The T20 World Cup 2024 received $61 million in investment from eleven companies.

As sports-betting has become increasingly lucrative and commonplace, a series of scandals starring …

Numerous artists protested and withdrew from the festival earlier this year, expressing anti-war se…

Lauren Hoselton is a former track-and-field athlete using her NIL experience to help student-athlet…

"Divided between numerous agencies with unclear remits, poorly resourced, and reliant on bus…

Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…

NIL deals and brand sponsorships are helping college athletes get paid. The name, image, and likene…

Here's how creators on Instagram are getting sponsorships for their small accounts and audiences. C…

Content creators can earn money with 3,000 Instagram followers or even fewer. Here's how 10 real cr…

Smriti Mandhana, the ace Indian women's cricket team opener, has been ranked among the top 10 athle…

Taylor Swift's reps signed a tour sponsorship deal with FTX, but Sam Bankman-Fried withdrew in a 'l…

Share data about your audience demographics and engagement to show the brand how they'd benefit fro…

The report aims to contextualise the value of sports partnerships, help brands & sports properties …

Crypto lender Amber is dropping the soccer club in a cost-cutting push, Bloomberg reported, as FTX'…

Brand sponsorships are how many Instagram influencers make money. Creators shared how they got thei…

Taylor Swift began discussing a $100 million-tour sponsorship with FTX in the fall of 2021, per the…

Crypto exchange FTX's troubles raise questions about its sponsorship deals with Tom Brady, the Miam…

Trevor Jacob, 29, also told investigators he didn't know where the plane wreck was, when he'd actua…

Mobile Gaming saw accelerated growth in consumer engagement

FTX paid $135 million to sponsor the NBA team's arena in 2021, but both sides have been trying to c…