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It is 15th of August in 1975; Ramesh Sippy’s Sholay has found its way into the theatres. While the country men have switched on the patriotic mode in them, Bollywood was preparing to redefine the arena of Indian commercial cinema like never before. A film that defines patriotism in a newer way, thrills with its suspense even if you watch it for the zillionth time and shows how a friendship in India thrives has come a long way and it’s now a part of every Indian’s growing-up discourse. 
This Independence Day marks the 40th anniversary of Sholay. Anupama Chopra, the renowned film critic has said in her book ‘Sholay- The Making of a classic’ (Penguin India), “Over the years, Sholay, has transcended its hit-movie status. It is not merely a film, it is the ultimate classic; it is myth.” 
 
While, over the last 40 yrs much has been said and written about the film, we at Business Insider list for you 20 amazing facts you still don’t know about Sholay: 
 
 
1. Sholay is a record breaker in many ways. It is also India’s first 70 mm film, which had stereophonic sound. 
 
2. Amjad Khan’s ‘Kitney aadmi the’ dialogue has become a cult. Yet, Khan was almost rejected because the casting director found that his voice was not ‘powerful enough’. 
 
3. Many things about this movie were real even the bullets in the climax scene. It is said that one spare bullet had nearly missed Amitabh. 
 
4. Gabbar’s gang member Sambha was played by Mac Mohan. Though he has become an indispensible part of the movie, he just has one dialogue in Sholay. 
 
5. Amzad Khan wasn’t the first choice for the role of Gabbar. It was Danny Denzongpa who was supposed to play the role. 
 
6. What DDLJ is to Maratha Mandir, Minerva Theatre of Mumbai is for Sholay. This theatre screened Sholay for 5 years continuously in all three shows of the day. And till 1980, it was a major hit. 
 
7. Sholay has proved this long back that awards don’t determine a movie’s credibility. Though a blockbuster, Sholay had won just one Filmfare award, that too for editing. 
 
8. The movie, after the initial part, is all about Gabbar and his notorious activities. However, in a 204 minute film, Gabbar appears in just 9 scenes. 
 
9. While the official release date was 15th August 1975, the movie was launched on 2nd October in 1973. 
 
10. Estimated at Rs 2 crores, Sholay’s budget over ran to an extra one crore. It took almost two and a half years to complete the movie. 
 
11. Previously, scriptwriters weren’t really paid in Bollywood. Sholay changed everything. It set the scripwriters as real creator of hit movies. 
 
12. Getting requisite permissions had prevented Thakur Saab from being an army officer. The character of Thaakur saab was conceived as a retired army officer. Having not got necessary clearances from the army, the role was changed to a police officer. 
 
13. The role of Jai played by Amitabh Bachchan was initially planned for Shatrughan Sinha. 
 
14. Dharmendra was nursing a deep crush on Hema Malini during the shooting of the film. He wanted to play the role of Thakur initially, but settled for playing Veeru when he realized that the character would be paired against Hema Malini. 
 
 
15. The light boys were bribed by Dharmendra to spoil his scenes with Hema Malini. This led to numerous retakes and Dharmendra’s chance of getting closer to Hema intensified. 
 
16. The original ending of Sholay has Gabbar being killed by Thakur. 
 
 
17. The Censor Board didn’t approve of too much violence in the end. Sholay was made to re-shoot several scenes to get rid of extreme violence. 
 
18. Ramgarh , the village shown in Sholay is actually a town called Ramanagara, which is 50 kms from Bangalore. Since 80s, it came to be called Ramgarh to commemorate the film. 
<ol>
	<li value="19">
		The rocks where the famous scene of Sambha-Gabbar has been shot are known as Sholay rocks and can be seen from the highway. It has become a major tourist attraction soon after the movie.</li>
</ol>
 
20. Who is Gabbar Singh? No, this isnt any fictional character. There was a real life dacoit of the same name in Gwalior area in 1950s. He is infamous for having cut off noses and ears of policemen. 
 
