On Monday, parent company L Brands reported that same-store sales dropped 6% at Victoria's Secret s…

"Your show may be a 'fantasy' but we live in reality. Our reality is that women wear bras in real l…

1. Facebook reported strong third quarter results, beating analyst expectations for revenue, adjust…

"Attracting, and then retaining, quality employees is critical for the ultimate success of any reta…

"These data providers are stepping up - they're reaching out and asking to have meetings, to presen…

Last week, Kraft Heinz (the maker of both Kraft mayonnaise and Miracle Whip), emphasized its "innov…

Of late, the company and founder Jeff Bezos have found themselves in the sights of President Donald…

American Eagle's lingerie brand, Aerie, stopped retouching images in 2014. This marketing campaign …

She also mentioned how before the company decided to crack down on fake news, its ads were running …

With the brand revamp, Coca-Cola is attempting to replicate the success of its Coke Zero relaunch i…

Walmart responded by reorienting its business around the changing tastes of consumers, with new ini…

The first customer we queried was browsing a display of phone cases, and quickly responde…

There is also much more to be learned from these partnerships. Harry's, Casper and Bark have all up…

But marketers beware – one size doesn’t necessarily fit all. Some formats are better suited towards…

The ad world has long pushed for making TV ad targeting more precise, like digital advertising. Thi…

Prime Day is famously restricted to Prime members. Not a Prime member and haven't been one in the l…

2. Some marketers are being too pushy with beacons, devices that track a shopper's movements in sto…

2. Toyota shares its results from a location-based targeting campaign, alongside agency PivNet and …

10. More publishers are beginning to blur the lines between editorial content and sponsored adverti…

Google launched its Shopping Express delivery service back in 2013, in part to avert Amazon's encro…