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Playback singer <keyword id="36091" type="General" weightage="80" keywordseo="sona-mohapatra" source="Orion">Sona Mohapatra</keyword>, who has crooned hit numbers such as 'Bedardi Raja', 'Ambarsariya' and 'Rangabati', has addressed a lengthy tweet to <keyword id="3115373" type="General" weightage="80" keywordseo="parag-agrawal" source="Orion">Parag Agrawal</keyword>, CEO of the microblogging site, slamming the practice of not inviting women as headliners for cultural events at his alma mater <keyword id="6354859" type="General" weightage="50" keywordseo="iit" source="Orion">IIT</keyword> Bombay. In her tweet, <keyword id="38029" type="General" weightage="100" keywordseo="sona" source="Orion">Sona</keyword> wrote, "Dear @paraga, Ur alma-mater has for decades, mostly never hosted women as headliners in their cultural festival. IITB alumni, even CEOs slammed me on fb for writing this letter." Sona urged Agrawal to watch her film 'Shut Up Sona' to get a glimpse of what female artistes have to go through to get equal respect, representation, and remuneration. She added: "I hope U watch my film #ShutUpSona to see what our reality as female artists in the 21rst century is. Love &amp; Light." She also attached screenshots of her viral open letter on Facebook. The tweet serves as a reminder to what even the most successful women have to face when they come up against systemic sexism. 'Shut Up Sona' is streaming on Zee5 and Zee 5 Global. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/politics/india/news/eknath-shinde-wants-a-breather-and-spend-time-with-families/articleshow/92666818.cms">Eknath Shinde wants a 'breather' and spend time with families</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/environment/news/30-large-reservoirs-in-india-dip-to-a-decadal-low-after-erratic-rains-in-june/articleshow/92665877.cms">30 large reservoirs in India dip to a decadal low after erratic rains in June</a>

Sona Mohapatra directs tweet to Twitter CEO Parag Agrawal; addresses sexism in his alma mater

Artist and producer <keyword id="36091" type="PERSON" weightage="20" keywordseo="Sona-Mohapatra">Sona Mohapatra</keyword> made her debut appearance on the iconic <keyword id="1219606" type="PERSON" weightage="20" keywordseo="Times-Square-billboard">Times Square billboard</keyword> in New York on Monday. She is one of the first independent musicians to be given this place as a pop-culture milestone. Sona said: "To be woken up in the middle of the night to see photographs of my face on a billboard covering a skyscraper in one of my favourite cities New York was a surreal feeling. To be one of the first independent musicians to be given this place is a pop culture milestone because it paves the way for artistic expression of various hues and colours free from cookie-cutter formulas in musical mainstream success." Sona appeared on Times Square billboard as part of the Spotify 'EQUAL' global campaign leading the Indian leg. Her single track 'Aise Na They' is being featured on the 'EQUAL' playlist for the entire month. The soundtrack for 'Aise Na They' has been composed by Ram Sampath with lyrics by Amitabh Bhattacharya and distributed by Paris-based music distribution and marketing service Believe. The song's narrative revolves around a relationship that has lost its fizz, but a sense of optimism is infused in the track through the lovely sound of the hills with pop rock blended with ethereal flutes and tingling mandolins. She said: "I have been consistently releasing original music for many years, have fought many battles for <keyword id="11732726" type="UNKNOWN" weightage="20" keywordseo="ip-">IP &amp;</keyword> residuals for artists and it has been exhilarating, exhausting too but now, with my indie label <keyword id="6695093" type="AGENCY" weightage="20" keywordseo="omgrown-music">Omgrown Music</keyword> partnering with a global name like Believe, I truly feel optimistic about the future of the music scene in India and more so for other independent voices like mine. She added: "To celebrate this achievement, I am dropping a single '<keyword id="11732725" type="UNKNOWN" weightage="20" keywordseo="ek-din-manhattan-memories">Ek Din - Manhattan Memories</keyword>', a heartbreak love song which would be a perfect companion for a long highway drive or a dance party." Talking about the emergence of independent music in the pandemic, she said: "We are slowly coming out of a very tough time together as a society but this phase in India has been the very best for independent music releases without the big banyan tree of Bollywood taking away all the media and audience attention with its big promotional budgets." She added: "This billboard is a validation of that constant hustle of never giving up on the power of music and self-belief. My allies have stood by me through thick and thin and I am grateful for their belief." For the global campaign, Sona has been joined alongside other female global artists such as Meryl (France), Bowklylion (Thailand), Nadin Amizah (Indonesia) and Anikv (Russia). Launched globally earlier this year to celebrate female talent across the world, the campaign aims to put the spotlight on women in music across the world. The initiative features specially curated playlists across 50 countries. Vivek Raina, MD, Believe India said: "This is a great initiative by Spotify and we are proud to collaborate with Sona Mohapatra. Her new song is a celebration of love which is soulful, a pop-rock romantic track which will surely enthrall her fans." <keyword id="11729733" type="UNKNOWN" weightage="20" keywordseo="see-also">SEE ALSO</keyword> <a href="https://www.businessinsider.in/business/news/byjus-last-two-acquisitions-and-a-deal-with-disney-reveal-its-american-dream/articleshow/84783749.cms">Byju's last two acquisitions and a deal with Disney reveal its American dream ⁠— one that is anchored in India</a> <a href="https://www.businessinsider.in/personal-finance/news/six-red-flags-for-investors-to-avoid-becoming-a-victim-of-misselling-by-agents-or-financial-advisors/slidelist/84782913.cms">Six red flags for investors to avoid becoming a victim of misselling by agents or financial advisors</a>

