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Best TVs for watching sports in India

Young entrepreneurs having a keen interest in <keyword id="6356028" type="COMPANY" weightage="20" keywordseo="Sports">sports</keyword> are exploring new avenues for investing in the lucrative <a href="http://www.businessinsider.in/searchresult.cms?query=sports">sports sector</a>. Don’t believe us? Well, then you didn’t hear about the success several sports startups have witnessed in the recent times. 
 <keyword id="3067375" type="UNKNOWN" weightage="20" keywordseo="The-Football-Mind">The Football Mind</keyword>, a football networking website that got operational just three months ago, has gathered more than 5,000 users, around 500 clubs, 200 academies and 50 football associations on its platform by now. What new they have done? They have brought together football clubs, academics, players, coaches, associations and admirers of the game. Quiet interesting right? 
 
Pragnesh Krishnamurthy, an IIT graduate and chief executive and co-founder of The Football Mind says, "Popularity is directly proportional to sponsorship and that helps any sports club or association grow." 
 
Krishnamurthy further said that the sports offers an opportunity of around $200 million (about Rs 1,320 crore) in the country as India has more than 25,000 professional clubs, three lakh players and over 8.5 crore fans. 
 Devinder Singh Bhusari, another sports aficionado who quit his job with <keyword id="6356834" type="CITY" weightage="20" keywordseo="Indian-Oil-Corporation">Indian Oil Corporation</keyword>, and launched tennis firm Shaishya Edu &amp; Sports three years ago predicts a shining future of sports startups in India. 
 
He says, “More people are taking to sports not only as future profession for young students but also as exercise for busy working professionals and even housewives.” We can’t ignore his words, as these are coming from the man who has been associated with sports all his life. He is a former Asian champion in the under-14 category and a rank holder from the Association of Tennis Professionals, Gujarat. 
 
As reported by The Economic Times, the company, which had a turnover of Rs 95 lakh last year has around 225-275 players round the year. Of the players, 50 are business and working professionals, 10-15 are home-makers and the remaining are students. And the firm has already organised two Asian ranking tournaments and about 10 national level tournaments of various levels. 
 Tennis is another sport that has caught the attention of the middle and higher classes, says a <keyword id="50041" type="CITY" weightage="20" keywordseo="KPMG">KPMG</keyword> report. The study credits this trend to much higher disposable incomes and share of spending on educational and recreational activities, which is set to increase from 5% at present to 9% in 2025. 
 
Tuhin Mishra, managing director of Baseline, a startup which deals in sports marketing and licensing, said the overall sports industry in India has grown 10% from Rs 4,372.5 crore in 2013 to Rs 4,806.9 crore in 2015. "The global sports industry is growing faster than overall GDP and long-term prospects remain strong," he said. 
 
Mishra also believes that the industry has grown mainly due to the emergence of new sports leagues like the Indian Super League, Pro Kabaddi League and World Kabaddi League. 
 
Saumil Majmudar, managing director and co-founder of EduSports says, "We have grown from 10 schools in 2010 to 400 schools in five years." 
 A SeedFund-funded startup, EduSports’s growth led it to being featured in the 14th edition of marketing guru <keyword id="248225" type="PERSON" weightage="20" keywordseo="Philip-Kotler">Philip Kotler</keyword>'s book 'Marketing Management - a South Asia Perspective' as a case study. 
 
Bharati Jacob, managing partner of Seedfund Advisors, an early-stage venture capital firm, said, "We are always looking for scalable ventures and I believe sport-related ventures scale up well." According to other venture fund experts, startups are set to cater to auxiliary sports services too. 
Image: thinkstock

Sports startups are flourishing in India

<ul><li>The <keyword id="20859837" type="General" weightage="100" keywordseo="oneplus-13" source="Orion">OnePlus 13</keyword> smartphone will be launched in India and globally on January 7, 2025.</li><li>The device is equipped with the Snapdragon 8 Elite chipset and comes with a 6,000mAh battery</li><li>Here’s everything you need to know about the upcoming flagship smartphone.</li></ul> Chinese smartphone maker <keyword id="19900518" type="General" weightage="20" keywordseo="OnePlus" source="keywords" meta.keywordsubtype="org" meta.entityname="OnePlus" meta.hostid="261" meta.entityid="OnePlus">OnePlus</keyword> announced its latest flagship device, the<a href="https://www.businessinsider.in/tech/mobile/news/oneplus-13-announced-with-snapdragon-8-elite-6000mah-battery-and-more/articleshow/114842638.cms"> OnePlus 13,</a> in November in its home country. The company has confirmed that the device will be launched in India and globally on January 7, 2025. The OnePlus 13 is the successor to the<a href="https://www.businessinsider.in/tech/mobile/news/oneplus-12-review/articleshow/108723955.cms"> OnePlus 12,</a> which was launched in India in January 2024. It has several improvements over its predecessor, including the new<a href="https://www.businessinsider.in/tech/mobile/news/snapdragon-8-elite-announced-to-power-iqoo-13-oneplus-13-xiaomi-15-series-and-more/articleshow/114463844.cms"> Qualcomm Snapdragon 8 Elite</a> chipset, a bigger battery, improved cameras, and more. As the device has already been announced, the specifications are already known. <h2>OnePlus 13 specifications</h2>The OnePlus 13 runs on Android 15 out of the box with OxygenOS 15 on top. The device features a 6.82-inch 2K+ LTPO AMOLED display with a 1-120Hz refresh rate and Crystal Shield super ceramic glass protection. It offers up to 1600 nits of typical brightness and up to 4500 nits of peak brightness. It also offers 2160Hz high-frequency PWM Dimming. The OnePlus 13 is equipped with the Snapdragon 8 Elite and was launched in four variants in China: 12GB RAM + 256GB internal storage, 12GB RAM + 512GB internal storage, 16GB RAM + 512GB internal storage, and 24GB RAM + 1TB internal storage. Currently, there is no information about which variants will be launched in India. The OnePlus 13 features a triple camera setup at the back consisting of a 50MP primary camera with Sony LYT-808 sensor, OIS, a 50MP ultra-wide-angle camera with the Samsung JN1 sensor and a 50MP periscope telephoto camera with Sony LYT-600 sensor with 3x optical zoom, 6x in-sensor zoom and up to 120x digital zoom. On the front, the device sports a 32MP selfie camera with a Sony IMX615 sensor, offering 4K 30fps video recording. The OnePlus 13 is powered by a 6,000mAh battery, 100W SuperVOOC fast charging support and 50W wireless charging support. It can be charged from 0 to 100% in 36 minutes with the 100W charger. It is IP68 + IP69 certified rated for water and dust resistance and comes with an in-display fingerprint sensor. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/openai-rolls-out-chatgpt-search-to-all-free-users-with-voice-and-map-features/articleshow/116392567.cms">OpenAI rolls out ChatGPT Search to all free users with voice and map features</a> <a href="https://www.businessinsider.in/tech/mobile/news/vivo-x200-and-x200-pro-launched-in-india-starting-at-65999/articleshow/116248162.cms">Vivo X200 and X200 Pro launched in India starting at ₹65,999</a> <a href="https://www.businessinsider.in/tech/mobile/news/indias-refurbished-smartphone-market-witnesses-accelerated-growth/articleshow/116203370.cms">India's refurbished smartphone market witnesses accelerated growth</a>

