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Coca-Cola opened its first European store in London, featuring a mocktail bar and $250 branded sneakers – take a look
The Coca-Cola store in Covent Garden, London.Abby Wallace/Insider.
Abby Wallace
Here's why Coca-Cola is eliminating the iconic green Sprite bottle
Coca-Cola is retiring the green Sprite bottle and switching to clear plastic. The change makes it m…
Catherine Boudreau
A TikToker sparked both fascination and disgust with 'horrible soup,' or fruit gummies in a Sprite soda 'broth,' and viewers want to try it
The so-called "soup" may appear revolting, but a mass of commenters on TikTok are eager to sample i…
Kieran Press-Reynolds
Pepsi is replacing Sierra Mist with Starry — a new lemon-lime soda designed to rival Sprite and win over Gen Z
Starry "delivers a more balanced, cleaner, crisp finish than Sierra Mist," a spokesperson told Insi…
Bethany Biron
Astronaut's photo shows a rare 'sprite' in Earth's atmosphere caused by lightning shooting up toward space
The photo, taken from the ISS, is rare because these events only last a few milliseconds and are di…
Marianne Guenot
A stunning photo shows both red-sprite and blue-jet lightning in the skies above Hawaii
An observatory in Mauna Kea photographed a "red sprite" and "blue jet" during a storm. These lightn…
Aylin Woodward
A NASA spacecraft circling Jupiter has captured the planet's colorful electrical outbursts — 'sprites' and 'elves' — for the first time
Jupiter's lightning seems to produce brilliant flashes of light high above its water clouds — alien…
Morgan McFall-Johnsen
Coca-Cola is slashing 200 brands like Tab, Zico, and Odwalla. Here's the list so far of drinks you'll never be able to get again.
Coke hasn't yet named all the brands it will drop, but CEO James Quincey said that there will likel…
Mary Meisenzahl
A spectacular image reveals the electrical tentacles of red jellyfish sprite lightning in the skies above Texas
A thunderstorm can sometimes birth a rarely seen phenomenon in Earth's atmosphere: red space lightn…
Aylin Woodward
Coca-Cola is asking for consumer feedback on its low-calorie drink, Sprite Zero. Here’s how
Sprite Zero will be sold for a fortnight. After receiving the feedback, Coca-Cola will bring change…
Soon, you will get your Coke in an aluminium bottle
Dana Bolden, vice president at Bottling Investments Group at Coca-Cola, told ET, “If you put market…
Ramesh Chauhan, the father of Indian soft drink industry is all set to launch new range of fizzy drinks!
Chauhan's strategy is simple - take on MNCs such as Coca-Cola and PepsiCo in the Rs 14,000-crore do…
People are threatening to boycott Coca-Cola after Sprite's 'sexist' and 'degrading' ad campaign
"We're sorry for any offence caused by the #BrutallyRefreshing Sprite campaign in Ireland, which wa…
Ignoring politics is 'no longer an option' for brands: Digital publisher Attn: is helping Sprite, IBM, and others wade into cause-related advertising without getting burned
"A lot of our partners obviously want our audience and distribution, but I think where we have a lo…
Lauren Johnson
Astronauts have captured a rare image of a giant red sprite from space
Although they are very common, sprites are rarely photographed. A thunderstorm produces a sprite on…
Dave Mosher
Sprite is covering its cans in lyrics from Drake, Nas, Rakim, and The Notorious B.I.G.
Sprite says in a press release that the marketing push, which also includes outdoor and digital adv…
Lara O'Reilly
LeBron James Screams His Lungs Out In New Sprite Ad [THE BRIEF]
Sprite released its first commercial under its new agency, Translation, which it asked to handle ma…
Aaron Taube
Olympians swam in the Seine after all. Some prepped with probiotics; others complained about the taste.
"It didn't taste great," New Zealand triathlete Ainsley Thorpe told The Wall Street Journal. "It's …
Geoff Weiss
Sha'Carri Richardson, one of the world's fastest women, is making her Olympics debut. Read about her life and career.
The American sprinter Sha'Carri Richardson is one of the world's fastest women. She's making her Ol…
Alcynna Lloyd
A top VC predicts the industry is heading for a massive and enduring contraction
With venture capital now "overcrowded, overcapitalized, and overvalued," half the firms will die of…