Sona Mohapatra becomes first independent Indian artist and producer to appear on Times Square billboard in New York

Top <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> executive Srishti Behl Arya rubbished reports of the streaming service meeting the representatives of the <keyword id="71427" type="COMPANY" weightage="20" keywordseo="Rashtriya-Swayamsevak-Sangh">Rashtriya Swayamsevak Sangh</keyword> (RSS) to restrict "anti national" and "anti-Hindu" content on shows from the streaming platform. There were reports that the RSS, the ideological fountainhead of the ruling BJP, have been holding informal meetings with Netflix, Amazon and other digital platforms to monitor content critical of the government. Asked about the same, Arya, who is director - International Original Film, India, Netflix, dubbed the story "fake news". "It's not a true story. There was no meeting at all. It's a fake news," she told reporters on Sunday evening. Arya was speaking at the panel discussion "Artistic Freedom: Mapping Out The Entertainment Story" at the Jio MAMI 21st Mumbai Film Festival with Star. Aparna Purohit, head of India Originals of Amazon Prime, singer <keyword id="36091" type="PERSON" weightage="20" keywordseo="Sona-Mohapatra">Sona Mohapatra</keyword> and actor <keyword id="1472549" type="PERSON" weightage="20" keywordseo="Sobhita-Dhulipala">Sobhita Dhulipala</keyword> were also a part of the panel. There were also reports that the government is keen on censoring digital content. Asked if the scenario was scary, Purohit said, "We will continue to comply with the law of the land." Srishti said unlike storytelling, the law of the land is not subjective. "The law is the law. It's not like, 'I don't like you, so I'm going to stab you.' Whatever is permitted by the law, we would go into those spaces and the rest is all about the stories that creators want to tell." Sobhita, who featured in Amazon's critically-acclaimed series "Made in Heaven", said every time a voice is suppressed, many more come out in the open against the injustice. "The more variety of stories there will be addressing it in different ways. Back in the days in those typical Indian films people didn't show men and women in their intimate moments, so it would come out in songs or some cheesy moments because they couldn't address it in a normal way. "Maybe political statements will be made but in a subtler, simpler, maybe more clever ways, that's not conventionally offensive. Anurag Kashyap's work has such political undertones but it's not really in your face, it leaves people thinking," she added. JUR RDS BK RDS RDS

