Famous Indian personalities who passed away due to heart diseases in recent times

Mumbai, Popular television and film actor <keyword id="243929" type="General" weightage="20" keywordseo="Sidharth-Shukla" source="Orion">Sidharth Shukla</keyword>, best known for his role in the long running TV show "Balika Vadhu", died on Thursday, an official at the Cooper Hospital here said. He was 40. Shukla suffered a massive <keyword id="6357661" type="General" weightage="20" keywordseo="heart-attack" source="Orion">heart attack</keyword> in the morning it is learnt. He is survived by his mother and two sisters. "He was brought dead to the hospital some time ago," the senior Cooper Hospital official told PTI. Shukla began his career in showbiz as a model and made his acting debut with a lead role in the television show "Babul Ka Aangann Chootey Na". He later appeared on shows such as "Jaane Pehchaane Se... Ye Ajnabbi", "Love U Zindagi" but became a household name with "Balika Vadhu". He also participated in reality shows, including "Jhalak Dikhhla Jaa 6", "Fear Factor: Khatron Ke Khiladi 7" and "Bigg Boss 13". In 2014, Shukla made his Bollywood debut with the Karan Johar-produced "Humpty Sharma Ki Dulhania" where he had a supporting role. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/zomato-is-shutting-down-its-singapore-and-uk-based-subsidiaries/articleshow/85858611.cms">Zomato is shutting down its Singapore and UK-based subsidiaries</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/apple-september-launch-event-iphone-13-apple-watch-series-7-ipad-mini-in-the-list/articleshow/85857610.cms">Apple September launch event: iPhone 13, Apple Watch Series 7, iPad mini and everything else we know so far</a>

