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2 mins read
Starbucks' new CEO recognizes one key to its turnaround lies with baristas
Starbucks CEO Brian Niccol said Tuesday that he wants to make changes for the company's baristas by…
Alex Bitter
2 mins read
Starbucks has a new CEO — and I have a few suggestions as a former barista
Starbucks can get better. The menu baffles me, the drinks are hard to order, and it needs to drop t…
Katie Notopoulos
1 min read
Starbucks CEO set to announce strategy to fix the coffee chain
"When we get back to our core identity and consistently deliver a great experience, our customers w…
Dominick Reuter
4 mins read
Starbucks store workers want their new CEO to take action on these 4 issues
From mobile orders to becoming a hangout spot, Starbucks store employees are hoping Brian Niccol wi…
Alex Bitter
1 min read
Don't expect as many Starbucks deals this year under its new CEO
Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-est…
Dominick Reuter
1 min read
Starbucks' early earnings show that new CEO Brian Niccol has his work cut out
Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he pla…
Alex Bitter
2 mins read
Starbucks' new CEO hints the chain may have become a little too convenient
Starbucks' new CEO Brian Niccol wants customers to hang around its stores for coffee and socializin…
Alex Bitter
3 mins read
5 Starbucks baristas highlight what they want the new CEO to do
The baristas would like to see tech updates, better compensation, and menu standardization, among o…
Aditi Bharade,Shubhangi Goel,…
2 mins read
Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant
Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz,…
Katherine Tangalakis-Lippert
4 mins read
Starbucks' new CEO wants people to hang out in stores, but some workers say his plan has a big problem
Starbucks' mobile orders are a challenge for the coffee chain, some store employees said, as its ne…
Alex Bitter
2 mins read
Starbucks' new CEO can work from California, and he's set to make more than the last CEO
Brian Niccol will out-earn Starbucks' last CEO, who is leaving after less than two years on the job.
Lian Kit Wee
4 mins read
6 leadership lessons from Brian Niccol, the new Starbucks CEO who revived Chipotle
New Starbucks CEO Brian Niccol tracks trends on TikTok and Snapchat, welcomes fresh ideas and feedb…
Theron Mohamed
1 min read
Starbucks' new CEO — who lives 1,000 miles from HQ — will not tell employees what specific days to come into the office
Starbucks' new boss told staff they should figure out where they need to be to get their work done.…
Nora Redmond
2 mins read
Howard Schultz is looming in the background of Starbucks' latest CEO transition
Schulz, who had three stints as CEO, has publicly and privately griped about the company in recent …
Lian Kit Wee
2 mins read
Starbucks' new CEO is set to make up to $113 million — the average total pay for a barista is $49,000
Brian Niccol is set to get up to $113 million in compensation as Starbucks' CEO, most of it in stoc…
Alex Bitter
1 min read
Starbucks' app is down on the first day of the chain's holiday menu
Starbucks' mobile app was not taking mobile orders for some customers on Thursday as the chain laun…
Alex Bitter
3 mins read
Starbucks' new CEO has a chance to remake the coffee chain. Analysts say he could overhaul the menu — and more
Chipotle's Brian Niccol could make big changes as Starbucks' CEO, from how the chain attracts young…
Alex Bitter
2 mins read
Starbucks' North America CEO is retiring after only 8 months on the job — and he won't be replaced
Starbucks' North American president Sara Trilling will lead regional retail operations after Michae…
Lian Kit Wee
2 mins read
Starbucks' new CEO will have the use of a private jet from California to Seattle every week to meet its RTO rules
Starbucks requires employees to be in the office three days a week, and it seems Brian Niccol will …
Nora Redmond
1 min read
Starbucks will add 'guardrails' to app in effort to streamline mobile ordering
Starbucks will soon start to crack down on excessive app customizations as the company aims to impr…