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<ul><li>Among the popular originals getting new seasons are Mirzapur, The Family Man, Four More Shots Please. </li><li>Whereas it has also announced 11 new series including Saif Ali Khan’s Dilli and Abhishekh Bacchan’s Breathe 2. </li><li>Amazon Prime also managed to rope in other top directors like Zoya Akhtar, Asif Kapadia, Nikkhil Advani, Ali Abbas Zafar, Rangita Nandy, <keyword id="18994" type="PERSON" weightage="20" keywordseo="kabir-khan">Kabir Khan</keyword>, Ritesh Sidhwani, Vikram Malhotra, Anand Tiwari among others. </li></ul> Jeff Bezos could have not repeated <keyword id="410704" type="PERSON" weightage="20" keywordseo="Amitabh-Bacchan">Amitabh Bacchan</keyword>’s dialogue, “Don ko pakadna mushkil hi nahi, namumkin hai.” It has now fairly well established that the top boss of Amazon knows the pulse of Indian audience. Moreso, after he announced 14 original shows on Prime Videos platform, in 2020. Bezos who is on a three-day visit to India said that he would be investing<a href="https://www.businessinsider.in/tech/news/amazon-is-dropping-1-billion-investment-on-india-and-ceo-jeff-bezos-said-a-us-india-alliance-will-be-the-most-important-this-century/articleshow/73273556.cms"> $1 billion across his streaming venture as well as e-commerce business.</a> But his announcement could put him on a close race with his competitor in India and elsewhere, Netflix which invested around Rs 3,000 crore on original shows. 
 
 <div type="Youtube" id="Cwh9zmC7saE" title="14 New Amazon Originals | Announcement | Amazon Prime Video | 4K" thumbUrl="https://i.ytimg.com/vi/Cwh9zmC7saE/mqdefault.jpg"></div>




 These new originals also includes next season of popular shows like Mirzapur, Inside Edge, The Family Man and Four More Shots Please. The crime show Mirzapur became so popular that Indian fans thronged the Internet for details on a second season. So much that, it became the most popular question on Quora. READ ALSO: <div type="Article" hostid="261" msid="73290359" title="Kamal Haasan's ₹25 crore loan revealed a lot about his finances after nearly 2 years in politics" mstype="2" mssubtype="0"></div>

 In a sneak preview Guddu played by Ali Fazal can be seen using crutches while Golu (<keyword id="1737042" type="PERSON" weightage="20" keywordseo="Shweta-Tripathi">Shweta Tripathi</keyword>) can be seen pointing a gun at someone. The platform will also have brand new series like Saif Ali Khan’s Dilli; along with Breathe 2 which will now feature Abhishek Bacchan. Kabir Khan’s The Forgotten Army — Azaadi ke liye featuring Sunny Kaushal and Sharvari Wagh is likely to be the first show to be released in 2020. Amazon Prime also managed to rope in other top directors like Zoya Akhtar, Asif Kapadia, Nikkhil Advani, Ali Abbas Zafar, Rangita Nandy, Kabir Khan, Ritesh Sidhwani, Vikram Malhotra, Anand Tiwari among others. Here are all the shows Amazon Prime has announced for 2020: <ol><li><keyword id="8600267" type="UNKNOWN" weightage="20" keywordseo="Mirzapur-2">Mirzapur 2</keyword></li><li><keyword id="8318034" type="UNKNOWN" weightage="20" keywordseo="The-Family-Man-2">The Family Man 2</keyword> </li><li><keyword id="8600266" type="UNKNOWN" weightage="20" keywordseo="Four-More-Shots-Please-2">Four More Shots Please 2</keyword> </li><li>Breathe 2 </li><li>The Last Hour </li><li>Bandish Bandits </li><li>Dilli </li><li>Paatal Lok </li><li>Gormint </li><li>Inside Edge 3 </li><li>Sons of Soil — Jaipur Pink Panthers </li><li>The Forgotten Army — Azaadi Ke Liye </li><li>Mumbai Diaries 26/11</li><li>Comicstaan (Tamil) See also: </li></ol><a href="https://www.businessinsider.in/business/corporates/article/watch-jeff-bezos-driving-e-rickshaws-doing-home-deliveries-and-chatting-up-shah-rukh-khan-the-amazon-top-boss-is-going-all-out-to-get-narendra-modis-attention/articleshow/73422776.cms?src=hp_latest">Watch: Jeff Bezos driving e-rickshaws, doing home deliveries, and chatting up Shah Rukh Khan ⁠— the Amazon top boss is going all out to get Narendra Modi’s attention</a>

