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The <keyword id="1910227" type="UNKNOWN" weightage="100" keywordseo="Indian-Super-League">Indian Super League</keyword>, India’s very own football league is going to start from October 12th, and as the nation gears up for the first football league, here is what you should know about it. 
 
Bringing Indian football out of hibernation 
The Indian Super league was founded in 2013 after seeing that many Indians are crazy about football craze, but sadly, have no national football league to follow. The Indian Super League aims to turn the table. 
 
It would function like Twenty20 cricket IPL and will comprise eight franchise teams, owned from people and companies across the country. The league will commence in October and end in December. 
 
Slugging it out 
Eight teams that will compete in this league are as follows: 
 
· Atlético de Kolkata, coached by Antonio López Habas, with Spain as the foreign draft. 
· Chennai Titans, coached by Marco Materazzi with Italy as the foreign draft. 
· Delhi Dynamos FC, coached by Harm van Veldhoven with Netherlands as the foreign draft. 
· FC Goa, coached by Fatorda Stadium Zico with Brazil as the foreign draft. 
· Kerala Blasters FC, coached by David James with England as the foreign draft. 
· Mumbai City FC, coached by Peter Reid with England as the foreign draft. 
· North East United FC, coached by Ricki Herbert with New Zealand as the foreign draft. 
· FC Pune City, coached by Franco Colomba with Italy as the foreign draft. 
 
Who’s who in the <keyword id="244888" type="PERSON" weightage="100" keywordseo="Isl">ISL</keyword> The league is owned by Reliance Industries Ltd, Star India Pvt. Ltd. and IMG Worldwide Inc. It would be broadcast exclusively on STAR Sports and will have Hero MotoCorp as the title sponsor; thus the name <keyword id="2430942" type="UNKNOWN" weightage="100" keywordseo="Hero-Indian-Super-League">Hero Indian Super League</keyword>. From Bollywood, we have John Abraham who co-owns the team North East United FC, Ranbir Kapoor who co-owns the team Mumbai City FC, Abhishek Bachchan who co-owns Chennai Titans, Salman Khan who co-owns FC Pune City, and Varun Dhawan who is the brand ambassador of FC Goa. From the field of Indian Cricket, Sachin Tendulkar is the co-owner of Kerala Blasters FC and Sourav Ganguly is the co-owner of Atletico de Kolkata. 
 
Rules of the game 
Every year, the league would be played between October and December. Each team will play against all other teams twice on a home-and-away basis, almost like the Pro Kabaddi League. The top four teams will qualify for the finals. 
 
While building their teams, each team will have to sign: 
· At least seven foreigners, out of which two will be from the club and five will be from the foreign player draft; 
· One marquee player, which in the words of AIFF is "A foreign recruit who has represented his country in any of the continental championships like the European Championship, Copa America, African Nations Cup, Asian Cup, or FIFA World Cup will be called a marquee player;" and 
· 14 Indian domestic players, four of which have to be local players from the city the team belongs to. 
 
Stake money 
Team owners’ investments in the ISL are worth having a look. Different teams have shelled out crores to buy foreign players—the date is given below: 
 
Goa: Rs 2.46 crore 
Chennai Titans: Rs 2.34 crore 
Atletico de Kolkata: Rs 2.17 crore 
Mumbai City: Rs 2.10 crore 
Kerala Blasters: Rs 1.98 crore 
Pune City: Rs 1.75 crore 
Delhi Dynamos: Rs 1.62 crore 
North East United: Rs 1.62 crore 
 
With people from Bollwood and Indian Cricket taking up various roles in this league, be it owners or promoters, the league is surely going to be one gala event to watch out for.

Indian Super League: What It's All About?

<a href="http://www.businessinsider.in/searchresult.cms?query=Former+India+cricket+captain+Sachin+Tendulkar">Former India cricket captain Sachin Tendulkar</a>, who already holds around 40% stake in Kerala Blasters, is going to buy around 20% more stake in the Kochi-based Indian Super League (ISL) franchise. 
 Therefore, Tendulkar will take control of the franchise by raising his stake. He will also get South-based <keyword id="6354241" type="COMPANY" weightage="80" keywordseo="Financial-Services">financial services</keyword> firm <a href="http://www.businessinsider.in/searchresult.cms?query=Muthoot+Group+">Muthoot Group</a> as a new co-owner in a realignment of the shareholding pattern. 
 
The cricket legend is going to buy more stake from his current co-owner Hyderabad-based PVP Ventures, emerging as a controlling stakeholder in the two year-old ISL team. 
 
