You Searched For "Social media KPI" and got 13 results
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6 mins read
The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
Chief marketing officers must navigate evolving business goals and cultural shifts. As a result, th…
Michael Kaminer
4 mins read
7 Things You Need To Know About Social Media Strategy For Better Brand Engagement
Sound SEO/SEM knowledge Your online reputation is as sacrosanct as your brand image. Any erroneous …
Kamlesh Dixit
4 mins read
China released a blitz of stimulus measures to boost its economy. Now begins the balancing game.
China is a top-down system and officials will pull out the stops to make it into Xi's good books. I…
Huileng Tan
2 mins read
A Chinese tech company that displayed banners saying 'overtime is great!' has prompted an investigation as Beijing cracks down on brutal '996' work culture
Tech firm Inspur has hung red banners in its office with slogans like "Only when everyone is workin…
Huileng Tan
4 mins read
How brands unlocked their marketing budgets during festive season
Marketers’ desire to move towards digital platform reflects the need to focus on internal and exter…
2 mins read
GroupM’s ESP Properties launches a playbook to help sporting ecosystem sustain in today’s uneven environment
Innovative content formats need to be thought of between the talent and broadcasters cohesively.
3 mins read
Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Pankaj Kapoor, Growth Marketing Evangelist and CMO, Reliance Securities shares what the future of p…
2 mins read
Business Insider is hiring a Director of FP&A
You're an FP&A pro with 8+ years of practical experience who's looking for an exciting opportun…
Melanie Naranjo
4 mins read
A startup called Mavely that has raised $1 million says it can help DTC brands get new customers at half the price of Facebook and Instagram - and Allbirds, Brooklinen and M.Gemi are already on board
The app is already profitable on a per-user basis, said Wray. He said Mavely gets an undisclosed co…
Tanya Dua
2 mins read
Business Insider is hiring a marketing associate
We're looking for a detail-oriented, creative and hardworking marketing associate with strong wri…
Melanie Naranjo
5 mins read
Instagram is already running out of room for ads, and that's a threat to Facebook as it looks for new avenues to keep revenue growing
Advertising was still new to Instagram, but the app, with its 500 million young users, represented …
Lauren Johnson
3 mins read
An IIT-B student who interned with Snapdeal shares what she learned and why it was an experience of a lifetime
Sakshi got her first chance to experience the inside e-commerce world when she bagged an internship…
19 mins read
Ally Financial CMO says that too much data hurts a brand - and is dangerous for the industry in the long-term
Riley: There is a lot of them. I think first, one of the things that really keeps us awake at night…