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<ul><li>Apparel, F&amp;B and hospitality chains flock to spiritual centres like Dwarka, Bodh Gaya and more.</li><li>The government’s initiatives to improve air, road and rail connectivity in these areas, are aiding the surge in footfalls.</li><li>Jefferies says that the most popular pilgrimage towns attract anywhere between 10 to 30 million tourists every year. </li></ul>India’s retail boom has reached its most key religious centres too. There is a <keyword id="20392659" type="General" weightage="20" keywordseo="spykar" source="keywords">Spykar</keyword> store in Somnath, while Shirdi’s tourists can now shop for FabIndia kurtas. You can spot a Blackberrys outlet in Bodh Gaya, and a Zudio in <keyword id="19901642" type="General" weightage="20" keywordseo="varanasi" source="keywords">Varanasi</keyword>. Food and beverage chains like Domino's, KFC and Burger King are not behind, establishing their presence even in isolated religious sites like Puri, Katra, Ajmer and more. While a lot has been said about the growth of retail and hospitality in Ayodhya, there has been a slow yet steady growth in retail chains’ expansion across pilgrimages in the country. “This trend reflects a broader shift in tourist preferences, with travellers seeking transformative experiences beyond traditional rituals. The rise of urban spiritual tourism is catering to this desire, attracting visitors to cities known for their deep religious and spiritual significance,” says a report by real estate consultancy CBRE. The report identifies Amritsar, Ajmer, Varanasi, Katra, Somnath, Shirdi, Ayodhya, Puri, Tirupati, Mathura, Dwarka, Bodh Gaya, Guruvayur, and <keyword id="19900587" type="General" weightage="20" keywordseo="madurai" source="keywords">Madurai</keyword> as key cities witnessing this retail boom. Retail brands are adapting their offerings at mall clusters as well as high-street locations. “Local governments and businesses are joining forces to create unique retail experiences. This includes integrating local practices into the design and offerings of shops, restaurants, and hotels,” says CBRE. Cities like Amritsar, Varanasi, Madurai, Puri, Guruvayur, etc. are leveraging their unique culinary traditions and local fashion expertise to give tourists a taste of town beyond spirituality. Infrastructure growth aids surges in spiritual tourism As per a report by Jefferies, the most popular religious centres in India attract an annual tourist traffic of 10-30 million despite the existing infrastructural bottlenecks. And, most such cities are now undergoing an infrastructural upgrade — which will bolster their growth. The state and central governments are working on well-connected roads, airports, and public transportation. It’s also aiding the development of hotels, guesthouses, and wellness centres to ensure a comfortable stay for the tourists. “The rapid expansion of spiritual tourism in India is driving the growth of the country's faith-based tourism market. Government initiatives to promote tourism and improve connectivity between pilgrimage sites are further boosting this growth. The rise of online retail platforms offering easy access to faith-based products and services is also a key factor,” says <keyword id="20177586" type="General" weightage="20" keywordseo="anshuman-magazine" source="keywords">Anshuman Magazine</keyword>, chairman &amp; CEO - India, South-East Asia, Middle East &amp; Africa, CBRE. While Jefferies expects footfalls to average 50 million in Ayodhya, other pilgrimage centres too are growing fast. “India boasts of a wide diversity of tourism types including historic monuments, culture &amp; heritage, beaches, hill stations and more. Religious tourism is still the biggest segment of tourism in India,” it adds. Along with retail chains, high-end hospitality brands are making their inroads into these cities. Apart from Taj, ITC, Lemon Tree, Novotel, <keyword id="21111452" type="General" weightage="20" keywordseo="j-w-mariott" source="keywords">J W Mariott</keyword> and Mayfair are some of the chain brands that are setting up boutique as well as experiential hotels in these cities. “Major hotel chains are adapting to the evolving preferences of spiritual tourists, offering clean, hygienic, and family-friendly accommodations that command premium pricing. Branded hotels are emerging as key players, offering a blend of comfort and traditional hospitality tailored for spiritual seekers,” says CBRE.