Amazon Prime announces 14 new originals including Mirzapur 2 and Four More Shots Please 2

Last week, we told you how <a href="http://www.businessinsider.in/Box-Office-Mardaani-Collects-Rs-13-71-Crore-In-Opening-Weekend/articleshow/40866041.cms">Mardaani</a>-fame Tahir Raj Bhasin and <a href="http://www.businessinsider.in/This-is-how-Akshay-Kumars-Airlift-was-made/articleshow/50805560.cms">Airlift</a>-fame Nimrat Kaur came together for <a href="http://www.businessinsider.in/Nimrat-Kaur-and-Tahir-Raj-Bhasin-look-out-of-the-world-in-The-Road-Trip-a-new-short-film-by-Yash-Raj/articleshow/51325880.cms">The Road Trip</a>, a short film for <keyword id="36603" type="CITY" weightage="100" keywordseo="Yash-Raj-Films">Yash Raj Films</keyword>’ youth centric YouTube channel <keyword id="3198875" type="UNKNOWN" weightage="100" keywordseo="YFilms">YFilms</keyword>. 
 This week, another two very talented actors have come together for the next installment of <keyword id="3276718" type="UNKNOWN" weightage="100" keywordseo="Love-Shots">Love Shots</keyword>, YFilms’ series of short films based on love. 
 
The film is called <keyword id="3285117" type="UNKNOWN" weightage="100" keywordseo="Koi-Dekh-Lega">Koi Dekh Lega</keyword>, and stars <keyword id="1737042" type="UNKNOWN" weightage="100" keywordseo="Shweta-Tripathi">Shweta Tripathi</keyword>, whose shot to fame was last year’s critically acclaimed movie <a href="http://www.businessinsider.in/IndependenceDaySpecial-7-Bollywood-movies-that-redefined-the-concept-of-freedom/Masaan/slideshow/48390614.cms">Masaan</a> and <keyword id="684700" type="PERSON" weightage="100" keywordseo="Saqib-Saleem">Saqib Saleem</keyword>, who was last seen as a skating coach in 2014’s child movie Hawaa Hawaai. The short film is shot at a bus stand in Mumbai’s Malad West area, and is about two friends who are waiting for their bus while engaging in a sweet banter. Amongst the boy’s wish to get a bike one day and the girl’s new perfume, it is only when their bus comes that a twist is revealed, but unlike The Road Trip, the twist is not a shocking or a depressing one, not at least to the lead couple. 
 
 
 
The movie has a message that even though people say that true love is blind, even the blind people can fall in true love, and see the depths of a relationship. 
 
The creepy eavesdropper that sits with both of them at the bus stop is from the Yash Raj crew, and it feels like he has been kept in the movie so that viewers can get a perspective to watch the movie. 
 
