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<ul><li><keyword id="541988" type="General" weightage="20" keywordseo="snapdeal" source="Orion">Snapdeal</keyword>’s IPO consists of a fresh issue of ₹1,250 crore.</li><li>The company plans to set up offline centers through offline stores and new franchises.</li><li>It also wants to invest and set up new Power Brands, which is owned by the company but manufactured by someone else.</li></ul>Indian ecommerce giant Snapdeal is now looking to set up offline distribution network, the company revealed in its preliminary paperwork for its initial public offering (IPO). Snapdeal’s IPO consists of fresh issue of ₹1,250 crore and offer for sale of over 3 crore equity shares. The company, in the draft red herring prospectus (DRHP), has highlighted that “a successful value ecommerce player with an omni-channel presence will be able to capture shoppers’ mindshare across both online and offline channels.” Value ecommerce brands are companies that offer affordable products. Snapdeal already competes with online-only players the likes of Amazon and Flipkart, but it will enter into competition with offline value retailers like V Mart, Future Retail and D Mart. <div type="image" title="Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion" msid="88408070" hostid="261"></div> As a part of its expansion plan, the company will create distribution channels through offline stores, existing neighbourhood stores as well as new franchises. This will help the company increase the customer’s trust in the brand and allow them to try the product before purchase. According to a Redseer report, the majority of India’s overall value lifestyle retail segment sales happen offline and most of it is unorganised and unbranded. The top 15 offline retailers had a combined annual revenue of approximately $5.5 billion in the fiscal year 2020, which accounted for less than 6% of the overall value lifestyle retail market. “The market is very fragmented, with the top retailers accounting for only a fraction of the overall market,” the management consultancy firm noted, highlighting that there is a large headroom for revenue growth in this segment. Snapdeal, while citing the RedSeer report, also noted that they would not have to worry about delivery reliability, return experience, shipping costs and user interface in the offline value distribution. Snapdeal also wants to invest and set up new Power Brands, where the company owns the intellectual property of the brand but licences to third-party sellers for manufacturing. It already has 13 such power brands, including mens grooming brand MoochWale, watches brand David Miller, healthcare brand 9+ lives. These brands made up for 5.6% of all purchases on Snapdeal between April to September 2021. <div type="image" title="Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion" msid="88408047" hostid="261"></div>SEE ALSO <a href="https://www.businessinsider.in/science/health/news/covishield-vaccine-not-as-effective-after-three-months-so-consider-booster-shot-says-lancet-report/articleshow/88404738.cms" data-type="tilCustomLink">Lancet article makes a case that those who took Covishield vaccine need booster shots</a> <a href="https://www.businessinsider.in/stock-market/news/mapmyindia-ipo-makes-a-positive-stock-market-debut/articleshow/88403594.cms" data-type="tilCustomLink">MapmyIndia debuts below expectation but IPO investors still make a sweet 53% return on listing</a> <a href="https://www.businessinsider.in/business/startups/news/zepto-raised-100-million-at-570-valuation-to-deliver-product-in-10-minutes/articleshow/88394937.cms" data-type="tilCustomLink">Two teenage Stanford dropouts have made their startup worth half a billion in 7 months</a>

Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion

<ul><li><keyword id="35621" type="General" weightage="20" keywordseo="e-commerce" source="Orion">E-commerce</keyword> platform <keyword id="541988" type="General" weightage="20" keywordseo="snapdeal" source="Orion">Snapdeal</keyword> made its debut on the government-led <keyword id="3415669" type="General" weightage="80" keywordseo="open-network" source="Orion">Open Network</keyword> for Digital Commerce (<keyword id="5862596" type="General" weightage="100" keywordseo="ondc" source="Orion">ONDC</keyword>) on July 19. </li><li>An initiative by the Department for Promotion of Industry and Internal Trade (DPIIT), <keyword id="14523575" type="General" weightage="20" keywordseo="ondc-aims" source="Orion">ONDC aims</keyword> to support micro, small and medium enterprises (MSMEs) and small traders and help them get on to online platforms. </li><li>ONDC is a UPI of e-commerce that seeks to democratize virtual commerce, shifting it from a platform-centric model to an open-network.</li></ul>With the launch of Unified Payments Interface (UPI), the Indian government brought all virtual banking and payments under one roof. The government is now pulling off a similar feat in yet another walled garden, the e-commerce category, with the launch of Open Network for Digital Commerce (ONDC). ONDC aims to democratize virtual commerce by bringing all platforms under one open network. It would create a new, equal-level playing field for the e-commerce landscape, which is currently dominated by international players Amazon and Flipkart. Open Network goes beyond the current platform-centric model where the buyer and seller must be part of the same platform/ application to enable transactions between them. By moving away from platform-centric models to an open network, ONDC intends to stop digital monopolies. Currently, Amazon and Flipkart have end-to-end control over the entire e-commerce ecosystem which includes seller onboarding, customer acquisition, order fulfillment, payment, returns and complaint redressal. Imagine a platform that not only shows products from Amazon, Flipkart and Meesho under one umbrella, but also from all your local kirana stores. That’s exactly what the open network intends to do. You would be able to compare the prices of Amazon finds and product specifications of Flipkart finds through one application. Courtesy: ONDC, Ministry of Commerce It will unbundle the supply chain, shifting the power from the likes of Amazon and Flipkart to consumers, merchants, and providers of support services. With an open network, smaller players will also have access to Amazon or Flipkart controlled data. ONDC, therefore, aims to support MSMEs and small traders and help them get on online platforms. Snapdeal is the first e-commerce platform to get on the open network. E-comm platforms Dunzo and Ekart have also partnered with ONDC. How does ONDC work? Not only will the open network enable smoother transactions and online buying experience for consumers, it would also digitize the entire value chain and improve efficiencies in logistics for sellers. Small merchants will be able to skip separate lists of mandates and commissions for every platform they join. With ONDC, retailers will have access to processes and technologies that are deployed by e-commerce giants such as Amazon and Flipkart. It would also mean better discoverability for all retailers and enhance transparency in pricing. Silos will be broken down and an open list with delivery partners, aggregators, customers, restaurants, and logistic providers will be put together. According to the government, “ONDC will ensure confidentiality and privacy of data in the network. ONDC shall not mandate sharing of any transaction-level data by participants with ONDC. Will work with its participants to publish anonymized aggregate metrics on network performance without compromising on confidentiality and privacy.” When was ONDC announced? An initiative by the Department for Promotion of Industry and Internal Trade (DPIIT), ONDC would enable both sellers and buyers to be digitally visible and transact through an open network, regardless of what platform or application they use. The initiative was announced by a nine-member advisory council that included Infosys co-founder and chairman Nandan Nilekani, National Health Authority CEO R S Sharma, QCI Chairman Adil Zainulbhai, National Payments Corporation of India CEO Dilip Asbe and others. As per DPIIT, ONDC “...aims at promoting open networks developed on open-sourced methodology, using open specifications and open network protocols, independent on any specific platform. ONDC is expected to digitize the entire value chain, standardize operations, promote inclusion of suppliers, derive efficiency in logistics, and enhance value for consumers.” The open network is not just for retail transactions, it is also for food, delivery, travel, hotel booking, and more, which would potentially challenge the dominance of all large e-commerce players. As more small traders and retailers accept the online world, ONDC plans to increase e-commerce <a href="https://www.medianama.com/wp-content/uploads/2022/03/ONDCStrategyPaper.pdf">penetration </a>to 25% of all consumer purchases in the next two years, up from about 8% presently. Within the next five years, it expects to sign up 900 million buyers and 1.2 million sellers on the shared network, with a gross merchandise value of $48 billion. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/a-19th-century-shivaji-ii-painting-18th-century-tamil-bible-traced-to-us/articleshow/93044032.cms">A 19th-century Shivaji II painting, 18th century Tamil Bible traced to US</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/india-vs-west-indies-heres-the-entire-schedule-for-the-upcoming-odi-t20i-series/slidelist/93024475.cms">India vs West Indies: Here’s the entire schedule</a>