OnePlus 13 to launch in India on January 7 – Here’s everything we know so far

There’s a range of different genres when it comes to PS4 games. You can play shooter games, RPG games, action-adventure games and more. There are also sports games that you can play on the PS4 and these games are based on different kinds of popular sports such as football, basketball, and more. These games also feature the most popular players from that particular sport. In this list we’ve rounded up the <keyword id="13183019" type="General" weightage="20" keywordseo="best-ps4-sports-games" source="Orion">best PS4 sports games</keyword> you can play, and there are different types of them that you can choose from. <bulletContentEmbed name="B098TXQJP2" columns="1"><bulletContentHeading name="B098TXQJP2_head"><div type="image" title="Recommended" msid="89605962" hostid="261"></div></columnHeadThumb>B098TXQJP2</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B098TXQJP2_body"><bulletContentRow name="B098TXQJP2_5406136697997326"><bulletContentRowHeading><bulletContentRowHead col="1">NBA 2K22</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">NBA 2K22 is the latest title in the NBA 2K series, and it’s a definite choice for all NBA fans. Here, you can play in real NBA and WNBA environments, and against authentic teams and players. There’s a MyTEAM mode where you can build your own dream team with current players and past ones as well. MyCAREER lets you live your own pro journey from the beginning. You can also try out managerial skills in MyGM and MyLEAGUE.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B098TXQJP2_8759045086785099"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">NBA 2K22 is a highly recommended option for a PS4 sports game.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B089L7X4ZV" columns="1"><bulletContentHeading name="B089L7X4ZV_head"><div type="image" title="Recommended" msid="89605975" hostid="261"></div></columnHeadThumb>B089L7X4ZV</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B089L7X4ZV_body"><bulletContentRow name="B089L7X4ZV_8984994733811514"><bulletContentRowHeading><bulletContentRowHead col="1">Madden NFL 21</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">American football fans can go for this game. Madden NFL 21 features rising NFL stars, and it comes with new features. It also has innovative gameplay enhancements such as an all-new Skill Stick ball-carrier system, new pass rush moves and tackling improvements. There’s also a new playable documentary career mode that lets you try out levels of agency and depth throughout your career. It also has a new backyard football mode where you can play in non-traditional locations globally.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B089L7X4ZV_5095182886140633"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Madden NFL 21 is another highly recommended PS4 sports game.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08JM5VBB6" columns="1"><bulletContentHeading name="B08JM5VBB6_head"><div type="image" title="Editor&amp;#39;s pick" msid="89605991" hostid="261"></div></columnHeadThumb>B08JM5VBB6</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08JM5VBB6_body"><bulletContentRow name="B08JM5VBB6_9859991831806629"><bulletContentRowHeading><bulletContentRowHead col="1">F1 2020</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking for a racing game? You can go for F1 2020 that comes with more control over the game. In this game, you can create your own F1 team for the first time. So you get to create a driver, choose a sponsor, an engine supplier, and even hire a teammate. The entire process is possible in this game so you can live out your F1 dream, virtually at least. You can also build facilities and develop the team over time.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08JM5VBB6_4717335527279612"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">F1 2020 is recommended for all racing fans out there.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0883MV7TM" columns="1"><bulletContentHeading name="B0883MV7TM_head"><div type="image" title="Value for money" msid="89606012" hostid="261"></div></columnHeadThumb>B0883MV7TM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0883MV7TM_body"><bulletContentRow name="B0883MV7TM_7550715880037764"><bulletContentRowHeading><bulletContentRowHead col="1">Tony Hawk's Pro Skater 1 + 2</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This is a fully-remastered version of Tony Hawk’s Pro Skater and Tony Hawk’s Pro Skater 2 games. Here, you get to skate as Tony Hawk and the original pro roster including new pros. You can hit trick combos, and play all the original modes and 2-player modes. There are multiplayer modes as well that lets you compete against players from around the world. Create-A-Park and Create-A-Skater lets you show off your style and creativity.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0883MV7TM_3505738126764223"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Tony Hawk's Pro Skater 1 + 2 is one game to buy if you want to go all out in the pro skating world.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07TY1GV7T" columns="1"><bulletContentHeading name="B07TY1GV7T_head"><div type="image" title="Good graphics" msid="89606021" hostid="261"></div></columnHeadThumb>B07TY1GV7T</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07TY1GV7T_body"><bulletContentRow name="B07TY1GV7T_4591416601034643"><bulletContentRowHeading><bulletContentRowHead col="1">eFootball PES 2020</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Konami’s eFootball Pro Evolution Soccer 2020 can be considered if you want to try out a football game. There’s a new game mode called Matchday Mode in eFootbal PES 2020 that lets you help your team to glory one match at a time. An important match or derby game will be chosen every week and you can choose which team you want to send for MatchDay. Master League is also revamped in this version including a story-like progression.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07TY1GV7T_5972841938700973"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">eFootball PES 2020 is recommended for those who want a football game.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B071R4XTK3" columns="1"><bulletContentHeading name="B071R4XTK3_head"><div type="image" title="Also consider" msid="89606044" hostid="261"></div></columnHeadThumb>B071R4XTK3</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B071R4XTK3_body"><bulletContentRow name="B071R4XTK3_1682935724063366"><bulletContentRowHeading><bulletContentRowHead col="1">Everybody's Golf</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Golf fans or anyone looking for a less intense sports game can go for Everybody’s Golf. In this game, you can create and customise your own golfer, and take part in multiple tasks to level up their skills. You can also take a stroll in the golf course by sitting on a golf cart, and interact with other online players. There are mini games, tournaments and rewards to choose from as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B071R4XTK3_5779802232392406"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Everybody’s Golf is another PS4 sports game that you can consider.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best PS4 sports games in India