Image source

Yash Raj Studios is changing the way we watch movies

Stand-up comedian and actor <keyword id="19949001" type="General" weightage="100" keywordseo="vir-das" source="keywords">Vir Das</keyword> will host the 2024 International Emmys. He shared this news with his fans on Instagram, along with a photo of himself and a screenshot of a news article. Vir Das will reportedly be the first Indian to host this prestigious event. Vir Das shared his excitement on Instagram, saying, "Thanks to your support, an Indian Emmy host! I can't wait to host the @iemmys this year. It's crazy! Thank you for having me. I feel tremendously honoured and excited!" <div type="INSTAGRAMURL" thumbUrl="undefined" caption="Caption not available." user="undefined" cmsId="1726115227010"><url><![CDATA[https://www.instagram.com/p/C_yBau2S47d/]]></url><permalink><![CDATA[https://www.instagram.com/p/C_yBau2S47d/]]></permalink><payload><![CDATA[]]></payload></div> Friends from the film industry, like Hrithik Roshan, Kriti Sanon, Bipasha Basu, Dia Mirza, Shefali Shah, producer Guneet Monga, comedian Atul Khatri, and many others, congratulated Vir on his big achievement. Hrithik wrote: "Wow. That’s amazing. Very well done" Kriti said: "That’s so amazing!! " Shefali Shah wrote: "That’s super cooooollllll congrats" Atul Khatri reacted: “Bass kar pagley.Rulaaega kya” Shweta Tripathi commented: "Whoaaaaaaa this is absolutely amazing!! Shall be watching" Bruce L. Paisner, president and CEO of the International Academy of Television Arts &amp; Sciences, said, "We're delighted to welcome back Vir Das to our stage and to add International Emmy Host to his impressive list of talents. With his unique humor and perspective on the world, he now joins a distinguished group of Gala hosts over the years who fit in perfectly with our global audience." The <keyword id="596227" type="General" weightage="20" keywordseo="International-Emmy-Awards" source="Orion">International Emmy Awards</keyword> will take place on November 25 in the New York City. Vir Das was nominated for an Emmy in 2021 for his comedy special "Vir Das: For India" and won in 2023 for his Netflix special "Vir Das: Landing", when he shared the trophy with popular British teen sitcom "Derry Girls". He is currently on his international Mind Fool tour. <div type="Article" hostid="261" msid="113260188" title="Jr NTR-Janhvi Kapoor starrer Devara has already earned over $1 million in pre-sales in the US! What’s with all the hype around this Telugu movie?" mstype="2" mssubtype="0"></div> Besides his stand-up comedy, Vir has created, produced, and starred in several TV series, including ABC's Whiskey Cavalier, Netflix's Hasmukh, and Amazon's "Jestination Unknown". Vir appeared in Judd Apatow's The Bubble and is working on a comedy show with CBS Studios and Andy Samberg. He is also the lead singer of India's comedy-rock band, Alien Chutney. Vir started his career in stand-up comedy, performing at different venues in India and around the globe. He became famous through a combination of stand-up specials, live shows, and roles in Bollywood films like Delhi Belly, Go Goa Gone, and Badmaash Company. Das was most recently seen in Ananya Panday-starrer Prime Video series "Call Me Bae". He is currently on his international 'Mind Fool' tour. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/webstories/shawn-mendes-to-hanumankind-meet-the-lollapalooza-india-2025-line-up/slidelist/113262556.cms" data-type="tilCustomLink" target="_blank">Shawn Mendes to Hanumankind: Meet the Lollapalooza India 2025 line-up</a>

Vir Das to be the first Indian to host International Emmy Awards

<keyword id="19925152" type="General" weightage="20" keywordseo="Prime-Video" source="keywords" meta.keywordsubtype="org" meta.entityname="Prime Video" meta.hostid="261" meta.entityid="Prime Video">Prime Video</keyword> on Tuesday announced that the third season of its much anticipated original series "<keyword id="20325471" type="General" weightage="20" keywordseo="Mirzapur" source="keywords">Mirzapur</keyword>" will start streaming from July 5. Produced and created by <keyword id="22014865" type="General" weightage="20" keywordseo="Excel-Media" source="keywords">Excel Media</keyword> and Entertainment, the fan-favourite crime thriller is directed by Gurmmeet Singh and Anand Iyer. In the 10-episode series, the makers said fans will see the stakes going notches higher and the canvas becoming bigger. "However, the rules remain the same while all eyes are on the coveted throne in the fictional world of Mirzapur. The big question prevails whether the throne or Gaddi of Mirzapur will be earned or snatched in a battle of power and dominance where trust is a luxury that no one can afford," according to the official synopsis. The third season of "Mirzapur" stars the ensemble cast including <keyword id="19903381" type="General" weightage="20" keywordseo="Pankaj-Tripathi" source="keywords">Pankaj Tripathi</keyword>, <keyword id="19920534" type="General" weightage="20" keywordseo="Ali-Fazal" source="keywords">Ali Fazal</keyword>, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik and Manu Rishi Chadha. Nikhil Madhok, head of Hindi originals, Prime Video India, said "Mirzapur" has captured the hearts of viewers worldwide, resonating deeply with fans who eagerly await its next season. "The 'Mirzapur' franchise has embraced fandom in its purest form where its characters have become a part of popular culture. At Prime Video, we are excited to treat the fans who have made this franchise so iconic and popular, with a fresh new season. "In collaboration with our long-standing partners, Excel Entertainment, we are thrilled to bring a new chapter in the 'Mirzapur' saga that promises immersive entertainment replete with shocking twists and turns," Madhok said in a statement. Ritesh Sidhwani, producer, Excel Entertainment, said the first two seasons of "Mirzapur" received phenomenal response and love from fans, both in India and around the world. "This overwhelming support is what motivates us to keep pushing our boundaries and delivering exceptional content. Our collaboration with Prime Video is a testament to this success, and we are committed to continuing delivering compelling stories that strike a chord with audiences. We can't wait for viewers to dive back into the quintessential world of Mirzapur and experience the thrilling ride that awaits them in season three," Sidhwani added. Set in Mirzapur, the first season of the crime drama premiered in 2018 and season in 2020. SEE ALSO:<a href="https://www.businessinsider.in/tech/news/ios-18-announced-with-apple-intelligence-improved-privacy-controls-customisable-home-screen-and-more/articleshow/110883233.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/ios-18-announced-with-apple-intelligence-improved-privacy-controls-customisable-home-screen-and-more/articleshow/110883233.cms" target="_blank">iOS 18 announced with Apple Intelligence, improved privacy controls, customisable home screen and more</a><a href="https://www.businessinsider.in/tech/news/apple-vision-pro-to-be-available-in-nine-new-countries-but-india-is-not-one-of-them/articleshow/110883439.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/apple-vision-pro-to-be-available-in-nine-new-countries-but-india-is-not-one-of-them/articleshow/110883439.cms" target="_blank">Apple Vision Pro to be available in nine new countries, but India is not one of them</a><a href="https://www.businessinsider.in/stock-market/webstories/ixigo-ipo-now-open-price-band-to-risk-factors-all-you-need-to-know/slidelist/110867238.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/webstories/ixigo-ipo-now-open-price-band-to-risk-factors-all-you-need-to-know/slidelist/110867238.cms" target="_blank">Ixigo IPO now open – Price band to risk factors, all you need to know</a>

