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<ul><li>The food delivery platform has launched 6 new TVCs that have a refreshing take on everyday Indian meals</li><li>Conceptualized in partnership with Lowe Lintas, the ad campaign focuses on how consumers can complement their favorite food made at home with food they love ordered on Swiggy to elevate their meals</li></ul>Swiggy has launched a series of television commercials and digital videos, that are reflective of the evolving food culture in Indian homes. With a tagline ‘Ghar Ka Khaana, Saath Mein Thoda Swiggy!’, the platform aims to target consumers who like their home-cooked meals but also look to add an exciting element that complements their routine. Conceptualized in partnership with Lowe Lintas, the ad campaign focuses on how consumers can complement their favorite food made at home with food they love ordered on Swiggy to elevate their meals. Srivats TS- VP Marketing at Swiggy says, “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. As a category creator, we have taken consumers through an entire food-ordering journey through our ads. From our ‘What a delivery’ IPL ads to the ‘Swiggy Karo Phir Jo Chahe Karo’ campaigns, we’ve broken the clutter of discount-focused ads. The ‘Ghar ka Khaana, Saath Mein Thoda Swiggy!’, the campaign is all about celebrating your meals with your family while adding the Swiggy touch with an extra something- be it an extra dish, side dish or desserts. It is a perfect vehicle to blend an age-old tradition with new ones.” “As Indians, we all love home-made food. That said, there are myriad combinations and add-ons to our dishes that can enhance the overall meal experience. That’s where Swiggy comes in. To order that one extra delight. As always, we have ensured we have a slice of life food moments that are relatable yet nuanced,” says Sagar Kapoor, Chief Creative Officer, Lowe Lintas Apart from Hindi, the TVCs will be filmed and aired in languages such as Bengali, Kannada, Malayalam, Tamil, Telugu and Marathi across General Entertainment Channels (Hindi and regional) such as Sports Channels, English Movies, Hindi movies, Hindi Music etc. The campaign will also run on Swiggy’s digital channels.

Home-made food is incomplete without an order from Swiggy, says its latest ad

<ul><li><keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword>'s #VoiceofHunger <keyword id="819905" type="COMPANY" weightage="20" keywordseo="Instagram">Instagram</keyword> challenge garnered 150,000 entries within its first week.</li><li>In the challenge, users have to recreate certain shapes using the waveform of voice notes.</li><li>This is new for Instagram, a platform that is primarily visual and relies on heavily on photos. </li><li>The challenge also saw participation from influencers like Rohan Joshi, Shrishti Bansal and Ashish Chanchlani.</li></ul>Swiggy's new #VoiceofHunger challenge on Instagram doesn't conform to the platform's central photography approach by uses the voice note feature instead — and within a week, the challenge <a href="https://twitter.com/AdAgeIn/status/1115502105630928896?s=19">received</a> 150,000 entries. And, <a href="http://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/how-swiggy-witnessed-a-30-per-cent-rise-in-instagram-followers-in-no-time-190310">increased</a> Swiggy's follower count by 30%. Within the first half an hour of making the challenge live, Swiggy got more than 500 entries. And after the first 24 hours, Swiggy had <a href="https://www.exchange4media.com/marketing-news/swiggy-voice-of-hunger-challenge-on-instagram-gets-10000-entries-in-a-day-95018.html">received</a> close to 10,000 entries and increased their follower count by 2000 people. 
 <div type="ExtQuote" text="Within half an hour of actually rolling the challenge, which was the #VoiceOfHunger challenge, we got at least 500 entries. That’s when we realised we have something big on our hands." auname="Srivats TS, Vice President of Marketing at Swiggy"></div>



 According to the vice president of marketing at Swiggy, Srivats TS, the challenge blew up a little bit more every time an influencer participated like Rohan Joshi, Ashish Chanchlani, or Shrishti Bansal. The Swiggy handle on Instagram even ended up getting <a href="http://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/how-swiggy-witnessed-a-30-per-cent-rise-in-instagram-followers-in-no-time-190310">blocked</a> four times over in the 5 days of the campaign. In this 5-part challenge, the food delivery service got customers to recreate the shape of foods like a Kebab Skewer, Nacho, and Pancakes using the waveform of a voice note. 
 <div type="javascript" title="Instagram" contenttype=""><cdata><![CDATA[


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 WhatsApp and Facebook also have the voice feature, but the difference is that instead of showing waveforms, they only let users play the recording. Making of the ‘#VoiceOfHunger' Challenge <keyword id="7515548" type="UNKNOWN" weightage="20" keywordseo="Dentsu-Web-Chutney">Dentsu Web Chutney</keyword>, the digital agency behind the challenge, first saw the potential for their idea when they realised that voice notes could resemble different shapes. Their client services director, GD Prasad, then tried to see if he could do the same in his studio. But soon, he explains, “That's when I realised that Instagram's waveform itself is somewhat a simplified 
format of a regular wave form that you see in professional sound recordings and things like that.” 
 <div type="ExtQuote" text="That's when we realised that there are certain hacks where you should say something or do something in order to create the right kind of shape." auname="GD Prasad, Client Services Director at Dentsu Web Chutney"></div>