Kerala's financial services major Muthoot Pappachan Group, which is currently the title sponsor of the team, will also acquire close to 20% from PVP Ventures, owned by Hyderabad-based serial entrepreneur Prasad V Potluri. 
 
Though we cannot comment about the <a href="http://www.businessinsider.in/searchresult.cms?query=Sourav+Ganguly+">financial terms of the transaction</a>, people who are aware of the development said the deal value is close to Rs 75-Rs 85 crore, valuing the franchise at Rs 180 to Rs 200 crore. 
 
PVP Ventures has been in talks to sell its stake in the team as the group intends to deploy the cash in other ventures and pay off some debt, according to multiple sources. 
 
However, the company will retain a 20% stake in the firm and continue as a minority shareholder. "The deal is almost done. A formal announcement is expected soon," said one of the persons familiar with the matter. 
 <keyword id="2580575" type="UNKNOWN" weightage="40" keywordseo="the-Blasters">The Blasters</keyword> finished runners up in the inaugural edition of the ISL, losing to Atletico de <keyword id="6354925" type="COMPANY" weightage="40" keywordseo="Kolkata">Kolkata</keyword> in the final. Tendulkar and former Indian cricket captain <a href="http://www.businessinsider.in/searchresult.cms?query=Sourav+Ganguly+">Sourav Ganguly</a> own Kochi and Kolkata teams, respectively. 
 
<a href="http://www.businessinsider.in/searchresult.cms?query=Sourav+Ganguly+">Muthoot Pappachan Group</a>, better known for its gold loan business through its flagship Muthoot Fincorp, has interests in diversified areas from hospitality to automotive, from infrastructure to IT services, to healthcare and renewal energy. 
 
Recently, it has launched several endeavours to promote sports through MPG Cricket Academy and also groomed football talents. 
 India's leading industrialists and sports celebrities as well as <keyword id="143" type="CITY" weightage="60" keywordseo="Bollywood">Bollywood</keyword> stars have invested in the Indian Super League's eight franchises, expecting an IPL-model kind of gain in brand ownership, which may eventually translate into handsome returns on invested capital. "The first season was a great success and Blasters was one of the best teams in the inaugural league. Entry of Tendulkar as a controlling shareholder in the franchise may also boost the brand value significantly," said a consultant with a leading multinational firm. 
 
(Image: Reuters)

Sachin Tendulkar continues to play masterstrokes-this time in business! Going to buy 20% more stake in Kerala Blasters

<a href="http://www.businessinsider.in/searchresult.cms?query=coca+cola">Coca-Cola</a> India has signed former Indian cricket team captain <a href="http://www.businessinsider.in/searchresult.cms?query=sourav+ganguly">Sourav Ganguly</a> as its social ambassador for three years. 
 
The beverage maker signed Ganguly for a three-year deal ending in 2017. Earlier, <a href="http://www.businessinsider.in/searchresult.cms?query=sachin+tendulkar">Sachin Tendulkar</a> was the social ambassador whose contract ended last year. 
 "Ganguly is on board and a part of the team that will lead our charge towards the FIFA Under-17 World Cup football 2017," said <keyword id="6385848" type="COMPANY" weightage="100" keywordseo="Coca-Cola-India">Coca-Cola India</keyword> and South West Asia vice-president, marketing and commercial Debabrata Mukherjee. 
 
Ganguly will also lead Coca-Cola's <a href="http://www.businessinsider.in/searchresult.cms?query=football+world+cup+">football</a> programmes and run various grassroots football activities. 
 
Coca-Cola is a partner of the <a href="http://www.businessinsider.in/searchresult.cms?query=football+world+cup+">2017 tournament</a> to be held in India. 
 
"This deal should give Coca-Cola bigger clout in sports circles - mainly cricket and football. Sourav has a clean, consistent image," said an official directly aware of the developments. 
 
As per industry experts, getting Ganguly should pay off. 
 
"Sourav is on the IPL panel, he's a commentator, he's visible consistently, and he's on prime-time news. Brands want names that are visible and in the news. The move makes a lot of sense for Coca-Cola," Shailendra Singh, joint managing director of entertainment and sports marketing firm Percept, told the financial daily. 
 
Meanwhile, 43-year-old Ganguly is tipped to become the coach of the Indian cricket team and he also co-owns the Atletico de Kolkata football team, a franchise of the <a href="http://www.businessinsider.in/searchresult.cms?query=indian+super+league">Indian Super League</a>, which won the inaugural season in 2014. Ganguly is also the joint secretary of the Cricket Association of Bengal. 
 
(Image: Indiatimes)

Coca-Cola shows the door to Sachin, only to welcome Sourav!