Snapdeal is now available on ONDC, here’s all you need to know about the network

<ul><li>Snapdeal added 6 million new buyers on its platform during the pandemic.</li><li>Its recent 5-day sale kicked-off on October 16 and ended on October 20. </li><li>Rajnish Wahi, Senior Vice President, Snapdeal tells us some of the trends the platform saw during its pre-Diwali sale, its plan to go deeper into Bharat and USPs that helped it stand out in the clutter of online sales. </li></ul>Indian consumers have always been value-conscious, who take pride in their haggling skills and with the pandemic, buyers are expecting greater value for their spends. Therefore, e-commerce player Snapdeal’s sale, which took place between October 16 to 20, focused on offering ‘Kum Mein Dum Diwali,’ i.e., value deals for lesser money. According to Snapdeal, less than 5% percent of retail is online and during this on-going <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>, the platform’s aim is to bring more users online and give them strong reasons to switch. Snapdeal observed that consumers weren’t willing to buy premium brands this year and wanted to access the online platforms in their regional language. So, as other e-commerce platforms offered premium brands at a discounted price, Snapdeal wanted to make online shopping more inclusive for buyers across India. It focused more on non-metro cities, which is a market with potential 400 million users and shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal among many others. Ahead of the sale, Snapdeal added 1300 new pin codes to go deeper into Bharat, areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders. It also updated its user interface by adding eight languages including Hindi, Tamil, Kannada, Telugu, Malayalam, Gujarati, Punjabi, and Marathi. As a result, 70% of its orders were received by sellers located beyond the top 5 metropolitan areas of the country and 90% of its orders were placed from non-metro cities. We caught up with Rajnish Wahi, Senior Vice President, Snapdeal to further understand some of trends that the platform saw during its sale. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's sale is relevant to consumers? Snapdeal is sharply focused on catering to the value-conscious consumers, who see e-commerce as the connecting link between their aspirations, access and affordability. Our theme for this year’s festive sale - “Kum Mein Dum Diwali '' clearly communicates our core message - your shopping rupee has more value this year. As part of our sale preparations, we had conducted a survey of nearly 1.25 Lakh users and one of the key insights was user unwillingness to pay for brand premiums this year and instead focus on the functional value of their purchases. Based on these inputs, the festive assortment was expanded in a focused manner by on-boarding additional sellers for popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc. Shaping our sale offers around the clearly-stated expectations of our customers and conveying the same unambiguously through our festive promotions and digital marketing is the sum and substance of our festive communication. Q. This year is different. People have been observed to be judicious in spending. How has the consumer sentiment improved? While 2020 has been a volatile year, we see that there are many tailwinds that are propelling our business. The pandemic has resulted in redistribution of demand between offline and online channels, with online gaining share due to its inherent advantages of reach, convenience, large assortment and safety of buying from home. It has also accelerated the familiarity and acceptance of e-commerce amongst new buyers. With the pandemic, consumers have become more price conscious and are likely to opt for lesser-priced products, while not compromising on their quality expectations. Given all of this, we have seen two sets of buyers come on Snapdeal - one which is trading up to a better assortment and one that is trading down and opting for better functional value instead of big brands. In fact, we have added 6 million new buyers on our platform in the pandemic. We are witnessing the return of enthusiasm for festivities and it is also apparent that online channels will be a preferred medium for a larger number of buyers this year. But it will also be different this year, as more people will be price conscious and will look to spend on quality products that suit their price sensibilities. In a way, Snapdeal’s “Kum Me Dum” focus is about “offering more choices at price points better than last year”, especially for popular categories like home &amp; fashion, which has been made possible by year-long focus on expanding our value selection. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? Snapdeal is synonymous with value e-commerce. While others in the industry are now starting to build a value segment, we at Snapdeal have been focused on “only value” for the last three years. While other platforms are making efforts to sell branded items at discounted prices, these are still not affordable for a majority of the buyers in the country. On the other hand, we are focussed on bringing the depth and diversity of India's bazaars &amp; markets to the doorsteps of our users. On Snapdeal, buyers find endless varieties of regional and local brands that not only serve their needs, but also offer immense value at affordable prices. The result of our “Kum Mein Dum” Diwali sale bears testimony to this - more than 80% of Snapdeal’s Diwali shoppers chose to buy regional &amp; local brands on Snapdeal. The strong growth of lesser-known brands relative to national/international brands has been because of two key reasons: increased choice and a substantial price difference. Our value-focused positioning runs consistently through our selection and communication and is one the reasons why 90% of our