TV and film actor Sidharth Shukla passes away due to heart attack

As TV star Sidharth Shukla’s life ends abruptly, here’s a look at his career

<ul><li>Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. </li><li>The IPL was the flavour of the season for cricketers where expectedly India captain and expectant father Virat Kohli topped Twitter engagement with 2.4 million engagements. </li></ul>Twitteet, a social media analytics firm released its October analytics report today. This is the first time social media analytics for Twitter engagement by 20 categories have been done on a daily and monthly basis. The categories whose Twitter engagement have been analysed include Politicians (party-wise), Journalists, Business Leaders Founders &amp; Investors), Sportspersons (cricket and other sports), Movies stars (Bollywood and regional), Authors, Chefs, and Comedians. Here are the winners from some key categories: <ol><li>Politicians – Narendra Modi - 72,15,913 Twitter Engagements</li><li>Bollywood – Sonu Sood - 24,36,601 Twitter Engagements</li><li>Business Head – Anand Mahindra - 4,08,882 Twitter Engagements</li><li>Cricketer – Virat Kohli - 24,65,918 Twitter Engagements</li><li>Sports Star (non-cricket) – Vijender Singh - 4,27,006 Twitter Engagements</li><li>TV Star – Sidharth Shukla - 3,90,901 Twitter Engagements</li><li>Journalist – Deepak Chaurasia - 18,88,720 Twitter Engagements</li><li>Founders – Kunal Shah - 60,093 Twitter Engagements</li><li>Comedians – Kunal Kamra - 11,46,111 Twitter Engagements</li><li>Regional Cinema Star – Mahesh Babu - 7,32,964 Twitter Engagements</li><li>Authors – Anand Ranganathan - 5,36,874 Twitter Engagements</li><li>Investor – Mohandas Pai - 99,741 Twitter Engagements</li></ol>Key highlights of the first report include the remarkable rise of Tejashwi Yadav who clocked over a 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. Expectedly, Prime Minster Narendra Modi topped the overall Indian Twitter engagement rankings with over 7.2 million engagements. Among Indian Politicians Congress leader Rahul Gandhi is at #2 with 3.5 million engagements, UP CM Yogi Adityanath and Priyanka Gandhi Vadra were 3rd and 4th in the Indian Politicians engagement rankings. Surprising inclusions in the top 10 among politicians were BJP Spokesperson Sambit Patra at #8 who clocked a 1.1 million engagements; Dr Kumar Vishwas at #5 who got 1.2 million engagements. <img src="https://lh3.googleusercontent.com/--4bBoeS6xRgzPwSetKRg4_GcVVeCipuiqQTx6qYYAwJe54LOscBduXGjVcjk7PE9ZBZk0bEtO1C8DV7ScGYv86ILCTSCmkiemNV7vXrbJMSRbCxatBgX9MtC0SGNjcKftJD_tZv" /> Sonu Sood’s humanitarian work during the pandemic saw huge resonance on Twitter where even at a Twitter following of a tenth of super star Shah Rukh Khan (Sonu Sood’s 4.6 million followers to SRK’s 41.3 million followers) he topped Twitter engagement among Bollywood Stars with a phenomenal 2.4 million engagements. The Bollywood Badshah Shah Rukh Khan was at #2 with 7.3 lakh engagements. Akshay Kumar with 6.72 lakh engagements was at #3, and Anupam Kher with 4.74 lakh engagements was at #4. Former Maharashtra CM, the late Vilasrao Deshmukh’s actor-son Riteish Deshmukh was at #5 with 4.2 lakh engagements. Pooja Hegde was the surprise entrant into the top 10 with 2.51 lakh engagements. <img src="https://lh5.googleusercontent.com/dCaMPvrYpVR8tRz4LnpJJTjyK7o_xPARQj0vhrjkvZzmuhpZ1U9wrmeMT_e_r0gxqSyQYUGD_SiIEk_78StT57ExlJMqaUeoeIqi9mjLAK80CXjtzsE1WnP4Z_uhksRc2VHvplTo" /> In the Business Leaders category, Anand Mahindra towers over others with over 4 lakh engagements. RPG Group’s Chief Harsh Goenka is at #2 with 2.2 lakh engagements. Chinese mobile phone brands India CEO’s Manu Kumar Jain of XiaoMi and RealMe’s Madhav Sheth are at #3 