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<ul><li>Havells celebrates Valentine’s Day with its unique #StopMeriGroomingPeAssuming Campaign.</li><li>With the latest digital campaign, Havells aims to reach out to its audience with key message of stopping assumptions and judgements made basis people’s appearance and grooming.</li></ul> Ahead of Valentine’s Day, <keyword id="116610" type="General" weightage="20" keywordseo="havells-india" source="Orion">Havells India</keyword> Limited, announced its latest digital campaign urging customers to take a stand against public assumptions associated with personal grooming. The campaign titled #StopMeriGroomingPeAssuming, set to continue till 15th February 2022 is live on Havells’ official Facebook, Instagram, and Twitter pages. Conceptualized by the agency <keyword id="7278856" type="General" weightage="20" keywordseo="82-5-Communications" source="Orion">82.5 Communications</keyword> Pvt Ltd., the campaign features <keyword id="2618061" type="General" weightage="100" keywordseo="vicky-kaushal" source="Orion">Vicky Kaushal</keyword> and <keyword id="89958" type="General" weightage="80" keywordseo="shraddha-kapoor" source="Orion">Shraddha Kapoor</keyword> who share their perspective around personal grooming, self-worth and social validation. Kickstarting with a series of digital films on various social channels, the campaign focuses on bringing alive the personality of today’s millennial that are rooted in self-worth and strength of personality rather than social validation. Themed around ‘Personal grooming vs Public Assuming’ the quirky and youthful films featuring Vicky Kaushal and Shraddha Kapoor representing today’s youth who make this point in a light-hearted, quirky and fun manner, with the final sign off ‘#StopMeriGroomingPeAssuming.’ Commenting on the campaign, Ravindra Singh Negi, President- Electrical Consumer Durables, Havells India said, “Today, we live in a world where we often face certain assumptions based on our personal appearance. Through the campaign, we aim to inspire people to change their perspective and thoughts associated with personal grooming and appearance. With youth icons and stars like Vicky Kaushal and Shraddha Kapoor, we want to reach out to the millennial generation and inspire them to create their distinctive style statement and flaunt it to the world against any external validation. Themed around ‘Personal grooming vs Public Assuming’, the campaign urges our audience to take charge of their looks and change the status quo.” The first film of the campaign is live and the brand will launch two films in the coming weeks.

When Vicky Kaushal donned a sari to prove that assumptions shouldn't be based on someone's appearance for Havells' campaign

<ul><li><keyword id="3030142" type="PERSON" weightage="20" keywordseo="MyGlamm">MyGlamm</keyword>'s campaign features the newly appointed brand ambassador and investor <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>.</li><li>It highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have.</li></ul>Homegrown DTC beauty and <keyword id="152809" type="ORGANIZATION" weightage="20" keywordseo="personal-care">personal care</keyword> brand MyGlamm launches its first ever national TVC around the message ‘Tell MyGlamm What You Want’. The campaign features the newly appointed brand ambassador and investor Shraddha Kapoor. Over the years, MyGlamm has built a platform for women to share their beauty stories and wishlist and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India. The campaign highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have. The film features a secretive yet playful conversation between Shraddha Kapoor and a mystery listener talking about how they know what makes her glow, which lipstick suits her best thereby catching the attention of her partner who inquires who she has been talking to, who indeed is MyGlamm. The film ends with letting consumers know how they can share their beauty needs with the brand. The TVC establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women. This represents a manifestation of the core campaign message - ‘Tell MyGlamm What You Want.’ The categories of products that MyGlamm offers to consumers cut across makeup, skincare and personal care that are aesthetically showcased in the film - highlighting a small yet significant role the products play in the everyday life of women. The campaign identifies the MyGlamm woman of the juxtaposition that today’s millennial women are, where they are as playful and spontaneous as they are articulate and composed, as feminine and graceful as they are bold and confident. <div type="Youtube" id="dZ6g3lCx8e0" title="Shraddha Kapoor Wants You To #TellMyGlammWhatYouWant | MyGlamm TVC" thumbUrl="https://i.ytimg.com/vi/dZ6g3lCx8e0/mqdefault.jpg"></div> Commenting on the campaign, <keyword id="11371920" type="PERSON" weightage="20" keywordseo="apratim-majumder">Apratim Majumder</keyword>, CMO, MyGlamm says “I am super excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.” Actor Shraddha Kapoor commented, “I’m really excited to be a part of MyGlamm’s first ever TVC. I deeply resonate with the philosophy of the brand and their unique approach towards creating products women ask for that is reflected in this campaign. Through MyGlamm I hope to understand and fulfil the beauty needs of my fans and followers.” Abhijit Avasthi, Co-founder of Sideways added- "MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. It's philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release." The campaign will debut on MyGlamm’s social channels- YouTube &amp; Instagram on 1st August and will be further amplified across digital and mainline media. For MyGlamm, the consumer is central to the brand’s philosophy and makes it their primary objective to create a universe that celebrates her. This universe is powered by a unique property called the MyGlammXO Insider, a joint loyalty program by <keyword id="11772145" type="UNKNOWN" weightage="20" keywordseo="myglamm-popxo">MyGlamm &amp; POPxo</keyword> that is a platform where women can tell us about their dream beauty product. From make-up to skincare, every woman wants products that tell her own story and as a brand, MyGlamm is the sounding board that hears consumer telling them what they want from their beauty products, taking this insight to our research labs around world and brings them products that are innovative, high-efficacy and made with good-for-you formulas that are best suited to solve the beauty needs of millions of women. Embrace the new world of redefined beauty by MyGlamm. My Beauty. My Way! Credits: Client: Apratim Majumder, CMO, MyGlamm Sasha Chhetri, Head of Category, Beauty, MyGlamm Priti Rajput Head of Category, Personal Care, MyGlamm Aditi Bhalotra, Sr. Brand Manager, MyGlamm Creative Agency: Sideways Production House: Superfly Films: Director: Kopal Naithani Producer: Samson Vasave

MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

<ul><li>Chhichhore has won the award for best Hindi film at the <keyword id="9121721" type="UNKNOWN" weightage="20" keywordseo="67th-national-film-awards">67th National Film Awards</keyword>.</li><li>The movie stars the late <keyword id="6356062" type="UNKNOWN" weightage="20" keywordseo="Sushant-Singh-Rajput">Sushant Singh Rajput</keyword> and Shraddha Kapoor in the lead alongside Varun Sharma, Tahir Raj Bhasin and others.</li><li>Chhichhore was also nominated in five different categories for the Filmfare Awards but was unable to bring home a trophy.</li></ul>The last movie to star the late Sushant Singh Rajput, Chhichhore, has won the accolade of the best Hindi film at the 67th National Film Awards. The coming of age comedy drama directed by Nitesh Tiwari also features Shraddha Kapoor, Varun Sharma, Tahir Raj Bhasin, Naveen Polishetty, Tushar Pandey and Saharsh Kumar Shukla in the lead. <div type="image" title="SSR_edited" msid="81633610" hostid="261" caption="&amp;lt;p&amp;gt;Actor Shushant Singh Rajput&amp;lt;/p&amp;gt;"></div> Sushant Singh Rajput’s character, Anni, is the heart and soul of the film. In the movie, he teaches the audience the importance of living every moment of life fully — even ones which are difficult, since they make us appreciate the good times even more. (Developing story)

