year-end 2020, up from $8.7 billion this year. Mobile RTB and video RTB are growing even faster, at roughly 2X the rate of programmatic overall. (The report has the full growth breakdowns.)</li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Media-agency programmatic "trading desks" are being decentralized as programmatic expertise begins to permeate the agency and brand ecosystem</a><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">.</a> This may speed growth in programmatic spending among agency clients. </li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">The ballyhooed fusion of native and programmatic advertising may be one step closer,</a> thanks in part to OpenRTB 2.3, a new specification from the IAB that makes automated trading of native advertisements technically feasible. Such efforts could bring scale to native <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">advertising</keyword> and help unlock brand spend. </li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Pricing is following two divergent trends: </a>for premium- and guaranteed placements they are on the upswing, while prices continue to plummet for miscellaneous inventory.</li></ul><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');"></a>In full, the report: <ul><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Forecasts programmatic and RTB spending by format through 2020.</a></li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Looks at the latest programmatic adoption trends among both publishers and advertisers.</a></li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Explores the emerging trend of "decentralizing" agency-trading desks and native programmatic.</a></li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Outlines the latest news and trends affecting top programmatic-focused companies.</a></li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Analyzes how programmatic and programmatic-premium is impacting digital ad prices.</a></li></ul>To access the full report from BI Intelligence, sign up for a 14-day <a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">trial here</a>. Members also gain access to <a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">new in-depth reports</a>, <a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">hundreds of charts,</a> as well as <a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">daily newsletters</a> on the digital industry. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/jen-selter-belfies-instagram-background-kim-kardashian-butt-selfie-2015-2">Forget Kim Kardashian - the 'butt selfie' queen of Instagram is a 21-year-old from Long Island</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="4yYmk2czojuTR5jCduGtnG0enYdapsNF" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

THE PROGRAMMATIC-ADVERTISING REPORT: Mobile, video, and real-time bidding drive growth in programmatic

<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="BI Intelligence" title_caption="In real-time bidding, digital ads are auctioned off in the milliseconds before a page loads." class="zoomin" href="https://static-ssl.businessinsider.com/image/551439b06da811584d02289f-960/h115-shareofdigitaladvertisingrevenue(us).png"></a>BI IntelligenceIn real-time bidding, digital ads are auctioned off in the milliseconds before a page loads.</div></div>The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB.Total US programmatic ad revenue will top nearly $15 billion this year, according to BI Intelligence estimates. RTB, particularly mobile and video RTB, are spearheading growth. <a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">In this all-new in-depth research</a> from <a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">BI Intelligence</a> that updates our popular July 2014 report on programmatic, we find that the US digital-ad market will reach a programmatic "tipping-point": For the first time this year, programmatic transactions will be a majority (52%) of non-search digital-ad spend. We estimate 30.6% of total digital-ad spend will go to programmatic real-time bidding (RTB) platforms, and 21.7% will go to non-RTB programmatic. <a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Purchase the full 21-page report »</a>Here are some of the key takeaways:<ul><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Advertisers and publishers are rapidly adopting programmatic ad-buying and selling tools.</a> More than four-fifths of agencies and brands already purchase display ads programmatically, while an even greater proportion of publishers are pursuing programmatic channels as part of their sales strategies, according to surveys and our own conversations with industry participants.</li><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Spending on programmatic advertising is growing quickly, at ~20% annually</a><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">.</a> </li><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Real-time bidding is growing even faster than programmatic overall, at a five-year CAGR of 24%. </a>RTB revenue will top over $26 billion by year-end 2020, up from $8.7 billion this year. Mobile RTB and video RTB are growing even faster, at roughly 2X the rate of programmatic overall. (The report has the full growth breakdowns.)</li><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Media-agency programmatic "trading desks" are being decentralized as programmatic expertise begins to permeate the agency and brand ecosystem</a><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">.</a> This may speed growth in programmatic spending among agency clients. </li><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">The ballyhooed fusion of native and programmatic advertising may be one step closer,</a> thanks in part to OpenRTB 2.3, a new specification from the IAB that makes automated trading of native advertisements technically feasible. Such efforts could bring scale to native <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">advertising</keyword> and help unlock brand spend. </li><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Pricing is following two divergent trends: </a>for premium- and guaranteed placements they are on the upswing, while prices continue to plummet for miscellaneous inventory.</li></ul>In full, the report: <ul><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Forecasts programmatic and RTB spending by format through 2020.</a></li><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Looks at the latest programmatic adoption trends among both publishers and advertisers.</a></li><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Explores the emerging trend of "decentralizing" agency-trading desks and native programmatic.</a></li><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Outlines the latest news and trends affecting top programmatic-focused companies.</a></li><li><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Analyzes how programmatic and programmatic-premium is impacting digital ad prices.</a></li></ul><a href="http://www.businessinsider.com/intelligence/research-store?IR=T#!/THE-PROGRAMMATIC-ADVERTISING-REPORT/p/49276649/category=11987293" target="_blank" onclick="this.href = this.protocol + '//' + this.hostname + this.pathname + this.search + '&amp;' + window.location.search.substr(1)+ this.hash;">Purchase the full report »</a><a href="href=" https:="" intelligence.businessinsider.com="" the-subscription-revenue-report-how-apps-and-sites-across-categories-are-increasingly-monetizing-through-subscriptions-2015-3utm_source="House&amp;utm_medium=Edit&amp;utm_term=DM-SUBS-2015-3-26&amp;utm_content=link&amp;utm_campaign=BIIDM&quot;&quot;"></a><div class="ecwid ecwid-SingleProduct ecwid-Product ecwid-Product-49276649" itemscope="" itemtype="http://schema.org/Product" data-single-product-id="49276649"><div itemprop="image"></div><div class="ecwid-title" itemprop="name"></div><div itemtype="http://schema.org/Offer" itemscope="" itemprop="offers"><div class="ecwid-productBrowser-price ecwid-price" itemprop="price"></div></div><div itemprop="options"></div><div itemprop="addtobag"></div></div>