and #4 respectively with 1.5 lakh and 1.1 lakh engagements respectively. Wipro Chairman Rishad Premji with 49K engagements is at #5, Biocon’s Kiran Mazumdar-Shaw with 41K engagements at #6, Marico’s Harsh Mariwala with 24K engagements is at #7, Micromax co-founder Rahul Sharma with 19K engagements at #8 and Chairman of JSPL and former MP, Naveen Jindal with 16K engagements is at #9. Google’s Global CEO Sundar Pichai with 15K engagements is at #10. <img src="https://lh3.googleusercontent.com/tHID02ApdeLWDC4PZvTlVGp0GM6ohZnYjVDV1R1_Thy0-KAABOgKcFbJW6_p_CAbaxyTx6WVfdifSL5mqCqiDJKDLoXA6VdG2oCf6tTX0zQw-TmcfMEuV8mWrcFXaROeQG4ebH1L" /> The IPL was the flavour of the season for cricketers where expectedly India captain and expectant father Virat Kohli topped Twitter engagement with 2.4 million engagements. Suresh Raina was at #2 with 1.9 million engagements. Former stars Sachin Tendulkar at #3, Harbhajan Singh at #5, and Virendra Sehwag at #6, actively engage with fans and followers on Twitter with 1.5 million; 6.8 lakh and 6.3 lakh engagements. Aakash Chopra, now a commentator is also hugely popular and ranks #4 with over 9.65 lakh engagements on Twitter in October. Perennial favourite Mahendra Singh Dhoni was completely inactive on Twitter in October despite more than 8.1 million followers. <img src="https://lh4.googleusercontent.com/xEGkvOBwHU5b_Gqk1UJ3QiXG9HiCH11AN4Z0D9XpGgb73AleecPVEsxk5wIoTl0oJiF0y_eEnUP5l3WS9LQ5dNiypevkMblPG0kCvJYKMS565xsIoJFxSKYEKptpLYxO5ofd6NmYONwHAW8IYA" /> Among Indian sports persons, outside of cricket, Olympic medallist and pro-boxer Vijendra Singh tops with 4.27 lakh engagements. Perhaps the India’s best kept secret in sports is veteran pistol shooter, coach and sports enthusiast 88-year old Dadi Chandro Tomar, better known as ‘Shooter Dadi’ from Baghpat, UP. Since learning to shoot when she was well into her sixties she has attained national fame as an accomplished shooter having won more than 30 national championships. She was at #2 in the non-cricket sports category with a phenomenal 2.84 lakh engagements leaving superstars like Saina Nehwal, Babita Phogat and Jwala Gutta behind! In the intensively competitive Journalists category, News Nation’s Deepak Chaurasia topped Twitter engagement with a whopping 1.88 million engagements. Aaj Tak’s Rohit Sardana was at #2 with 1.1 million engagement followed by Sushant Sinha with 1.05 million engagements. Veteran journalist and India Today’s Consulting Editor Rajdeep Sardesai was at # 8 wit6 6.6 lakh engagements and Rana Ayyub was at #6 with 7.6 lakh engagements. <img src="https://lh4.googleusercontent.com/0e-Cd8WODCQIW_NpEtBCYhchTqE5-eFzntMz0qX9HW-8tYY0t_HVQyXQm84UMm7ktlN2rsFqt0rupcBBDfMOjtTVCyOuBceZHNWXl4WHqbNWEwRirsGEd9Dyi2jtPIG47sq1OkV9" /> In other categories, Comedians and Start-up founders made their mark. Among comedians, Kunal Kamra topped impressively with 1.1 million engagements, followed by Ashish Chanchlani at #2 with 4.92 lakh engagements, Vir Das at #3 with 3.2 lakh engagements, Atul Khatri at #4 with 2.21 lakh engagements and Amit Bhadana with 1.1 lakh engagements at #5. Cred Founder Kunal Shah lead the Business Founders category with 60K engagements and Paytm’s Vijay Shekhar Sharma was next with 23K engagements. Said Twitteet co-founder Sandeep Amar: “Our core objective is to provide social business intelligence, social monitoring and actionable insights to the leaders across various domains and also to businesses and marketers. We run daily analysis of all engagements – which are the total of likes and retweets, collate these every month, across categories; and then slice and dice them to mine actionable insights. At some level a leaders Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies.”

Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report

<ul><li>Doctors across the globe have reported a spurt in <keyword id="470793" type="General" weightage="20" keywordseo="cardiovascular-problems" source="Orion">cardiovascular problems</keyword> related to Covid-19 throughout the pandemic. </li><li><keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> accounts for at least <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6994761/">one-fifth</a> of the 17.9 million cardiovascular disease-related deaths globally, especially in the younger generation. </li><li>Unhealthy lifestyle, unbalanced diet, stress, smoking and drinking are some of the common reasons cited as the biggest contributors to <keyword id="32015" type="General" weightage="20" keywordseo="heart-problems" source="Orion">heart problems</keyword> in younger people.</li></ul>A spate of cardiovascular-related deaths among young, high-profile Indian media personalities in the last couple of years has turned the spotlight on this group of ailments. Heart problems among Indians have almost doubled in the last decade and it is now afflicting the young too, say doctors and experts. Doctors across the globe have also reported a spurt in cardiovascular problems related to Covid-19 throughout the pandemic. Data from England’s health-care system, for example, shows that people who had been hospitalised with Covid-19 were about three times more likely than uninfected people to face major cardiovascular problems within eight months of their hospitalisation. Last week, comedian-actor Raju Srivastav succumbed to a heart attack. He was 58 years old. In May, noted singer KK died due to cardiac arrest after singing at a concert in Kolkata. He was 53 years old. This is a list that is growing and is shockingly long. The most affected are people from industries that are generally considered high-stress inducing such as the entertainment sector. Last year, actors Sidharth Shukla (40 years old) and Puneeth Rajkumar (46 years) died of heart attacks while Amit Mistry (47 years) died due to cardiac arrest. According to the <keyword id="6356311" type="General" weightage="50" keywordseo="world-health-organisation" source="Orion">World Health Organisation</keyword>, India accounts for at least <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6994761/">one-fifth</a> of the 17.9 million cardiovascular disease-related deaths globally, especially in the younger generation. Cardiovascular diseases (CVDs) are a group of disorders of the heart and blood vessels, including coronary heart disease, cerebrovascular disease, peripheral arterial disease, rheumatic heart disease, congenital heart disease, deep vein thrombosis and pulmonary embolism. Men, reportedly, have been more prone to these heart problems compared to women. According to the Indian Heart Association, 50% of all heart attacks in Indian men occur under the age of 50, while 25% of all heart attacks in Indian men occur under 40 years of age. The prevalence of cardiovascular diseases is high even among people who are slightly older than 45 years. In 2016, India reported 63% of total deaths due to non-communicable diseases, of which 27% were attributed to CVDs, according to a WHO report. CVDs also account for 45% of deaths in the 40-69 year age group. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"><colgroup></colgroup><col /><col /><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Global cardiovascular deaths </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">17.9 million (each year) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">India’s ratio in the global number </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">one-fifth </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">India’s CVD death rate </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">272 per 1,00,000 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Global CVD death rate </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">235 per 1,00,000 </td></tr></tbody></table>Source: WHO, NCBI <cmsannotation type="cmsannotation" annotationid="Younger people more prone" comment="subhead" text="Younger people more prone">Younger people more prone</cmsannotation> Lately, many youngsters are being diagnosed with heart problems. Dr Nikhil Parchure, cardiologist at the Apollo Hospital in Navi Mumbai, told PTI that 25% of all heart attack cases are being seen in people below the age of 40 in the last few years. Unhealthy lifestyle, unbalanced diet, stress, smoking and drinking are some of the common reasons cited by doctors as the biggest contributors to heart problems in younger people. Besides these, genes and low birth weight can also be major factors for heart problems in Indians, Dr Sudheer Koganti, consultant cardiologist, Citizens Specialty Hospital, Hyderabad told Business Insider India. “This could be due to low birth weight, a pool of genes, our diet that’s rich in refined carbohydrates, etc. We may not be overall obese, but we have a much greater percentage of body fat, which is concentrated in the abdomen,” Dr. Koganti said. An average European's fat content is 7-8%, whereas for an Indian it is almost 12-23% in terms of visceral adiposity, <a href="https://www.business-standard.com/article/current-affairs/lifestyle-sleep-food-exercise-reason-of-rise-in-heart-attacks-experts-122082800228_1.html">said</a> Dr. Ajit Menon, consultant, cardiac sciences, Sir HN Reliance Foundation Hospital in Mumbai. Doctors believe that diabetes could also be a leading cause for <keyword id="24480" type="General" weightage="20" keywordseo="heart-diseases" source="Orion">heart diseases</keyword> among young people. India is said to have the most diabetic patients as compared to other countries. It is <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8725109/#:~:text=The%20estimates%20in%202019%20showed,of%20these%20individuals%20remain%20undiagnosed.">estimated</a> that India had 77 million diabetic patients in 2019. This number is expected to rise to over 134 million by 2045, with 57% of these diabetic cases going undiagnosed. Lack of awareness and optimal care often lead to late diagnosis and poor outcomes amongst younger patients. It is important for an individual to get regular tests and check-ups. “ We have advanced stages of medical therapies where we can slow the progression of the disease and prevent the chances of sudden cardiac arrest by 90%,” Dr. Udgeath Dhir, director and head – cardio thoracic vascular surgery, Fortis Memorial Research Institute, Gurugram told Business Insider India. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/indian-markets-take-a-breather-after-huge-sell-off-on-monday/articleshow/94468819.cms">Indian markets take a breather after huge sell-off on Monday</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/oct-1-deadline-for-compulsory-e-invoice-generation-nears-for-firms-with-10-crore-turnover/articleshow/94455741.cms">Oct 1 deadline for compulsory e-invoice generation nears for firms with ₹10 crore turnover</a>