Chhichhore wins the best Hindi film award at the 67th National Film Awards

<ul><li>ClanConnect.ai’s research study reveals that 45% of the top 1000 influencers in India are women.</li><li><keyword id="6354486" type="UNKNOWN" weightage="20" keywordseo="virat-kohli">Virat Kohli</keyword>, <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>, and <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> emerged as the most popular influencers in the country.</li><li>63% of the most popular influencers in India operate in the entertainment category.</li><li>Virat Kohli leads in terms of followers, while MS Dhoni drives the highest engagement rate among male influencers while Anushka Sharma drives highest engagement rate in India.</li></ul>Rounding up the year 2020, ClanConnect.ai, an AI-driven influencer marketing platform, has revealed the top 1000 <keyword id="4726280" type="PERSON" weightage="20" keywordseo="Instagram-influencers">Instagram influencers</keyword> in India. It found that 63% of India’s leading Instagram influencers operate in the entertainment category, while its subsets – sports, lifestyle, cinema, and actors – gained the maximum traction in 2020. According to the data mapped, power couple Virat Kohli and Anushka Sharma are currently enjoying royalty status as influencers. While cricketing sensation Kohli has the highest number of followers at 83.7 million, Bollywood queen Anushka boasts of the greatest engagement rate in the country, surpassing even PM Narendra Modi. Others on the list of top 10 Instagram influencers are Shraddha Kapoor, Deepika Padukone, Alia Bhatt, Neha Kakkar, Jaqueline Fernandez, Akshay Kumar, and Katrina Kaif. Amongst numerous noteworthy findings, the platform also found that a majority of the top 1000 influencers in India were women. In fact, women rule the top 1K Instagram influencers and beat men by almost 50% more in numbers. Further, the total unduplicated reach of all women Instagram influencers was found to be a whopping 1700 million, while that of men was 1200 million. While both men and women drive 82% quality engagement, men drive a slightly better engagement rate at 5% as compared to 4% for women. As women rule the roost as Instagram influencers in India, ClanConnect.ai delved deeper to find the top 10 female Instagram-stars of 2020. While Shraddha Kapoor bagged the title of most popular female Instagram Influencer with 57.2 million followers, Deepika Padukone followed close with 52.4 million. Neha Kakkar, betting big on her brilliant wedding Reels, posts and anthem, emerged as the fourth largest female Instagram Influencer in India. Again, Anushka Sharma drives the highest engagement at 6.7% with 3% being the average for the top 10 female Influencers. Cumulative reach for top 10 female influencers was clocked at 452 million, with the quality audience being 388 million at 84% average. In the male influencer category, Virat Kohli is much ahead of his counterparts on the top 10 list with a whopping 83.7 million followers. Surprisingly, however, he was thwarted in terms of engagement by MS Dhoni who boasts an engagement rate of 10.98% as opposed to Kohli’s 1.84%. With 50 million followers, PM Narendra Modi is the second most popular Instagram influencer in India, with Akshay Kumar, Salman Khan, Ranveer Singh, Varun Dhawan, Hrithik Roshan, MS Dhoni, Shahid Kapoor, and Kapil Sharma also topping the charts. It is worth noting that the top two male influencers do not hail from Bollywood. The platform also found that food influencers enjoy the highest quality engagement at 88% while education, finance, and career influencers cumulatively receive 85%. As far as the most engaging influencers are concerned, the list was topped by Ronit Ashra (32.92%), Dhanashree (24.69%), and Ratan Tata (22.83%). Speaking on the findings, Sagar Pushp, Co-Founder &amp; CEO, ClanConnect, said, “At ClanConnect.ai, our overarching aim is to match the right influencers to brands to help the latter gain maximum ROI from their influencer campaigns. Our top 1000 Instagram influencer list is an extension of this goal and will help brands identify the most relevant influencers who are best suited to their specific campaigns in terms of their follower base, engagement metrics, and content category. We hope that all Indian brands leverage our exhaustive list and get the most out of each campaign.”

Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report

<ul><li>The Body Shop India's latest ad with <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> reminds the audience how 'Periods are normal, society is strange.'</li><li>The brand has also partnered with CRY to make real change in society and raise more awareness. </li></ul>Menstruation is a natural bodily function and yet period shame along with lack of access to <keyword id="4769472" type="PERSON" weightage="20" keywordseo="menstrual-health">menstrual health</keyword> and education continue to hold millions of girls and women back to this day. With the Covid-19 pandemic, the situation has only worsened with even more restricted access to safe period products, menstrual health awareness and education. The Body Shop, the activist British beauty brand powered by purposeful feminism sets out to partner with CRY – Child Rights and You, a leading Indian non-profit organization, to make real change by raising awareness about Periods, Period Shame and the impact of Period Shame of India’s girls &amp; women. Through this partnership, The Body Shop aims to normalize the conversation around periods and raise funds towards menstrual health and education efforts for communicated deeply affected by the pandemic. <div type="Youtube" id="6XVihCBaX-g" title="Periods are #BloodyNatural | Let's end period shame | The Body Shop India" thumbUrl="https://i.ytimg.com/vi/6XVihCBaX-g/mqdefault.jpg"></div> Periods are normal but India’s statistics around it are not: <ul><li>20% of girls in rural India leave schools after getting their first period. This is a direct consequence of social stigma, shame, isolation and poor access to safe menstrual products and disposal facilities.</li><li>After domestic chores, periods and the lack of menstrual amenities like Pads, Toilets for Girls and Disposal is the biggest reason for Indian girls missing school.</li><li>88% of menstruating women in India use unsanitary materials like dried leaves, ash, wood shavings, old fabric/rags, newspapers etc. to absorb menstrual discharge.</li><li>Poor menstrual hygiene leading to 70% increase in incidents of reproductive tract infections.</li></ul> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div>Menstrual hygiene is recognized by the UN as a key global health issue and yet with Covid19, menstrual vulnerability has increased sharply and so has the gender health gap. This movement by The Body Shop is aimed to create an inclusive and long-term change on ground by including all genders in the conversation and working with CRY to bring about long-term attitudinal changes in disadvantaged communities. Over the next 4 months, The Body Shop India will partner with CRY for: <ol><li>Creating Period Awareness: Create heightened communication to normalize conversations around menstruation aimed at all genders using its wide network of stores, website and social media channels as touchpoints.</li><li>Raising Funds for Period Projects in Pandemic-hit Communities: Targeting a minimum commitment of INR 1.2 Mn, The Body Shop encourages its patrons and customers to support the cause with a small voluntary donation of INR 20 when shopping in stores or online.</li><li>Donating Period Products: Collect sealed period products as voluntary donations from consumers in Red Period Bins installed at all exclusive The Body Shop stores. All period products collected will be donated to local communities in need through CRY.</li><li>Collecting Pledges: Collect digital pledges at The Body Shop stores as well as different touch points from consumers, colleagues and beyond to propel personal action as below: <ol><li>I pledge to NEVER HIDE my period products &amp; carry them instead with pride</li><li>I pledge to tell a male FAMILY member about periods and have open conversations with everyone at home</li><li>I pledge to be honest about my period experiences and use the word ‘period’ with my FRIENDS instead of confusing code words</li><li>I pledge to make my COMMUNITY a period friendly environment, supporting education about period shame and providing quality products, private facilities and a proper disposable unit</li><li>I pledge to ask my SCHOOL to include expert period education in the curriculum</li></ol></li></ol>Through this initiative, The Body Shop and CRY are aiming to provide menstrual health awareness, education and free menstrual products to 10,000+ people across 4500 households. This campaign directly benefits underprivileged girls and women from slum communities in Delhi/NCR where access to menstrual health and products have been hit severely by the pandemic. This includes: <ul><li>Period Product distribution to 1000+ adolescent girls and women</li><li>Period Pathshala Sessions to educate adolescent girls and boys on menstrual health and hygiene including usage of period products.</li><li>Videos and Movie Screenings with adolescent girls and boys to build awareness and bust myths prevalent around menstruation</li><li>Anemia check-up kiosks to screen for common menstrual health conditions</li><li>Capacity building sessions with Front line health workers from community. Includes Anganwadi workers, ASHA, ANM and project team members to access benefit of Menstrual Hygiene Scheme (MHS) and access to public sanitary pad schemes.</li></ul>Shriti Malhotra, CEO, The Body Shop India said, “Our advocacy on real world issues remains our driving force. With our core focus on feminism and female empowerment, there is no denying that the pandemic has worsened the already critical issue of period shame and menstrual access. The statistics in our country around this are appalling and there can be no letting up in pushing this conversation forward in a post-pandemic India. This is a change that each of us has the power to make – by speaking out honestly about menstruation, taking personal action in our own spaces towards it and walking the talk in putting our financial support towards those who need this help the most. Shame-free periods, safe menstrual products and accurate menstrual education is not a womens’ cause – it is a human cause.” Shraddha Kapoor, Brand Ambassador, The Body Shop India said, “It gives me immense joy to lend my voice for an issue that is so close to my heart. Period shame is deeply rooted in our upbringing and there is no better time than now to question its existence. Most Indian girls feel uncomfortable in talking about periods openly and this leads to lack of awareness of menstrual health in women. Along with The Body Shop, I pledge to contribute to this noble cause in every possible way that I can, small or big. I request you all to make a pledge, donate what you can and help create real change by ending period shame together.” On their partnership with The Body Shop India, Puja Marwaha, CEO, Child Rights and You (CRY) said, “Field experiences gathered by CRY suggest that periods is a major reason behind girls dropping out of schools – a fact that is echoed by the National Family Health Survey (NFHS-4) data which indicates that only 57% of adolescent girls between 15-19 years are blessed with any hygienic form of protection during their menstrual cycles. CRY is delighted to partner with The Body Shop, and together we intend to create social awareness about menstrual hygiene, and at the same time, attempt to amplify voices demanding the access to free and quality sanitary napkins, safe disposal mechanisms, functional toilets and regular awareness sessions on menstrual hygiene. We both strongly believe that awareness is the key to break the taboo and shame related to periods in our society.”