 
<a href="http://www.businessinsider.in/Learn-how-to-market-yourself-by-seeking-inspiration-from-Gabbar/articleshow/47840166.cms">Also Read: Learn how to market yourself by seeking inspiration from ‘Gabbar’</a>

#40YearsOfSholay: 20 fascinating facts you didn’t know about the movie

Any movie can be fun when you are watching it with your friends. But if you have no big plans for this <keyword id="6736220" type="UNKNOWN" weightage="100" keywordseo="Friendship-Day">Friendship Day</keyword> or you are sitting miles away from your buddies, we have a plan for you. How about a movie marathon – some Bollywood flicks to be precise – that shout friendship like no other? Here is a list of five great movies that will take you back to your very own Jai-Veeru moments and bring a smile on your face. Watch them and enjoy. 
 
1. <keyword id="6407374" type="ENTERTAINMENT" weightage="100" keywordseo="Sholay">Sholay</keyword> 
Talk about friendship and the first Bollywood movie that comes to your mind is the cult classic, Sholay, directed by Ramesh Sippy. One of the reasons why Sholay is still a treat to watch is the joyful camaraderie between <keyword id="16007" type="PERSON" weightage="100" keywordseo="Jai">Jai</keyword> and <keyword id="127989" type="COMPANY" weightage="100" keywordseo="Veeru">Veeru</keyword> – it’s the flavour of all seasons and one of the main themes of the movie. Played by superstars Amitabh Bachchan and Dharmendra, the friendship between the two became synonymous with all that is selfless, eternal and full of fun and frolic. The partners in crime perfectly complement each other and remain inseparable till death takes tears them apart and leaves us teary-eyed. 
 
2. <keyword id="6609528" type="ENTERTAINMENT" weightage="100" keywordseo="Dil-Chahta-Hai">Dil Chahta Hai</keyword> 
Aakash (Aamir Khan), Sameer (Saif Ali Khan) and Siddharth (Akshaye Khanna) are childhood friends who are out to enjoy their lives. But a lot of unforeseen emotional turmoil changes them forever and give a deeper meaning to their friendship. Directed by Farhan Akhtar, this is a coming-of-age story of three friends whose witty conversation and deep bonding made Dil Chahta Hai one of the best friendship films ever made in Bollywood. 
 
3. Kuch Kuch Hota Hai 
One of the most popular romantic flicks of Bollywood and Karan Johar’s directorial debut, this one focuses on friendship and its many hues, culminating in love. Rahul and Anjali (Shah Rukh and Kajol) are the best of buddies. They argue, they fight but at the end of the day, they are the best friends who eventually become life partners, proving that they complete each other. Love is friendship – that is what the film has endorsed and the lead duo’s on-screen chemistry has brought that phrase to life. 
 
4. Zindagi Na Milegi Dobara 
With ‘seize the day’ as its theme, this film tells the story of three friends who try and overcome their fears in the course of a road trip that is enriching for them and entertaining for the viewers. Director Zoya Akhtar has been applauded for bringing out the ‘bromance’ stupendously on screen. The trio, played by Hrithik Roshan, Farhan Akhtar and Abhay Deol, walked away with the laurels for making the audience remember their old friends and the carefree days they spent together. A must-watch film on this Friendship Day. 
 
5. Cocktail 
A good friend and his friendship have the power to transform you. That’s what happened in this Homi Adajania movie as the ‘party girl’ Veronica (Deepika Padukone) undergoes a sea change after meeting the meek and docile Meera (Diana Penty). While Veronica gave shelter to homeless Meera, the latter filled her life with love that was missing from her life. A nice chick flick for the day as you sing Chadi mujhe yaari teri aise... jaise daaru desi! 
Image: Thinkstock

