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<ul><li><keyword id="379877" type="PERSON" weightage="20" keywordseo="Sonal-Dabral">Sonal Dabral</keyword> has been an integral part of Indian advertising and is credited with creating some pathbreaking campaigns through his career.</li><li>Dabral who was part of a recent panel discussion at Business Insider's Global Trends Festival 2020 took us back in time and told us the story of how the famous 'Humko Binnies Mangta' jingle and campaign was created.</li></ul>Sonal Dabral wears many hats. He’s a creative genius, a TV host, a film director, an actor, a scriptwriter and even a playwright. But he is also a music lover, a passion that came handy pretty often during his illustrious advertising career. Recently on a panel discussion on ‘How music has become the real social connector in today’s digital world’ for Business Insider’s Global Trends Festival, Dabral shared an anecdote about a very catchy campaign he had created in the late 80’s. Dabral grew up in a big family where there was a lot of musical influence and this love for music helped him crack a creative pitch back in the day when he was just finding his place in the ad world. The brand he was working on was <keyword id="10139970" type="UNKNOWN" weightage="20" keywordseo="Binnies-Chips">Binnies Chips</keyword> and the task at hand was to help it reach out to teenagers. This was in the later 80’s, when most of the advertising was still being done in English. So when Binnies Chips called for a pitch, Dabral, who then was a part of Mudra, set to work with the rest of the team. They created a campaign that they thought was cool and energetic. The tagline read, ‘Looking for fun? Binnies’ the one!’ Taking us back in time, Dabral said, “The campaign looked good but was a bit stereotypical. There were teens with guitars and of course packets of chips.” However, it was an important multi-agency pitch, and <keyword id="871717" type="PERSON" weightage="20" keywordseo="Mudra-Delhi">Mudra Delhi</keyword> which back then was a small office, wanted to desperately win the pitch. “We had to be absolutely sure of the work,” said Dabral. And the easiest way to do that was to test the campaign on the audience they were trying to target. The Mudra team called a group of teenagers to a house in Lajpat Nagar in New Delhi, the idea was to gauge their reactions. Most of the kids invited said they liked the line. However, in that group, there was a young child who had come there with his elder brother. “This kid was barely 6 or 7 years old but he had an attitude. I asked him if he liked the work and he said he did. Then I asked him if his brother bought chips for him. To that he answered with a lot of swag that he goes to the shop himself, points to whatever he wants and says, ‘I want that.’ And he said all of this in a mix of Hindi and Punjabi and I was loving his attitude,” shared Dabral. And it was then that inspiration struck him. “We were saying things like looking for fun, Binnies the one, but here was a kid with real energy and attitude. He knew exactly what he was looking for and he would demand that from the shopkeeper. That’s when the idea for ‘Humko Binnies Mangta’ struck me. And the moment I thought of these lines, it felt disruptive and fresh,” said Dabral with a laugh. Most of the advertising back then used to be primarily western in look and feel. And even if Hindi was used, it was hardly ever colloquial. It was usually translated from the original English idea by translators. This was the time when a song from the movie Jeete Hain Shaan Se featuring actors <keyword id="14672" type="PERSON" weightage="20" keywordseo="Mithun-Chakraborty">Mithun Chakraborty</keyword> and Mandakini called <a href="https://www.youtube.com/watch?v=XkU67ylZvW0" data-type="tilCustomLink">Julie Julie</a> had become immensely popular. “The lyrics of the song went, <keyword id="1353389" type="PERSON" weightage="20" keywordseo="Julie-Julie">Julie Julie</keyword>, Johnny ka dil tujhpe aaya Julie. A colleague used to keep humming that song. So once I had the line Humko Binnies Mangta, I wrote the lyrics, ‘Binnies Binnies, naya naya ye chips Binnies. Iski hai har baat nayi, yehi toh meri jaan hai jaan hai jaan hai… Humko Binnies mangta’. And the song was ready. I remember we recorded a scratch and cut a film with footage from the movie ‘Grease’ with <keyword id="38952" type="PERSON" weightage="20" keywordseo="John-Travolta">John Travolta</keyword> dancing to ‘Humko Binnies Mangta’ for the pitch.” Dabral was also the art director on the campaign so he decided that the