Here’s why heart problems are rising among young Indians

<ul><li>While the <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">Coronavirus</keyword> outbreak has led to productions of films and daily soaps being stopped across the country, TV viewership is going up due to people staying at home.</li><li>However, the GECs re now faced with the challenge of coming up with fresh content for its viewers.</li><li>In such a scenario, how are these channels planning to tackle the situation?</li></ul>It’s been close to 2 weeks since India’s film and television bodies decided to suspend shootings from to avoid the spread of the novel Coronavirus. The Indian Film &amp; Television Directors' Association (IFTDA), Producers Guild of India and Federation of Western Indian Cine Employees (FWICE) had decided on March 17 to put production and shooting on hold till March 31. As the PM announced his 21-day complete lockdown, production will not start before April 14. The biggest impact of this will be on GEC channels that usually work with a content bank of about two weeks. However, with the lockdown, these channels will soon run out of fresh content to air. Considering most people are stuck at home, OTT and TV viewership saw a spike, according to Broadcast Audience Research Council (BARC) India data. The total TV consumption saw a spike of 8% across India in the week ended March 20 (<keyword id="8763838" type="UNKNOWN" weightage="20" keywordseo="covid-19">Covid-19</keyword> Week 1), while the total time spent per user on smartphones went increased by 6.2% to 25 hours a week. Moreover, the consumption growth in the Hindi speaking markets (HSM) was at around 10% in comparison to the South region that grew by 5%. The HSM region saw an increase in terms of both reach and time spent. While this opens up possibilities for advertisers to catch more eyeballs, GECs are now faced with the problem of running out of content. In such a scenario, what is the strategy they are employing to ensure that they do not lose their audience who can only stay engaged if they are offered something new to watch? Ensuring all-round entertainment for consumers While production has come to a complete halt, all the channels believe that the show mustn’t stop and are strategizing at how to make the best use of the content at their disposal currently. Speaking about how it is working around the current situation, <keyword id="3387826" type="PERSON" weightage="20" keywordseo="Prathyusha-Agarwal">Prathyusha Agarwal</keyword>, Chief Consumer Officer, <keyword id="174248" type="DOMAIN" weightage="20" keywordseo="Zee-Entertainment-Enterprises-Ltd">Zee Entertainment Enterprises Ltd</keyword> said, “Taking into consideration the explosion in TV consumption and the changing composition of audiences, there is a need to customize programming for this emerging trend. At ZEE, we have geared up to serve these emerging trends with content for everyone in the family. For instance, starting March 25, Zee TV introduced an exclusive band ‘PyaarVyaar Originals’ with three new finite series including Sakshi Tanwar and Ram Kapoor starrer ‘Karle Tu Bhi Mohabbat’, Sharman Joshi Starrer ‘Baarish’ and Ronit Roy Starrer ‘Kehne Ko Humsafar Hain’ for the first time on television between 9 pm and 11 pm every week night. Longer binge-worthy episodes of our popular fiction shows have also been lined up across most channels to provide an immersive experience to our viewers who are staying much longer in front of the television. &amp;tv has also lined up curated specials of their comedy hits along with inspirational and devotional content to bring in positivity into our viewers’ living rooms.” For <keyword id="1570722" type="PERSON" weightage="20" keywordseo="Manisha-Sharma">Manisha Sharma</keyword>, Chief Content Officer, Hindi Mass Entertainment, <keyword id="187712" type="COMPANY" weightage="20" keywordseo="Viacom18">Viacom18</keyword>, the need of the hour is for the channels to take care of every family’s all-round entertainment needs. Speaking about what their roadmap in terms of content is, Sharma said, “At a time like this, we want to give our viewers the best of the content mix which will keep them smiling and comforted and hopefully let this time go by smiling and watching with their families in the confines of their homes. We have an eclectic mix of current and popular erstwhile shows that will take care of all their entertainment needs ranging from comedy, drama, slice of life, and reality shows. We have dedicated blocks for comedy, drama, and romance to give the viewers the best of the best content. A healthy dose of comedy between 5-6 pm with reruns of Belan Wali Bahu, popular show Dil Se Dil Tak starring Sidharth Shukla and Rashami Desai will be back at 6pm. We will continue to air fresh episodes of Vidya, Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Kii, Barrister Babu, Shubharambh and Naati Pinky Ki Lambi Love Story at their respective timeslots.” Riding on