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Business Insider Latest Story Image
2 mins read

Wealthy sports fans can now put money into investments tied to their favorite leagues

High-net-worth fans can put money into a Morgan Stanley index of companies tied to their favorite l…

Kelly Cloonan   


Business Insider Latest Story Image
4 mins read

The 7 biggest storylines of this Formula 1 season — and their impact on the sport's future

From driver swaps to new manufacturers, this year's plotlines could have wide-reaching effects on t…

Gregory Leporati   


Business Insider Latest Story Image
3 mins read

The NFL's $1,000 branded designer jackets are the latest sign of fashion's newfound love affair with sports

As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by …

Maria Noyen   


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4 mins read

BookTok author Ana Huang mastered the art of billionaire romances. She said her first sports novel didn't come as easily.

Ana Huang released "The Striker" on Tuesday. She often writes about billionaires and travel, but he…

Samantha Grindell   


Business Insider Latest Story Image
8 mins read

The WNBA fan's dilemma

It's been a blockbuster year for the WNBA amid Caitlin Clark fever. That's bittersweet for some fan…

Juliana Kaplan,Jacob Zinkula   


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2 mins read

Ex-Microsoft CEO Steve Ballmer can't stop talking about the bathrooms at his new $2 billion sports stadium

Ex-Microsoft CEO Steve Ballmer loves talking about the 1,400 toilets and urinals inside the new $2 …

Jordan Hart   


Business Insider Latest Story Image
7 mins read

Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for

A new report found that women's sports merchandise has the potential to be a $4 billion industry. B…

Mykenna Maniece   


Business Insider Latest Story Image
3 mins read

The Apple Sports app still doesn't make any sense

When one of the world's most valuable companies makes a thing, it should have a good reason why. So…

Peter Kafka   


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2 mins read

Why Netflix's new NFL deal has some sports fans crying foul

With Netflix's NFL deal, the league's games are set to be spread across seven platforms, raising co…

Lucia Moses   


Business Insider Latest Story Image
3 mins read

My company partnered with a football club to install a permanent 5G-powered headset system for visually impaired fans

This wireless-connectivity-solutions company worked with a London football club to launch a permane…

Erin Greenawald   


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3 mins read

The new sports streaming bundle will cost $43 a month — but won't have some of TV's most popular sports

How many people will pay for lots, but not all, of the biggest sports on TV? Venu, a new sports str…

Peter Kafka   


Business Insider Latest Story Image
3 mins read

Tech innovations, AI changing the game for modern sports, training methodologies

Over the past few years, innovations such as wearable devices, performance analytics, and virtual r…

PTI   


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2 mins read

College football fans are already starting to foot the bill for their athletes getting paid

The University of Tennessee is upping 2025 football ticket prices by 10% to help pay student-athlet…

Grace Eliza Goodwin   


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3 mins read

I've traveled to 109 countries. Here are 5 sporting events from around the globe that should be on everyone's bucket list.

Whenever I travel, I try to attend a sporting event. I recommend checking out a Japanese baseball g…

Ash Jurberg   


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6 mins read

Paris 2024 Olympics: What to know about the athletes and sports at the summer games

The 2024 Summer Olympics will kick off in Paris on July 26, and run until August 11. Here's what to…

Samantha Grindell   


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4 mins read

Why is the internet mad at an elite Indian Olympian for using the AC?

Racewalker Priyanka Goswami has faced backlash after sharing a video with an air conditioner amid a…

Business Insider Latest Story Image
6 mins read

A new sports streamer's setback could pose problems for the wider media industry and change how we watch TV

Venu's issues call into question the long-standing practice of forced bundling by media companies.

Dan DeFrancesco   


Business Insider Latest Story Image
2 mins read

Sign language cricket commentary helping deaf players and fans bridge the gap

In order to make this happen, official streaming service Disney+ Hotstar teamed up with India Signi…

PTI   


Business Insider Latest Story Image
1 min read

Dick's says its youth sports app will bring in $100 million this year

Dick's Sporting Goods' AI-powered Game Changer app is a one-stop shop for youth team sports with mo…

Dominick Reuter   


Business Insider Latest Story Image
6 mins read

Caitlin Clark is a Rorschach test

The 22-year-old basketball sensation is at the center of a brewing culture war. It says a lot more …

Lindsay Gibbs