best way to do the print and the billboards would be to add a bit of that young boy’s attitude to it and to make it big and bold. “I hand crafted the typography as I didn’t find any typeface that would do justice to the bold attitude. So the billboards and out-of-home material had a big bold ‘Humko Binnies Mangta’ emblazoned against a red background and a big pack just below it. No body copy. Nothing else to describe the idea,” he shared. “The idea was, if we could have a line with so much attitude, it would do its job,” he added. This is how ‘Humko Binnies Mangta’ was born. <div type="Youtube" id="de7RnLvYlZM" title="Binnies Chips - An Age Old Ad" thumbUrl="https://i.ytimg.com/vi/de7RnLvYlZM/mqdefault.jpg"></div> “While the term Hinglish had not yet been coined, one can say that it was ‘Humko Binnies Mangta’ that set the ball rolling for Indian English in our advertising, real conversational lines as against the very formal language of the past," said Dabral. At the pitch, the team presented both the ideas including the two scratch edits. “We won the pitch due to the sheer cut-through quality of ‘Humko Binnies Mangta’," added he. The client loved the idea but was a little unsure owing to the fact that the lyrics were in a very conversation street-style Hinglish, something that had never been done before. The team however heard that the client had done a quick test of the two campaigns with his children and their friends, and all of them had loved it. The campaign when released became an instant hit. On the day of the launch, there were full page ads all with one single line ‘Humko Binnies Mangta’ and a pack below it. There was a promo that was run on the day of the launch. Free Binnies hampers were given off to the first 100 callers who called in and said ‘Humko Binnies Mangta’. “Though it was meant for only 100 callers, the phones didn’t stop ringing till late in the night,” reminisced Dabral. On analyzing why the campaign performed as well as it did, Dabral said he realized while it was the disruptive nature and the freshness of the campaign line and the focused and targeted advertising, it was also the fact that they wrote the catchy lyrics to a massively popular tune that made it very hummable and was able to connect with a wide set of audience. “It also shows what the right music and words can do to your content. Even today when you hear those lines, you can visualize the ad with those dancing kids saying Humko Binnies Mangta,” added Dabral with a laugh

Sonal Dabral tells us how a 6-year-old boy and this hit Mithun Chakrabarty song became the inspiration behind the catchy 80’s jingle, ‘Humko Binnies Mangta’

<ul><li>Speaking on Day 1 of Business Insider’s Global Trends Festival, <keyword id="802647" type="PERSON" weightage="20" keywordseo="devraj-sanyal">Devraj Sanyal</keyword>, MD &amp; CEO <keyword id="734304" type="COMPANY" weightage="20" keywordseo="Universal-Music-India">Universal Music India</keyword> and South Asia, <keyword id="3649716" type="PERSON" weightage="20" keywordseo="tarsame-mittal">Tarsame Mittal</keyword> - Founder, TM Talent Management, <keyword id="379877" type="PERSON" weightage="20" keywordseo="Sonal-Dabral">Sonal Dabral</keyword> - Creative Consultant and Ex-CCO, South East Asia at Ogilvy, <keyword id="3010984" type="PERSON" weightage="20" keywordseo="Viral-Jani">Viral Jani</keyword> - Senior Vice-President, Investment Operations, Times Bridge and Carlton Braganza - Entertainer &amp; Founder, Opus discussed how music has become the real social connector today.</li><li>The lockdown has helped bring communities together, and led to artists and content creators using newer ways of not only creating content but also reaching out to their audiences. </li><li>They also spoke about the role technology and tech platforms are playing in democratizing music and helping artists and creators reach out to a larger audience in a digital world.