Check out these 41 pitch decks that advertising startups used to raise millions from top investors

Programmatic platforms are on pace to fundamentally reshape the entire digital <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">advertising</keyword> landscape.
These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time.
A <a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">new report</a> from <a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">BI Intelligence</a> finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">In the report, BI Intelligence looks at the drivers of programmatic adoption, sizes up the programmatic market, and outlines the barriers that some advertisers and publishers face when adopting programmatic technologies.</a>
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Access The Full Report By Signing Up For A Free Trial</a>
Here are some of the key takeaways from the report:
<ul>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Programmatic and real-time bidding (RTB) ad spend is growing fast.</a> RTB will account for over $18.2 billion of U.S. digital ad sales in 2018, up from just $3.1 billion in 2013, growing at a compound annual growth rate of 42%. </li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Mobile and video ads will be a major driver of this growth</a>, with RTB sales for these formats topping $6.8 billion and $3.9 billion in 2018, respectively.</li>
<li>
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">A number of companies are already cashing in on the growing programmatic market.</a> Top programmatic ad companies include Criteo, Rocket Fuel, the Rubicon Project, and AOL. These four companies pulled in more than $1.5 billion in combined global ad revenue in 2013, accounting for more than one-tenth of global programmatic ad dollars.
</li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Prices for programmatic ads are increasing for almost all ad types, as demand outpaces supply.</a> The effective cost per thousand impressions (eCPM) for social ads was up by 64% between January through April 2014, compared to the same time period one year earlier, according to <a href="http://img.en25.com/Web/TurnInc/%7Bd06963a9-4d83-41d0-a78d-ca27122980e2%7D_Turn_AII_Report_May2014_.pdf" target="_blank">Turn</a>.</li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">There are still a number of barriers to adoption.</a> Top barriers include brand worries that they will lose control over where their ads will appear, internal resistance at ad agencies, and lack of transparency in the industry over methods and results. </li>
</ul>
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">The report is full of charts and data that can easily be downloaded and put to use.</a>
In full, the report: <a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');"></a>
<ul>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Sizes the market for programmatic/RTB spending.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Breaks out the formats that will drive the biggest uptick in automated ad buying.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Outlines the key factors driving advertisers and publishers to adopt programmatic technologies.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Explains the players in the programmatic/RTB space.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Looks at how pricing is trending for programmatic buys.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Examines the barriers to widespread adoption of programmatic technologies.</a></li>
</ul>
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">For full access receive to all BI Intelligence's analysis, reporting, and downloadable charts on the digital media industry, sign up for a free trial.</a>

 THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding Will Catapult Programmatic Ad Spend