Prime Video sets July 5 premiere for Mirzapur season three

Fans who have been waiting to get updates about '<keyword id="20325471" type="General" weightage="20" keywordseo="mirzapur" source="keywords">Mirzapur</keyword> 3' with bated breath can now finally heave a sigh of relief as the <keyword id="19951078" type="General" weightage="20" keywordseo="trailer" source="keywords">trailer</keyword> of the upcoming season is finally out. In the action-packed trailer, <keyword id="21275522" type="General" weightage="20" keywordseo="Guddu-Pandit" source="keywords">Guddu Pandit</keyword> (played by <keyword id="19920534" type="General" weightage="20" keywordseo="Ali-Fazal" source="keywords">Ali Fazal</keyword>) could be seen trying his best to establish his hold over <keyword id="20553941" type="General" weightage="20" keywordseo="Purvanchal" source="keywords">Purvanchal</keyword>. It seems like he can go to any extent to get the throne. Actors like Shweta Tripathi Sharma, Rasika Dugal and <keyword id="19901508" type="General" weightage="20" keywordseo="vijay-varma" source="keywords">Vijay Varma</keyword> also left a mark with their presence in the trailer. At the end of the trailer, actor <keyword id="19903381" type="General" weightage="20" keywordseo="Pankaj-Tripathi" source="keywords">Pankaj Tripathi</keyword> emerges from the shadows and promises to reclaim the empire. Rajesh Tailang, Sheeba Chadha, Meghna Malik, and Manu Rishi Chadha are also part of the show. Created by Excel Media and Entertainment, the fan-favourite <keyword id="20403418" type="General" weightage="20" keywordseo="crime-thriller" source="keywords">crime thriller</keyword> is directed by Gurmmeet Singh and Anand Iyer. <div type="twitter" handle="PrimeVideoIN" handlename="PrimeVideoIN" favoritecount="0" retweetcount="0" id="1803710493510553672"></div> On what fans can expect from the show, Director and Executive producer Gurmmeet Singh shared, "The first two seasons of Mirzapur proved to be game changers for the crime thriller genre in the streaming space in India. With Mirzapur 3, we strive to build on the momentum and take the narrative to a whole new level, exploring new facets and dimensions of each character's life replete with new plot twists. We are incredibly excited for fans to witness the showdown for Mirzapur's throne unfold in the new season." He added, "The stakes have gone notches higher and the canvas has surely become bigger. After a hiatus of three and a half years, we, just like our viewers, cannot wait for the global premiere of Mirzapur 3 on <keyword id="19925152" type="General" weightage="20" keywordseo="Prime-Video" source="keywords" meta.keywordsubtype="org" meta.entityname="Prime Video" meta.hostid="261" meta.entityid="Prime Video">Prime Video</keyword>." The first season of the crime drama premiered in 2018 and season second came in 2020. Ahead of the release of the third season in July, actor Ali Fazal took a stroll down memory lane and recalled the challenges he faced while reprising his role of Guddu Pandit. "I don't know what season 3 holds but I know I have justified a graph for this particular boy who has the essence of it all who holds his innocence despite so much corruption around him. And a young boy almost at his impressionable age getting turned into all kinds of demons and things along the way because of the circumstances in the society, and he becomes what he becomes. So yes it has taken a lot out of me, I will always cherish it," he shared. He added, "It is the world that I don't belong to, it is the character I don't belong to, but I have tried to make sense of it, with the analytical approach I have to study it, the way they write, the way they think, the way he interacts with the people in those areas and of course kahaniyan, kahaniyan hain, they can be told in any perspective. In this case, you see it from Guddu's perspective. The rest of it has been the icing on the cake, there is the bodybuilder, there is a manickness, the madness that you see but these are the effects of core traumas that this person has been through."Ali further explained how he prepared for the role." "To be able to have so much compassion that I wanted to achieve through playing this part, and also to the audiences to be able to play something like this requires someone who can see, what a person in that situation can go through or maybe any other situation, it can be endless situations in a story, I think that was my biggest challenge, to be able to put yourself away from it and look at it and without judging it just observe. So I have tried to do that I really hope it brings some heart out on the big screen or any screen where it will be watched," he said. The new season will be out on Prime Video on July 5.