orders flow from non-metros cities and towns across the country. Q. What are some of the other trends you are expecting to see this festive? Our first sales results are out and are reflective of how close the lives of users revolve around their homes. The sale in the home products category has grown by 30% over last year and has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal. The growth in the home category is propelled by popular products like kitchen appliances, kitchenware, bed &amp; bath,decor,cleaning equipment, lighting and comforters &amp; blankets etc. This growth in the fitness category reflects the extra time that people have on their hands and also underscores heightened awareness about personal health &amp; fitness. This category has grown by 45% over last year led by gym essentials like tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengtheners etc. Users buying sports equipment like badminton racquets &amp; cricket sets and weighing machines are also strong consumer trends. While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is an increased spending on kidswear in the festive season. . Among popular picks in Snapdeal’s Diwali sale are men’s &amp; women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased. Snapdeal also witnessed an increase in gifting via e-commerce early in this festive season. The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions for users in various parts of the country. While in the previous years, shoppers used e-commerce channels to buy and ship to families &amp; friends in other cities, this year many shoppers in metro cities are also sending gifts to people living in the same cities. This year gift cards have also been hugely popular among people to send to their friends and family, with a 3X surge in orders as compared to the festive sale last year. These included gift cards of travel, entertainment, food and retail brands which were upto 30% off. Q. How are you working towards improving the overall consumer experience? E-Commerce in India has grown beyond the first 100 Mn largely urban, English-speaking users. A market of potentially 400 Mn users is now emerging across India’s smaller non-metro cities. This is a very diverse cohort in terms of languages spoken, literacy levels, frequency of online purchases and familiarity with technology. A large part of Snapdeal’s existing user base and new users come from this cohort and all our focus and efforts are on building the right experience that our users want. That means we work tirelessly to give them a wide array of products to choose from, and at just the right prices they are looking to spend. We also make it easy in many other ways for users to buy on Snapdeal. This includes providing interfaces on our app &amp; m-site in eight Indian languages, so that they can browse through products &amp; transact in a language of their choice. We also enable conversation with our customer service agents in multiple Indian languages. Transaction and promotional messages all are available in many Indian languages. Some other ways, in which we support our users to buy is by helping them make well-informed choices through short 10-second product videos which are far more captivating and help buyers to make decisions faster than static pictures of the products concerned, easy 7-days return, no questions asked refunds policy. We are the only platform that provides uninterrupted access to cash-on-delivery option even during the turbulent early days of pandemic lockdowns. Q. Which are your strongest markets currently? How are you planning to strengthen your presence in other markets? We have a strong pan India presence. During the current sale and consistent with Snapdeal’s positioning, more than 90% of Snapdeal’s orders were placed from non-metro cities. Populous cities like Nagpur, Vijayawada, Surat, Bhopal, Chandigarh, Visakhapatnam, Ranchi, Patna, Guwahati and others continued to drive orders on Snapdeal, but smaller cities like Sagar (Madhya Pradesh), Raniganj &amp; Durgapur (West Bengal), Patiala &amp; Gurdaspur (Punjab), Anand, Bharuch, Una, (Gujarat), Miryalaguda (Andhra Pradesh) and Bhimavaram (Telangana) also clock impressive order volumes. With our recent network expansion, Snapdeal has also shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal amidst many others. Q. What are your current MAUs? More than 70 million users visit Snapdeal every month to browse and buy from our vast catalogue of 220 million plus listings. Q. What kind of target have you set for this year's sale? Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? What kind of numbers do you aim to reach this year? Less than five percent of retail is online, which is an incredibly small penetration number. In our view, Diwali or not, our job to bring more buying options for our users doesn’t change. Diwali does serve as a milestone to accelerate some of our related initiatives or build virtual infrastructure to connect the dots between demand and supply in our country. This year, ahead of the festive season, we on-boarded additional sellers of popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc., as indicated by our users in a survey. In the run-up to Diwali, Snapdeal also on-boarded 5000 manufacturer-sellers who sell products like water purifiers, choppers &amp; blenders, steel &amp; copper utensils, crockery items, bedsheets, quilts, geysers, etc directly from their manufacturing units. This year, we knew more and more people would be buying online and ahead of the sale, and expanded our network to add 1300 new pin codes to go deeper into areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders, reaching out to 50 million additional users. Today, we are India's leading value-focused marketplace with more than 500,000 registered sellers and we cover 27000 + pin code areas across the length and breadth of the country.

Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale

<ul><li>E-learning modules emerging a strong substitute for coaching classes as students study from their homes.</li><li><keyword id="6361651" type="UNKNOWN" weightage="20" keywordseo="Toppr">Toppr</keyword>, <keyword id="9255021" type="UNKNOWN" weightage="20" keywordseo="toppers-exam">Toppers Exam</keyword>, <keyword id="3656072" type="PERSON" weightage="20" keywordseo="Gradeup">Gradeup</keyword>, Olympiad Helper, Practice Guru, Educba are some of the e-learning providers on <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>.</li></ul>Snapdeal has partnered with top e-learning platforms to help Bharat study from home amid lockdown. Toppr, Toppers Exam, Gradeup, Olympiad Helper, Practice Guru, and Educba have signed up on the platform. These e-learning firms are providing e-books, mock tests, practice materials, and other online products for general academics, competitive tests and upskilling courses. With this, Snapdeal has study material of 20 school boards including ICSE, CBSE, and IB for classes 5-12 covering more than 100 subjects. Maths and science material is the most popular among these. Competitive exam test prep material for engineering, medical and commerce is also available. JEE Main, NEET, CA, NDA, and CS study material are a hit on Snapdeal. State police constable exam mock tests are also picked widely across the country. Courses in python, data structures, and SQL are well liked. Consumer behaviour, social media marketing, customer analytics, equity research, and logistics management courses are also being tried by Snapdeal shoppers. During the lockdown, Snapdeal has seen a significant increase in the orders for books for various competitive exams &amp; general academics. However, given the lockdown restrictions, delivery of these books has been slow. In view of this and looking at the growing demand for digital learning, Snapdeal has added multiple e-learning products on the platform. “Because of the disruption in the academic schedules at the school level and for those preparing for competitive exams, there is increased parental &amp; student-driven demand for supplementary learning solutions. The e-learning solutions offered on Snapdeal will enhance the overall learning experience of students in all parts of India by helping them study from the comfort of their home via digital technologies,” said Snapdeal spokesperson. The study material is available in eight languages including English, Hindi, Assamese, Tamil, Telugu, Marathi, Malayalam, and Bengali to cater to the needs of diverse Indian audiences. There is a German language learning course too. The price range of e-learning products on the platform starts at Rs 150.

As e-learning industry booms in India, Snapdeal on-boards a few players on its platform

<ul><li><keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> has added 3,500 pincodes in 2019, as a part of its strategy to serve India’s smaller towns</li><li>Bharat is where the next 200 million Internet users lie.</li><li>During this year’s Diwali sales, Snapdeal saw 90% of its orders coming from non-metro cities. </li></ul> India’s third largest e-commerce platform Snapdeal has expanded its services and added 3,500 pincodes in 2019. With this, the e-commerce giant now delivers to 26,000 pincodes. This expansion is a part of Snapdeal’s strategy to serve India’s smaller towns – Bharat, where the next 200 million Internet users lie “The network expansion is a logical next step of our leadership in Bharat-focused e-commerce. This growth in our reach reflects the vast potential of value-focused e-commerce in our country and we plan to add more areas to our network in 2020,” said a Snapdeal spokesperson. During this year’s Diwali sales, Snapdeal saw a 50% growth over last year. As much as 90% of the orders came from non-metro cities. These include cities like Satara, Anand, Bharuch and Pali (West India), Malerkotla, Roorkee, Jhansi and Haridwar (North India), Hazaribagh, Raniganj and Paradip (East India), Tezpur, Itanagar and Majuli (North-East India) and Khammam, Hassan, Miryalaguda and Bhimavaram (South India). A similar trend was observed by Amazon and Flipkart too-- which saw a rising number of sales from smaller towns and cities.

Snapdeal is on an expansion spree, now delivers to 26,000 pincodes in India

<ul><li>Riteish and <keyword id="929015" type="PERSON" weightage="20" keywordseo="Genelia-Deshmukh">Genelia Deshmukh</keyword> star in <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>’s new campaign.</li><li>Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal.”</li></ul>Snapdeal today announced the launch of a new brand campaign “Brand Waali Quality, Bazaar Waali Deal.” The campaign highlights Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality. Taking a direct approach, the campaign disrupts the notion that only expensive products/brands offer good quality. In a straightforward manner, it aims to communicate Snapdeal’s unique value proposition - good quality at low prices The campaign “Brand Waali Quality, Bazaar Waali Deal,” features Bollywood actors <keyword id="1420" type="PERSON" weightage="20" keywordseo="Riteish-Deshmukh">Riteish Deshmukh</keyword> and Genelia Deshmukh Using humour, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded. Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online and showcases that great quality is also available at affordable prices. The campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focussed on getting good quality, high utility items including fashion, accessories, homeware and much more. <div type="Youtube" id="mkqeUk6ylkc" title="Snapdeal | Brand Waali Quality Bazaar Waali Deal | NEW VIDEO 1 | Riteish | Genelia | Online Shopping" thumbUrl="https://i.ytimg.com/vi/mkqeUk6ylkc/mqdefault.jpg"></div> Speaking on the release of the campaign, Snapdeal’s CEO &amp; Co-founder, <keyword id="219793" type="COMPANY" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> said, “Value is an integral part of India's purchase journey - online or offline. It is shaped by decades of experience &amp; acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.” The campaign is designed based on consumer insights gathered through extensive research. While users are familiar with value-priced options, they also seek a consistently predictable experience on quality, assortment, price and service. Snapdeal has built out a complete solution, where the entire assortment on the platform is aligned with the value e-commerce tenets of good quality at low prices. With its distinctive positioning, as seen in the campaign, Snapdeal is visibly reaffirming its leadership in the value e-commerce space. While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing. Snapdeal is India’s only e-commerce platform that is solely focused on the value segment. Unlike other platforms, which have bits of value selection dispersed across the entire assortment, 100% of Snapdeal is about value. The market for value retail in India is estimated at USD 210 Bn, which is 3 times of branded retail. Depending on the category, while 15-40% of the branded market is already online, only 2-3% of the unbranded, value merchandise is online. This vast value e-commerce opportunity is also enabled by the growth of e-commerce beyond India’s top ~ 40Mn households to the next ~ 170 Mn households, accounting for nearly 60% of India. Conceptualized and developed in partnership with All things small and EO2, Snapdeal’s “Brand Waali Quality, Bazaar Waali Deal'' will reach out to consumers pan-India. The campaign will also highlight the ease of buying on Snapdeal and the simplicity of payments and returns. The campaign includes 10 videos ranging and will run across a variety of media. The campaign has gone live today and will run over the summer months.

Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign

<ul><li><keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> and four Indian shopping complexes were listed in the latest 2020 Review of Notorious Markets for Counterfeiting and Piracy. </li><li>Snapdeal’s defense is that the Indian law recognises the difference between marketplace and seller, but the <keyword id="2221396" type="PERSON" weightage="20" keywordseo="USTR-report">USTR report</keyword> blurs this distinction to further a flawed point of view. </li><li>The Indian e-commerce firm was listed in the 2019 USTR report as well.</li></ul>Indian e-commerce giant Snapdeal was in for a rude shock on Friday morning as the US Trade Representative (USTR) published a<a href="https://www.businessinsider.in/business/ecommerce/news/snapdeal-four-indian-shopping-complexes-rank-in-us-notorious-markets-list-for-counterfeiting-and-copyright-piracy/articleshow/80278346.cms"> report </a>that put the online retail firm and four Indian shopping complexes in the latest 2020 Review of Notorious Markets for Counterfeiting and Piracy. However, Snapdeal has rebuffed the report and said that this “reflects a poor understanding of the governing law in various jurisdictions, including India.” Snapdeal’s defense is that the Indian law recognises the difference between marketplace and seller, but the USTR report blurs this distinction to further a flawed point of view. “In doing so, it ignores clear and well-established regulatory and legal frameworks under which marketplaces operate,” said a company spokesperson. The USTR said Snapdeal remains a concern for right holders who report that the volume of counterfeit products on this platform has increased over the past year. "According to a November 2018 survey, 37 per cent of purchasers reported that they had received a counterfeit product from Snapdeal. In July 2019, Snapdeal's founders were accused of criminal conduct in India for selling counterfeit products there. Right holders have also sued Snapdeal for selling counterfeit goods," it said. In 2019, Snapdeal had been dragged to court as sellers on its platform was found to be selling counterfeit <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/snapdeal-founders-summoned-in-fake-hul-products-case/articleshow/72878585.cms">HUL (Hindustan Unilever) products.</a> However, Snapdeal said that there had been no criminal accusations against the founders. “The process of collating inputs by USTR continues to be outdated, opaque and based on unverified inputs. We firmly disagree with the “findings” of the report, specifically in its observations relating to Snapdeal,” said the spokesperson. This isn’t the first time that Snapdeal had to issue such a statement. In 2020, when it had featured in the list, the Kunal Bahl-led e-commerce company had strongly refuted the findings of the report and had said the process of collating the data was neither objective nor inclusive. “The comments made with regard to Snapdeal are factually incorrect and repeat the falsehoods contained in the 2019 report, which Snapdeal had strongly rebutted. The lack of diligence is evident in including reference to related sites that have ceased to operate four years ago,” said the spokesperson.

‘Opaque and unverified’ — Snapdeal lashes out at USTR that put the Indian e-tail major in the Notorious Markets list for having counterfeit sellers

