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3 mins read
For Brands, Social Media Is Now All About 'Earned Media,' Free Exposure Generated By Shares
In a new report from BI Intelligence, we define what exactly earned media means in the context of a…
Marcelo Ballve
3 mins read
Here's Why The Idea Of Getting Brand Content To Go Viral Is So Enticing, And So Hard To Accomplish
However, in a recent report from BI Intelligence, we find that despite agencies' assurances, earned…
Marcelo Ballve
3 mins read
Social Media Strategy Is Now All About 'Earned Media,' Generating Free Exposure For Campaigns
In a new report from BI Intelligence, we define what exactly earned media means in the context of a…
Marcelo Ballve
3 mins read
This Is How Retailers Are Using Social Media In Stores To Drive Sales
Nordstrom recently announced that it's installing video monitors in more than 100 of its stores to …
Cooper Smith
2 mins read
Brands Can No Longer Afford To Ignore Customer Sentiment On Social Media
In a recent report from BI Intelligence, we explore how SCRM is changing the way companies interact…
John Heggestuen
4 mins read
Here's Why Top Brands Must Do Something About Their Terrible Social Media Customer Service
The full report provides in-depth analysis and detailed data on these trends, including ten charts …
John Heggestuen
4 mins read
How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media
The full report provides in-depth analysis and detailed data on these trends, including ten charts …
John Heggestuen
3 mins read
How Companies Are Using Social Media To Become More Customer-Centric
The full report provides in-depth analysis and detailed data on these trends, including ten charts …
John Heggestuen
3 mins read
Here's How Retailers Are Really Using Social Media To Boost Sales
In a recent report from BI Intelligence, we analyzed the data and spoke to leaders in the social co…
Cooper Smith
1 min read
CHART: Twitter's US Ad Business Is Dwarfed By YouTube's And Facebook's
In our report on social media demographics, we noted how small Twitter's user base is, which caught…
Cooper Smith
1 min read
Social Media Listening Isn't Just For Marketing, Sales, And Customer Service Anymore
There are numerous other business functions that could be doing a better job of leveraging social m…
Cooper Smith
4 mins read
The Twitter Advertising Ecosystem Explained
In a recent report from BI Intelligence, we analyze the state of social media advertising and where…
Marcelo Ballve
3 mins read
Here's Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales
At BI Intelligence, we offer daily data and charts on the top social media platforms for marketers,…
Cooper Smith
3 mins read
Brand Presence: How To Choose Where To Be On Social Media, Without Breaking Your Budget
In a recent report from BI Intelligence, we review each of the top social media platforms (Facebook…
John Heggestuen,Tony Danova
3 mins read
Brand Presence: How To Choose Where To Be On Social Media
In a new report from BI Intelligence, we review each of the top social media platforms (Facebook, T…
John Heggestuen,Tony Danova
3 mins read
The Social Media Advertising Ecosystem Explained
In a recent report from BI Intelligence, we analyze the state of social media advertising and where…
Marcelo Ballve
2 mins read
CHART: Here's How Mobile Social Networks Have Become
At the same time, mobile usage is exploding. Advertisers' desire for guaranteed attention, coupled …
Business Insider
3 mins read
The Social Media Advertising Ecosystem Explained
In a new report from BI Intelligence, we analyze the state of social media advertising and where it…
Business Insider
3 mins read
The Twitter Advertising Ecosystem Explained
In a recent report from BI Intelligence, we analyze the state of social media advertising and where…
Business Insider
3 mins read
Is Pinterest Right For Your Brand?
Brands and businesses that are invisible on social media will miss a chance at engagement that thei…