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Coca-Cola is taking the e-commerce route to test its new product-<keyword id="3139020" type="UNKNOWN" weightage="20" keywordseo="Sprite-Zero">Sprite Zero</keyword>. The beverage maker has tied up with Grofers and will be selling its low-calorie variant, Sprite Zero, through Grofers app to get consumers’ feedback. 
 
Sprite Zero will be sold for a fortnight. After receiving the feedback, Coca-Cola will bring changes or go with the product. 
 
As per Nielsen’s data, Coca-Cola’s Sprite is India’s top-selling aerated drink with nearly 18% market share. 
 
"Coke will use the insights from on-demand sale on Grofers for Sprite Zero to identify and track consumer preferences and postpurchase feedback," one of the executives told ET. 
 
As per reports, Coca-Cola will phase out 300 ml cans at Rs 25 to test Sprite Zero. 
 
This is, apparently, the first time when Coca-Cola is testing its product via e-commerce. Earlier, it has launched beverages through e-commerce but never tested it.

Coca-Cola is asking for consumer feedback on its low-calorie drink, Sprite Zero. Here’s how

You Searched For "Sprite Zero Grofers" and got 1 results

Coca-Cola is asking for consumer feedback on its low-calorie drink, Sprite Zero. Here’s how

BI India Bureau

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