Retail, real estate and religion: Spiritual hotspots brace for a tourism boom

<keyword id="86062" type="UNKNOWN" weightage="100" keywordseo="Spykar">Spykar</keyword>, the Indian jeanswear brand is the associate sponsor of Mahendra Singh Dhoni-led Pune Supergiants Indian Premier League team, which is owned by RP-Sanjiv <keyword id="979570" type="ORGANIZATION" weightage="100" keywordseo="Goenka-Group">Goenka Group</keyword>, for 2016 and 2017 seasons. 
 
The team jersey will sport Spykar logo on the back. 
 "Having established firmly in the metros and tier 1 markets, Spykar has started looking at consolidating its business in the tier 2 and tier 3 markets since the last few years. There could not be any vehicle better than the <keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword>," said Spykar's chief operating officer Sanjay Vakharia. 
 
Image credit: Indaitimes 
 
IPL is one of the few sporting events which cut across the entire spectrum of towns and cities, and audiences as well, Vakharia said. "IPL has a huge fan following among women too - striking a chord with Spykar's newly launched women's collection," he said.

This company is the associate sponsor of Dhoni-led Rising Pune Supergiants

From the king of rock and roll to underground hip hop and rap culture, music has known to inspire fashion for decades. Elvis Presley maintained a larger than life persona on stage which inspired designers and fashion houses across the world. Leather jackets, denim on denim looks and high waisted flared pants became all the rage! Fashion and music have been known to go hand in hand, and major trends across the globe have been born through music and musical culture. This <keyword id="173936" type="PERSON" weightage="20" keywordseo="World-Music-Day">World Music Day</keyword>, Nelson Jaffery, Head of Design, Liva and Abhishek Yadav, Design Head, Spykar Lifestyles' tell us about the fashion trends that have been born through music and culture. The athleisure wear and sneaker culture has been raging in the fashion scene for quite a while now. Originally sported heavily in the hip hop videos, the oversized shirts, sweat pants and high top sneakers have become mainstream fashion statements now. The comfort and style of this trend made it an instant hit for daily casual wear. Vintage band t-shirts are known to be collectible items which appreciate in value over time. These classic tees are known to give a cool edgy look which falls in line with the iconic era of the 70's, 80's and 90's. A lot of mainstream fashion brands have also launched their versions of vintage tees. Denim again has been popularized by the pop culture. Icons like Britney Spears and Justin Timberlake have worn all denim ensembles on red carpets and they have been one of the most memorable looks. Vintage denims hence have been an ever green fashion statement. Country singers as well have been known to showcase their persona with crisp shirts and vintage denims along with cowboy hats. While sustainability is taking centre stage, fabrics like viscose and modal are becoming the ideal choice for fashion houses and designers. The drape, fluidity and high breathability of these fabrics are highly appreciated by consumers and designers as it truly encapsulates the flare and panache of the music industry. In recent times, boy bands, musical groups and pop music have also brought back the pops of colours in clothing. Loud prints, bright coloured pants and suits have been seen everywhere. Apart from drawing direct inspiration from the culture, music is also known to be a great tool which is used to enhance creativity. Hence many fashion designers use music in their process of creating fashion lines.

World Music Day – from rock and roll to hip hop, here's how music has inspired fashion

New Delhi, Feb 1 () The Union Budget 2020, presented by Finance Minister Nirmala Sitharaman on Saturday, would help revive dampened consumer sentiment and put consumption back on track, leading retailers said.
 Besides, government's push towards creation of a strong agriculture infrastructure, and efforts to revive local manufacturing along with micro, small and medium enterprises (MSME) sector and simplify GST, would help many small traders.
 "Budget 2020 would lead to creation of a new aspirational India, anchored around agriculture, health and education. This Budget seeks to strengthen grassroots of the economy with its positive push towards creation of a strong agriculture infrastructure, which will give a big push to India's rural sector," said Walmart India President and CEO Krish Iyer.
 He further said: "The rate cuts in the personal income tax rates would increase disposable income in the hands of the Indian middle class which will enhance consumption through improved purchasing power. These two positive budgetary intervention together would drive a strong demand growth that drives the Indian economy in turn".
 According to METRO Cash and Carry India's MD and CEO Arvind Mediratta, the Budget would revive dampened consumer sentiments, and announcements on tax incentives on incomes will put consumption back on track, he said.
 Mediratta also welcomed government's move to revive local manufacturing and MSME sector.
 "Tax holidays to startups will encourage existing and new entrepreneurs in doing business. The government's announcement to simplify GST from April 2020 returns will help lakhs of small traders, kiranas and restaurant owners," he said.
 Retailers Association of India (RAI) CEO Kumar Rajagopalan said that it had two expectations from the Budget this year - Ease of Doing Business and a national policy for retail.
 "We are pleased that Budget 2020 paves the path for both in some way. The mandate to states for adopting model laws and decriminalisation of statues are some welcome moves on those fronts. More money hands in the consumers definitely boosts consumption, however, we have to calibrate for non-allowance of deductions," he said.
 While, Spykar Lifestyles CEO Sanjay Vakharia said that there are no "feel-good measures" in the Budget.
 "Beside a few changes to the personal income tax rates, not much is seen impacting the demand and consumption story. The big gun announcements that the industry was expecting to stimulate the economy were missing," he said. KRH ANS
ANS