the nostalgia wave Doordarshan played a masterstroke with the announcement of the re-launch of yesteryear classics including Ramayan, Mahabharat and Byomkesh Bakshi. A lot of people have been talking on various social media platforms about what are the shows they would want channels to bring back. And a lot of the channels are listening to what the audience wants. Zee is bringing back some of its old, popular shows from its library across its channels, like ‘Kasamh Se’ on Zee TV and ‘Sambhaji’ on Zee Marathi and ‘Goyenda Ginni’ on Zee Bangla amongst others. Similarly, Viacom18 will be bringing back its show Dil Se Dil Tak and Bigg Boss 13. Speaking about what viewers can expect from its stable, <keyword id="8986388" type="UNKNOWN" weightage="20" keywordseo="arpit-machhar">Arpit Machhar</keyword>, Head of Marketing, <keyword id="8986387" type="UNKNOWN" weightage="20" keywordseo="enterr10-television-network">Enterr10 Television Network</keyword> (<keyword id="7514645" type="UNKNOWN" weightage="20" keywordseo="Dangal-TV">Dangal TV</keyword>) said, “We go through a lot of historical data before acquiring the license of any show. Dangal TV ratings, undoubtedly, have also been helpful in successfully monetising already aired shows. In the past, shows like Bandini, Chandragupt Maurya, Bhagwaan Shree Krishna have done exceptionally well. Ramayana, too has a very strong connect with viewers across India beyond the Hindi speaking markets. Mythological and historical shows along with some well-produced thrillers and family dramas make it an interesting package for viewers. We are in tune with this, considering Dangal TV too has been airing Ramayana as well as similar mythological shows like Devi Adi Parashakti, Mahima Shani Dev Ki for a while now. Devi Adi Parashakti and Mahima Shani Dev Ki are among the top 2 shows across Hindi GEC, HSM(U+R) as per latest data by BARC India for Week 11. We are aware that such content always has an audience and therefore we will continue to keep our viewers engaged with such shows.” Covid-19’s business impact While many sectors like events and out-of-home have been badly hit due to the lockdown, broadcasters are hopeful that they will be impacted less. Considering viewership is on the rise too, it presents an opportunity for both broadcasters and advertisers to make something out of an adverse situation. Dangal TV has seen a spike in its viewership, like most other GECs and is not focusing on new ideas. “Despite the COVID-19 challenge, Dangal TV is experiencing a spike in the average time spent.We are witnessing the early signs of a consumption uptick with an increase in the viewership. At Enterr10 Television Network, we are strongly connected and engaged with our viewers. Our numbers have been ahead of us. We are readily willing at focusing on exploring new ideas, IPs, etc. We haven’t stepped back in terms of exploring what more is possible, even during this period. Even in this unprecedented situation, we will continue to invest in good library, innovative programming and in distribution that will further aid in consolidating our position in both rural and urban markets. While there is huge competition amongst TV channels, our first priority is to consolidate, maintain and further strengthen our leadership position on television.” Pointing towards the fact that a lot of advertising on TV comes from FMCG that have been relatively less impacted, Sharma shared her optimism about the future. “The lockdown has hit the manufacturing, supply chain and consumption of all brands and that will invariably have an effect on ad spends. However, TV and digital will have a marginal impact as compared to other mediums like print, outdoors and radio as TV viewership is expected to see an upswing due to the forced lockdown. Secondly, a large amount of advertising revenue for a GEC comes from FMCG brands that are relatively less impacted in the current situation. Also, since it is an industry phenomenon, all GEC channels will witness a drop in ad spends,” explained Sharma. Added Agarwal, “Over the next 3 weeks, we expect content consumption on TV to go up as people look to keep themselves entertained. Given the temporary nature of the lockdown, it would be imprudent to quote any implication as of now, but we are sure that TV has become an essential service providing the much needed companionship to families in the current times.”

You Searched For "Sidharth Shukla" and got 6 results

Famous Indian personalities who passed away due to heart diseases in recent times

Ayush Mehrotra

TV and film actor Sidharth Shukla passes away due to heart attack

PTI

As TV star Sidharth Shukla’s life ends abruptly, here’s a look at his career

Vaamanaa Sethi

Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report

BI India Partner

Here’s why heart problems are rising among young Indians

Vaamanaa Sethi

With limited fresh content at their disposal, here's how GECs are tackling the lockdown

Samarpita Banerjee