 The social media team came up with the idea to use the voice note feature in a way that integrated technology that consumers were familiar with, according to the vice president of marketing at Swiggy, Srivats TS. 
 <div type="ExtQuote" text="It was a big connect between the voice of hunger challenge and the technology as well. And, we felt ,if we were able to give enough colour to the idea, this be could be something that could potentially be a unique, memorable idea." auname="Srivats TS, Vice President of Marketing at Swiggy"></div>



 Digital campaigns on platforms like Twitter, Facebook or Instagram aren't uncommon. Instagram, in particular, is a visual medium that relies mostly on images. But, using Instagram for its voice notes opens a new paradigm for digital marketers to explore. See also: <a href="https://www.businessinsider.in/swiggy-and-zomato-are-being-targeted-for-misusing-dominant-position-in-a-petition-filed-with-indias-competition-watchdog/articleshow/67376953.cms">Swiggy and Zomato are being targeted for ‘misusing dominant position' in a petition filed with India's competition watchdog</a> <a href="https://www.businessinsider.in/beware-zomato-and-swiggy-ubers-new-food-delivery-game-is-much-strategic-and-scalable/articleshow/58475722.cms">Beware Zomato and Swiggy, Uber's new food delivery game is much strategic and scalable</a> <a href="https://www.businessinsider.in/milkbasket-strengthens-to-take-on-rivals-swiggy-and-bigbasket-acquires-veggie-india/articleshow/68590658.cms">Four years into the business, Milkbasket has acquired one-year-old startup Veggie India</a>

This food delivery startup has 150,000 Indians making crazy sounds on Instagram

<ul><li><keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> delivered 1.5 million food orders in March only on cycles. </li><li>The maximum delivery partners in cycles were in Bangalore followed by Mumbai. </li><li>Swiggy is also piloting delivery through EVs. </li></ul>Indian delivery <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword> have been taking a turn towards “green” delivery by switching to <keyword id="6354973" type="UNKNOWN" weightage="20" keywordseo="electric-vehicles">electric vehicles</keyword> and cycles. <keyword id="3105315" type="PERSON" weightage="20" keywordseo="Foodtech">Foodtech</keyword> unicorn Swiggy introduced food delivery on cycles in 2017, and it seems to have finally taken off now. Swiggy reported that in March it delivered 1.5 million food orders on cycles. In tier 2 and 3 cities like Surat, Belgaum, Guwahati and Lucknow over 20% of Swiggy’s delivery partners use cycles for delivery. In India, 10,000 delivery partners use cycles, with maximum cyclists in Bangalore followed by Mumbai. “A couple of years back, we initiated concerted efforts to make millions of our deliveries more sustainable for the environment. With close to 10,000 delivery partners on cycles each day, we have found that in some of our cities, the average travel time for a delivery partner on cycles is even lesser than bikes or scooters,” said Srivats TS, VP, Marketing, Swiggy. Swiggy’s competitor Zomato too had introduced delivery through bicycles in February 2019. According to <a href="https://inc42.com/buzz/zomato-enrols-bicycles-e-bikes-for-delivery-in-12-cities/">reports</a>, Zomato had partnered with startups like Mobycy, Yulu, Zoomcar’s PEDL among others to start the delivery service. The next mile of delivery For delivery startups, fast innovation is defining their stand in the industry. Swiggy is piloting the use of Electric Vehicles for its deliveries in 10 cities. Last year, Swiggy’s delivery partners in cities like Delhi and Lucknow carried out deliveries on e-rickshaws. The company’s official statement said that the adoption of EVs will reduce the running cost by 40%. Going one step ahead, Zomato had earlier <a href="https://www.thehindu.com/business/Industry/zomato-acquires-drone-delivery-startup-techeagle/article25671762.ece">acquired</a> drone startup TechEagle innovations. With this, the startup is reportedly testing delivery via drones. Meanwhile, logistics startup DOT which offers last mile delivery through e-vehicles has been ramping up its business and is also looking at a <a href="https://www.thehindubusinessline.com/economy/logistics/logistics-startup-dot-eyes-rs-365-crore-revenue-in-fy20/article26356832.ece">revenue </a>of ₹360 crore by 2020. See Also: <a href="https://www.businessinsider.in/ubers-ipo-filing-in-the-us-cites-ola-zomato-and-swiggy-as-threats-to-its-india-business/articleshow/68882407.cms">Uber’s IPO filing in the US cites Ola, Zomato, and Swiggy as threats to its India business</a> <a href="https://www.businessinsider.in/from-swiggy-vs-bigbasket-to-paytm-vs-bookmyshow-indian-startups-are-growing-by-becoming-rivals/articleshow/68351389.cms">Do Swiggy, OYO, and Paytm lack Silicon Valley’s planning and conviction?</a>

Swiggy rides the green wave, delivers 1.5 million orders on cycles; electric vehicles are next

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Home-made food is incomplete without an order from Swiggy, says its latest ad

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This food delivery startup has 150,000 Indians making crazy sounds on Instagram

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Swiggy rides the green wave, delivers 1.5 million orders on cycles; electric vehicles are next

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