Budget 2020 to help revive consumer sentiments: Retail industry

New Delhi, Apr 6 () Fashion retailers on Monday sought government support to ease fund flow and to compensate for essential expenses like vendor payments, rents and salaries, saying many players stare at insolvency and recovery from Covid-19 will be a long and arduous journey and with millions of jobs at risk.As a result of the mandatory closure of retail stores across India, the industry is facing an imminent and massive financial crisis with major disruption, they said."With the ongoing COVID-19 pandemic, the entire retail industry is witnessing uncertain and challenging times more than ever. Getting back on track will be a long and arduous journey as the way forward looks fluid with millions of jobs at risk," Benetton India Managing Director and CEO Sundeep Chugh told .Seeking support from the government, he said the aid will not only help the sector survive but will in turn save many families that are supported by the retail employed workforce.Expressing similar views, Bestseller India CEO &amp; Country Head Vineet Gautam said the impact of the coronavirus outbreak on the fashion retail segment is more pronounced. Fashion retailers are facing imminent financial crisis and insolvency in view of high cost of goods, fixed rentals, employee costs, etc, Gautam added. He further said that the government needs to come up with a "support package for the industry to ease fund flow and to compensate for essential expenses like vendor payments, rents and salaries". "Fashion retail supports a lot of small and medium garment factories which are labour intensive. A relief package will help us prioritise their daily wages and ensure these companies and their people can survive these tough times. This is required urgently as the market recovery is going to be very slow and it'll help all of us remain afloat," Gautam said.Forever New Country Manager Dhruv Bogra said that due to mandatory closure of retail Stores across India, the industry is facing an imminent and massive financial crisis and major disruption. Millions of jobs in retail are at risk as the impact will be felt for many months."Spykar Lifestyles CEO Sanjay Vakharia said the losses for the retail industry alone have crossed USD 30 billion in the fortnight and is rising. Under the current circumstances, the industry will take at least six months to get back on track in terms of cash inflows but there is a question mark on how many companies can actually survive this downfall for the next six months, he said.The losses over six months can cross a figure of about USD 700 billion based on the USD 30 billion loss for the fortnight and the recovery period of these losses can be over a decade for some business, Vakharia added. Last moth, IIFL Securities in a report had cautioned that the lockdown would force fashion and apparel industry to moderate launches and resort to heavy discounted sales to liquidate the old inventory."We expect apparel players to moderate launches in this season and focus on reducing inventory obsolescence risk," said the IIFL report. Cash flow concerns are likely to emerge for smaller peers, as the period of reduced operations elongate and this is likely to result in higher discounting as smaller peers rush to liquidate inventory during the recovery, it added.The focus for larger players is likely to be on ensuring that supply chain is ready with new-season launches so as to benefit from potential demand recovery in the second half of the current fiscal, the report said. RKL KRH MKJ

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Retail, real estate and religion: Spiritual hotspots brace for a tourism boom

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This company is the associate sponsor of Dhoni-led Rising Pune Supergiants

BI India Bureau

World Music Day – from rock and roll to hip hop, here's how music has inspired fashion

IANS

Budget 2020 to help revive consumer sentiments: Retail industry

PTI

Lockdown: Fashion retailers seek govt support as many stare at insolvency; millions of jobs at risk

PTI

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