<ul><li>India’s Department for Promotion of Industry and Internal Trade (DPIIT) today in a meeting has told all e-commerce companies in India to show the <keyword id="1340631" type="PERSON" weightage="20" keywordseo="Country-of-Origin">country of origin</keyword> in their product listings. </li><li>DPIIT had called the meeting to discuss the information given to consumers at these e-commerce platforms.</li><li>India’s government e-marketplace had earlier introduced the ‘Make in India’ filter for sellers to show the country of origin for the products.</li></ul>A day after the government e-marketplace introduced the ‘Make in India’ filter for sellers to show the country of origin for the products, India’s Department for Promotion of Industry and Internal Trade (DPIIT) today in a meeting has told all e-commerce companies in India to show the country of origin in their product listings. DPIIT had called the meeting to discuss the information given to consumers at these e-commerce platforms. However, <a href="https://www.financialexpress.com/industry/sme/dpiit-mandates-display-of-country-of-origin-for-ecommerce-companies-like-amazon-flipkart-snapdeal-grofers/2002285/">the e-commerce leaders</a> have requested DPIIT to include sellers and traders in the meetings as they list the products on the platform. "We welcome and wholeheartedly support the government's decision to promote Make in India and Atmanirbhar Bharat. We are fully committed to promote India made products and the manufacturing sector in the country. We have already initiated discussions with our sellers, merchant partners on the next steps to drive this initiative further,” said a <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword> spokesperson. The feature comes at a time when due to the Indo-China border clashes, there has been a call to dump Chinese products and people have been uninstalling Chinese apps as well. India’s government e-marketplace (GEM) had taken the same step to promote the Make in India initiative which got a further boost from Prime Minister Narendra Modi’s Atmanirbhar Bharat (self reliant India). “Sellers, who had already uploaded their products before the introduction of this new feature on GeM, are being reminded regularly to update the Country of Origin, with a warning that their products shall be removed from GeM if they fail to update the same,” says the official release of the government. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/reliance-industries-shares-are-worth-more-than-hdfc-bank-icici-bank-and-kotak-mahindra-bank-combined/slidelist/76504066.cms">Reliance Industries’ shares are worth more than HDFC Bank, ICICI Bank, and Kotak Mahindra Bank combined</a> <a href="https://www.businessinsider.in/business/news/mukesh-ambani-radhakishan-damani-and-shiv-nadar-took-over-10-years-to-become-a-billionaire/slidelist/76547186.cms">Indians took 17 years on an average to make their first billion— and it has gotten a lot faster recently</a> <a href="https://www.businessinsider.in/business/news/the-13-billion-hinduja-brothers-the-richest-people-in-the-united-kingdom-are-fighting-with-each-other-over-letter-dispute/articleshow/76548920.cms">The $13 billion Hinduja brothers, the richest people in the United Kingdom, are fighting with each other over a letter dispute</a>

India tells Amazon, Flipkart, Paytm Mall and all others to show 'country of origin' next to the products

<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> to Amazon and even Snapdeal said that most of their , real customers are come from Tier 2 and 3 cities of India.</li><li>Snapdeal said that nearly 92% of the orders received so far are from non-metro locations. </li><li>Flipkart, in fact, says 60-70% of its business is from Tier 2 and 3 cities.</li></ul>The festive sale is on and every e-commerce site has major deals on offer. The ones who are buying into it the most, are consumers from India’s Tier 2 and 3 cities. Tier 2 and 3 cities turned out to be the real deal makers for top e-commerce players like - Flipkart, Amazon and even Snapdeal. For Flipkart’s <keyword id="2546729" type="PERSON" weightage="20" keywordseo="Big-Billion-Day-sale">Big Billion Day sale</keyword>, the number of transacting customers from Tier 2 cities and beyond, doubled from last year. Meanwhile, Amazon saw 91% of its new customers coming from these towns. Amazon also registered most of its sales in the first 24 hours, from these cities. Snapdeal which has been running its Snap-Diwali sale said that nearly 92% of the orders received so far are from non-metros. It saw a whopping increase in orders from Bharuch (Gujarat), Pali (Rajasthan), Tezpur (Assam), and Paradip (Odisha). “The trends from the Diwali sale are an unequivocal confirmation that e-commerce is now a strong channel for buyers in smaller cities,” said Kunal Bahl, CEO &amp; co-founder, Snapdeal. Local language app aids e-commerce sales Flipkart says 60-70% of its business from Tier 2 and 3 cities. This made the e-commerce giant turn its focus from English to introduce Hindi language on its app. It plans to expand it to other languages soon. “With Hindi content, the selection and range of offers has been updated and tens and millions of new consumers can access the app a preferred language,” Rajneesh Kumar, Chief Corporate Officer, told Business Insider earlier. However, contrary to popular belief, these are not people lured by discounts only. “Affordability programmes such as no-cost EMI, exchange, instant bank discounts and more continue to enable record number of customers to upgrade to premium products. With more first-time shoppers from small towns than ever before and tens of thousands of small sellers across India already seeing success, we are excited,” said Manish Tiwary, Vice President - Category Management, Amazon India.

