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You Searched For "Sports Advertising" and got 20 results


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3 mins read

Warner Bros. Discovery's advertising chief is leaving. Read the memo sent to staff.

Jon Steinlauf, Warner Bros. Discovery's top ad salesman, will leave at the year's end. WBD just too…

Lucia Moses   


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4 mins read

Sports gambling is bigger than ever. It's also gotten incredibly weird.

The legalization of online sports betting has thrust the industry in the mainstream. But the market…

Dan DeFrancesco   


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2 mins read

Elon Musk's X has lost tons of advertisers. The platform's solution is to sue them.

Elon Musk's X has sued a group of advertisers, alleging they violated antitrust law to boycott his …

Grace Eliza Goodwin   


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2 mins read

Netflix's co-CEO was asked why the company changed its mind after saying it would never introduce ads or live sports. Here's how he responded.

Netflix co-CEO Ted Sarandos said the streaming giant "should always reserve the right to get smart"…

Jaures Yip   


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5 mins read

We're entering advertising's new era

The rise of e-commerce means an increased focus on the valuable information retailers have about th…

Dan DeFrancesco   


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16 mins read

The risky allure of WiFi Money: private jets, sports cars, and ruined investors

A motley crew of Instagram-obsessed, hustle-culture influencers made millions. In their wake, they …

Rob Price   


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2 mins read

Why Netflix's new NFL deal has some sports fans crying foul

With Netflix's NFL deal, the league's games are set to be spread across seven platforms, raising co…

Lucia Moses   


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5 mins read

Sports gambling is taking a cue from Wall Street, and it could be a problem for sportsbooks

A sports bettor trying to hedge a $1.7 million payout shows the gambling world is taking a page out…

Dan DeFrancesco   


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3 mins read

RIP Sports Illustrated. And RIP, magazines.

Sports Illustrated used to be an enormously powerful magazine. Now it looks like it's dying. And th…

Peter Kafka   


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2 mins read

Netflix said it didn't want to be in sports. Now it could be streaming two NFL games on Christmas.

Netflix has always said it didn't want to have sports on the service. Now, it could stream NFL game…

Peter Kafka   


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5 mins read

The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking

In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the …

Dan DeFrancesco   


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1 min read

Tesla is so desperate for sales it's started advertising, something Elon Musk famously said he 'hates'

Tesla is having a bad year so far, so the company has turned to advertising to boost its sales &mda…

Katie Balevic   


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2 mins read

IPL 2023 opens with drop in advertisers: 40% drop for TV, 70% for digital

Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the n…

ANI   


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2 mins read

Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl

Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…

Katherine Tangalakis-Lippert   


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1 min read

Netflix's new bet on live sports: having YouTuber Jake Paul fight Mike Tyson

Jake Paul and Mike Tyson will fight on July 20 in Texas, the latest in a push by Netflix for more l…

Geoff Weiss   


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7 mins read

A billionaire energy drink mogul elbowed his way into publishing Sports Illustrated — now he's lost it

5-Hour Energy founder Manoj Bhargava's chaotic takeover of The Arena Group, publisher of Sports Ill…

Jack Newsham,Jake Swearingen   


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4 mins read

Can’t hit a ball? You can still play cricket in the metaverse

It’s World Cup time for cricket lovers and this means fantasy gaming is the talk of the town. It’s …

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3 mins read

Adidas' sports bra ads featuring exposed breasts have been banned in the UK

Some complainants told the Advertising Standards Authority the ads "objectified women by sexualizin…

Grace Dean   


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1 min read

California says goodbye to junk fees — no more hidden charges that aren't advertised up-front

Californians will "no longer be surprised by hidden junk fees when buying a concert or sports ticke…

Kai Xiang Teo   


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8 mins read

Sports betting is taking over college campuses. Young bettors say it holds friendships together but can create dangerous habits.

Fantasy sports, betting, and sweepstakes games have become widespread on college campuses — a…

Margaret Fleming