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4 mins read

The 'Gen Z Boss and a mini' trend is taking off on TikTok. A lawyer says it's a lesson in how not to use social media.

A light-hearted video was hijacked by Andrew Tate and subjected to misogyny. An employment lawyer s…

Lindsay Dodgson   


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3 mins read

MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen

Experts suggest this could signal a trend where influencers seek more control over their brand and …

Lindsay Dodgson   


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2 mins read

The UK might see an “AI candidate” this general election — here’s how that will work

AI Steve is an artificial intelligence candidate created by entrepreneur Steve Endacott to run for …

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4 mins read

Inside Roaring Kitty's 3 insane weeks of hyperactive social media posting that sparked a feeding frenzy for GameStop stocks

Keith Gill, better known as Roaring Kitty, reignited the craze for GameStop shares after he started…

Kwan Wei Kevin Tan   


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13 mins read

Inside the tech industry's 'broletariat revolution' against the media

Tech elites hate the media. So they're taking a page from Fox News.

Insider Inc.   


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7 mins read

Brands are so scared of culture wars and controversy that it's ripping apart the media business

The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…

Lara O'Reilly   


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2 mins read

She's a 27-year-old electrician and she makes $200,000 a year off social-media posts about her job

Since 2022, Lexis Czumak-Abreu has amassed 2.2 million followers, who watch her work as an electric…

Shubhangi Goel   


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4 mins read

MrBeast has broken the curse of influencer success

Many content creators have suffered from exponential growth followed by a dramatic nosedive. But Mr…

Lindsay Dodgson   


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1 min read

Chinese social media accounts are stoking political chaos ahead of the 2024 presidential election: report

Some Chinese government-linked social media accounts mirror previous Russian tactics, sowing doubts…

Madison Hall   


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1 min read

Trump authorized the CIA to smear the Chinese government with fake social-media accounts: Reuters

"We wanted them chasing ghosts," said a former official, who told Reuters the campaign was meant to…

Kwan Wei Kevin Tan   


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3 mins read

An Instagram influencer who partied with Leonardo DiCaprio got 8 years in prison for human trafficking: report

Kat Torres got 8 years in prison for human trafficking and slavery, per the BBC. As an influencer, …

Joshua Nelken-Zitser   


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7 mins read

What JD Vance's rise tells us about the influence of Peter Thiel — and Silicon Valley in the age of Donald Trump

How should we think of JD Vance's connection to tech, and Peter Thiel's connection to Donald Trump?…

Peter Kafka   


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4 mins read

On social-media, Black women's content is monetized and appropriated without paying tribute to the creators

Many Black women who are influencers have found their social-media content is appropriated and mone…

Kara Alaimo   


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1 min read

Oil companies are approaching influencers and enlisting PR firms to reach younger generations on social media

Companies like ExxonMobil and Shell have paid social media influencers to promote them on platforms…

Katie Hawkinson   


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2 mins read

Paris Hilton hopes her kids 'aren't as addicted to social media' as she is when they grow up

Paris Hilton previously told BI that influencer culture can be "toxic" and that she wouldn't want h…

Amanda Goh   


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1 min read

A new law in Illinois is the first in the US to protect the earnings of child social media influencers

Money made from a child's social media account must now be put in a trust until they're 18, accordi…

Katie Hawkinson   


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4 mins read

Parenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about time.

A new Illinois law went into effect on July 1, meaning parent influencers have to set aside 15% of …

Lindsay Dodgson   


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3 mins read

Bournvita rejects social media influencer's claims of high sugar content; terms video as 'unscientific'

Bournvita, owned by Mondelez India, has dismissed claims that it has a high sugar content and that …

PTI   


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3 mins read

I unfollowed all momfluencers on social media. They were making me feel like a bad mom.

She felt like a bad parent when comparing her life with that of momfluencers. She has decided to un…

Katharine Reid   


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2 mins read

China wants its nepo-baby and get-rich-quick influencers gone

China's biggest platforms announced a synchronized crackdown on "bad behavior" involving flaunting …

Matthew Loh