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Here's a peek at how reporter Katie Warren uncovered a surprising culture among star instructors at trendy fitness company SoulCycle
Warren explains how covering the lives of the rich and famous prepared her for digging into Soul Cy…
Business Insider
SoulCycle is now offering private 45-minute rides at its outdoor spin studios during the pandemic — and they start at $1,200
SoulCycle announced is now offering private 45-minute rides at its outdoor studios for individuals …
Bethany Biron
Flywheel instructors are mourning the cult-favorite cycling brand as its remaining studios shut down
In recent days, many Flywheel Sports instructors have shared public social-media posts thanking the…
Darcy Schild
Here's why Soul Cycle might be in big trouble
SoulCycle is a much-hyped boutique fitness chain. But there might be some issues with the brand tha…
Joe Avella
This up-and-coming fitness studio is turning into Soul Cycle's biggest threat
And the company is expanding like crazy. There are currently three studios in Cincinnati, Boston, a…
Mallory Schlossberg
Meet the inventor behind Soul Cycle and America's most elite cult fitness brands
"I think everything starts with a really good design," Villency said to Business Insider. "And a re…
Mallory Schlossberg
The trendy barre workout is the biggest craze since Soul Cycle - here's what it's all about
Barre as we know it got its start in the 1950s when German ballerina Lotte Berk decided t…
Molly Mulshine
The Huawei indictment marks the end of US and China's cycle of trust
None of what is happening in this new phase would have happened in the old phase: The US seeking ex…
Linette Lopez
SoulCycle is launching wellness retreats with meditation sessions and breathing workshops to 'recharge your soul,' and it's part of a skyrocketing $639 billion industry
Both Equinox and SoulCycle are part of the Related Companies portfolio, which is owned by billionai…
Katie Warren
How the founders of SoulCycle built a boutique indoor cycling empire worth $112 million
SoulCycle employs more than 1,200 people, and all its employees complete hospitality training at it…
Why people pay $34 a class for the most popular cycling workout in America
I wasn't sure what I was expecting when a helpful woman strapped me and my cycling-shoe loaners int…
Here's How SoulCycle Keeps Customers Paying $34 For A Spinning Class
All in all, SoulCycle has come a long way since co-founders Julie Rice and Elizabeth Cutler opened …
Alison Griswold
A booming cycling studio started by one of SoulCycle's founders is turning into the chain's biggest threat
And then there's the cost. At $34 for a single class in New York City (the same as SoulCycle c…
Mallory Schlossberg
A Trader And Pro Swimmer Are Launching A New Fitness Studio That Sounds Like Competition For SoulCycle
"It's almost like a new renaissance in fitness where people don't want to go to these big gyms anym…
Julia La Roche
Why People Pay $34 A Class For The Most Popular Cycling Work Out In America
I wasn't sure what I was expecting when a helpful woman strapped me and my cycling shoe loaners int…
The plight of the girlboss
Inside a self-help retreat for some of America's most hard-charging female executives
Aki Ito
The Apple 'crush' ad for the new iPad wasn't bad, actually
The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.
Katie Notopoulos
Dating apps helped me find love. Now they've turned into a total scam.
When I joined Match in 2007, it saved my life. Today, Tinder, Hinge, and other apps are exhausting,…
Albert Fox Cahn
I worked in Big Law for 4 years but felt like I was sacrificing my morals. I took a 75% pay cut but love my work now.
Priscilla Hamilton was a fourth-year associate at a Big Law firm when she decided to quit and work …