The Indian Super League (<keyword id="244888" type="PERSON" weightage="80" keywordseo="Isl">ISL</keyword>), which is touted to be a game changer for <keyword id="64" type="SPORT" weightage="60" keywordseo="Football">football</keyword>, has had quite a successful opening. The league scored a record reach of 74.7 million on its first day and the cumulative reach for the first week was a whopping 170.6 million. These reach figures are the second highest for any sports league, after the twenty-twenty cricket league, <keyword id="6354312" type="CITY" weightage="60" keywordseo="IPL">IPL</keyword>. 
 Now these numbers speak volumes about the encouraging response the league has got from the viewers. Interestingly, <keyword id="6354632" type="COMPANY" weightage="60" keywordseo="Social-media">social media</keyword> has played a key role in creating buzz around the league. Zafar Rais, CEO of MindShift Interactive says, “The digital era has put forward a platform for every property to reach a wider audience with an advantage of instant feedback. Indian Super League has strategically focused its campaign via Facebook, Twitter and YouTube, garnering just about 70,000 mentions of the ISL on social media (majority of them on Twitter) in the last 15 days.” 
 
Social Media Presence Of ISL 
The league has quite a strong presence on key social media platforms including Facebook, twitter, youtube besides others. The leagues’ total fan likes on Facebook were a whopping 1,078,081. Twitter followers were 54,284 and YouTube had 2,298,298 views and 3,772 subscribers (As of October 26, 2014). Compared to the 20-20 cricket league IPL, these numbers look miniscule, yet they are quite encouraging, considering this being the first year of the league. Moreover, these numbers are much ahead of India’s domestic football league, the I-League. 
 
Other than this, there are Facebook &amp; Twitter accounts of the 8 teams that are part of the Indian Super League, namely – Mumbai City FC, Atletico De Kolkata, Delhi Dynamos, Kerala Blasters, Chennaiyin FC, FC Goa, FC Pune and Northeast United FC. 
 
The Buzz Created So Far 
There have been just about 70,000 mentions of the ISL on social media (majority of them on Twitter) in the last 15 days. The league’s follower count on Twitter is 1/29th of the fans of the EPL (English Premier League), and 1/14th of the fans of the IPL (Indian Premier League). So, it hasn’t really kicked off in India on the social media front as it would have expected. 
 
#LetsFootball is the most popular hashtag that is trending around the league. With the general sentiment around the league being positive, males between the age group of 21-30 are the most who have used this hashtag. In terms of popularity, the hashtag is discussed more on Twitter than Facebook (source: Mindshift Interactive report). It is also more popular than the I-League, the traditional top division football league of India. 
 
Stats around the hashtag #LetsFootball 
Now, let us just look at some interesting statistics around the hashtag #LetsFootball. 
● According to the Mindshift Interactive report, there were about 113,178 tweets, 1.06 billion impressions and 68,483 mentions of the hashtag on the day of ISL launch. 
● These mentions of the hashtag have dropped considerably post launch day. 
● On the opening day of the league, 5 of the 7 trending topics in India were related to ISL. These are: #LetsFootball, #IndianSuperLeague, #atleticodekolkata, #MumbaiCityFC and Luis Garcia. 
● The Indian Super League is talked about in 50+ countries, including the likes of USA, UK, Indonesia and Brazil. 
 
Celebrity Promotions On Twitter 
 
The celebrity glitz has also helped the ISL generate buzz on social media platforms. Cricketers and film personalities like Sachin Tendulkar, Sourav Ganguly, Salman Khan, Ranbir Kapoor and John Abraham co-own franchises in the ISL. These celebrities and a few others have added to the ISL social media zing by mentioning it in their tweets. During October 7th-14, 2014, the ISL got 1100 twitter mentions by Priyanka Chopra, 900 mentions by Sachin Tendulkar, 840 mentions by Hrithik Roshan, 635 mentions by Sourav Ganguly, 440 mentions by Ranbir Kapoor, 400 mentions by Abhishek Bachchan and 130 mentions by John Abraham. 
 
Looking at these numbers, one can say that social media has helped create a good initial buzz for the league. Though there is a need for a lot more to be done, not just this season but in the forthcoming seasons, to take the ISL to the heights of other popular leagues like the IPL and EPL.

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Indian Super League: What It's All About?

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Sachin Tendulkar continues to play masterstrokes-this time in business! Going to buy 20% more stake in Kerala Blasters

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Coca-Cola shows the door to Sachin, only to welcome Sourav!

BI India Bureau

The Social Media Push For ISL

BI India Bureau

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