<ul><li>First Test delivers the highest opening reach since 2019.</li><li>Fans celebrated the return of cricket to home soil after 330 days.</li></ul>The first Test of the India-England series witnessed a viewership with 3.8 million* average minute audience (AMA). The first Test also delivered the highest opening reach since 2019 as 26 million* fans celebrated the return of cricket to home soil after 330 days. The numbers stand testament that Test cricket is still a format of interest with both teams challenging for the spot in the World Test Championship final alongside New Zealand. Speaking on the viewership numbers, Sanjog Gupta, Head -Sports, Star India said, “England’s tour of India marked the return of <keyword id="71631" type="COMPANY" weightage="20" keywordseo="international-cricket">International Cricket</keyword> on home soil after a year-long hiatus and is the ideal start to a fantastic cricket calendar. India has bounced back strongly, and the series is evenly poised as action moved to Ahmedabad for the third Test. This is also a Day-Night Test, which will attract significant viewership, both on screens and at the iconic stadium which will host its first international match. The excitement around the world's largest cricket stadium is palpable in Ahmedabad and around the country. With crowds back and a World Test Championship final spot up for grabs, the series has assumed even more context." The first Test of the India-England series has set the tone for fans who were looking forward to watching LIVE cricket on the <keyword id="6047352" type="COMPANY" weightage="20" keywordseo="Star-Sports-network">Star Sports Network</keyword>. <keyword id="421566" type="COMPANY" weightage="20" keywordseo="Star-Sports">Star Sports</keyword>, India’s leading sports broadcaster, left no stone unturned to showcase the exciting action to its viewers from the comfort of their homes. Star Sports’ strategy of capitalizing on the return of cricket with its #IndiaTaiyarHai campaign appealed across the nation, which resulted in a momentous opening week. Catch the live action of the pink-ball Test starting 24th February 2021 at the world’s largest stadium, Sardar Patel Stadium, on the Star Sport Network and Disney + Hotstar VIP. * Source: BARC, Figures are at All India (2+ U+R) level on ‘TV Only’ basis, Only Match Telecast Hours considered

Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series

India’s sports stars are used to receiving both the bouquets and the brickbats from their adoring fans. Most have come from nothing, and have been through quite the journey to make it to the top-spot that they currently hold. This eventful journey always makes for an interesting tale, which they have, with a little help, put pen to paper and bared their all for the world to see. Here are some bestselling autobiographies by some of the nation’s finest sportstars.

Bestselling Autobiographies By India’s Finest Sports Stars

<ul><li>The offering will create a customized, data-driven sports strategy for brands to leverage sport as a <keyword id="49973" type="PERSON" weightage="20" keywordseo="platform">platform</keyword> to help connect with their audience. </li><li>The proposed services will bring together the sports industry expertise, network and on-ground presence of IOT and the creative, digital and marketing automation expertise of Mirum.</li></ul><keyword id="3129899" type="PERSON" weightage="20" keywordseo="Mirum-India">Mirum India</keyword> and <keyword id="7476615" type="UNKNOWN" weightage="20" keywordseo="India-On-Track">India On Track</keyword> (IOT), a leading sports development and management organization, are coming together to create a bespoke sport-focussed service offering. The vision behind the collaboration is to provide brands with complete, end-to-end solutions in the arena of <keyword id="404586" type="COMPANY" weightage="20" keywordseo="Sports-Marketing">sports marketing</keyword>, 360 degree digital solutions; to create a sports strategy for brands, facilitate partnerships; to setting up bespoke properties, and create unique experiences around sport. The offering will not only work with brands with an existing presence in the sport, but also create a customized, data driven sports strategy for brands to leverage sport as a platform to help connect with their audience. The proposed services will bring together the sports industry expertise, network and on-ground presence of IOT and the creative, digital and marketing automation expertise of Mirum. <keyword id="160350" type="PERSON" weightage="20" keywordseo="Sanjay-Mehta">Sanjay Mehta</keyword>, Joint CEO, Mirum India, said, “We are excited to collaborate with India On Track (IOT). Over the years, the passion and enthusiasm showcased by the fans have been the driving force behind various sporting events. The vocal sports fans have now gone beyond the stadium and are looking to engage with the sport and with other like-minded fans. Through this collaboration, we aim to provide a fan experience, which allows sports brands to seamlessly engage with their fans." <keyword id="2185363" type="PERSON" weightage="20" keywordseo="Vivek-Sethia">Vivek Sethia</keyword>, Founder &amp; CEO, India On Track (IOT) said, “We are proud to partner with Mirum India, and strongly believe in their vision of digital transformation and resonate with their thought process. Sport in India, like most of the world is undergoing a significant transformation, and the digital world has become the new playground. Sports fans are loyal, passionate and hungry for information – and we strongly believe in the power of sport to build communities and bring people together. We are confident that through this new project , we can help provide brands across sectors an exciting platform to connect with their audience.”