Fake News: Netflix top executive rubbishes rumours of meeting RSS over anti-national content

You have heard of lot of times how college fests went wrong. There would be singers not showing up, several hours of delay and singers refusing to perform because of payment being not done – these are the common stories you have heard of fests. However a singer being refused on the grounds of a sexist reason is a story never heard before. 
 Bollywood’s leading playback singer <keyword id="36091" type="PERSON" weightage="100" keywordseo="Sona-Mohapatra">Sona Mohapatra</keyword> known for his hits Ambarsariya, Dil aaj kal and <keyword id="2513" type="PERSON" weightage="20" keywordseo="Naina">Naina</keyword> has recently accused IIT- Mumbai of being too sexist. In a <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword> post on her profile, <keyword id="21604" type="PERSON" weightage="20" keywordseo="mohapatra">Mohapatra</keyword> has written an open letter detailing the facts. IIT-B’s fest ‘Mood Indigo’ had asked her to perform with another male singer. While she insisted o performing solo, the managing committee refused to allow her to sing solo. What raises a major question is she victim of major conspiracy? 
 
In the open letter, she has also alleged that women performers across the country are victimized. “Go through your festival line-ups year after year, decade after decade &amp; you will see this clear as day. You are people with a scientific temper who understands statistics &amp; the like? You'll see the SAD truth slap you on the face. It's boys, boys &amp; only more boys.” (SIC) 
 
While Mood Indigo team has denied such allegations, the explanation reiterates the points raised by Mohapatra. 
 
Here’s the open letter of Mohapatra:

Here's Sona Mohapatra's open letter to IIT Bombay who didn't
allow her to sing

<keyword id="6354616" type="General" weightage="20" keywordseo="Twitter" source="Orion">Twitter</keyword> has moved the Karnataka High Court against the Indian <keyword id="26362" type="General" weightage="20" keywordseo="Government" source="Orion">government</keyword>'s content blocking orders on its platform, on the grounds that the content blocking directives from the <keyword id="296566" type="General" weightage="80" keywordseo="it-ministry" source="Orion">IT Ministry</keyword> do not pass "the test of the grounds provided under Section 69A of the IT Act", reliable sources said on Tuesday. According to sources, Twitter has alleged that several blocking orders that were issued to Twitter only "cite" the grounds of Section 69A but fail to demonstrate how the content falls within those grounds or how the said content is violative of Section 69A. The government had asked Twitter to act on the content take-down notices sent under Section 69A of the IT Act, along with non-compliance notices issued for not taking the content down. According to sources, Twitter has sought judicial review of some of the content that forms a part of various blocking orders, requesting relief from the court to set aside these blocking orders. In a June letter, the IT Ministry had warned Twitter of strict action if it does not comply with some content takedown orders. According to sources, Twitter argues that multiple accounts and content included in the blocking orders are either "overbroad and arbitrary", fail to provide notice to the "originators" of the content, and are "disproportionate" in several cases. Similarly, several could pertain to political content that is posted by official handles of political parties, according to sources. Blocking of such information is a violation of the freedom of speech guaranteed to citizen-users of the platform. The IT Ministry was yet to react to Twitter's move to the court. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/sona-mohapatra-directs-tweet-to-twitter-ceo-parag-agrawal-addresses-sexism-in-his-alma-mater/articleshow/92670849.cms">Sona Mohapatra directs tweet to Twitter CEO Parag Agrawal; addresses sexism in his alma mater</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/twitter-complies-with-new-it-rules-issued-by-ministry-of-electronics-and-it/articleshow/92667915.cms">Twitter complies with new IT rules issued by Ministry of Electronics and IT</a>

Twitter seeks judicial review against new content blocking directives from the IT Ministry