5 Bollywood Movies To Watch This Friendship Day

He's 80 and going stronger than ever, spooling in celluloid miles' with the roles rolling in and directors still lining up to sign him on. <keyword id="6357912" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="Orion">Amitabh Bachchan</keyword>, they say, was and is still an exciting actor, perhaps the best there ever has been. From Ramesh Sippy who directed him in the 1975 cult film <keyword id="6407374" type="General" weightage="50" keywordseo="sholay" source="Orion">Sholay</keyword> to Ayan Mukerji who helmed his latest Brahmastra 47 years later, <keyword id="6354348" type="General" weightage="80" keywordseo="bachchan" source="Orion">Bachchan</keyword> is the man for all seasons and all kinds of films. "What a wonderful innings it has been and he just keeps getting better. He has played so many varied roles in comedy, drama, romance, dancing and songs. He can do anything and everything perfectly. Has there been anybody bigger or better? I doubt it, Sippy told PTI as the star celebrates his 80th birthday on Tuesday. It's been just five days since his latest release Goodbye . "For me, to have Mr. Bachchan walk in my film is a big deal. He is the father of Indian cinema. He is the most respected person in the film industry, Mukerji added. Making his debut with the relatively low profile Saat Hindustani in 1969, remembered all these years primarily for serving as his launchpad, Bachchan exploded on the silver screen with <keyword id="31017" type="General" weightage="50" keywordseo="zanjeer" source="Orion">Zanjeer</keyword> in 1973. There was no looking back after that, and storytellers across five decades are still trying to decode the success of the man who keeps on reinventing himself - the angry young man' of Zanjeer , Don and Deewaar , the amiable, fun professor of Chupke Chupke and the conflicted singing star of Abhimaan in the 1970s. Then came the 1980s with films such as Shakti and Silsila . The 1990s saw a slump in Bachchan's career and many of films, including "Mrityudata" and "Lal Baadshah", tanked at the box office. Bachchan was back in the reckoning the following decade as a television host in Kaun Banega Crorepati in 2000. Twenty-two years later, the show is still running. This is also the time Bachchan transitioned into age appropriate characters in films. It started with Mohabbatein and continues with varied roles, be it Pink , Cheeni Kum or Jhund . Sippy recalled the casting for Sholay , which saw Bachchan and Dharmendra as two friends thick as thieves . "I had seen two of his earlier films -- Anand' in which he played a serious role, it was a difficult role and he stood out, and Bombay to Goa', where he played a lighter and a more boisterous role, which had impressed me a lot. We signed him. A few months later "Zanjeer" and "Deewar" released. By the time "Sholay" came, he was the rising star, the veteran filmmaker added. Sippy, who also worked with Bachchan in "Shakti", "Shaan" and "Akayla", said it is exciting to see the megastar recreate magic on screen, both the big and small even after all these years. There have been a lot of fine actors and there is absolute respect for all but he definitely stands above, he said.They may be in awe of him, but all of Bachchan's directors have experimented with the roles they offered him. R Balki, who first worked with Bachchan on an advertisement campaign, gave him "Cheeni Kum", where Bachchan is a 60-something arrogant chef romancing a much younger Tabu, and Paa that sees the star playing a 12-year-old boy afflicted with progeria. "Every filmmaker thinks of Mr Bachchan first, everybody would love to get a chance to work with him. We all came to the cinema being his fans. I was luckier than some people. I write my films for him. I have been searching for my next film for some years now," Balki told PTI. The filmmaker's other ventures -- Ki &amp; Ka , Pad Man and Chup: Revenge of the Artist -- feature the veteran star in a special appearance. There is one word to describe Amit ji and it is Amitabh Bachchan. There are no other words... It has become like a character itself. It has so much meaning, you can say persona, dignity, grace, powerful, voice, performance, everything being put together. There is a character called Amitabh Bachchan. That character is a rare phenomenon, Balki said. For new-age directors -- Ayan Mukerji and Ribhu Dasgupta -- the opportunity to direct Bachchan is nothing short of a dream. While Mukerji cast Bachchan as a guru in his astraverse, sci-fi film, Dasgupta directed Bachchan in the TV series "Yudh" (2014) and 2016 mystery-thriller Te3n . Dasgupta has tried hard to keep his fan boy self out of the picture. I come from Kolkata and we worship him there. There is an Amitabh Bachchan temple in Kolkata. But when I directed him, I had to keep the fan boy out. Also, sir knows everything, where the camera should be, what and where the light should be, etc. He sees what the person in front is doing," Dasgupta said. This year, Bachchan has already had three theatrical releases -- Nagraj Manjule-directed Jhund , Ajay Devgn's Runway 34 and Brahmastra . His latest film "Goodbye", directed by Vikas Bahl, opened on Friday. He is now awaiting the release of "Uunchai", directed by Sooraj Barjatya SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/google-pixel-7-and-pixel-7-pro-with-tensor-g2-chipset-launched-in-india-starting-at-59999/articleshow/94696867.cms">Google Pixel 7 and Pixel 7 Pro with Tensor G2 chipset launched in India starting at ₹59,999</a> <a href="https://www.businessinsider.in/business/telecom/news/reliance-jio-and-airtel-5g-prices-may-be-affordable-for-now-but-expected-to-increase-after-wider-rollout/articleshow/94636173.cms">Reliance Jio and Airtel 5G prices may be affordable for now but expected to increase after wider rollout</a>