Action-packed trailer of season 3 of 'Mirzapur' finally out; new season to premiere next month

<ul><li>Earlier this year, Amazon Prime Videos announced 14 new originals while Jeff Bezos was on a three-day visit to India. </li><li>These new originals also included the next season of the popular show, Mirzapur. </li><li>In a sneak preview of <keyword id="8600267" type="UNKNOWN" weightage="20" keywordseo="Mirzapur-2">Mirzapur 2</keyword>, Guddu played by Ali Fazal can be seen using crutches while Golu (Shweta Tripathi) can be seen pointing a gun at someone. </li></ul>The wait for Mirzapur 2 is finally over. The show is going to premiere on October 23, says Amazon Prime Videos Earlier this year, Amazon Prime Videos announced 14 new originals while Jeff Bezos was on a three-day visit to India. These new originals also included the next season of the popular show Mirzapur. <div type="Youtube" id="D5ZU8uS6KEM" title="Mirzapur 2 - Release Date Announcement | Amazon Original" thumbUrl="https://i.ytimg.com/vi/D5ZU8uS6KEM/mqdefault.jpg"></div> The crime show became so popular that Indian fans thronged the internet for details about its sequel. So much so, it became the most popular question on Quora. The first season of the Amazon Prime Video series premiered on the streaming platform on November 16, 2018. Mirzapur, is a story of a local don based in the hinterlands of India. Starring Pankaj Tripathi as Akhandanand Tripathi a.k.a. Kaleen Bhaiya, who rules the lawless land of Mirzapur and exports guns under the guise of a legitimate carpet business. His son Munna, the legitimate heir, wants to rule the region like his father but he’s not worthy. The story revolves around the aftermath of Tripathi’s meeting with two local boys — Guddu and Bablu — at an unfortunate incident at a wedding and how their involvement in his business turns the tables. In the last episode of Mirzapur, both Guddu and Bablu are shot in the cross-firing at a wedding. In a sneak preview of Mirzapur 2, Guddu played by Ali Fazal can be seen using crutches while Golu (Shweta Tripathi) can be seen pointing a gun at someone. The first season, produced by Excel Entertainment, starred Pankaj Tripathi, Vikrant Massey, Diveyndu Sharma, Rasika Dugal, Shriya Pilgaonkar and Shweta Tripathi in key roles. SEE ALSO: <a href="https://www.businessinsider.in/india/news/how-to-check-name-in-pm-samman-nidhi-yojana-installment-and-helpline-numbers/articleshow/77537856.cms">PM Kisan Samman Nidhi Yojana’s installment — how to check in 5 easy steps</a> <a href="https://www.businessinsider.in/stock-market/news/india-brazil-and-south-africa-will-face-the-harshest-economic-impact-from-the-coronavirus-in-major-nations-as-theyre-corrupt-and-badly-run-a-report-says/articleshow/77692593.cms">India, Brazil, and South Africa will face the 'harshest' economic impact from the coronavirus in major nations as they're corrupt and badly run, a report says</a> <a href="https://www.businessinsider.in/india/news/nithyanada-promises-gold-dollar-bills-new-reserve-bank-on-ganesh-chaturthi/articleshow/77686328.cms">Dollar bills made of gold, grains as currency⁠, and a new reserve bank— Indian godman Nithyananda’s promises for believers of Kailaasa</a>