<ul><li><keyword id="3508584" type="General" weightage="20" keywordseo="the-man-company" source="Orion">The Man Company</keyword>'s latest video-based campaign executed by What Works is an embodiment of self-love aspiring to embolden modern-age men. </li><li>The idea is to encourage the thought that no matter what choices a man makes in his life or the pressure society imposes on him, they shouldn't stop him from trusting and believing his inner abilities.</li></ul>The Man Company, recently rolled out the highly-anticipated extension to their 2019 campaign 'Gentleman kise kehte hai'. A true gentleman doesn't wear a superhero cape or carry a godly hammer with lightning-thunder power. Real gentlemen are You and I, struggling with possessiveness, insecurities, vulnerability, and stacks of self-doubt while yearning to show compassion and empathy for our inner self. Celebrating this core idea of every individual recognizing and honoring their self-worth, on the occasion of <keyword id="72362" type="General" weightage="20" keywordseo="international-mens-day" source="Orion">International Men's Day</keyword>, The Man Company took its legacy forward with the signature campaign 'Gentleman tumhi toh ho'. From birth, men and women are often treated differently. While girls are seen as fragile and delicate, boys have been taught to be hardcore and indifferent. The preconceived notions surrounding the emotional, behavioral, and social outlook have only pushed fine men into a corner from where it's considerably challenging to get out. For instance, most people think that men hardly care about their appearance, hairstyle, or clothes and mock those men who outwardly care about these things because the 'sher muh nahi dhote' concept is deeply rooted in their minds. However, most men carefully select their clothes, comb through their tussles and try to look their best, proving that self-care and self-love don't make anyone a lesser or more of a man. Men like to cherish themselves as much as any other person, and self-support or regular doses of personal care do not hamper their chances of being a 21st-century gentleman. The Man Company's latest video-based campaign executed by What Works is an embodiment of self-love aspiring to embolden modern-age men. The idea is to encourage the thought that no matter what choices a man makes in his life or the pressure society imposes on him, they shouldn't stop him from trusting and believing his inner abilities. It revolves around men appreciating themselves without indulging in the pessimistic outlook of conventional societal norms while supporting their physical, psychological, and spiritual growth. <div type="Youtube" id="t30LFLoDyi0" title="Gentleman tum hi toh ho yaar | Celebrate self-love" thumbUrl="https://i.ytimg.com/vi/t30LFLoDyi0/mqdefault.jpg"></div> The Man Company has released the 'Gentleman tumhi toh ho' video campaign on YouTube in nine different languages: English, Hindi, Tamil, Telugu, Punjabi, Bengali, Marathi, Kannada, and Gujarati. It also has a section describing the video content in sign language. This multilingual feature enables users to consume the video content in their chosen language with the help of carefully translated subtitles. The objective is to relay the message that gentlemen come from all walks of life, irrespective of language or age barriers. It is pertinent to note that ace singer Sona Mohapatra has delivered the video voiceover while Article 15 fame writer, poet, and lyricist <keyword id="1012906" type="General" weightage="20" keywordseo="Gaurav-Solanki" source="Orion">Gaurav Solanki</keyword> penned down the content. On this occasion, Hitesh Dhingra, Founder of The Man Company, said, "Coining the thought surrounding 'Gentleman kise kehte hai' accelerated the talk around the societal expectations, self-doubt, and apprehensions that society feeds to men. As a society, we have grown accustomed to multiple stereotypes, people assume that men don't worry about their appearance simply because they're men and hence have other things to do. This International Men’s Day, as India's leading men's grooming brand, we are equipped and responsible for empowering today's men so that they can feel the best version of themselves at any given point in life." Commenting about the campaign, Imran Shamsi, Founder of What Works - Video Agency and Production House, said, "Men are often celebrated for their bravery, intellect, and strength, but no one writes songs or poetry about their appearance. We see these gentlemen every day but often overlook their inner and outer beauty. Keeping this as the core idea, we wanted to pay an ode to the gentleness in men. And, since the focus was on self-acceptance and self-love, ordinary men became the heroes of our film." Vibhav Ameta, director of the video, added, "The narrative demanded simplicity, a free-flowing viewing experience, and visuals that connect emotionally and bring smiles. Picturing men in their daily life through the scope of 'self-love' was tricky, not something we see in campaigns that often. We used mirrors to show a different perspective, a new reflection, another side of a gentleman." Speaking about this latest collaboration, Gaurav Solanki, Critically acclaimed Indian fiction writer, screenwriter, and lyricist, said, "Men are often expected to hide their emotions or vulnerability and to behave in a certain way. It damages their relationship with themselves as well as with other people. Most of the men I know, if not all, don't fit into these definitions. I wrote about this two years ago, and earlier this year, when The Man Company reached out to me, we decided to talk about it again, but with a different lens. We wanted to celebrate men who don't care about stereotypes and defy this pressure, men who are in love with themselves in a healthy way, and how that makes them more compassionate and fun. This is an effort in that direction or just a high-five."