Mirum India and India On Track launch a 360-degree digital solution for sports Marketing

<ul><li>As part of a three-year deal, MPL Sports designed and manufactured jerseys will be worn by Men, Women and the Under-19 Indian cricket teams. </li><li>MPL Sports will also sell licensed Team India merchandise.</li></ul>The <keyword id="81008" type="ORGANIZATION" weightage="20" keywordseo="Board-of-Control-for-Cricket-in-India">Board of Control for Cricket in India</keyword> (BCCI) on Saturday announced its partnership with MPL Sports, the athleisure wear and sports merchandise brand from <keyword id="7087972" type="COMPANY" weightage="20" keywordseo="mobile-premier-league">Mobile Premier League</keyword>, as the new kit sponsor and official merchandise partner for <keyword id="9389791" type="COMPANY" weightage="20" keywordseo="the-indian-cricket-team">the Indian Cricket Team</keyword>. Under the newly-inked the strategic partnership, MPL Sports has entered into a three-year agreement from November 2020 to December 2023. MPL Sports’ association with the BCCI begins with the upcoming India’s tour of Australia, 2020-21, which will see Team India sporting the new jerseys. The senior men and women and the Under-19 teams are also a part of the deal for the new kits. Apart from Team India jerseys, MPL Sports will also sell licensed Team India merchandise. MPL Sports will offer the jerseys and its wide range of team India merchandise to fans at affordable prices. Jay Shah, Honorary Secretary, BCCI said: “The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.” <keyword id="6359039" type="PERSON" weightage="20" keywordseo="sourav-ganguly">Sourav Ganguly</keyword>, President, BCCI said: “We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.” Commenting on the partnership, Abhishek Madhavan, SVP, Growth and Marketing, MPL and MPL Sports, said: “India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market in India. We hope to partner closely with the BCCI and take all kinds of team India merchandise to the masses - with offline as well as online distribution at affordable prices. Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt.” MPL Sports offers a wide range of affordable products, from sports and athleisure wear to Cricket equipment, as well as other accessories such as masks, wrist bands, footwear and headgear, etc. The brand also plans to launch affordable high performance clothing and accessories dedicated to esports fans.

BCCI ropes in MPL Sports as Official Kit Sponsor for Team India

Minister of Youth Affairs and Sports (independent-in-charge) <keyword id="638723" type="PERSON" weightage="20" keywordseo="Kiren-Rijiju">Kiren Rijiju</keyword> on Tuesday said the CBSE was preparing a system to ensure sports becomes a substantial part of education to determine the achievement of a student. "Prime Minister (Narendra Modi) has already announced setting up a Board for Sports Education. Now, under the new education policy, sports will become a part of education and the CBSE is preparing a system to ensure sports becomes a substantial part of education," Rijiju said. He said this after inaugurating the Dr N P V Ramaswamy Udayar Hockey Centre at Sri Ramachandra Medical College and University here. Rijiju said the move to induct sports in the new education system was because it has been treated as an extra-curricular activity. "Earlier, sports was treated as extra-curricular activities. Sports was not part of education system and it was treated as an extra," he said. Under the new initiative, the Minister said the Central Board of Secondary Education was preparing a system and sports would not be treated as an extra or just an option. "Sports is the central part of education system now. There is a major shift we are taking forward. Prime Minister is very clear in that,"he said. Later talking to reporters, he said his Ministry was in touch with Human Resources Development Ministry in this regard. "I have already attended the cabinet meeting and I have already spoken there. Now, it is under preparation (to include sports in educations system). Policy has been accepted. How to implement, when to start, this will depend on the preparation. Modi government is treating sports as greatest priority ever and that is how India will become a sporting powerhouse in future," he said. On the 2020 Olympics in Tokyo, he said it was just 10 months away and one cannot create a champion overnight. "It takes years for a player to become a champion. So, we will go to the Tokyo 2020 Olympics with full preparation but with existing talents. We have decided to give the best possible support system, including creating an India House pavilion in Tokyo," he said. The India House, he said, would offer complete support to Indian athletes like food, transport and provision of accommodation. "Everything will be managed by India House and we must ensure full preparatory support to our team," he said. He said the next big target for India was that it should be in the top 10 medal list in the world since in Rio de Janeiro olympics, India managed to secure only two medals. He said the Olympics in Paris would be held in 2024 and in 2028 in Los Angeles. "I met all heads of sports federations and the target in 2024 we have to cross double-digit medal tally and by 2028 Olympics, India must be in the top 10 medal list of the world. There is no second thought. We must be clear in our objective. Otherwise, how will India become a sporting powerhouse," he asked. To a query, he said Tamil Nadu has a great sports culture and the state has huge potential to produce more talents in future. "I want to promote traditional sports. There are many traditional sports in Tamil Nadu. Not only Olympics sports, we want to promote traditional sports which are played in villages," he said. He said to nurture the sporting talents at the young age the Ministry under the 'Khelo India' initiative would scout for talents at a very young age across India on a massive scale. "A total of 14,000 young boys and girls has been identified and put into various training centres under Khelo India schemes and through Sports Authority of India. We want to enlarge that," he said.