The Body Shop's ad with brand ambassador Shraddha Kapoor aims to put a stop to period shame and encourage people to just say 'period'

In a landmark moment for <keyword id="19897820" type="General" weightage="20" keywordseo="Bollywood" source="keywords" meta.keywordsubtype="org" meta.entityname="Bollywood" meta.hostid="261" meta.entityid="Bollywood">Bollywood</keyword>, <keyword id="19993351" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="keywords">Shraddha Kapoor</keyword> and <keyword id="20089346" type="General" weightage="20" keywordseo="Rajkummar-Rao" source="keywords">Rajkummar Rao</keyword>’s horror-comedy <keyword id="20132930" type="General" weightage="100" keywordseo="Stree-2" source="keywords">Stree 2</keyword> has etched its name into the history books by becoming the <keyword id="22985993" type="General" weightage="20" keywordseo="highest-grossing-Hindi-film" source="keywords">highest-grossing Hindi film</keyword> ever. The film surpassed the lifetime earnings of Shah Rukh Khan’s <keyword id="19897076" type="General" weightage="20" keywordseo="Jawan" source="keywords">Jawan</keyword>, officially cementing its place at the top of the <keyword id="19895835" type="General" weightage="20" keywordseo="box-office" source="keywords">box office</keyword>. <h2>Record-breaking success</h2>Trade analyst <keyword id="20278358" type="General" weightage="20" keywordseo="Taran-Adarsh" source="keywords">Taran Adarsh</keyword> confirmed the news on his X (formerly Twitter) account, where he shared the staggering numbers that have propelled Stree 2 to this incredible milestone. The film, which is now in its fifth week of release, has accumulated an astounding Rs 586 crore in total box office collections across India. Adarsh’s post read: "Stree 2 scripts HISTORY… Becomes the HIGHEST-GROSSING HINDI FILM EVER… Crosses lifetime biz of #Jawan [#Hindi version]... Next stop: Inaugurating the ₹ 600 cr Club." The film’s daily earnings continue to impress. Over the weekend, Stree 2 earned Rs 3.60 crore on Friday, Rs 5.55 crore on Saturday, and Rs 6.85 crore on Sunday. Even during the weekdays, it showed remarkable consistency, pulling in Rs 3.17 crore on Monday and Rs 2.65 crore on Tuesday. <div type="Article" hostid="261" msid="112528273" title="Beyond Stree 2: Exploring the potential of Indian Cinematic Universes" mstype="2" mssubtype="0"></div>Despite stiff competition from Akshay Kumar’s <keyword id="20713953" type="General" weightage="20" keywordseo="Khel-Khel-Mein" source="keywords">Khel Khel Mein</keyword> and John Abraham’s Vedaa, Stree 2 maintained its grip on the box office, becoming a clear favourite among audiences. In its second week alone, the film earned an impressive Rs 453.60 crore, further solidifying its dominance. <h2>A sequel that surpassed expectations</h2>Directed by Amar Kaushik, Stree 2 builds on the foundation laid by its predecessor, Stree (2018), which was a surprise hit at the time. While the original film set high expectations for its sequel, Stree 2 has far exceeded them, drawing praise for its engaging storyline, witty humour, and strong performances by its ensemble cast. <div type="Article" hostid="261" msid="112890023" title="Baadshah of Bollywood Shah Rukh Khan debuts on India&amp;#39;s richest list with Rs 7,300 cr — here&amp;#39;s how the King made his wealth" mstype="2" mssubtype="0"></div>The film not only stars Shraddha Kapoor and Rajkummar Rao but also features standout performances from Pankaj Tripathi, Abhishek Banerjee, and Aparshakti Khurana. Special appearances by Bollywood stars Varun Dhawan and Akshay Kumar have also added to the film’s appeal, with their cameos being particularly well-received by fans. <h2>Eyeing the Rs 600 crore milestone</h2>As Stree 2 nears the coveted Rs 600 crore mark, the excitement around the film continues to build. Its success reaffirms the audience’s love for unique storytelling and genre-bending films that mix horror and comedy with social commentary. With its winning formula, Stree 2 has not only captured the box office but also secured a place in the hearts of fans across India. The journey of Stree 2 is far from over, and with the momentum it’s carrying, it may soon set even more box office records. As it stands today, the film’s legacy as the highest-grossing Hindi film ever is a testament to the power of innovative cinema and strong performances. (With inputs from ANI)

