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These 5 trends will shape how consumers spend their money in 2024, according to the maker of Guinness and Smirnoff
"As financial challenges loom, consumers are re-evaluating their relationship with luxury and statu…
Grace Dean
Megan Rapinoe talks crafting cocktails, avoiding hangovers, and 'the athlete drink'
Megan Rapinoe and her fiancée - WNBA superstar Sue Bird - dabble in mixology, but "admittedly, both…
Meredith Cash
Diageo will use 30% less water in every drink it makes as a part of its 10-year sustainability action plan
The brand will also increase representation of leaders from ethnically diverse backgrounds to 45%
Let these cocktails keep you company this Valentine’s day
Make this Valentine’s Day more special by making delicious cocktails, for your partner or for yours…
Five Christmas Cocktails to add Merry to your Christmas
Christmas cheer is in the air and the holidays are riddled with fancy house parties in every corner…
We tried Smirnoff's new sugar-free alcoholic seltzer to see if it lived up to the hype
I tried all three kinds, and found them to be subpar. I started with the cranberry lime f…
Leanna Garfield
The maker of Johnnie Walker and Smirnoff is taking a £150 million profits hit
Our outlook for this financial year included the possibility that further currency weakness could i…
Oscar Williams-Grut
AD OF THE DAY: Here's Smirnoff's Really Obnoxious Attempt To Win Over The 'Ladies'
Ad agency 360i's full-length music video "Straight Primpin,'" directed by Jon Jon Augustavo, is mea…
Michael Thrasher
Around the world, here's how much of your disposable income it costs to buy Smirnoff Vodka
10 liters are the least affordable in Venezuela and Indonesia, at 14.9% of disposable income and 14…
Amazon sounds pretty worried about the economy for the rest of the year. And it's a bad sign for the rest of us.
Amazon's CFO said politics and the Olympics are distracting people from spending. He's not actually…
Jordan Hart
America is getting hammered on the 'healthy' alternative to beer
Alcohol in a can was supposed to be a healthier, lighter alternative to beer. Nowadays, it's just g…
Emily Stewart
An all-time high for stocks could be a sign investors are getting ahead of themselves
In today's big story, we're looking at why a slew of good news for the stock market doesn't guarant…
Dan DeFrancesco
Americans are boycotting vodka — but only 1% of what's drunk in the US is Russian
Despite their Russian names, brands like Stoli and Smirnoff are actually owned by companies in Luxe…
Jason Lalljee
Doctors misdiagnosed me for 13 years. My neurologist finally found what I had and brought me back to life.
The author says one simple test showed she has multiple sclerosis, and after years of misdiagnosis,…
Lindsay Karp
A bakery has sparked debate with a TikTok of a donut in the shape of a severed finger, saying they planned to send it to Johnny Depp
Dessert Boxes, an Australian bakery, appeared to mock Amber Heard and Johnny Depp's testimony about…
Charissa Cheong
10 years after the 'icing' drinking prank, TikTok teens are 'oating' each other with containers of raw oats
"Oating" on TikTok is a trend that parodies the early 2010s drinking game "icing," except this time…
Palmer Haasch
Johnnie Walker is launching a new bottle that's made out of paper
The new paper-based bottle from Johnnie Walker is designed to cut down on the use of plastic, a mat…
Evan Sully
Major liquor stocks price plunge after state governments levy Corona fee
Around 11.30 a.m., shares of Radico Khaitan, the maker of Magic Moments and Rampur Indian Sing…
The office that staffs the White House has reportedly turned into a hangout spot where young staffers can go to 'vape' and play drinking games
"Despite historic obstruction from Democrats in Congress, the Presidential Personnel Office is fill…
Joe Perticone
'Claw is the law': Why American 'bros' suddenly can't get enough of White Claw hard seltzer
According to Nielsen, hard seltzer sales increased by 66.2% in the past year, driven largely by gro…