CBSE is preparing a system to add sports to its curriculum

<ul><li><keyword id="177241" type="General" weightage="20" keywordseo="groupm" source="Orion">GroupM</keyword> ESP, the entertainment, esports and sports division of GroupM India has released the 9th edition of Sporting Nation in The Making, its sports report that takes into consideration the sponsorship spends, player endorsements and media spends on sports properties.</li><li>The report estimated that the size of the Indian sports industry spends had surpassed Rs 9500 crore in 2021. It also revealed that the spending on sports celebrity endorsement grew by 11% year-on-year in 2021.</li></ul>GroupM ESP, the entertainment, esports and sports division of GroupM India in its sports sponsorship report for India 2021 said that the size of the Indian sports industry spends was estimated to have surpassed Rs 9500 crore in 2021. The report also stated that the spending on sports celebrity endorsement grew by 11% year-on-year in 2021. 2021 saw an echoing comeback for sports sponsorships and media deals, as compared to 2020 when the pandemic took over. 2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020. India’s performance at the Tokyo Olympics has been a morale booster for budding sports talent in the country and 2022 will bring new opportunities in multi-sport events. With INR 6018 Cr, Sports Adex surpassed 2019 levels in both TV &amp; digital. <keyword id="1521" type="General" weightage="20" keywordseo="cricket" source="Orion">Cricket</keyword> yet again, remains the most popular sport, accounting for 94% of the sports AdEx. The media spends on cricket in 2021 was higher (Rs 5657 crore) than the overall media spends of 2019 (Rs 5232 crore). A total of 444 brand endorsement deals have happened in 2021, with cricketers accounting for 318 endorsement deals and 87% of total brand endorsement value. The Olympic Year of 2021 increased Emerging Sports Athletes' endorsements by 79%, accounting for 13% of the overall brand endorsement value. <keyword id="232445" type="General" weightage="20" keywordseo="prasanth-kumar" source="Orion">Prasanth Kumar</keyword>, CEO – GroupM South Asia said, “2021 was a year of a major comeback for the sports industry. Not only in sports but we saw growth in sponsorships, endorsements, and media expenses in 2021. This year will also be a good re-start point for brands to invest in sports properties since sports will see a rise and will in-turn deliver ROI to brands. Apart from this, we even saw esports gaining significant traction and there was a major rise in the number of gamers in the country. Properties like PKL, ISL, etc. are also seeing a major rise in followers which goes to show that India is heavily invested in overall sports from an interest and inquisitiveness standpoint. As for cricket, we are seeing a growing interest by Foreign private equity giants investing in Indian cricket which is proving that Cricket will continue seeing a huge surge in India and with 2021 getting cricket back on track, we are seeing 2022 racing ahead, aiming to cross INR 10,000 Cr mark.” Acceptance of visual media for live sports broadcast by fans led to a great demand of platforms like SonyLiv and Disney Hotstar who are now streaming a variety of sports for their audiences. We see the OTT space becoming more competitive in the years to come since India is adopting OTT for live streaming sporting action. <keyword id="345370" type="General" weightage="20" keywordseo="vinit-karnik" source="Orion">Vinit Karnik</keyword>, Head – Sports, Entertainment and Esports, GroupM South Asia said, “India as a Sporting Nation has finally arrived, overcoming all barriers brought in by the pandemic. Cricket being the hero of India, contributed 88% of the sports spends. IPL and T20 WC boosted the sports adex growth. We also saw emerging sports contributing 12% on the overall sports spends. The media spends in 2021 were the biggest contributors, who accounted for almost two-thirds of all sports industry spending. While sports celebrity endorsement was on the rise in 2021, Virat Kohli, MS Dhoni, <keyword id="13937" type="General" weightage="20" keywordseo="rohit-sharma" source="Orion">Rohit Sharma</keyword>, Neeraj Chopra and PV Sindhu are the top athletes in the sports celebrity brand endorsement space. 2022 will be an exciting year with the Asian Games, FIFA World Cup, Premier Badminton League, and many more properties coming up, and the fans are in for a treat. The sports arena is an exciting drive ahead from the fanbase lens and the business lens too and we have a host of opportunities in the Indian sports industry.” With an action-packed 2021, media spends in sports saw some heavy scoring in India as brands and consumers were brought closer by broadcasters. Technology also played a very crucial role in evolving the way people appreciate sports. The household penetration of TV sets in different markets over the country saw a major role in the growth of sports properties. With this, TV continues to be the largest medium since 2021 saw overall ad spends of Rs 5051 crore, which was a growth of 59% over 2020 and we saw digital spends touching Rs 965 crore.

The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022

<ul><li>The younger population in India is pushing up the number of total <keyword id="4188717" type="PERSON" weightage="20" keywordseo="online-sports">online sports</keyword> audience. </li><li>India accounts for the largest online sports audience in the <keyword id="71713" type="LOCATION" weightage="20" keywordseo="Asia-Pacific-region">Asia-Pacific region</keyword>, with nearly 468 million unique visitors in March 2021, according to latest data from <keyword id="146337" type="COMPANY" weightage="20" keywordseo="comScore">Comscore</keyword>.</li></ul>India possesses the largest online sports audience in the Asia-Pacific region, with nearly 468 million unique visitors in March 2021, according to latest data from Comscore. In its blog titled Comscore Snapshots, the media measurement and analytics company included statistics for India, Indonesia, Malaysia, and other countries in the Asia-Pacific region. According to the data, India is followed by Indonesia, with over 122 million unique visitors, and Japan, with nearly 89 million. In relative terms, Australia stands out with over half (54%) of its <keyword id="2839352" type="PERSON" weightage="20" keywordseo="digital-population">digital population</keyword> consuming sports-related content in the first quarter of 2021. The blog also stated that in most countries, the proportion of audience that did so has remained relatively stable since 2018. <div type="image" title="Screenshot 1" msid="83395863" hostid="261"></div> In India, it is the younger population that is watching more sports online. Around 34% of India’s digital population between the age of 15-24 accessed online sports content, compared with 22% for the segment aged 35+. When it comes to the gender demographics, 33% of the male digital population in India accessed sports content, compared to 19% for the female digital population. <div type="image" title="Screenshot 2" msid="83395867" hostid="261"></div> In India, the top sports entity is <keyword id="2048958" type="COMPANY" weightage="20" keywordseo="Cricbuzz">Cricbuzz</keyword>. <div type="image" title="Screenshot 3" msid="83395889" hostid="261"></div>

India possesses the largest online sports audience in the Asia-Pacific region: Comscore