<div class="KonaFilter image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="BII" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/53bff9c56da811872f78d751-960/real-timebiddingdigitaladsales-5.png"></a>BII</div></div>
Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.
These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time.
A <a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">new report</a> from <a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">BI Intelligence</a> finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in U.S. digital ad revenues in 2018, up from just $3.1 billion in 2013.
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">In the report, BI Intelligence looks at the drivers of programmatic adoption, sizes up the programmatic market, and outlines the barriers that some advertisers and publishers face when adopting programmatic technologies.</a>
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Access The Full Report By Signing Up For A Free Trial</a>
Here are some of the key takeaways from the report:
<ul>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Programmatic and real-time bidding (RTB) ad spend is growing fast.</a> RTB will account for over $18.2 billion of U.S. digital ad sales in 2018, up from just $3.1 billion in 2013, growing at a compound annual growth rate of 42%. </li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Mobile and video ads will be a major driver of this growth</a>, with RTB sales for these formats topping $6.8 billion and $3.9 billion in 2018, respectively.</li>
<li>
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">A number of companies are already cashing in on the growing programmatic market.</a> Top programmatic ad companies include Criteo, Rocket Fuel, the Rubicon Project, and AOL. These four companies pulled in more than $1.5 billion in combined global ad revenue in 2013, accounting for more than one-tenth of global programmatic ad dollars.
</li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Prices for programmatic ads are increasing for almost all ad types, as demand outpaces supply.</a> The effective cost per thousand impressions (eCPM) for social ads was up by 64% between January through April 2014, compared to the same time period one year earlier, according to <a href="http://img.en25.com/Web/TurnInc/%7Bd06963a9-4d83-41d0-a78d-ca27122980e2%7D_Turn_AII_Report_May2014_.pdf" target="_blank">Turn</a>.</li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">There are still a number of barriers to adoption.</a> Top barriers include brand worries that they will lose control over where their ads will appear, internal resistance at ad agencies, and lack of transparency in the industry over methods and results. </li>
</ul>
In full, the report: 
<ul>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Sizes the market for programmatic/RTB spending.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Breaks out the formats that will drive the biggest uptick in automated ad buying.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Outlines the key factors driving advertisers and publishers to adopt programmatic technologies.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Explains the players in the programmatic/RTB space.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Looks at how pricing is trending for programmatic buys.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Examines the barriers to widespread adoption of programmatic technologies.</a></li>
</ul>
BI Intelligence is a subscription tech research service from Business Insider. <a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-7-15-14&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">For full access receive to all our analysis, reporting, and downloadable charts on the digital media industry, sign up for a free trial.</a>

 THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend

<div class="KonaFilter image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="BII" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/53bff9c56da811872f78d751-960/real-timebiddingdigitaladsales-5.png"></a>BII</div></div>Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend.
A <a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">new report</a> from <a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">BI Intelligence</a> finds that mobile and video will see the biggest growth in spending. By 2017, more money will be spent buying mobile and video ads via real-time bidding than will be spent on desktop display real-time bidding ad inventory.
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">In the report, BI Intelligence looks at all the numbers and explores the drivers of programmatic adoption</a>.
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Access The Full Report By Signing Up For A Trial Membership</a>
Here are some of the key takeaways from the report:
<ul>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Programmatic and real-time bidding (RTB) ad spend is growing fast.</a> RTB will account for over $18.2 billion or 33% of U.S. digital ad sales in 2018, up from just $3.1 billion in 2013, growing at a compound annual growth rate of 42%. Programmatic will be 50% in 2018. </li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Mobile and video ads will be a major driver of this growth</a>, with RTB sales for these formats topping $6.8 billion and $3.9 billion in 2018, respectively.</li>
<li>
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">A number of companies are already cashing in on the growing programmatic market.</a> Top programmatic ad companies include Criteo, Rocket Fuel, the Rubicon Project, and AOL. These four companies pulled in more than $1.5 billion in combined global ad revenue in 2013, accounting for more than one-tenth of global programmatic ad dollars.
</li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Prices for programmatic ads are increasing for almost all ad types, as demand outpaces supply.</a> The effective cost per thousand impressions (eCPM) for social ads was up by 64% between January through April 2014, compared to the same time period one year earlier, according to <a href="http://img.en25.com/Web/TurnInc/%7Bd06963a9-4d83-41d0-a78d-ca27122980e2%7D_Turn_AII_Report_May2014_.pdf" target="_blank">Turn</a>.</li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">There are still a number of barriers to adoption.</a> Top barriers include brand worries that they will lose control over where their ads will appear, internal resistance at ad agencies, and lack of transparency in the industry over methods and results. </li>
</ul>
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">The report is full of charts and data that can easily be downloaded and put to use.</a>
In full, the report: <a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');"></a>
<ul>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Sizes the market for programmatic/RTB spending.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Breaks out the formats that will drive the biggest uptick in automated ad buying.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Outlines the key factors driving advertisers and publishers to adopt programmatic technologies.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Explains the players in the programmatic/RTB space.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Looks at how pricing is trending for programmatic buys.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Examines the barriers to widespread adoption of programmatic technologies.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile">Sizes up the programmatic market, and outlines the barriers that some advertisers and publishers face when adopting programmatic technologies</a></li>
</ul>
<a href="https://intelligence.businessinsider.com/the-programmatic-advertising-report-forecasts-and-top-trends-as-ad-automation-and-auction-style-buying-take-off-2014-7?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-Programmatic-2014-11-21&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">For full access receive to all BI Intelligence's analysis, reporting, and downloadable charts on the digital media industry, sign up for a trial membership.</a>