This International Men's day, The Man Company celebrates self-love and pays an ode to the gentleness in men

The dust around <keyword id="6354583" type="PERSON" weightage="100" keywordseo="Salman-Khan">Salman Khan</keyword>'s callous 'raped woman remark' is failing to settle down, partly because he hasn’t yet come out with an apology, and partly because other actors are coming out with their opinions about the same. 
 <keyword id="6355923" type="PERSON" weightage="100" keywordseo="Aamir-Khan">Aamir Khan</keyword>, Salman’s good friend and co-star from the 1994 sleeper hit Andaaz Apna Apna, , is the latest to join the bandwagon, by speaking out about the issue. 
 
At a recent event, Aamir was asked about his views on Salman's comments, to which he said, "What Salman said was rather unfortunate and insensitive." 
 
It was only last week that Shah Rukh Khan has expressed his views on the ‘rape’ remarks, to which he had said, "In the last few years, I have come to realize that I have made so many inappropriate comments myself. I don't think I am someone to sit in judgment for somebody else's comment." 
 
Salman’s comments have faced flak from several Bollywood celebrities, including Kangana Ranaut, Anurag Kashyap, Zoya Akhtar and Sona Mohapatra, while some other celebrities, like his father, screenwriter Salim Khan and brother, actor Arbaaz Khan, actors Sonu Sood and fillmaker Subhash Ghai have also defended his remarks. 
 
<a href="http://i.bollywoodmantra.com/albums/events/miscellaneous/aamir-salman-farhan-riteish-deshmukh-raj-thackeray-meet-to-discuss-a-better-mumbai/aamir-khan_salman-khan__860689.JPG">Image source</a>

Aamir Khan labels Salman's rape remark as ‘unfortunate & insensitive’