<ul><li>Sony Sports has played a key role in bringing non-cricket sports to India.</li><li>This year, Sony Sports is the official broadcaster of the once-in-a-four-year global sports event, Tokyo Olympics.</li><li>Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India tells us how the broadcaster is trying to popularize other sports in India, its plans to immerse consumers with innovative marketing and more.</li></ul>With the lockdown being enforced, subsequent stoppage of play on the field and IPL getting postponed, advertisers have been starved of a good sporting tournament. After the pandemic, many sports properties have either been cancelled or postponed, directly affecting India’s ad revenue and sponsorship pie. While India’s most worshipped sport, cricket, still dominates viewership and sponsorship, <keyword id="3132005" type="PERSON" weightage="20" keywordseo="Sony-Pictures-Network">Sony Pictures Network</keyword> (SNP) has given its fans more choices between sporting events and SonyLiv has given them options in terms of what, when and how much to watch, leading to a rise in demand for subscription viewing in live sports. After a long, dry spell, millions of Indians are expected to tune into Tokyo Olympics this year. Sponsors and brands have also started seeing the Olympics as the one occasion to capitalise on the media and consumer attention. As a result, Sony Sports has seen an uptick in demand from sponsors and advertisers across categories for the summer games. To help its advertisers get the best bang for their buck, SPN launched an ‘innovative’ advertising format ‘Split-screen ads,’ which has <a href="https://twitter.com/Archit_0106/status/1418542834395729923">gained </a><a href="https://twitter.com/PrashantMUFC/status/1420988968238161920">mixed </a><a href="https://twitter.com/LifeIsAnElation/status/1418552243893116935">reviews </a>on social media. We caught up with Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India to further understand what kind of response the broadcaster and streaming player has seen from advertisers and sponsors, how it is trying to increase non-sporting events’ viewership in india <cmsannotation type="cmsannotation" annotationid="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?" text="Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?">Q. This year, brands across categories have started to roll out campaigns celebrating the inspirational journey of athletes. This wasn't the case a few years ago. More and more advertisers are exploring international sports that represent India. Are advertisers open to exploring sports beyond cricket now?</cmsannotation> Indians have always been extremely supportive of the Indian athletes when they compete at a global stage. Their performances are celebrated as it is a huge thing to even get to participate, let alone winning a medal at Olympics. More and more business houses/organizations/brands have started promoting various athletes and or Indian contingent. Sports in India is growing dramatically as an entertainment option beyond just cricket. This year. Sony Sports has embarked on a mission to popularize the athletes participating in the <keyword id="7932992" type="UNKNOWN" weightage="20" keywordseo="olympic-games-tokyo-2020">Olympic Games Tokyo 2020</keyword> and to make them household names. Sony Sports launched the grandest ever campaign in the history of Indian Olympics, Hum Honge Kamyab to galvanize the whole nation to cheer for the India contingent. From the honorable Prime minister of India himself to the sports minister as well as industrialists, sports personalities, philanthropists, Bollywood Superstars, Youtube influencers joined us in our endeavor. Sony Sports has collaborated with the Ministry of Youth Affairs and Sports as well as eminent personalities and joining the brigade are Union Minister for I&amp;B and Youth Affairs &amp; Sports, Shri Anurag Thakur, General Bipin Rawat, Chief of Defence Staff and Chairman Chiefs of Staff Committee and Mr. N.P. Singh, MD &amp; CEO, Sony Pictures Networks India, along with Amitabh Bachchan, Akshay Kumar, Anupam Kher, Sajjan Jindal, Sudha Murty, Nita Ambani, Gautam Adani, Rana Daggubati, Yuvraj Singh, Anjali Bhagwat, Parth Jindal, Boman Irani, Farhan Akhtar, Sonakshi Sinha, Johnny Lever, Ali Fazal, Adille Sumariwala, Arshad Warsi, Pullela Gopichand, Vijender Singh, Anjali Bhagwat, Harsha Bhogle, Shankar Mahadevan, Anurag Basu, and many more to catalyze the Olympic momentum in the nation for the landmark event. This was unprecedented and Sony Sports’ efforts have pumped up the volume of Olympics in India and the #Olympicsjosh decibels have gone up to another level. <div type="Youtube" id="-bnwo0ezgQE" title="Watch PV Sindhu, Manu Bhaker, Mary Kom, Deepak Kumar, Hockey (M) &amp; others LIVE, TOM, July 25 on Sony" thumbUrl="https://i.ytimg.com/vi/-bnwo0ezgQE/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Q. Can you tell us what kind of interest you have seen from advertisers and brands?" text="Q. Can you tell us what kind of interest you have seen from advertisers and brands?">Q. Can you tell us what kind of interest you have seen from advertisers and brands?