Programmatic Ad Spending Is Exploding, Driven By Major Investments In Video And Mobile

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Bill Pugliano/Getty ImagesTwitter appears to be readying up an ad network.</div></div></div><ul><li>Twitter has put out a call to publishers to sign up for a program called Twitter Timeline Ads.</li><li>While the program is only a pilot, it's a signal that Twitter needs to invest in sophisticated ad-tech technology backed by publisher inventory to rake in digital ad dollars. </li><li>In the wake of the Facebook algorithm tweak, some publishers say that Twitter is more willing to work with them.</li></ul>Twitter is recruiting publishers to help it move deeper into programmatic <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> - and challenge the duopoly.The company has set up a cryptic landing page asking publishers to sign up for a pilot ad program called Twitter Timeline Ads. Similar to advertising programs like <a href="https://adwords.google.com/home/how-it-works/display-ads/#?modal_active=none">Google's Display Network</a> and <a href="http://www.businessinsider.com/what-is-facebook-audience-network-and-why-does-it-matter-2016-2">Facebook Audience Network</a>, Twitter wants to serve ads using automated software outside of its flagship website and app within ad units on various publishers' websites.Compared to both Google and Facebook, Twitter has been slower to adapt to programmatic advertising and doesn't have an ad network to handle sophisticated ad buying. Up until now, Twitter's programmatic efforts have primarily leaned on MoPub, the startup it bought for <a href="http://www.businessinsider.com/twitter-acquires-mobile-ad-network-mopub-for-350-million-will-an-ad-exchange-come-next-2013-9">$350 million in 2013</a> to help mobile app publishers and advertisers manage their ad inventory.On the <a href="https://business.twitter.com/en/a/twitter-timeline.html">landing page</a> encouraging publishers to sign up for Twitter Timeline Ads, copy reads "You already enjoy the power of real-time Tweets on your webpage through embedded Timelines. Now, let it generate revenue for your site." The program is open by invitation to U.S. publishers. Twitter confirmed that the program is a small test but declined to provide specifics about how it works.<h2>Twitter may find media companies to be receptive in light of Facebook's recent issues</h2>In the wake of Facebook's <a href="http://www.businessinsider.com/facebooks-updated-news-feed-algorithm-nightmare-for-publishers-2018-1">algorithm change</a> and the media industry's concerns about the duopoly of Facebook and Google controlling the bulk of digital ad budgets, Twitter has <a href="http://www.businessinsider.com/they-seem-to-actually-care-if-we-make-money-media-companies-are-falling-back-in-love-with-twitter-2018-2">warmed up a bit </a>to publishers over the past few months and could be using the recent wave of good publicity to win over media companies - while also building in a new revenue stream.To date, most of Twitter's revenue comes from promoted posts within its own properties and the company now says that more than half of its revenue comes from video.Hundreds of publishers now participate in Twitter's revenue-sharing <a href="http://www.businessinsider.com/twitter-amplify-video-ads-2013-5">video program called Amplify</a> where they make 70% of revenue from ads sold against their content while Twitter keeps 30%.As of February, Twitter said that it had streamed more than 1,100 live events and added 22 new live-streaming shows. During its NewFronts presentation a few weeks ago, <a href="http://variety.com/2018/digital/news/twitter-newfronts-2018-video-deals-espn-disney-nbcuniversal-1202792061/">Twitter promised advertisers </a>that it will crank out 30-some content deals this year with media companies like Viacom, NBCUniversal and ESPN. According to Twitter, revenues paid out to publishers increased 60% in 2017.While Twitter's past two earnings have been positive, the company's revenue is far from the likes of Facebook and Google. Thus opening up a programmatic spigot could lead to larger ad deals from media buyers. To put the gap in revenue in context, Twitter r<a href="https://www.cnbc.com/2018/04/25/twitter-earnings-q1-2018.html">eported $655 million </a>during its second-quarter earnings while Facebook reported <a href="http://www.businessinsider.com/facebook-q1-earnings-2018-4">$11.97 billion </a>in revenue in its second-quarter earnings. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/mcdonalds-wendys-burger-king-arbys-jack-in-the-box-red-logos-2018-5">Why so many fast food logos are red</a></h3> <div> </div> </div>