Mirzapur 2 will release on October 23, says Amazon Prime Video

The <keyword id="10265016" type="UNKNOWN" weightage="20" keywordseo="popular-web-series-mirzapur">popular web series Mirzapur</keyword> has been renewed for a third season, it was confirmed on Thursday. Making the announcement, the <keyword id="10265015" type="UNKNOWN" weightage="20" keywordseo="streaming-platform-amazon-prime-video">streaming platform Amazon Prime Video</keyword> shared that season two of the series, which dropped on October 23, has become the most-watched show on the service in India within a week of release, adding that the season has recorded one of the highest completion rates. It was also revealed that almost half of the viewers who completed the series had binge-watched the second season within 48 hours of its launch. The series explores the tussle between power, politics and love. It narrates a story of families looking for power in the city, with bloodshed, violence and grit at the core of the narrative. It stars Pankaj Tripathi, Ali Fazal , Divyenndu, Shweta Tripathi Sharma, Rasika Dugal, Harshita Shekhar Gaur, Amit Sial, Anjum Sharma, Sheeba Chaddha, Manu Rishi Chadha and Rajesh Tailang. Second season also featured <keyword id="196455" type="PERSON" weightage="20" keywordseo="Vijay-Varma">Vijay Varma</keyword>, Priyanshu Painyuli, and <keyword id="968062" type="PERSON" weightage="20" keywordseo="Isha-Talwar">Isha Talwar</keyword>. "The massive fandom of the show and magnitude of love towards the new season was seen through reactions on social media within days of its release, and we are truly humbled by the response," said Ritesh Sidhwani of producers Excel Entertainment. To this, Aparna Purohit from the streaming platform added: "Over the last two years, viewers continued to engage with the immersive universe of '<keyword id="50317" type="CITY" weightage="20" keywordseo="Mirzapur">Mirzapur</keyword>' and its characters. The love that they have showered on the show for this season has been unprecedented. This encouraging response propels us towards creating content that is exciting, unique and something that our audiences can fall in love with over and over again." --IANS sug/vnc

Mirzapur 3: Amazon Prime Video announces third season of the 'most-watched' web series