</cmsannotation> We have received a phenomenal response from advertisers and we have got sponsors on board across categories like beverages, FMCG, education, automobiles, banking, finance, gaming, sports foundations amongst others. The sponsors are Coca-Cola India Pvt. Ltd., LIC, JSW, MPL, Hero MotoCorp, Amul, Reserve Bank of India, AMFI and other advertisers include Visa, Byju’s, Adani Group, Herbalife Nutrition &amp; Lenovo and more. <cmsannotation type="cmsannotation" annotationid="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?" text="Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?">Q. This once-in-a-four-year sports event attracts eyeballs from across the world hosting sports such as shooting, wrestling, long jump, and hockey. Which sport do you think will perform the best in India in terms of viewership?</cmsannotation> We expect great Sports like Wrestling, Shooting, Archery and Hockey, which have also done extremely well on TV in the past, due to the medal winning performances by Indian Athletes. Additionally, there has been high interest to watch Athletics and Gymnastics, owing to the visually engaging nature of the sports. During the 2016 Rio Olympics, Badminton had the highest viewership owing to PV Sindhu winning a silver medal. The final match between PV Sindhu and Carolina Marin was watched by 42 million viewers across the country. This year, we have our largest contingent ever of 127 athletes travelling to Tokyo and the whole nation will want to support and watch our athletes in the various sports disciplines they are competing in like boxing, wrestling, tennis, athletics, badminton, hockey, shooting, archery, weightlifting, Equestrian, Table tennis and more. Some of the athletes that the audiences are already looking out for are Manu Bhaker and Saurabh Chaudhary in shooting, Vinesh Phogat and Bajrang Punia in wrestling, Amit Panghal and Mary Kom in boxing, Deepika Kumari and Atanu Das, PV Sindu in badminton and more. Also, for the first time, we will see participation in fencing with Bhavani Devi and Fouaad Mirza making it to the equestrian event which will also attract audiences. Additionally, to reach out to a wider audience and engage viewers across India, Sony Sports will have a Live wraparound studio show called SPORTS EXTRAAA with a distinguished panel that comprising former Olympians and legendary Indian athletes like Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar and Satish Shivalingam. We will also have the world-renowned Sprinter and four-time Olympic medalist, Yohan Blake, considered to be the second fastest man after Usain Bolt as a marquee expert on the show. The comprehensive coverage for the global event will be broadcast LIVE in four languages: SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi and in Tamil &amp; Telugu on the newly launched SONY TEN 4 channels. <cmsannotation type="cmsannotation" annotationid="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?" text="Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?">Q. How do brands get to benefit from advertising on Olympics through Sony this year? What is your advice to brands who are advertising? How can they get the best bang for their buck?</cmsannotation> The Olympic Games is an extremely premium global sporting event, the greatest show on earth with 200+ countries, 11000+ athletes across 339 events in 33 different sports, encompassing a total of 50 disciplines. As I mentioned earlier, this year, we have rolled out the grandest campaign for this showcase event involving 30+ luminaries across the country. The sheer association to the Olympics for any brand will create and drive great brand perception and awareness value. We have offered value-based propositions to our clients and have ensured that we amplify their associations with athletes in the Indian contingent which they might be sponsoring. The brands have also been given the opportunity to ride on the back of the amazing build- up programming which we have locally produced adding to the brands association and visibility. Series like “Torch bearers” are resonating well with our audiences. We are also excited to offer a new breakthrough innovation “Split Screen” advertisement opportunity during the live broadcast. This will help the brands break away from the clutter and amplifies the brand’s visibility manifold without intruding into the viewing experiences of our audiences. This new technology is a game changer and will surely get the best ROI for our key sponsors. <cmsannotation type="cmsannotation" annotationid="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?" text="Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?">Q. How do you think sports marketing has changed in India in the last few years? Any interesting trends that you are expecting to see as we move forward?</cmsannotation> While Indian Cricket will dominate viewership and revenues, Sony Sports has been consistently making efforts to massify and popularize other sports. Sony Sports is a global multi-sporting arena and sports marketing here, is not only talks to the purists but also focuses on attracting fence-sitters and newer audiences to join the Sony Sports community. This has paid off and every year our viewership for sports like WWE, UFC, football properties like UEFA Champions League and non-India cricket is steadily growing. Even the recently concluded UEFA EURO 2020 on our sports channels has seen massive growth compared to the last edition in 2016 by almost 70% Sports as an entertainment quotient is only going to grow.

Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN

<ul><li><keyword id="3306712" type="COMPANY" weightage="20" keywordseo="online-fantasy-sports">Online Fantasy Sports</keyword> (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore in FY19, an increase of 3X over a period of 12 months</li><li>OFS operators contributed taxes to the tune of ~INR 750 Cr in FY20, a significant jump of 4X from INR 200 Cr in the FY19</li><li>~35-40% online transactions on OFS platforms are through RuPay or Unified Payment Interface (UPI)</li><li>~50% of transactions on OFS platforms were initiated from Tier 2 and Tier 3 cities in India substantiating deep connection of OFS within the country</li><li>~INR 14,000 Cr was paid out in the form of winnings and cash bonuses/promotional credits in FY20</li><li>A survey by KPMG with 750+ respondents found that users consume more sports when they engage with OFS platforms</li></ul><keyword id="9545140" type="COMPANY" weightage="20" keywordseo="the-federation-of-indian-fantasy-sports">The Federation of Indian Fantasy Sports</keyword> (FIFS), India’s first &amp; only self-regulatory industry body for Fantasy Sports (FS), today unveiled the findings of a report titled ‘Business of Fantasy Sports’ in collaboration with KPMG, at its flagship event FIFS GamePlan 2020. According to the FIFS-KPMG report, OFS operators’ gross revenues stood at INR 2,400+ crore for the FY20 as compared to INR 920+ crore in FY19 an increase of almost 3X over a period of 12 months. Indian OFS platforms have shown a rapid increase in their user-base YoY, growing from 2 million in 2016 to 90 million in 2019. Similarly, the number of OFS platforms in India has increased from less than 10 operators in 2016 to 140+ operators by the end of 2019. The OFS market recorded a CEA (Contest Entry Amount) of over INR 6,000 crore in FY19 and more than doubled to INR ~16,500 crores in FY20, at a growth rate of 167 per cent over FY20. The growth in FY20 is despite COVID-19’s impact on loss of CEA and revenues for the last 15 days of March 2020. Every rupee of revenue earned by the Indian OFS platforms translates into revenue for its supporting industries; thereby resulting in indirect topline growth for these service providers. Indian OFS platforms are also contributing to the overall growth of the Indian economy by paying GST, TDS on winnings, through sponsorships, in attracting FDI, in executing advertising campaigns, building IT infrastructure and incremental earnings for OFS winners, among others. Furthermore, close to 50% of transactions on OFS platforms in 2019 were initiated from Tier 2 and Tier 3 cities in India, thereby promoting digital payments literacy and adoption. The report further deep dives into the symbiotic relationship between real-life sports and fantasy sports. A dipstick survey with 750+ respondents found that for 55% of the respondents, the engagement with fantasy sports increases the consumption of real-life sports. Further, over 65% of the respondents indicated that there is a direct increase in the time spent in analyzing, watching and reading about Sports once they start participating in online fantasy sports. Besides increasing sports consumption among sports fans, fantasy sports also supports the sports ecosystem by sponsoring live-sporting events, across Cricket, Football, Basketball, Volleyball etc., by partnering with sporting personalities and giving back to sports via philanthropic initiatives. Due to the rapid growth of OFS, a new segment of the fantasy research ecosystem is also fast emerging across different digital platforms. Talking about the growth of the fantasy sports industry in India in his speech at GamePlan 2020, Amitabh Kant, CEO, NITI Aayog, said, “I have very keenly followed the growth of Indian fantasy sports industry as a supporter of technology and good governance. I am a long term believer that India must become a global champion of the fantasy sports industry. Sports across all facets, including fantasy sports, could well be a game-changer for employment and career opportunities. Given our Government’s initiatives like ‘Digital India’ and ‘Startup India’, I believe that we can harness the power of fantasy sports and create a robust sports ecosystem to boost its growth in the next few years. Post pandemic I am confident that the industry will not just rebound but will lead the way for sustainable technology-enabled growth secured by good governance.” Commenting on the report findings, John Loffhagen, Chairman, FIFS, said, “The COVID-19 impacted the Indian OFS industry in FY21 with sports matches across the globe cancelled to ensure player &amp; staff safety. Specific to India, with IPL getting postponed, ~30-40% of the revenues for most of the OFS operators were impacted for the quarter. As real-life sports is making a promising return, Indian sports fans are in for a non-stop sporting action for 8-9 months. As most of these matches will be held without an in-stadia audience, we are sure that fantasy sports being a highly immersive fan engagement platform will experience a strong surge in demand by the Indian sports fans.” Girish Menon, Head of Media and Entertainment and Partner, <keyword id="146882" type="COMPANY" weightage="20" keywordseo="KPMG-India">KPMG India</keyword>, further added, “Online fantasy sports in India has seen rapid growth, reaching a revenue size of INR 2,470 crore in FY20. This growth has also contributed immensely to the overall ecosystem around fantasy sports including online payment platforms, tech vendors, data analytics, etc. and has had a positive impact on the consumption and growth of the overall sports landscape in India. While COVID-19 may result in a temporary blip in the upward trajectory of the fantasy sports segment, the medium to long term growth prospects of the segment remain robust, with the gradual return of international sport. Further, in a post COVID world, with social distancing measures in place, fantasy sports is likely to play an increasingly important role in connecting fans to their favourite sports and increasing fan engagement.” Key findings from the KPMG survey conducted among 750 respondents: <ul><li>For 55% of the respondents, their engagement with sports increased once they started engaging with fantasy sports</li><li>32% of all fantasy sports users, engaged with more than one sport on the platform</li><li>Over 65% of these respondents indicated that there is a direct increase in the time spent in analysing, watching and reading about the sport once they start participating on fantasy sports online</li><li>Fantasy Sports users who engaged with OFS platforms more than 4 times a week spent an average ~215 minutes/week watching sports in comparison to users who engaged less than 4 times a week and spent ~160-180 minutes/week watching sports</li><li>16% of the OFS users categorically mentioned that the key motive of watching the sports leagues is to track the performance of their OFS teams</li><li>77% of fantasy sports users are engaged in cricket contests followed by Football at 47% &amp; Kabaddi at 9%</li><li>~15-20% of the active users on OFS platforms are paid-users, which is significant given the relatively younger vintage of the industry as compared to other digital businesses</li></ul>

Indian Fantasy Sports contributes Rs 750 crore in FY20: Report

<ul><li>This fantasy sports platform is launching its merchandise. </li><li>The first collection was launched just in time for the IPL season 14.</li></ul>Fantasy sports platform Dream11 has entered into a partnership with the global sports brand, PUMA to launch its first athleisure collection in India. The two sporting powerhouses have co-created an exclusive range under the label - <keyword id="11138956" type="UNKNOWN" weightage="20" keywordseo="pumaxdream11">PUMAxDream11</keyword>. The merchandise assortment includes t-shirts, flip-flops and caps and will be available online on FanCode Shop, at exclusive PUMA stores and PUMA.com. With over 100 million users, Dream11 will now be able to connect with sports fans offline while tapping into the athleisure market in India which is growing at a rate of 20-25% annually. Taking fan engagement to the next level, the first collection was launched just in time for the IPL season 14. The collaboration also includes an Autumn-Winter range which will exclusively be available during the upcoming T20 World Cup hosted in India. The designs under the PUMAXDream11 collection are branded under the campaign theme ‘Dream It. Own It’. <div type="Youtube" id="mGSgHQGLvGo" title="Puma x Dream11 - Dream It. Own It." thumbUrl="https://i.ytimg.com/vi/mGSgHQGLvGo/mqdefault.jpg"></div> Talking about the collaboration with PUMA, Harsh Jain, CEO &amp; Co-Founder, Dream11 &amp; Dream Sports, said, “We are excited to launch our first athleisure collection along with PUMA, the largest sports brand in India. PUMA shares our belief in making sports better for all, and we are certain that this collaboration will strengthen Dream11’s offline brand affinity and loyalty. We are sure that this sporty collection will resonate with both our 100 million users and PUMA brand champions.” <keyword id="2522565" type="PERSON" weightage="20" keywordseo="Abhishek-Ganguly">Abhishek Ganguly</keyword>, Managing Director of <keyword id="567332" type="COMPANY" weightage="20" keywordseo="Puma-India">PUMA India</keyword> and Southeast Asia, said, “Dream11 and PUMA share a common vision to grow the culture of sports in India. As pioneers of fantasy sports in the country, they understand the pulse of sports enthusiasts and have been powering this ecosystem by giving fans a platform to follow, track and actively engage with the game. We are happy to partner with Dream11 to launch their first athleisure collection. Creating an exclusive PUMAxDream11 range will give their 100 million users access to sport-inspired merchandise infused with PUMA DNA.”

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