Twitter has a new plan to challenge Facebook and Google in programmatic advertising

<div class="KonaFilter image-container float_right click-to-enlarge" style="width:400px"><div class="image"><a title_source="BII" title_caption="" class="zoomin" href="http://static2.businessinsider.com/image/52433480ecad044a657d58f4-960/globalmobileadrev-1.png"></a>BII</div></div>Mobile advertising has been a bit slow to take off, but there are signs that it has finally achieved flight speed.
Targeting, tracking, and attribution technologies are beginning to come into their own. The market is still fragmented among an alphabet soup of entities including, demand-side platforms or DSPs, and supply-side platforms, SSPs. But big companies are acquiring smaller ones along with their tech stacks, and cleaning up the space. Programmatic buying techniques are introducing more efficiency. 
A <a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile">recent report</a> from <a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a> finds that deal-making and new ad tech has led to a reshuffle of the entire mobile ad industry, which is where digital ad dollars will inevitably head. The mobile ad ecosystem is still incredibly complicated - the report includes an industry landscape chart that makes sense of it. But mobile ad spend is rising at a breakneck pace, and the next few years will inevitably lead to consolidation and streamlining. 
Here are some of the key developments: 
<ul>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile">Demand-side platforms and agency trading desks face a major barrier to their rise as engines for the demand side of the programmatic equation:</a> Media agencies and media planners remain locked into their comfortable one-on-one relationships with traditional ad networks. </li>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile">Mobile advertising is coming into its own. In the United States, it doubled its share of digital ad spend to 15% of the total.</a> Globally, it's a bit further behind, with our estimates putting mobile at about 12% of the total.</li>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">The industry is simultaneously consolidating, and growing more complex.</a> Ad exchanges, supply-side platforms and mobile ad networks are all reaching for scale and the latest ad technology geared around automated ad buying and selling. Increasingly, the lines between these entities are blurring.</li>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">These companies are all vying for advertiser dollars and making big promises about the data and inventory they can provide buyers.</a> But the fractured landscape makes it difficult to determine which companies have the best set of offerings to meet mobile advertisers' goals.</li>
<li>The successful ad networks are trying to become more than one-stop shops that simply aggregate publisher ad inventory. <a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile">Ad companies of all shapes and sizes are busy acquiring the latest and greatest ad tech,</a> and also acquiring niche players that have a particular expertise in a fast-growing area, like mobile or native advertising.</li>
<li>Moreover, <a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile">the more innovative ad units, including video, page takeovers, and native ads, are still only available in publisher-direct or heavily managed small-scale ad buys.</a> That's true on mobile and PCs. So it's a trade-off. Programmatic offers scale, but impact is debatable.</li>
</ul>
<a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">In full, the report:</a>
<ul>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile" target="_blank">Includes an industry landscape graphic that highlights some of the most important players in each market segment.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile">Clearly explains what the different players like DSPs and ad exchanges do. And how the old and new players work together - and apart.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Sizes the mobile ad market and provides charts and data showing how that spend is breaking down in terms of format and company revenues.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Examines the benefits and weakness of each of the different players within that ecosystem.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Explains how programmatic is becoming one of the most important developments changing the game for ad buyers and sellers.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Considers programmatic's limitations for the time being, and its projected impact in the future.</a></li>
<li><a href="https://intelligence.businessinsider.com/the-new-mobile-advertising-ecosystem-2013-11?utm_source=House&amp;utm_medium=Edit&amp;utm_term=MAEN21113&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;|\=/g, '-');">Articulates the biggest consolidations and mergers within the mobile ad ecosystem and what these changes mean for mobile advertising.</a></li>
</ul>
<div class="KonaFilter image-container click-to-enlarge"><div class="image"><a title_source="BII" title_caption="" class="zoomin" href="http://static6.businessinsider.com/image/527966176bb3f7f81e037936-960/bii_rtbnew.png"></a>BII</div></div>