Amitabh@80: Still a delight, keeps getting better, say directors old and new

Legendary filmmaker Satyajit Ray's feature <keyword id="106892" type="General" weightage="80" keywordseo="pather-panchali" source="Orion">Pather Panchali</keyword> has been declared the best Indian film of all time by the <keyword id="2866617" type="General" weightage="80" keywordseo="international-federation-of-film-critics" source="Orion">International Federation of Film Critics</keyword> (FIPRESCI). The 1955 film has received the number one slot in the top ten films in the history of Indian cinema list, which was declared after a poll conducted by the India chapter of FIPRESCI. As per a press release issued by FIPRESCI-India, the poll was conducted in secret and involved 30 members. Based on Bibhutibhushan Bandyopadhyay's 1929 Bengali novel of the same name, "Pather Panchali" was Ray's directorial debut. It starred Subir Banerjee, Kanu Banerjee, Karuna Banerjee, Uma Dasgupta, Pinaki Sengupta and Chunibala Devi. This list also features Ritwik Ghatak's 1960 drama Meghe Dhaka Tara (Bengali), Mrinal Sen's 1969 drama Bhuvan Shome (<keyword id="6357660" type="General" weightage="80" keywordseo="hindi" source="Orion">Hindi</keyword>), Adoor Gopalakrishnan's 1981 drama Elippathayam (Malayalam), Girish Kasaravalli's 1977 film Ghatashraddha (Kannada), MS Sathyu's 1973 movie Garm Hava (Hindi), Ray's 1964 film Charulata (Bengali), Shyam Benegal's 1974 film Ankur (Hindi), Guru Dutt's 1954 film Pyaasa (Hindi) and 1975 blockbuster <keyword id="6407374" type="General" weightage="50" keywordseo="sholay" source="Orion">Sholay</keyword> (Hindi), directed by Ramesh Sippy. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/spend-your-money-on-sweets-says-sc-as-it-turns-down-plea-against-firecracker-ban/articleshow/94987642.cms">Spend your money on sweets says SC as it turns down plea against firecracker ban</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/satya-nadella-hits-refresh-from-hyderabad-to-microsoft-ceo-and-to-padma-awardee/articleshow/94987053.cms">Satya Nadella hits refresh – from Hyderabad to Microsoft CEO and to Padma awardee</a>

Satyajit Ray's Pather Panchali declared best Indian film of all time by International Federation of Film Critics

Mumbai, Apr 6 () Superstar Salman Khan on Monday said the coronavirus pandemic has terrified him and it has been nearly three weeks since he last met his father, writer Salim Khan.Salman, who is currently at his Panvel farmhouse, shared a video on Twitter along with his actor-brother Sohail Khan's son, Nirvan, and said they had gone to the farmhouse for a few days, but had to stay there because of the nationwide lockdown. "Hum toh darr gaye (we got scared). I have not seen my father since three weeks. We are here and he is alone at home (Galaxy Apartments)" he said in the video. Quoting a dialogue from Bollywood classic "Sholay", penned by his father Salim and Javed Akhtar, Salman said, "You remember the dialogue, 'Jo darr gaya samjho woh mar gaya' (the one who gets scared, dies), it does not apply here in this situation. We are sacred and bravely admit that. Please don't be brave in this situation."The 54-year-old actor said the dialogue which suits the current times is, "Jo darr gaya samjho woh bachch gaya (the one who gets scared, saves himself).""And also save the lives of others around him. Moral of the story: We are all scared," he added. As of Monday morning, the number of coronavirus cases rose to 4067 in India with the pandemic claiming 109 lives. JUR SHD SHDSHD