'Stree 2' takes the crown, surpasses 'Jawan' as highest-grossing Hindi film

New Delhi: <keyword id="20805805" type="General" weightage="20" keywordseo="horror-comedy" source="keywords">Horror comedy</keyword> <keyword id="20132930" type="General" weightage="100" keywordseo="Stree-2" source="keywords">Stree 2</keyword>, starring <keyword id="20089346" type="General" weightage="20" keywordseo="Rajkummar-Rao" source="keywords">Rajkummar Rao</keyword> and <keyword id="19993351" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="keywords">Shraddha Kapoor</keyword>, has earned over <keyword id="19967233" type="General" weightage="20" keywordseo="Rs-500-crore" source="keywords">Rs 500 crore</keyword> worldwide in gross box office collections, the makers announced on Sunday. Directed by <keyword id="20242160" type="General" weightage="20" keywordseo="Amar-Kaushik" source="keywords">Amar Kaushik</keyword> and produced by Dinesh Vijan of Maddock Films, the Hindi film is the sequel to 2018's Stree. The production banner shared the latest box office figures of Stree 2 on its X page. "'Stree 2' shatters records with a LEGENDARY and HIGHEST ever 2nd Saturday in history. Thank you to everyone for your continued love and support. Book your tickets now," the post read. According to Maddock Films, the film has raised Rs 426 crore (gross) in India and Rs 78.5 crore (gross) overseas, bringing its total gross to around Rs 505 crore. Its domestic net box office collections stood at Rs 361 crore, the makers added. Released on August 15, Stree 2 clashed with Nikkhil Advani's Vedaa, starring Sharvari and John Abraham, and Mudassar Aziz's Khel Khel Mein, headlined by Akshay Kumar, at the box office but emerged as the highest earning film among the lot. The movie, written by Niren Bhatt, also stars Aparshakti Khurana, Pankaj Tripathi, and Abhishek Banerjee. Stree 2 is part of Maddock Films' ambitious horror comedy universe which includes films such as Bhediya and Munjya.

Stree 2 crosses Rs 500 crore-mark worldwide

<keyword id="6357861" type="General" weightage="50" keywordseo="ranbir-kapoor" source="Orion">Ranbir Kapoor</keyword> and Shraddha Kapoor-starrer romantic-comedy "Tu Jhoothi <keyword id="15975342" type="General" weightage="100" keywordseo="main-makkaar" source="Orion">Main Makkaar</keyword>" has crossed Rs 200 crore mark at the global box office, the makers said on Friday. In a post on Twitter, <keyword id="3815339" type="General" weightage="80" keywordseo="luv-films" source="Orion">Luv Films</keyword> said the Luv Ranjan-directed movie has raised a total of Rs 201 crore worldwide since its release on March 8. "#TuJhoothiMainMakkaar crosses a love worth more than 200 Crore! Thank you for your immense support," the studio tweeted. In a press note, the makers said the film's net domestic collection stood at Rs 161 crore. "Tu Jhoothi Main Makkaar" is produced by Luv Films and Ankur Garg and presented by <keyword id="17091" type="General" weightage="50" keywordseo="gulshan-kumar" source="Orion">Gulshan Kumar</keyword> and <keyword id="24468" type="General" weightage="50" keywordseo="bhushan-kumar" source="Orion">Bhushan Kumar</keyword> of T-Series. The movie also features Dimple Kapadia, Boney Kapoor and stand-up artist Anubhav Singh Bassi. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/apple-music-classical-app-offers-five-million-high-brow-tunes-for-classical-music-enthusiasts/articleshow/99088948.cms">Apple Music Classical app offers five million high-brow tunes for classical music enthusiasts</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/cheetah-translocated-to-india-from-namibia-gives-birth-to-four-cubs/articleshow/99088665.cms">Cheetah translocated to India from Namibia gives birth to four cubs</a>

