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5 mins read

We're entering advertising's new era

The rise of e-commerce means an increased focus on the valuable information retailers have about th…

Dan DeFrancesco   


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1 min read

Shoppers Stop launches an ad film for the homecoming of Maa Durga with Swastika Dutta

Shoppers Stop celebrates the homecoming of every woman #MaaAshcheAbar

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4 mins read

Costco led the way in requiring shoppers to wear masks. Anti-mask customers are still fighting back.

Two months after Costco rolled out its new mask policy, viral clashes between anti-mask customers a…

Kate Taylor   


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3 mins read

A bookstore begged shoppers in a viral tweet to stop coming in and taking pictures of books to buy on Amazon

The number of independent bookstores in the US grew by 35% between 2009 and 2015, according to the …

Dennis Green   


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2 mins read

Sales of Abercrombie's infamous cologne are soaring after the company stopped dousing customers in the scent and rolled out a more inclusive ad campaign

In the early to mid-2000s, Fierce cologne was sprayed throughout the day by models or sales assista…

Mary Hanbury   


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2 mins read

Indian retailers have declared war against FDI and e-tailers. Know more

This is the second such method adopted by physical retailers against the government in the past six…

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3 mins read

Edible Arrangements is sick of only being a Mother's Day gift. Now, its new CEO wants to convince shoppers it's a smoothie-and-snack chain.

Rotondo says that his biggest challenge as CEO is getting franchisees on board with changes. So far…

Kate Taylor   


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6 mins read

How Spotify is ensuring brands can make the most of its advertising offerings

Gen Z and Millennials love platforms like Spotify that offer them a tremendous breadth of personali…

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1 min read

The top 25 grocery chains with the most loyal shoppers in America

The report measured the average frequency that returning customers visited each chain on a monthly …

Áine Cain   


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5 mins read

Laqshya Media Group is eyeing a 4X increase in revenue, to Rs 2,000 crore in the next 5 years

Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group tells us about the organiza…

Business Insider Latest Story Image
2 mins read

$1.75 billion-backed Quibi is reportedly shutting down 6 months after launching

Here are the top media and advertising stories from Business Insider for October 22.

Lauren Johnson   


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4 mins read

Walmart plans to roll out its first self-serve advertising tools to steal away Amazon's core advertisers. Here's everything we know about it.

Walmart has focused on building up its advertising business in-house. In February, the company ende…

Lauren Johnson   


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2 mins read

McDonald's CEO says customers are more worried about the economy than public health, as the fast-food giant braces for the looming recession

McDonald's CEO Chris Kempczinski said that customers are more worried about the economy than public…

Kate Taylor   


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4 mins read

Amazon is working to develop biometric scanners to link handprints to credit cards, allowing shoppers to buy with the swipe of their palm

JPMorgan Chase, Wells Fargo, and Synchrony Financial have discussed linking their cardholder's acco…

Connor Perrett,Connor Perrett   


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5 mins read

A new survey finds hundreds of McDonald's workers have been assaulted by anti-mask customers, as mandatory masks become the norm

44% of McDonald's workers said they had been assaulted after confronting customers who weren't wear…

Kate Taylor   


Kate Taylor   


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4 mins read

EBay is ramping up its sales efforts to take aim at Amazon's giant advertising business

"If you're a fashion brand, eBay does have a bargain-basement twinge," Jaju said. "That holds up a …

Lucia Moses   


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2 mins read

Amazon is building a fulfillment center on the site of America's most infamous abandoned mall

"We are excited to have Amazon build on to its already strong business relationship with Ohio by se…

Kate Taylor   


Lauren Johnson   


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4 mins read

4 startups that are raising millions to shake up marketing with one-stop rewards programs for retailers, airlines, and restaurants

Drop is a rewards startup where users can shop within its app to earn points, or link their credit …

Shannen Balogh