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With Amazon Prime Video launching in India, earlier today, it's official. <keyword id="559549" type="UNKNOWN" weightage="100" keywordseo="video-streaming">Video streaming</keyword> services are the way forward. Consuming content has moved almost completely online and it's upto key players like <keyword id="2739840" type="UNKNOWN" weightage="100" keywordseo="Hotstar">Hotstar</keyword>, <keyword id="1526354" type="UNKNOWN" weightage="100" keywordseo="Spuul">Spuul</keyword>, <keyword id="128682" type="COMPANY" weightage="100" keywordseo="Netflix">Netflix</keyword>, Voot and Amazon Prime Video to make the most of it. 
 To get a better understanding of the scenario, we caught up with Rajiv Vaidya, CEO, <keyword id="3735729" type="UNKNOWN" weightage="100" keywordseo="Spuul-India">Spuul India</keyword> and asked him to reveal the top 3 video steaming trends for 2017 
 
Here's what he said: 
 
 
1. Let’s go regional: 
 
With increased competition between the video on demand apps, regional content that appeals to particular states will be the key to capture user share. According to the Akamai &amp; NASSCOM report on the future of internet in India, about 75% of the new internet users consume content in local language. The real trick in winning the market is to capture the Tier III towns and the rural areas. This is evident by the fact that we have seen a lot of growth in regional content on the video on demand apps, fuelled by demand from both local viewers and the international diaspora. According to Internet and Mobile Association in India (IMAI), the Internet user base will cross 500 million by 2018, with rural Internet users alone being almost 210 million. 
 
2. Micro transactions &amp; cashless transactions: 
 According to the Frost &amp; Sullivan report there are 66 million unique connected video viewers in India, of which 1.3 million are paid video subscribers. Online video subscription numbers fluctuate dramatically every month. The number of unique online video viewers will grow from 66 million in 2015 to 355 million in 2020. The country is heading for a cashless economy with a colossal change in the way netizens make their day to day transactions. E-payments and mobile wallets are getting more popular among the millennials in the country. Digitisation of cash will accelerate over the next few years. Noncash payment transactions, which today constitute 22% of all consumer payments, will overtake cash transactions by 2023. Digital payments instruments will drive the growth in non-cash payments, according to the <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> BCG Report. Micro-transactions will form a substantial portion of the industry, with over 50% of person-to-merchant transactions expected to be under INR 100 the study said. The report predicts that the value of remittances and money transfer that will pass through alternate digital payment instruments will double to 30% by 2020. 
 
3. Cord Cutting: 
 Today’s viewers have a choice of a host of viewing platforms to choose from, including digital television, internet, tablets and smartphones. Revolutionary app-powered devices like Roku, <keyword id="163880" type="ORGANIZATION" weightage="100" keywordseo="Apple-TV">Apple TV</keyword>, Chromecast and other streaming devices lets viewers watch their favourite shows across a variety of screens. According to the Akamai &amp; NASSCOM report on the future of internet in India, the mobile video content will grow at an 83% CAGR in next 5 years. Every major television manufacturer now offers “smart” television sets, with integrated internet features that provide access to a host of on-demand streaming media directly. OTT has not only arrived, it is here to stay, and the advent of 4G and improved bandwidth speeds have only re-enforced this. This surging popularity of OTT platforms has challenged the exclusivity that linear television enjoyed till quite recently. Broadcasters have begun witnessing the market trend of “cord cutting”, with a sizeable segment of viewers tuning out from cable subscription and completely switching over to OTT platforms. Infact the millennials have grown up watching shows online, and will possibly never subscribe to paid television services due to multiple streaming options now available and multiple generations that are accustomed to on-demand services.

Attention: Here the top 3 video-on-demand trends that will rule 2016

<keyword id="1526354" type="UNKNOWN" weightage="100" keywordseo="Spuul">Spuul</keyword>, the popular online streaming service for Indian cinema content is featuring <a href="http://www.businessinsider.in/searchresult.cms?query=yash+raj+films&amp;sortorder=effectivedate">Yash Raj Films</a>’ latest blockbuster ‘<a href="http://www.businessinsider.in/searchresult.cms?query=sultan&amp;sortorder=effectivedate">Sultan</a>’ digitally by adding it to its catalogue of movies. The movie will be available across devices like Web, mobile (iOS, <keyword id="6355645" type="COMPANY" weightage="100" keywordseo="android">Android</keyword>), Smart TV (Samsung, Panasonic, LG), Airplay on iOS, Fire on Amazon and Chromecast on Android to viewers all over the world. 
 <keyword id="6355056" type="CITY" weightage="100" keywordseo="Sultan">Sultan</keyword>, one of the highest grossing Indian films of all time, is a 2016 Indian romantic sports-drama film directed by <keyword id="6368814" type="PERSON" weightage="100" keywordseo="Ali-Abbas-Zafar">Ali Abbas Zafar</keyword>. Produced by <a href="http://www.businessinsider.in/searchresult.cms?query=aditya+chopra&amp;sortorder=effectivedate">Aditya Chopra</a> under the Yash Raj Films banner, the film stars <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword> opposite <a href="http://www.businessinsider.in/searchresult.cms?query=anushka+sharma&amp;sortorder=effectivedate">Anushka Sharma</a>. The film focuses on Sultan Ali Khan, a wrestling champion from Haryana, whose successful career creates a rift in his personal life. 
 