</li></ul>Over the years, music has been an important tool in bringing people together but in these last few months, when the entire world was locked in their homes, it took on a larger purpose. We saw people singing from their homes to cheer for health workers, saw individuals serenade neighbors from their balconies. But we also saw music play an important role in the digital world, bringing people together, despite they being in different parts of the world. As a part of a panel discussion held during Business Insider’s Global Trends Festival, we brought together experts from the world of music to discuss how music became the real social connector during these tough times and how technology helped enable this. The session which was moderated by Devraj Sanyal, MD &amp; CEO Universal Music India and South Asia had panelists including Tarsame Mittal - Founder, TM Talent Management, Sonal Dabral - Creative Consultant and Ex-CCO, South East Asia at Ogilvy, Viral Jani - Senior Vice-President, Investment Operations, Times Bridge and Carlton Braganza - Entertainer &amp; Founder, Opus. Music and brands Over the years, we have seen music play an important role in advertising. With famous jingles like Hamara Bajaj or Piyo Glassful Doodh, brands have been able to create a huge impact in consumer’s minds and helped in the process of brand-building. On how a few memorable brands were built on the back of strong jingles with music at the core of its communication Dabral shared the story of McDowell’s Soda’s famous friendship anthem, Ye No 1 yaari hai. “Friendship had been at the core of the brand’s communication and we were thinking of how to develop on the idea. During my research, I was reading up on friendship and I came across a few farewell videos of people where I saw many of them use the song ‘Yaaron Dosti’ in the background which is a popular song by singer KK. It was then that the idea of creating a friendship anthem for the brand struck me,” shared Dabral. Dabral then wrote the lyrics of the song which was composed by music composer Rajiv Bhalla and the brand gained tremendously due to this song. From just a brand campaign, the song also became the foundation for No.1 Yaari Jam Pad which was a platform for music enthusiastic to collaborate with like-minded people to create new music and showcase their stories to the world. The need for artists to be social While music has always been social where people have gotten together for gigs and concerts to enjoy music together, with the advent of social media, artists have gotten various new platforms to showcase their talent. Discussing the need for artists to be active on social, Sanyal asked Mittal about the importance that social media plays in the lives of today’s artists. To which Mittal said, “It plays a very important role. Music is the creator of consumer economy today and creators are creating music for consumers and all of us, be it managers, labels etc, are a part of the mix. Social media is a platform that helps these people tell their stories. There are many artists who might not be always active on social media but they are still active on a few platforms. In my opinion, even an interview is a social communication and when artists communicate, we get to see a part of their personal narratives. As an audience, we are able to see a new perspective of culture through music.” The importance of making music social Speaking about how challenging the last few months were for the entire world, Sanyal said, “It was a time when people were desperate for connections, and that’s what we got, due to the intervention of technology.” He cited the example of Jukebox Jammies, an online show created by Braganza that has now seen over a 100 episodes. Elaborating on how the show started, Braganza said, “I started the show at the beginning of the lockdown and I started it as a joke saying Modiji was not allowing me to go outside my house. It started out as a half-hour show where people would request songs. Initially there were 20 people but the number kept going up with each passing day. I thought I would do it till I could get out of my bedroom, but slowly it started feeling like it was making a difference to certain people. I had friends coming in, specialists who helped me with the tech side of things. The numbers kept growing. It slowly became a virtual community coming together and waiting for me to be there. From it being a show where people were asking for me to sing, it became more of a community where the music was incidental. I saw a whole community coming together and I started touching upon other person things too, stories about where I grew up. I got messages from people saying this was taking them to an uncomplicated, happy space when things were nice. It brought with it friends, music and connections. People came together and it became a cool hangout which had music at its centre.” How technology became an enable for music to go beyond boundaries Sanyal also touched upon the role social singing platforms like <keyword id="191951" type="COMPANY" weightage="20" keywordseo="Smule">Smule</keyword> was playing in building communities online and giving people a platform to showcase their talent, and how technology was again making it possible. Looking back on the