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ICC Men’s T20 World Cup received $61 million in sponsorships from these companies
The T20 World Cup 2024 received $61 million in investment from eleven companies.
Sports leagues got millions in betting company sponsorships. Then came the gambling scandals.
As sports-betting has become increasingly lucrative and commonplace, a series of scandals starring …
Geoff Weiss
South by Southwest is cutting ties with the US Army and weapons makers after sponsorships fueled outrage at this year's festival
Numerous artists protested and withdrew from the festival earlier this year, expressing anti-war se…
Ella Sherman
I scored over 20 sponsorships as a student-athlete. Since graduating, I've worked full time helping other students make money from NIL.
Lauren Hoselton is a former track-and-field athlete using her NIL experience to help student-athlet…
Tiara White
Migrant workers face exploitation due to UK's employer sponsorship scheme: Report
"Divided between numerous agencies with unclear remits, poorly resourced, and reliant on bus…
Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events
Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…
How NIL deals and brand sponsorships are helping college athletes make money
NIL deals and brand sponsorships are helping college athletes get paid. The name, image, and likene…
Dan Whateley,Margaret Fleming
How to get Instagram sponsorships for small accounts and make money from brand deals
Here's how creators on Instagram are getting sponsorships for their small accounts and audiences. C…
Sydney Bradley
How to get Instagram sponsorships for small accounts and make money from brand deals
Content creators can earn money with 3,000 Instagram followers or even fewer. Here's how 10 real cr…
Sydney Bradley
Smriti Mandhana makes it to Sportico's Top 10 global female athletes by sponsorship value on social media
Smriti Mandhana, the ace Indian women's cricket team opener, has been ranked among the top 10 athle…
Taylor Swift reportedly questioned FTX's model. But her reps still signed a sponsorship deal with the company, a new report says.
Taylor Swift's reps signed a tour sponsorship deal with FTX, but Sam Bankman-Fried withdrew in a 'l…
Sindhu Sundar
The email template I use to pitch brands to sponsor my podcast and newsletter
Share data about your audience demographics and engagement to show the brand how they'd benefit fro…
Jen Glantz
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
How to get sponsored on Instagram, according to influencers
Brand sponsorships are how many Instagram influencers make money. Creators shared how they got thei…
Sydney Bradley
Chelsea reportedly loses $25 million crypto sponsorship deal as FTX's collapse hammers other platforms
Crypto lender Amber is dropping the soccer club in a cost-cutting push, Bloomberg reported, as FTX'…
George Glover
Taylor Swift didn't sign $100 million FTX sponsorship because she was the only one to ask about unregistered securities, lawyer says
Taylor Swift began discussing a $100 million-tour sponsorship with FTX in the fall of 2021, per the…
Pete Syme
FTX's rescue by Binance is a red flag for sports heavyweights that signed sponsorship deals with the crypto exchange
Crypto exchange FTX's troubles raise questions about its sponsorship deals with Tom Brady, the Miam…
George Glover
A YouTube influencer admitted he crashed his plane on purpose so he could boost his channel's views and clinch a sponsorship deal, DOJ says
Trevor Jacob, 29, also told investigators he didn't know where the plane wreck was, when he'd actua…
Matthew Loh
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Mobile Gaming saw accelerated growth in consumer engagement
Take FTX's name off the Miami Heat's arena, the crypto exchange's bankruptcy judge orders in ending a $135 million sponsorship deal
FTX paid $135 million to sponsor the NBA team's arena in 2021, but both sides have been trying to c…