 
 
 
Speaking at this milestone, Subin Subaiah, CEO, Spuul Global, said, “With increased internet penetration, smartphone usage and the increasing affordability of data plans, there is also increase in the amount of viewers moving online to consume content. At Spuul, we are constantly striving to bring the latest, best and most awaited films to our viewers in our endeavor to bridge the gap between a film’s theatrical and digital release. Sultan is just another of our steps in this direction.” 
 “Our association with Spuul goes back a long way, with Spuul providing our films with a platform to reach out to viewers in the most remote corners of the world - We believe Sultan will get the same or more traction that our previous films have received thus far”, said <keyword id="652793" type="PERSON" weightage="100" keywordseo="Anand-Gurnani">Anand Gurnani</keyword>, Vice President – Digital, Yash Raj Films Pvt. Ltd.

Now, you can watch Salman Khan's Sultan on Spuul

If you’re looking for the ultimate scarecation this year, check out Spuul’s list of haunted Bollywood movies that will chill your spine for <keyword id="600" type="ENTERTAINMENT" weightage="100" keywordseo="Halloween">Halloween</keyword>. 
 
From a 3D Creature in the mountains to the periodic horror fest, these movies are bound to send shivers down your spine. 
 
• Ragini MMS 2- Put your phone away, turn off the lights, turn up the volume, and let yourself get lost in the movie. Ragini MMS 2 takes you in circles and being hunted by the unknown. 
 
 
 
• Ek Thi Dayan- A terrifying childhood story surfaces in which a dark <keyword id="828468" type="UNKNOWN" weightage="100" keywordseo="Supernatural">supernatural</keyword> power Ek Thi Dayan– India’s supernatural thriller film, adapted from the short story Mobius Trips by Mukul Sharma.It’s a home invasion movie that never takes itself too seriously, but still manages to create tension and suspense. 
 
• 1920: The Evil Returns- This film is a quasi-sequel to a 2008 film – 1920.The Bhatt camp has another Bollywood horror film named 1920: The Evil Returns. It’s a well-narrated horror story that unfolds slowly and engulfs you in a terrifying tale. Again, it’s a slow burn, but the payoff is totally worth the development. 
 
• Haunted 3D- Film based on being tortured and tormented by an invisible spirit in the haunted house. Years later how the person living in the house tracks down the story with help of a rag picker. Haunted 3D delivers a more complex, haunting performance. 
 
• 3 AM: The Hour of the dead- Creaking doors, dark woods, deserted mills, red eyes, and black magic. The techniques used instill a sense of horror. This movie is set on the premise that demonic beasts and evil spirits come to life at the ungodly hour of 3 am. 
 
• Alone- Conjoined at birth, Anjana and Sanjana were twin sisters who lived by one promise made to each other - 'we will always be together. We will never separate'. Mysterious circumstances lead to the death of one while the other survived. Years later, the ghost of the dead comes back to haunt the surviving sister. Why was the promise broken? 
 
• Plot no. 66- Abandoned plot, named, as Plot no. 666 is a restricted area due to deaths of many people, the villagers fear to come to this area.About six people being adventurers venture in the house built on this plot; it marks the beginning of all the bad things.The look and feel of the entire film is just chilling. 
 
 
(Note: The list was given by Spuul. <a href="https://spuul.com/">Spuul</a> is a Singapore-based studio-neutral aggregator that purchases Indian TV and film content from content providers and makes it available for streaming and download across platforms – mobile (<keyword id="75489" type="ORGANIZATION" weightage="100" keywordseo="IOS">iOS</keyword>, <keyword id="6355645" type="COMPANY" weightage="100" keywordseo="android">Android</keyword>), Web, TV (Samsung, Panasonic, LG), Airplay on iOS, and Chromecast on Android.) 
 
Image credits: Spuul, eventbrite

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Attention: Here the top 3 video-on-demand trends that will rule 2016

Poulomi Das

Now, you can watch Salman Khan's Sultan on Spuul

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7 Bollywood movies that will chill your spine this Halloween

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