Three weeks since I saw my father, coronavirus has scared us all: Salman Khan

“Everyone has an untold story hidden behind the closed doors, try to understand that people are not always as they first seem,” and perhaps this quote has helped <keyword id="2962919" type="UNKNOWN" weightage="20" keywordseo="Kunj-Karia">Kunj Karia</keyword>, a professional blogger, awaken the-long-sleeping rockstar in this <keyword id="2962917" type="UNKNOWN" weightage="20" keywordseo="Mumbai-Autowallah">Mumbai autowallah</keyword>. 
 It was an extreme co-incidence when Kunj Karia discovered that he was being driven home from his second guitar lesson by this autowallah, who was once a <keyword id="2962918" type="POSITION" weightage="20" keywordseo="professional-guitarist">professional guitarist</keyword>. The moment that <keyword id="62385" type="POSITION" weightage="20" keywordseo="Auto-driver">auto driver</keyword> saw Kunj holding the <a href="http://www.businessinsider.in/searchresult.cms?query=guitar">guitar</a>, he put across a few questions. And this was enough for Kunj to know that the autowallah has a deep understanding of this musical instrument. Kunj writes in his blog, "Five minutes in the conversation, I understood he knows a lot about guitar." 
 
The auto driver told Kunj, "I used to play with a group of friends, at small <a href="http://www.businessinsider.in/searchresult.cms?query=restaurant">restaurants</a> and bars. We used to perform on streets also.” Stating the reason for him to stop playing, the auto rider said, “<a href="http://www.businessinsider.in/yourmoney">Money</a> wasn’t good for musicians back then. Also, there was no assurance of a gig on a daily basis. I was married and I needed something which assured my family food, at least twice a day.” 
 
When Kunj enquired about his friends with whom he played guitar and sought other details, the autowallah said, “We started playing when we were around your age. They used to go to college, I couldn’t since I was working at a factory during day time. Every evening we used to meet, play our favorite songs and perform at some bars if we could get in. Good times, those.” 
 
Riding down memory lane, the autowallah, who once again wanted to cherish the memories of those golden days, couldn’t resist asking Kunj, "You mind if I play something on your guitar? It's been long since I played one?" Kunj immediately said, “Sure! I’d love to listen to you.” 
 
And then he started playing the background score from <a href="http://www.businessinsider.in/searchresult.cms?query=sholay">Sholay</a>, one of the best <a href="http://www.businessinsider.in/thewire">Bollywood</a> films. Suprisingly, the autowallah hadn’t forgotten even a single string, despite the long years away from it! Besides, he also told Kunj that “My son learns and plays on his friends’ instrument.” 
 
This ride ended with words of affirmation from the autowallah, who said, “Don’t give up on the guitar for a year and the guitar won’t give up on you ever.” 
 
Now watch this autowallah strum the guitar like a pro!

A Mumbai Autowallah who could give Chris Martin a run for his money!