<ul><li>Amazon Prime Video's Mirzapur is the most spoken about and the most-watched show on its platform. </li><li>To build some hype around the release date of season 2, Amazon Prime decided to leverage the show's fandom and create a micro campaign for the announcement. </li><li>Here is how the campaign was executed and how Amazon Prime created a buzz around Mirzapur 2 on social media.</li></ul>Amazon Prime Video’s Mirzapur is the most spoken about and the most-watched show in India. Since the launch of season in 2018, the fans have been asking for Season 2 of Mirzapur on all possible platforms through an acronym created by Prime Video, #MS2W, which stood for <keyword id="9745791" type="UNKNOWN" weightage="20" keywordseo="mirzapur-season-2">Mirzapur Season 2</keyword> When? Amazon Prime Video leveraged its show fandom and created a micro campaign to announce the release date. Objective: The objective of this activity was to harp on the fandom of the show to announce the season 2 date and gratify the fans for their support by announcing the S2 Release Date. Creative Idea: After a viewer finishes watching the first part of a series, they take to social media to check when the next season is launching. The thought lingers for a few more days and they move on. However, with Mirzapur, the fandom was on another level. They religiously asked for Season 2 in the comments of almost all posts for two years. To honour their love for Mirzapur, Amazon Prime Video did a micro campaign appreciating their fandom and sharing season two’s release date. The idea was to design the campaign by the fans, for the fans, to the fans. Challenges: Due to the time-gap between the 2 seasons, Amazon Prime Video had to make sure that they evoke the right feelings and got the fans excited about Season 2’s date announcement without fueling their frustration or anger for making them wait for S2 for 2 years. So they decided to launch a 4-day micro campaign. Execution: To announce the Release Date of Mirzapur Season 2, Amazon Prime Video initiated a 4-Day micro-campaign (starting 08/21) on social media with a <a href="https://www.youtube.com/watch?v=fUeyAItugv8&amp;t=3s">Video</a> paying ode to the Fandom shown for Mirzapur since S1 launch. This video evoked all the right feelings in the fans &amp; they were quick to continue their ask for #MS2W. <div type="Youtube" id="fUeyAItugv8" title="Mirzapur - An Ode To Fandom | Amazon Prime Video" thumbUrl="https://i.ytimg.com/vi/fUeyAItugv8/mqdefault.jpg"></div> To amplify the conversations around the hashtag, Amazon Prime Video pushed fans to ask #MS2W one last time through a <a href="https://www.facebook.com/events/1223322448000480/">Facebook Event Page</a> and collated and shared some of the best responses on Amazon Prime Video and <a href="https://www.instagram.com/p/CEMKSdrBVvg/?igshid=iqdr7gty25d3">Mirzapur</a> Handles. <div type="image" title="ms2w" msid="77925675" hostid="261"></div> A day before releasing the Announcement Date, it asked the audience to join the <a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">YouTube Premier</a> scheduled for August 24 at noon to find out the date through Amazon Original Crossover videos (<a href="https://www.youtube.com/watch?v=5RB8-RmcveY">PL</a>, <a href="https://www.youtube.com/watch?v=awOZVWFJrAU&amp;t=1s">BB</a>, <a href="https://www.instagram.com/p/CEQcwRvDOSt/?igshid=10zjxzcuywzmm">TFM</a>, <a href="https://www.instagram.com/p/CEPbhyMhh4i/?igshid=12gsm5xna1jc7">HD</a>, <a href="https://www.instagram.com/p/CEPbhyMhh4i/?igshid=12gsm5xna1jc7">BITS</a>, <a href="https://youtu.be/7n6f6CQzIAk">4MSP</a> &amp; <a href="https://www.instagram.com/p/CEPfHboA4P4/?igshid=4gz6wg2d78cy">PY</a>) asking for Season 2’s release Date. On the day of the announcement, Amazon Prime Video premiered the <a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">announcement video</a> on its YouTube. <div type="Youtube" id="D5ZU8uS6KEM" title="Mirzapur 2 - Release Date Announcement | Amazon Original" thumbUrl="https://i.ytimg.com/vi/D5ZU8uS6KEM/mqdefault.jpg"></div> Results: Quantitative &amp; Qualitative The Date Announcement video premiered on Prime Video India’s Youtube Channel &amp; 104K+ people saw the premiere together on 08/24 at 12 PM. Within an hour of announcing the Season 2 Release Date, #Mirzapur2 started trending on Twitter and peaked at position 2. <div type="image" title="mirzapur trending" msid="77925734" hostid="261"></div> This was Amazon Prime Video’s first-ever micro-campaign that has led to 3 videos to be trending simultaneously on Youtube (<a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">Release Date Announcement</a>, <a href="https://www.youtube.com/watch?v=fUeyAItugv8">Fandom</a>, <a href="https://www.youtube.com/watch?v=5RB8-RmcveY">Mirzapur X Paatal Lok</a>). Mirzapur 2 Date Announcement Video (With 5.8M+ views) is trending on #1 since 08/24. <div type="image" title="mirzapur announcement" msid="77925714" hostid="261"></div> An Ode To Fandom of Mirzapur video (With 4.4M+ Views) trended at #2 on YouTube on 08/22. <div type="image" title="mirzapur ode to fandom" msid="77925704" hostid="261"></div> A Hype Mashup video of Mirzapur X PatalLok (with 1.4M views) trended on #12 on 08/24. Details about the industry – size, projections, etc Amazon Prime Video is an Internet Video-On-Demand Service Provider and falls under the segment of Video Streaming (SVoD). Revenue in the Video-on-Demand segment in India amounts to US$166m in 2018. Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 5.7%, resulting in a market volume of US$219m by 2023. The market’s largest segment is Video Streaming (SVoD) with a market volume of US$107m in 2018. Brand information: Produced by Excel Movies, comprising of a stellar cast like Pankaj Tripathi, Ali Fazal, Vikrant Massey, Divyendu Sharma Shweta Tripathi, Shriya Pilgaonkar, Harshita Gaur, Rasika Dugal, and others, Mirzapur is an Indian crime thriller web series. All episodes of the show were released on November 16, 2018 and the 1st Episode was exclusively available for free in order to attract Non-Prime Viewers.