Ranbir Kapoor's film Tu Jhoothi Main Makkaar collects over ₹200 crore worldwide

<ul><li>Disney+ <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword> has launched a campaign featuring veteran actor <keyword id="17594" type="PERSON" weightage="20" keywordseo="shakti-kapoor">Shakti Kapoor</keyword> who returns in the much-loved <keyword id="2179947" type="PERSON" weightage="20" keywordseo="Crime-Master-Gogo">Crime Master Gogo</keyword> avatar.</li><li>Actors <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> and Karisma Kapoor also feature as a part of the campaign highlighting the movie offerings available under Disney+ Hotstar Multiplex.</li></ul>Disney+ Hotstar has launched a campaign featuring one of the most timeless Bollywood characters, Crime Master Gogo. The film features actor Shakti Kapoor, returning after more than 25 years as the timeless . This is also the first time that the actor shared the screen with his daughter and actor Shraddha Kapoor. Also welcoming him back is actor Karisma Kapoor from the classic film ‘Andaz Apna Apna’ produced by Vinay Sinha (copyright: Vinay Pictures). Conceptualized by <keyword id="259349" type="COMPANY" weightage="20" keywordseo="DDB-Mudra">DDB Mudra</keyword>, the film shows Shakti Kapoor as Crime Master Gogo turned salesman who is selling the Disney+ Hotstar Multiplex proposition to people. However, on learning that the audiences are already enjoying the latest movies on Disney+ Hotstar, Crime Master Gogo causes mayhem in town staying true to his famed dialogue “Aya hoon, kuch toh lootkar jaunga!”. <div type="Youtube" id="PCIypZIDs5Y" title="Crime Master Gogo | DisneyPlusHotstarMultiplex" thumbUrl="https://i.ytimg.com/vi/PCIypZIDs5Y/mqdefault.jpg"></div> “Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences, said <keyword id="6853511" type="UNKNOWN" weightage="20" keywordseo="Sidharth-Shakdher">Sidharth Shakdher</keyword>, Executive Vice President , Disney+ Hotstar. “Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters. The campaign aims to entertain with the evergreen Shakti Kapoor reprising his iconic character, Crime Master Gogo, and the hilarity that ensues when Gogo takes on the role of a salesperson for Disney+ Hotstar Multiplex.” he added. The campaign underlines the platform’s continued commitment to delivering the biggest and most-anticipated movies of India’s mega-stars, like the upcoming Ajay Devgn-starrer Bhuj: The Pride of India, <keyword id="7388127" type="UNKNOWN" weightage="20" keywordseo="bhoot-police">Bhoot Police</keyword> starring Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, and Yami Gautam, and Hungama 2 starring Shilpa Shetty, Meezaan Jaffrey and <keyword id="6357914" type="PERSON" weightage="20" keywordseo="Paresh-Rawal">Paresh Rawal</keyword> - all releasing under the Disney+ Hotstar Multiplex banner within a three-month window. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Actor Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am so happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments again was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.” Disney+ Hotstar Multiplex ushers in a re-imagined ‘first-day-first-show’ for fans by releasing the most anticipated movies directly to digital, featuring some of the biggest and most loved actors. These include upcoming titles Bhuj: The Pride of India, Hungama 2, and Bhoot Police and already released Laxmii starring Akshay Kumar, late Sushant Singh Rajput in Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur, and <keyword id="6370368" type="UNKNOWN" weightage="20" keywordseo="pooja-bhatt">Pooja Bhatt</keyword> in Sadak 2, Abhishek Bachchan in The Big Bull, Vidyut Jammwal in Khuda Haafiz, Jimmy Sheirgill in Collar Bomb, Kirti Kulhari in Shaadisthan, Kunal Khemu and Rasika Dugal in Lootcase, amongst others. Fans can also enjoy regional language movies including Mookuthi Amman, Bhoomi, Teddy, and Paramapadham Vilayuttu released under the Disney+ Hotstar Multiplex banner which has received a positive response from the audience across the country. To access Disney+ Hotstar Multiplex and enjoy the magic of blockbuster mvies, users need an active subscription to Disney+ Hotstar.

Crime Master Gogo is back, this time for a Disney+ Hotstar campaign

<ul><li><keyword id="160492" type="COMPANY" weightage="20" keywordseo="Madison-World">Madison World</keyword>’s Outdoor unit, <keyword id="6456647" type="UNKNOWN" weightage="20" keywordseo="Moms">MOMS</keyword> recently used wind sensor technology for Hair &amp; Care latest campaign #KhuleBaalBefikar. </li><li>MOMS’ servicing and creative teams jointly worked on the idea and execution of the campaign. </li><li>The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led innovation in the OOH space.</li></ul>Madison World’s Outdoor unit, MOMS recently used wind sensor technology for Hair &amp; Care latest campaign #KhuleBaalBefikar. MOMS’ servicing and creative teams jointly worked on the idea and execution of the campaign. The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led innovation in the OOH space. To achieve the campaign objective, digital screens were carefully identified, selected and deployed at high traction sites at different Metro stations in Mumbai and bus shelters in Jaipur. These digital screens were fitted with wind sensor technology. The wind sensors were programmed to be activated with the gust of wind that accompanies the arrival of a train or bus which then activated the ad featuring <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> from a static image with open hair to an enchanting image of her hair fluttering with the wind. The digital screens were loaded with attractive creatives along with the campaign caption #KhuleBaalBefikar and the brand logo. The campaign spread dreamy smiles and pleasantly surprised commuters who happily clicked pictures and took videos with the digital screens featuring Shraddha Kapoor as her hair swayed with the wind. <div type="Youtube" id="Dx6GCUKPCW8" title="MOMS executes motion sensor technology innovation for Marico Hair &amp; Care" thumbUrl="https://i.ytimg.com/vi/Dx6GCUKPCW8/mqdefault.jpg"></div>