<ul class="summary-list"><li>Trump botched the pronunciation of India's two greatest sports stars, and a Hindu monk, in a speech to kick off <a href="https://www.insider.com/trump-india-visit-photos-modi-2020-2#despite-the-revelry-around-the-namaste-event-some-protestors-came-out-to-reject-trumps-visit-sharply-contrasting-the-glowing-welcome-officials-had-taken-pains-to-set-up-in-the-city-7">his visit to the country</a>.</li><li>Trump <a href="https://www.insider.com/trump-india-visit-photos-modi-2020-2">addressed 100,000 Indians at a "Namaste Trump" rally</a> at the Sardar Patel Stadium in Ahmedabad on Monday.</li><li>"Your people cheer on some of the greatest cricket players, from Sachin Tendulkar to Virat Kohli," Trump said. The crowd cheered despite the mispronunciations.</li><li>Trump also gave up trying to pronounce the name of Hindu monk Swami Vivekananda, and laughed it off. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>Donald Trump encountered some difficulty in pronouncing the names of two of India's greatest sportsman during <a href="https://www.insider.com/trump-india-visit-photos-modi-2020-2">his welcome speech on Monday</a>.Trump began his 36-hour trip to India by <a href="https://www.insider.com/trump-india-visit-photos-modi-2020-2">addressing 100,000 Indians at the "Namaste Trump" rally</a> at the Sardar Patel Stadium in Ahmedabad, the world's largest cricket stadium.In his speech, Trump praised the Bollywood movie industry, mentioning the classic films "DDLJ" and "Sholay."However, he had some trouble name-checking former Indian test cricket captain Sachin Tendulkar and current captain Virat Kohli."Your people cheer on some of the greatest cricket players, from Sachin Tendulkar to Virat Kohli, the greatest in the world," Trump said, to wild cheers.Watch the moment here:Moments before, Trump had <a href="https://twitter.com/realDonaldTrump/status/1231868340093825024">quoted the Hindu monk Swami Vivekananda</a>, but gave up half way through trying to pronounce his name and laughed it off."As the great religious teacher Swami Vive..kamun...nund once said, 'the moment I stand in reverence before every human being and see God in him, that moment I am free'," Trump said.Despite the blunders, Trump got a warm reception from the huge crowd.Attendees wore "Namaste Trump" hats and thousands lined the streets near the stadium, <a href="https://www.washingtonpost.com/world/2020/02/24/trump-india-live-updates/">according to The Washington Post.</a>The Post reported that city authorities built a large wall to hide from view a slum near the route of Trump's motorcade.Trump, travelling with his wife Melania, visited the Taj Mahal later on Monday.He is scheduled to meet Indian president Ram Nath Kovind and prime minister Narendra Modi on Tuesday.India probably reveres cricket more than any other nation in the world, and its national players are treated like royalty.Tendulkar himself holds several international records, and is widely considered the greatest batsman of the modern era. Kholi is currently the number one rated test batsman in the world.Trump is not known to be a fan of the sport, and has never spoken about cricket publicly before. Confusion abounded in August 2015 when <a href="https://twitter.com/fwildecricket/status/630357123977871361?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&amp;ref_url=https%3A%2F%2Fd-3233960172153244830.ampproject.net%2F2002191442400%2Fframe.html">Trump started following an obscure Australian cricketer</a>, Damien Martyn, on Twitter.<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.businessinsider.com/national-security-adviser-believes-russia-helping-sanders-not-trump-2020-2?r=US&amp;IR=T">Trump asks if Democrats will launch an investigation into whether 'Russia, Russia, Russia' helped Sanders win the Nevada Caucus</a></li><li><a href="https://www.insider.com/donald-trump-congratulates-bernie-sanders-nevada-caucus-2020-2">Donald Trump congratulated 'crazy' Bernie Sanders on his win in the Nevada caucus</a></li><li><a href="https://www.insider.com/trump-blamed-russian-interference-intel-on-democrats-2020-2">Trump called reports of Russian interference 'rumors,' while Sanders' campaign claimed it could be a leak meant to damage his candidacy</a></li><li><a href="https://www.insider.com/list-of-most-famous-shocking-presidential-pardons-in-us-history">11 of the most notable and shocking presidential pardons in US history</a></li><li> </li></ul>

Trump struggled to pronounce the names of India's two most famous sports stars at a rally to kick off his visit there