Case Study: How Mirzapur series increased excitement around its season 2 announcement

After much ado, the <a href="http://www.businessinsider.in/searchresult.cms?query=monsoons&amp;sortorder=effectivedate">monsoons</a> are finally here. And it’s beautiful- more so when you’re watching it pour from inside your home. 
There’s also another advantage of this beautiful weather- it brings out your romantic side, by default. And, why not? From the freshly washed earth to the radiant green plants and trees, everything around you looks dreamy! 
 
The <a href="http://www.businessinsider.in/searchresult.cms?query=romance&amp;sortorder=effectivedate">romance</a> in the air makes you too want to break the routine monotony and pull back, spend cozy-quality time with loved ones - enjoying simple pleasures of life such as watching a romantic film or series at home, sipping tea and munching on some spicy snacks. 
 
To keep in tune with the season’s best offerings, we compiled a list of five must-watch romantic web-series that you should bookmark for watching on an idle afternoon with your partner- 
 
 
 
<ul>
	<li>
		Love Shots – An offering of <a href="http://www.businessinsider.in/Koi-Dekh-Lega-from-YFilms/articleshow/51426174.cms">Y-Films</a>, Love Shots is a set of amusing short films that paint an honest and amusing picture of love. These little short-movies, all with a twist in the tale are amazingly cute and heart-felt. Tracing love across all ages and professions, the six short films star actors like <a href="http://www.businessinsider.in/searchresult.cms?query=nimrat+kaur&amp;sortorder=effectivedate">Nimrat Kaur</a>, Tahir Raj Bhasin, Saqib Salim, Shweta Tripathi and Rhea Chakraborty.​ Reignite your passion and love with these lovely and sweet romantic tales.</li>
</ul>
 
 
<ul>
	<li>
		Permanent Roommates - <a href="http://www.businessinsider.in/8-best-Indian-web-only-series-of-2015/articleshow/50268799.cms">Permanent Roommates</a> is an Indian web series created by T<a href="http://www.businessinsider.in/searchresult.cms?query=the+viral+fever&amp;sortorder=effectivedate">he Viral Fever(TVF</a>) and Biswapati Sarkar. This series revolves around a young couple, Tanya and Mikesh, who after being in a long distance relationship for 3 years, face the prospect of marriage. A widely loved web series with an almost cult-like following, Permanent Roommates is one of the most-viewed series on <keyword id="10879" type="CITY" weightage="100" keywordseo="YouTube">YouTube</keyword> anywhere in the world. Spend those cozy evenings with the one you love and plan to spend to lie with, with this show.</li>
</ul>
 
 
<ul>
	<li>
		#LoveBytes - #LoveBytes is India's first-ever show exclusively for the digital platform. Available on SonyLIV, #LoveBytes stars are well-known faces, Kushal Punjabi and Sukhmani Sadana. Each episode of the show plays out the trials and tribulations of the leading characters Ananya’s and Abhishek’s romantic relationship. With a deliciously urban and youthful flavor, the series underlines what makes these two very different individuals click and sometimes clash, the show also elucidates all those things that are necessary for an urban Indian relationship to sustain itself and the daily challenges that come in the way. The young couples, who love to fight and make up with a kiss – this show is for you!</li>
</ul>
 
 
 
<ul>
	<li>
		Tanlines – With a message that Tans with go away but memories will last forever, Tanline is the youth focused original web show, made for the digital millennials. Its theme, flavor and medium of consumption are all tailored exclusively for Sony LIV’s younger demographic. The series makes for a perfect watch for the childhood sweethearts, who know each other’s dark secrets very well!</li>
</ul>
 
 
 
<ul>
	<li>
		A.I.SHA “My Virtual Girlfriend” – This show on ARRE is different and unique, and about a relationship between a man and woman…only, the woman is the first-of-its-kind A<a href="http://www.businessinsider.in/searchresult.cms?query=artificial+intelligence&amp;sortorder=effectivedate">rtificial Intelligence</a> Simulated Humanoid Assistant (A.I.SHA), created by the show’s protagonist, Sam. This one is definitely for the couples who are tech-geeks or looking for some entertainment full of fun and adventure.</li>
</ul>

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These five Indian web-series are a must-watch for romantics this monsoon

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