evolution on social media over the years and how platforms like Smule are now using the power of social media to bring people together and become a part of a community while also building a following for themselves, Jani said, “The first phase in the journey of social media was when platforms like Facebook were created. People were using these platforms to connect with each other in small circles. The second phase moved to public expression, when we saw platforms like Instagram and Twitter come in which made one-to-many communications possible. The third wave however made it easy for the creation of content and Smule is a part of this third generation of social network. Our platform is making it easy for not just singers but even regular people to sound good. It allows you to create content and take it out to other social platforms. It has helped build communities and we have seen that magic happen over the past few years.There is a rallying around that happens. Even regular people who don’t really have a singing background can have thousands of followers on the platform where they make friends with music and they also create music with friends.” The platform also witnessed massive growth during the lockdown months owing to the fact that people were stuck at home and were looking for interesting things to do, to keep themselves engaged and entertained. “We saw people come to our platform during the lockdown months and use it as a way of alleviating their stress. We saw close to 200% increase in downloads and over 130% increase in the monthly active users during the lockdown,” he shared. The lockdown also led to people embracing technology much faster than they otherwise would have. It also saw many businesses innovate, to come up with content created from the comforts of their homes. Sharing a few such examples, Mittal said, “Technology is really important for everything we do along with the creativity and the content we create. During the lockdown, we discovered so many tech platforms which helped us come up with online content. We organized the Rise India Awards with Red FM on multiple platforms. We also shot a video with 2 of our artists, where everyone in the team was in their respective homes. But with technological intervention, we were able to shoot the entire thing from people’s respective homes. We also organized ‘Mimicry Ke Superstars’ with Paytm which was a digital reality contest. We did All About Music completely digitally this year by integrating different technologies onto one platform. So, right now technology is the most important part of our work that is bringing everything together. In fact, I am pretty sure that even once the pandemic and lockdown is over, technology will continue being an important part of our lives and everything we do.”

How music has become the real social connector, and technology has helped democratize music in today’s digitally connected world

<ul><li><keyword id="379877" type="PERSON" weightage="20" keywordseo="Sonal-Dabral">Sonal Dabral</keyword>, Chief Creative Officer South &amp; South East Asia and Vice Chairman <keyword id="138018" type="COMPANY" weightage="20" keywordseo="Ogilvy">Ogilvy</keyword> India, is moving on from the agency.</li><li>He will now explore options in the content and content creation space</li></ul> Sonal Dabral, Chief Creative Officer South &amp; South East Asia and Vice Chairman Ogilvy India, has decided to move on. He wants to explore options in content and content creation, something he has always had a keen interest in. With so much happening now in this space, he felt the time was right to follow his passion and explore storytelling not confined to advertising. Ogilvy thanks Sonal for his many years of contribution to our offices across India and Asia, and wish him all the best on his next adventure. Speaking about the development, <keyword id="6375200" type="UNKNOWN" weightage="20" keywordseo="PIYUSH-PANDEY">Piyush Pandey</keyword>, Chief Creative Officer Worldwide &amp; Executive Chairman India, Ogilvy said, “Sonal was one of my key partners in the creative renaissance at Ogilvy India in the early 1990s. He later moved on to do successful stints as the creative head of Ogilvy Malaysia and Singapore. Sonal came back to India as Chairman of <keyword id="927436" type="ORGANIZATION" weightage="20" keywordseo="Bates-India">Bates India</keyword> and, after exploring <keyword id="259349" type="COMPANY" weightage="20" keywordseo="DDB-Mudra">DDB Mudra</keyword> for a few years, joined Ogilvy again. I wish him well and am certain he will make the content world shine.”