India’s smaller cities are the real dealmakers for all festive e-commerce sales

<ul><li><keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>’s latest announcement is in addition to the 15 new centres it had announced in early 2020. </li><li>The e-commerce platform expects a surge in sales volumes during the festive season, with <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> around the corner.</li><li>Amazon and Flipkart also have boosted their warehouses' strength to reach smaller cities faster. </li></ul>Indian e-commerce player Snapdeal has launched eight new logistics centres in India. This is in addition to the 15 new centres it had announced in February 2020. Snapdeal’s expansion move comes at a time when Indian e-commerce is recovering from the lockdown slowdown and expects a hike in sale volumes during the festive season, with Diwali around the corner. “The additional logistics capacity comes ahead of the festive season sale when the volume of orders is higher. The new centres make the fulfillment process simpler for the manufacturer-sellers so that they can devote all their resources towards production,” said a Snapdeal spokesperson. The new centres are located in Bahadurgarh, Rajkot, Bhiwandi, Agra, Yamuna Nagar, Noida, Mathura and Mumbai. “The expansion is part of a decentralized network designed by Snapdeal, where its centres are located within commercial hubs inside a city to ensure faster pickup of packets from the sellers,” said the company. India’s e-commerce is strengthening its smaller city reach Not just Snapdeal, Amazon, and Flipkart also have been boosting their warehouses' strength to reach smaller cities faster. Recently in July, Amazon had announced ten new fulfillment centres – taking the total to 60 and increasing its storage capacity by 20% to a total of more than 32 million cubic feet. Flipkart, which already has 1,400 supply chain premises where over 10,000 employees work, is also preparing to build massive logistics hubs starting with one in Kalyani, <a href="https://timesofindia.indiatimes.com/city/kolkata/bengal-eyes-5-logistics-hubs/articleshow/77439708.cms">West Bengal</a>. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/unacademy-follows-peer-startups-like-dream11-and-paytm-to-pour-money-into-ipl/articleshow/77759653.cms">Unacademy follows peer startups like Dream11 and Paytm to pour money into IPL</a>

Snapdeal follows Amazon and Flipkart in boosting logistics – sets up eight new hubs in preparation for Diwali sales

<ul><li>Snapdeal’s user base has grown by 37% in the last 12 months on the back of its changing focus on ‘Bharat’, gamification, and enhanced user experience.</li><li>As per the audited financials for FY 2019-20, Snapdeal’s consolidated revenues grew by 73% – from ₹535.9 crore in FY 18 to ₹925.3 crore in FY19.</li><li>The e-commerce platform also witnessed a 52% increase in its order volumes this festive season, with 90% of its orders coming from non-metro users. </li></ul>Snapdeal has crossed 100 million app downloads on Google Play Store. The e-commerce platform witnessed this growth after changing its focus to ‘Bharat,’ enhancing user experience, and introducing engaging activities on its app. Snapdeal’s downloads have grown rapidly in the last 12 months – climbing from 73 million in October 2018 to crossing 100 million in October 2019, a gain of 37%. *in millions “The 100 million android app downloads are a reflection of our leadership and granular understanding of Bharat-focused e-commerce. We are delighted that our efforts to improve access, convenience and value for millions of users across India continues to grow and deepen the e-commerce market in India,” said a Snapdeal’s spokesperson. Snapdeal has made several additions including a continuous feed that is personalized for each user, allowing users to discover relevant products in an engaging way. In addition, the app features SD TV – which has thousands of short product videos highlighting the functionality and salient features of popular products. Snapdeal has also added a few engagement activities on its app. More than a million sessions of Spin the Wheel, Scratch Cards, Daily Visits Recorder, Timer-based challenges are unlocked every day on the <keyword id="4425196" type="PERSON" weightage="20" keywordseo="Snapdeal-App">Snapdeal app</keyword>. These gamification initiatives incentivize users in a variety of ways through instant rewards, special deals etc. Snapdeal also witnessed a hike its web traffic. In October 2019, the monthly traffic on Snapdeal crossed 240 million visits – recording an all-time high. As per audited financials for the FY 2019-20, Snapdeal’s consolidated revenues grew by 73% – from ₹535.9 crore in FY 18 to ₹925.3 crore in FY19. Simultaneously, it also reduced its loss by 71% – from ₹611 crore in FY 18 to ₹ 186 crore in FY 19. In the recently concluded Diwali season, Snapdeal saw growth not just in terms of traffic and app downloads but also witnessed 52% increase in order volumes this festive season, with 90% of its orders coming from non-metro users. Snapdeal’s growth in traffic and increase in volumes is also due to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 Million new listings aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.

You Searched For "Snapdeal India" and got 11 results

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