The State Of The Mobile Advertising Industry Is Strong

<div class="KonaFilter image-container float_right click-to-enlarge"><div class="image"><a title_source="BI Intelligence" title_caption="In real-time bidding, digital ads are auctioned off in the milliseconds before a page loads." class="zoomin" href="https://static-ssl.businessinsider.com/image/551439b06da811584d02289f-960/h115-shareofdigitaladvertisingrevenue(us).png"></a>BI IntelligenceIn real-time bidding, digital ads are auctioned off in the milliseconds before a page loads.</div></div>The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB.Total US programmatic ad revenue will top nearly $15 billion this year, according to BI Intelligence estimates. RTB, particularly mobile and video RTB, are spearheading growth. <a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">In this all-new in-depth research</a> from <a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">BI Intelligence</a> that updates our popular July 2014 report on programmatic, we find that the US digital-ad market will reach a programmatic "tipping-point": For the first time this year, programmatic transactions will be a majority (52%) of non-search digital-ad spend. We estimate 30.6% of total digital-ad spend will go to programmatic real-time bidding (RTB) platforms, and 21.7% will go to non-RTB programmatic. <a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Access The Full 21-Page Report And Data Sets By Signing Up For A Trial Membership »</a>Here are some of the key takeaways:<ul><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Advertisers and publishers are rapidly adopting programmatic ad-buying and selling tools.</a> More than four-fifths of agencies and brands already purchase display ads programmatically, while an even greater proportion of publishers are pursuing programmatic channels as part of their sales strategies, according to surveys and our own conversations with industry participants.</li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Spending on programmatic advertising is growing quickly, at ~20% annually</a><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">.</a> </li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Real-time bidding is growing even faster than programmatic overall, at a five-year CAGR of 24%. </a>RTB revenue will top over $26 billion by year-end 2020, up from $8.7 billion this year. Mobile RTB and video RTB are growing even faster, at roughly 2X the rate of programmatic overall. (The report has the full growth breakdowns.)</li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Media-agency programmatic "trading desks" are being decentralized as programmatic expertise begins to permeate the agency and brand ecosystem</a><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">.</a> This may speed growth in programmatic spending among agency clients. </li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">The ballyhooed fusion of native and programmatic advertising may be one step closer,</a> thanks in part to OpenRTB 2.3, a new specification from the IAB that makes automated trading of native advertisements technically feasible. Such efforts could bring scale to native <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">advertising</keyword> and help unlock brand spend. </li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Pricing is following two divergent trends: </a>for premium- and guaranteed placements they are on the upswing, while prices continue to plummet for miscellaneous inventory.</li></ul><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">The report is full of charts, data, and case studies that can easily be downloaded and put to use.</a> In full, the report: <ul><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Forecasts programmatic and RTB spending by format through 2020.</a></li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Looks at the latest programmatic adoption trends among both publishers and advertisers.</a></li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Explores the emerging trend of "decentralizing" agency-trading desks and native programmatic.</a></li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Outlines the latest news and trends affecting top programmatic-focused companies.</a></li><li><a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');">Analyzes how programmatic and programmatic-premium is impacting digital ad prices.</a></li></ul>For full access receive to all BI Intelligence's analysis, reporting, and downloadable charts and presentations on the digital-media industry, the internet of things, and mobile,<a href="https://intelligence.businessinsider.com/programmatic-advertising-report-mobile-video-and-real-time-bidding-drive-growth-in-programmatic-2015-3?utm_source=House&amp;utm_medium=Edit&amp;utm_term=DM-1Programmatic2015-2015-3-27&amp;utm_content=link&amp;utm_campaign=BIIMobile" onclick="this.href = this.href + '-' + window.location.search.substr(1).replace(/\&amp;\=/g, '-');"> sign up</a> for a risk-free trial.<a href="href=" https:="" intelligence.businessinsider.com="" the-subscription-revenue-report-how-apps-and-sites-across-categories-are-increasingly-monetizing-through-subscriptions-2015-3utm_source="House&amp;utm_medium=Edit&amp;utm_term=DM-SUBS-2015-3-26&amp;utm_content=link&amp;utm_campaign=BIIDM&quot;&quot;"></a> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/jen-selter-belfies-instagram-background-kim-kardashian-butt-selfie-2015-2">Forget Kim Kardashian - the 'butt selfie' queen of Instagram is a 21-year-old from Long Island</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="4yYmk2czojuTR5jCduGtnG0enYdapsNF" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

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