<ul><li><keyword id="2568448" type="COMPANY" weightage="20" keywordseo="DSM-India">DSM India</keyword> has launched its second <keyword id="9950872" type="COMPANY" weightage="20" keywordseo="project-streedhan">Project Streedhan</keyword> campaign, underlining the need to build immunity in women through proper nutrition. </li><li>However, it lacks representation as it features women of one body size, type, shape and age. </li><li>It aims to empower women to embrace, prioritise and take care of themselves by filling up their vault of health with proper nourishing food. </li><li>However, does it fall into the same trap it is trying to escape? We speak to experts to find out. </li></ul>Advertising in India has come a long way when it comes to representation of women. From a time when women were only portrayed as home-makers taking care of everybody, today ads talk about a larger role that they play in the world. However, we realised something. Very few ads show women eating, which as an activity is such a normal, everyday thing. But we've rarely seen women do that in ads. It is usually they who cook, feed others or wait until after dinner to feed themselves from what is left. Women are shown as caretakers, nourishers or givers, very rarely do they prioritize themselves in real life or pop culture. Dutch State Mines’ CSR initiative Project Streedhan has exhorted women to give their nutrition and themselves equal importance by investing in iron-rich food. The first phase of advertisement released in 2019 aimed at raising awareness about iron deficiency in women's bodies that causes. It portrayed uninhibited women consuming food -- with no filters or worrying about ‘what will people think.’ It encouraged women to celebrate their femininity and eat like nobody's watching, becoming the revolutionary campaign women needed that urged them not to neglect their health behind their husband, kids or desk. The project by DSM India also reminded people that women need to be healthy to be financially independent, it changed the definition of what Streedhan meant. This time, the Streedhan campaign seeks to drive home a similar message -- that our health is our real wealth at all times, and that we need to nurture our immunity by feeding it, building it, and protecting it. The ad tells them to be their own bodyguard by filling up the vault of their health. Three out of four women in India are deficient in vitamins and being deficient in vitamins is known to lower immunity, and therefore lower resistance to infections. <div type="Youtube" id="a-v6I_HAl6g" title="Project Streedhan | #InvestInYourImmunity" thumbUrl="https://i.ytimg.com/vi/a-v6I_HAl6g/mqdefault.jpg"></div> Titled ‘<keyword id="9927435" type="PERSON" weightage="20" keywordseo="sehat-ki-tijori">Sehat Ki Tijori</keyword>,’ the advertisement has been crafted by <keyword id="2804902" type="COMPANY" weightage="20" keywordseo="FCB-Ulka-Advertising">FCB Ulka Advertising</keyword> to emphasise the importance of stocking nutritious food. The advertisement is aesthetically pleasing and the catchy song stays with you. Every frame seems like painting. However, for an advertisement that aims to raise awareness about anemic women or celebrate women at leisure and empower them, it first comes across as an ad for a clothing, beauty or juice brand. It features women of one kind, with one body type, shape and age, which are otherwise seen as ‘ideal’ bodies of ‘desirable’ age. It aims to be rustic but ends up painting a picture that is flawlessly beautiful. It lacks representation of different kinds of women. While the message is about women empowerment and finding the right nourishment, it uses beauty standards to send it across. Women seem to eat in an erotic way perched up on a branch but it is sexualised, appears pleasurable and not about feeding or taking care of themselves. Since its aim is to celebrate femininity, women’s health and reach out to women in every nook of our country, be it urban or rural, will women resonate with it? Or does it feel like an advertisement made from the male gaze? Does it fall into the trap it is trying to escape from? We reached out to a few experts from our industry to see what they feel. “I am appalled by the sexual overtones. I have no idea what this communication piece is trying to say and to whom,” said Ashwini Deshpande, Co-founder and Director, Elephant Design. Disha Daswani, Creative Director, Schbang, said, "They have achieved cinematic brilliance and even composed a song that one can’t get out of their heads, I mean who wouldn’t want to hear Sona Mohapatra’s voice on repeat? The concept of showing real women, with real problems is completely lost. Yes, we all wished we looked as gorgeous as that, wrapped in a silk saree and glowing amidst vast fields, sucking on a fruit. But sadly no. People with low immunity and anemia (speaking from experience) wake up pale, have noticeable dark circles that prompt questions like ‘hey you look tired today.’ Also, what’s up with casting only slim women who fit the wardrobe well and the excessive lip biting? The concept of Anaemia and low immunity has been romanticized, and not nearly as accurate of how women with this sickness look/feel. You could call it creative liberty or just sheer ignorance?" Alpa Dedhia, Business Director, VMLY&amp;R INDIA felt that the visuals divert attention away from the core message. She said, “Titillating tone of the ad loses the message of women's health for me. There is more to women than just being objectified. The issue about lack of vitamins is an important one and nowhere in the ad is there any serious attempt to address it. A woman is the one who cares for everyone and in the process of doing so; she neglects herself… This is a sacrifice that needs to be addressed and not just girls swinging and dancing around trees.” Pallavi Chakravarti, Executive Creative Director, <keyword id="212000" type="PERSON" weightage="20" keywordseo="Taproot">Taproot</keyword> Dentsu, found the ad ineffective. She said, "The depiction of women was unnecessarily sensual for a subject like immunity building – the execution didn’t connect to the problem at hand at all – at least for me. I mean, when I watched it, the last thing on my mind was whether I might have vitamin deficiencies and what I should do to bolster my immunity." Upasana Naithani- Business Head, Digital, Infectious Advertising also said that the video has sexualised women because it ignores the cause it is made for. She explained, "Especially for the cause it represents, promoting, health and well-being should have been prioritized over the sexual overtone, the video has sexualised women for sure. The fact that immunity is a need for underprivileged, and malnourished is completely overlooked. We also see a certain kind of women being chosen for the ad which is disappointing as this was a great platform to be inclusive of different kinds of women who struggle with immunity." FCB Ulka’s idea behind this advertisement was to celebrate women’s lust for life. Explaining the thought process behind selecting professional models and following beauty standards, FCB Ulka Advertising’s spokesperson said, “There are many narratives that have restricted the idea of womanhood and women’s empowerment – so it is but natural that we may see things at times from different perspectives. With project Streedhan, we wanted to break a fundamental narrative that has restricted women’s empowerment. The idea that women are the nourisher, and therefore de-prioritise their own nourishment. They are expected to eat least and last. Prioritizing their own health and enjoyment is seen as selfish and taboo. With project Streedhan, we celebrate a woman’s lust for life. It is not about sexualizing them as objects of desire, but acknowledging them as whole beings, sexual, woman and above all human. The project gives women ‘permission’ without preaching to them, to enjoy unabashedly their food, to unleash their lust for life. This struck a deep chord with women everywhere as the virality of the first project showed.” “Having different body sizes would indeed be inclusive – however as we were creating a new narrative where women are free to enjoy their food without guilt, we didn’t want body sizes to hijack the messages with more misogynistic “greedy/ selfish’’ narrative. In the future, we will explore how we can drive inclusivity while keeping the narrative intact," said the agency spokesperson. Karthik Srinivasan, Brand Communications and Social Media Expert, had reviewed Streedhan’s first advertisement and appreciated it for its timing, technique, aesthetics and narrative device. However, he posed a few questions that advertisement did not answer the last time and hasn’t this time as well. He wrote, “The film showcases glamorous looking women eating a lot of colourful food and fruits, including corn, watermelon, pomegranate and so on. The text—and the song—exhorts women to eat more iron. Is the implication that they should eat more of what is being shown in the film (those foods that contain iron, presumably)? Wouldn’t it be more useful to showcase a list of kinds of food women should consume instead of just making it seem like the way Katrina Kaif consumes mangoes in the Slice ad? But it doesn’t seem to be doing justice to the problem (and its gravity) it is trying to address.”

Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?

Like every year, Mumbai, the financial capital and the city of dreams, has been flooded with monsoon rains, and like every year, it’s got people talking. 
 
Even though they say that the city never stops, looks like the rains have come fully prepared to change this perception, with local governing bodies requesting people to stay indoors and shutting schools. 
 Just like everything under the sun, <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> celebrities had something to say about <keyword id="172016" type="UNKNOWN" weightage="100" keywordseo="Mumbai-rains">Mumbai Rains</keyword> as well. While some showed anger at the mismanagement of the government, some were seen sharing recent images to warn people about the gravity of the situation. 
 
Check out the tweets below: 
<blockquote class="twitter-tweet" lang="en">
	
		The Spirit of Mumbai! 👍<a href="https://twitter.com/hashtag/MumbaiRains?src=hash">#MumbaiRains</a> <a href="http://t.co/YCgVUk5fIC">pic.twitter.com/YCgVUk5fIC</a> — <keyword id="6389563" type="PERSON" weightage="80" keywordseo="Madhur-Bhandarkar">Madhur Bhandarkar</keyword> (@imbhandarkar) <a href="https://twitter.com/imbhandarkar/status/611813393842880512">June 19, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		And..... it is happening again <a href="https://twitter.com/hashtag/MumbaiRains?src=hash">#MumbaiRains</a> remove our tax money from your pockets n fix our drainage systems <a href="https://twitter.com/hashtag/CHORS?src=hash">#CHORS</a> — <keyword id="1760" type="PERSON" weightage="80" keywordseo="Diandra-Soares">Diandra Soares</keyword> (@diandrasoares13) <a href="https://twitter.com/diandrasoares13/status/611782660474601478">June 19, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		Driving to shoot hoping dont need a motorboat on the way back <a href="https://twitter.com/hashtag/MumbaiRains?src=hash">#MumbaiRains</a> <a href="http://t.co/IrQbjlXVmm">pic.twitter.com/IrQbjlXVmm</a>
	— kunal kemmu (@kunalkemmu) <a href="https://twitter.com/kunalkemmu/status/611758335742775296">June 19, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		On my way to the airport in the <a href="https://twitter.com/hashtag/MumbaiRains?src=hash">#MumbaiRains</a> .Most of the roads en-route are flooded.Stay in &amp; don't step out unless totally necessary today
	— Sona Mohapatra (@sonamohapatra) <a href="https://twitter.com/sonamohapatra/status/611736621256343552">June 19, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		Good news n bad news for all car owners.GN..free car wash today!BN..if d rains dont stop ur car may get washed away!😯 <a href="http://t.co/t50hpgZxdl">pic.twitter.com/t50hpgZxdl</a>
	— Sajid Khan (@SimplySajidK) <a href="https://twitter.com/SimplySajidK/status/611764187073658880">June 19, 2015</a></blockquote>

<blockquote class="twitter-tweet" lang="en">
	
		I think the Mumbaikar tax-payers money is used to block the city's drainage system. <a href="https://twitter.com/hashtag/everyyearsamestory?src=hash">#everyyearsamestory</a> — <keyword id="5015" type="PERSON" weightage="100" keywordseo="Farhan-Akhtar">Farhan Akhtar</keyword> (@FarOutAkhtar) <a href="https://twitter.com/FarOutAkhtar/status/611767629087272960">June 19, 2015</a></blockquote>
Saving the best for the last, here is how talent house actor Boman Irani showed the beauty amongst the chaos. 
<blockquote class="twitter-tweet" lang="en">
	
		Sitting in my car, but the big fat raindrops reflected off my windscreen tell me to go back home <a href="https://twitter.com/hashtag/iphonediary?src=hash">#iphonediary</a> <a href="http://t.co/xmtA7TyBdp">pic.twitter.com/xmtA7TyBdp</a>
	— Boman Irani (@bomanirani) <a href="https://twitter.com/bomanirani/status/611751250502139904">June 19, 2015</a></blockquote>

You Searched For "Sona Mohapatra" and got 9 results

Sona Mohapatra directs tweet to Twitter CEO Parag Agrawal; addresses sexism in his alma mater

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Sona Mohapatra becomes first independent Indian artist and producer to appear on Times Square billboard in New York

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Fake News: Netflix top executive rubbishes rumours of meeting RSS over anti-national content

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Here's Sona Mohapatra's open letter to IIT Bombay who didn't allow her to sing

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Twitter seeks judicial review against new content blocking directives from the IT Ministry

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This International Men's day, The Man Company celebrates self-love and pays an ode to the gentleness in men

BI India Partner

Aamir Khan labels Salman's rape remark as ‘unfortunate & insensitive’

BI India Bureau

Project Streedhan's latest ad wants to prove an important point, but has its over-beautified, sensual storytelling made it lose the plot?

Karuna Sharma

The #MumbaiRains got even Bollyood reacting and how!

Nandini Sharma

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