Sonal Dabral moves on from Ogilvy, to explore opportunities in content space

<ul><li>In 2020, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. </li><li>The new Creative Business Transformation Lions will also be awarded in 2020, alongside the refreshed PR Lions. </li><li>Ogilvy's <keyword id="379877" type="PERSON" weightage="20" keywordseo="Sonal-Dabral">Sonal Dabral</keyword> will head the Direct Lions.</li></ul> Cannes Lions has announced the <keyword id="2692230" type="PERSON" weightage="20" keywordseo="Jury-Presidents">Jury Presidents</keyword> selected to lead the juries at the 2020 Festival of Creativity (taking place from 22-26 June 2020). The Presidents are chosen from among the world’s very best industry leaders. Together, they combine a diverse wealth of creative expertise, skill and talent, from both clients and agencies, to benchmark and award global creative excellence and effectiveness that will set the bar for the year ahead. Among the global spread of elite industry experts, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. The new Creative Business Transformation Lions will also be awarded in 2020, alongside the refreshed PR Lions. <keyword id="1733515" type="PERSON" weightage="20" keywordseo="Simon-Cook">Simon Cook</keyword>, Managing Director, Cannes Lions, said, “We’re delighted to present such an impressive global line-up of experts from all over the world. The Cannes Lions Jury Presidents represent the many facets of the creative global industry and will play a fundamental role in defining the creative benchmark on the global stage in 2020. As the uses of creativity expand and diversify, so does the work and so do our expert juries. This year, we have established gender parity in our President line-up as part of our on-going commitment to appoint outstanding global talent that represents the full breadth of our diverse community.” Here's the list of Jury Presidents for <keyword id="8414828" type="UNKNOWN" weightage="20" keywordseo="cannes-lions-2020">Cannes Lions 2020</keyword>: <ul><li>Titanium Lions - Susan Credle, Global Chief Creative Officer, FCB, Global</li><li>Design Lions - Pum Lefebure, Co-Founder \&amp; Chief Creative Officer, Design Army, USA</li><li>Film Lions - Richard Brim, Chief Creative Officer, adam&amp;eveDDB, UK</li><li>Mobile Lions - Andrew Keller, VP, Global Creative Director, Facebook, Global</li><li>Outdoor Lions - Luiz Sanches, Chairman, Chief Creative Officer &amp; Partner, AlmapBBDO, Brazil</li><li>Print &amp; Publishing Lions - Liz Taylor, Global Chief Creative Officer Leo Burnett / Worldwide Chief Creative Officer Publicis Communications NA</li><li>Radio &amp; Audio Lions - Ted Lim, Chief Creative Officer, Dentsu Brand Agencies, Dentsu Aegis Network, APAC</li><li>Digital Craft Lions - Jax Ostle-Evans, Managing Director, Stink Studios, UK</li><li>Film Craft Lions - Kerstin Emhoff, President, PRETTYBIRD, USA</li><li>Industry Craft Lions - Jayanta Jenkins, Global Executive Creative Director, Samsung Mobile, Cheil Worldwide, Global</li><li>Entertainment Lions - Jae Goodman, CEO, Observatory (A Stagwell and CAA Company), Global</li><li>Entertainment Lions for Music - Wyclef Jean, President and Chief Strategy Officer, Carnival World Music Group, USA</li><li>Entertainment Lions for Sport - Ben Hartman, Chief Client Officer, International, Octagon, Global</li><li>Brand Experience &amp; Activation Lions - Vicki Maguire, Chief Creative Officer, Havas, UK</li><li>Creative Business Transformation Lions - Ronald Ng, Global Chief Creative Officer, Isobar, Global</li><li>Creative eCommerce Lions - Tiffany Rolfe, EVP Chief Creative Officer, R/GA, USA </li><li>Glass: The Lion for Change - Karen Blackett OBE, WPP UK Country Manager and Chairwoman MediaCom UK &amp; Ireland</li><li>Sustainable Development Goals Lions - Eduardo Maruri, VP Global Creative Board &amp; President/CEO Europe, Grey Worldwide, Global</li><li>Health &amp; Wellness Lions - Tom Richards, Chief Creative Officer and Chairman of the Havas Health Global Creative Council, Havas Lynx Group, Global</li><li>Pharma Lions - Anne de Schweinitz, Global Managing Director, Healthcare, FleishmanHillard, Global</li><li>Innovation Lions - Claudia Cristovao, Head of Google Brand Studio, APAC, Google</li><li>Creative Effectiveness Lions - Ann Mukherjee, Chairman and CEO, Pernod Ricard NA</li><li>Creative Data Lions – Maurice Riley, Chief Data Officer, Digitas, Australia &amp; New Zealand</li><li>Creative Strategy Lions - Suzanne Powers, Global Chief Strategy Officer, McCann Worldgroup, Global</li><li>Direct Lions - Sonal Dabral, Chief Creative Officer, South &amp; SE Asia &amp; Vice Chairman, India, Ogilvy, South &amp; SE Asia</li><li>Media Lions - Philippa Brown, Worldwide CEO, PHD, Global</li><li>PR Lions - Gail Heimann, President &amp; CEO, Weber Shandwick, USA</li><li>Social &amp; Influencer Lions - Debbi Vandeven, Global Chief Creative Officer, VMLY&amp;R, Global</li></ul>The Presidents will join their juries at the Cannes Lions International Festival of Creativity where the winning work will be awarded and celebrated each evening from 22-26 June 2020. Entries to the Lions Awards open on 16th January 2020.

Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women

<ul><li>Seven people from India are part of the jury of this year’s <keyword id="2188061" type="PERSON" weightage="20" keywordseo="Cannes-Lions-awards">Cannes Lions awards</keyword>.</li><li>Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise 51% of female jurors, up from 48% in 2019.</li></ul><keyword id="177378" type="COMPANY" weightage="20" keywordseo="Cannes-Lions">Cannes Lions</keyword> has announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new LIONS Membership, launching in May. Jury members hail from across the world and represent the global industry’s leading talent from the broadest spectrum of disciplines. The juries also comprise 51% of female jurors, up from 48% in 2019. This year, seven people from India are part of the jury of Cannes Lions awards, mentioned below: <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Category </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jurors </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Direct Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Santosh Padhi (Paddy), Chief Creative Officer &amp; Founder, Taproot Dentsu, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Entertainment Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ashima Avasthi Chaudhuri, Head - Content, Zee Studios, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Creative Effectiveness Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jitender Dabas, Chief Strategy Officer and Chief Operations Officer, McCann Worldgroup, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Glass: The Lion for Change </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Swati Bhattacharya, Chief Creative Officer, FCB, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Health and Wellness Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Titanium Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sonal Dabral, Writer, Director, Creative Consultant, Tribha, India </td></tr><tr><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pharma Lions </td><td style="border-left:solid #000000 2.25pt;border-right:solid #000000 2.25pt;border-bottom:solid #000000 2.25pt;border-top:solid #000000 2.25pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Parixit Bhattacharya, Managing Partner - Creative, TBWA\ India </td></tr></tbody></table> This year’s Lions juries see the highest ever representation from global brands including: Nike Inc, Levi Strauss &amp; Co, Diageo, IKEA, Mars Incorporated, Mondelez, Beats by Dr Dre, Uber, KFC, Oatly, Squarespace, ByteDance K.K., Nestlé, and Aesop. Platforms and entertainment companies represented are: Twitter, Facebook, Netflix, YouTube, Disney+, Spotify, Google, Twitch, alongside NBCUniversal, Vivendi, Universal Music Group, Columbia Records, and Warner Music Central. Among the many global networks represented are jurors from McCann, Ogilvy, Publicis, BBDO, VMLY&amp;R and Dentsu who are joined by specialist and independent agencies such as Quiet Storm, Above &amp; Beyond, Stink Studios, Futerra and Tech and Soul. Simon Cook, Managing Director, LIONS, says: “It’s hugely exciting to welcome this formidable line-up of experts, who will unite across time zones and backgrounds, representing the full scale of our industry. Each year, our juries grow more diverse, which is part of our commitment to appoint outstanding talent from right across the breadth of our global community.” Philip Thomas, Chairman, LIONS, comments: “After pausing the awards last year, our juries will be awarding Lions across two years’ worth of work, which is an unprecedented opportunity to set the global creative benchmark for two years of outstanding creativity.” Thomas adds: “The awards will be the heartbeat of Cannes Lions Live with announcements, analysis, insights and interviews taking place throughout the week. We can’t wait to celebrate and immerse ourselves in Lion-winning creativity alongside our community in June.” Lions juries will take part in remote judging from their home locations worldwide. Speaking about the process, Susie Walker, VP Awards &amp; Insight, LIONS, explains: “Judging is a very human experience. It must also be a rigorous and robust process. Our unique judging platform, successfully trialled at other Lions awards this year, has been built to ensure the value and integrity of the Lion is upheld. We’re committed to delivering a world-class judging experience of the standard we’re known for, and crucially, we want every piece of creative work to be given the time and discussion it deserves.”

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