 Speaking about the campaign, <keyword id="1328136" type="PERSON" weightage="20" keywordseo="Koshy-George">Koshy George</keyword>, Chief Marketing Officer, Marico Limited, said, “At Marico, our priority is to understand consumer mindset and accordingly develop an insight-driven campaign. Hair &amp; Care is a young, fun brand for audiences who like to enjoy every moment in their lives fully. These consumers are always looking for entertaining content on the new age social media platforms and are willing to adopt new trends. Our media mix was hence devised scientifically keeping in mind newer formats that would gain engagement from our core consumers. The outdoor motion sensing sites at metros and bus shelters is one such platform that has helped us drive our brand narrative - #KhuleBaalBefikar in a fun, short-video format, thanks to our outdoor partner MOMS.” <keyword id="932213" type="PERSON" weightage="20" keywordseo="Jayesh-Yagnik">Jayesh Yagnik</keyword>, Chief Operating Officer, MOMS says, “Digital OOH is here to stay and will grow multi-fold in the coming years. We at MOMS are gearing up for the onset of DOOH. Not only are we always on the lookout for innovations and strive to connect the dots with Digital but we have set this up as a part of our DNA across all our teams. The endeavor to be in-sync with the latest technology and its implementation in the OOH space is the key ingredient for Hair &amp; Care’s technology driven innovative OOH or rather DOOH campaign.” Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist - Madison TURNT, Rural specialist - Anugrah Madison, Retail Specialist – MRP, Out-Sel and Entrust. Madison OOH group handles marquee clients like Tata Motors, Raymond, McDonald’s, Samsung, Asian Paints, Toyota, Lodha, Kotak, Omkar, Marico, amongst many others. Madison OOH, is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.

MOMS uses innovative wind sensor technology for Hair & Care's latest campaign, #KhuleBaalBefikar

<keyword id="6357861" type="General" weightage="80" keywordseo="ranbir-kapoor" source="Orion">Ranbir Kapoor</keyword> and Shraddha Kapoor-starrer romantic-comedy "<keyword id="15782428" type="General" weightage="100" keywordseo="tu-jhoothi-main-makkaar" source="Orion">Tu Jhoothi Main Makkaar</keyword>" has crossed the ₹100 crore mark at the global box office, the makers said on Friday. In a post on Instagram, T-Series and <keyword id="3815339" type="General" weightage="80" keywordseo="luv-films" source="Orion">Luv Films</keyword> said the movie has raised a total of ₹122 crore worldwide since its release on March 8. T-Series shared a motion poster, which mentioned the latest box office collection numbers of the romantic comedy. "Humein toh bas bina jhooth bole pyaar paana hai, phir usi pyaar <keyword id="16824302" type="General" weightage="50" keywordseo="ko-multiply" source="Orion">ko multiply</keyword> <keyword id="14303394" type="General" weightage="50" keywordseo="karna-hai" source="Orion">karna hai</keyword>. Baaki toh aap audience ho, bina koi shaq ke aapke dil mein basna hai #TuJhoothiMainMakkaar in cinemas now," the post read. "Tu Jhoothi Main Makkaar" is produced by Luv Films and Ankur Garg and presented by Gulshan Kumar and Bhushan Kumar of T-Series. The movie also features Dimple Kapadia, Boney Kapoor and stand-up artist Anubhav Singh Bassi. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/royal-enfield-launches-2023-continental-gt-650-and-interceptor-650-in-india/slidelist/98730118.cms">Royal Enfield launches 2023 Continental GT 650 and Interceptor 650 in India</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/tcs-achievements-during-rajesh-gopinathans-tenure/slidelist/98729647.cms">TCS’ achievements under the stewardship of outgoing CEO Rajesh Gopinathan</a>

You Searched For "Shraddha Kapoor" and got 11 results

When Vicky Kaushal donned a sari to prove that assumptions shouldn't be based on someone's appearance for Havells' campaign

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MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

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Chhichhore wins the best Hindi film award at the 67th National Film Awards

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Shraddha Kapoor, Deepika Padukone and Virat Kohli emerge most popular Instagram Influencers: Report

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The Body Shop's ad with brand ambassador Shraddha Kapoor aims to put a stop to period shame and encourage people to just say 'period'

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'Stree 2' takes the crown, surpasses 'Jawan' as highest-grossing Hindi film

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Stree 2 crosses Rs 500 crore-mark worldwide

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Ranbir Kapoor's film Tu Jhoothi Main Makkaar collects over ₹200 crore worldwide

PTI

Crime Master Gogo is back, this time for a Disney+ Hotstar campaign

BI India Partner

MOMS uses innovative wind sensor technology for Hair & Care's latest campaign, #KhuleBaalBefikar

BI India Partner

Ranbir Kapoor's Tu Jhoothi Main Makkaar collects ₹122 crore worldwide

PTI

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