<ul><li><keyword id="13768438" type="General" weightage="20" keywordseo="Shark-Tank-India-season-2" source="Orion">Shark Tank India Season 2</keyword> returned but without two of the former judges - Mamaearth co-founder Ghazal Alagh, and BharatPe co-founder Ashneer Grover. </li><li>Amit Jain, the co-founder and CEO of CarDekho, is the new judge this season. </li><li>Apart from Jain, the show will have five other judges in Season 2 - all of whom appeared in Season 1 as well. </li></ul>The hit reality show, <keyword id="11924074" type="General" weightage="20" keywordseo="shark-tank-india" source="Orion">Shark Tank India</keyword>, has returned for a second season and already started taking over the conversation on social media. The show will air on Sony TV at 10 pm from Monday to Friday, and is also available for streaming online on SonyLiv. The premiere episode of season 2 served several gems, as everyone’s favourite judges returned- along with the new addition, CarDekho co-founder, Amit Jain. Here’s a look at all the sharks from Season 2: <cmsannotation type="cmsannotation" annotationid="Vineeta Singh" comment="subhead2" text="Vineeta Singh">Vineeta Singh</cmsannotation> The <a href="https://in.linkedin.com/in/vineetasingh">founder </a>of Sugar Cosmetics, Vineeta Singh is an alumnus of the IIM Ahmedabad and IIT Madras. She started Sugar Cosmetics in 2015. Before Sugar Cosmetics, she also co-founded Fab Bag (earlier Vellvette.com) in 2012. On the premiere episode of Season 2, Singh, along with fellow judge Namita Thapar, invested in a business idea they rejected in season 1 - JhaJi by entrepreneur duo from <a href="https://www.youtube.com/watch?v=M9Y2sATRkac&amp;ab_channel=SonyPicturesEntertainmentIndia">Bihar’s Darbhanga</a>, sisters-in-law Uma and Kalpana Jha. The duo has asked for ₹50 lakh and 10% equity in Season 1. <cmsannotation type="cmsannotation" annotationid="Peyush Bansal" comment="subhead2" text="Peyush Bansal">Peyush Bansal</cmsannotation> The co-founder of Lenskart, Peyush Bansal recently appeared with fellow judges on the reality show Kaun Banega Crorepati? where he talked about how he was prompted to start a business after <a href="https://www.youtube.com/watch?v=qoilrCHrFCE&amp;ab_channel=Lenskart">being “inspired” </a>by his interaction with entrepreneur and founder of Microsoft, Bill Gates. Bansal is an alumnus of the IIM Bangalore, and also holds a Bachelor’s degree in Engineering Honors (Electrical - IT, Control &amp; Automation) from McGill University. <cmsannotation type="cmsannotation" annotationid="Aman Gupta" comment="subhead2" text="Aman Gupta">Aman Gupta</cmsannotation> One of the most loved judges from season 1, Aman Gupta is the co-founder of boAt. A chartered accountant, Gupta attended the Indian School of Business and was also an exchange student at the Northwestern University - Kellogg School of Management. Gupta worked with the financial consultancy firm KPMG before he started boAt in 2016. As per reports, boAt <a href="https://www.ndtv.com/offbeat/shark-tank-india-season-2-meet-the-six-judges-who-will-hear-the-pitches-amit-jain-aman-gupta-vineeta-singh-ashneer-grover-3658227">registered a revenue of ₹3,000 crore </a>at the end of FY22. <cmsannotation type="cmsannotation" annotationid="Anupam Mittal" comment="subhead2" text="Anupam Mittal">Anupam Mittal</cmsannotation> The founder of Shaadi.com, Anupam Mittal attended Boston College. Aged 51, he is one of the oldest sharks on the show and claims to have invested in over 150 companies in the last 15 <a href="https://www.ndtv.com/offbeat/shark-tank-india-season-2-meet-the-six-judges-who-will-hear-the-pitches-amit-jain-aman-gupta-vineeta-singh-ashneer-grover-3658227">years. </a> Mittal is also the co-founder of People Group–the parent company behind Shaadi.com–which has created businesses like Makaan.com, Mauj Mobile and produced films like Flavors. <cmsannotation type="cmsannotation" annotationid="Namita Thapar" comment="subhead2" text="Namita Thapar">Namita Thapar</cmsannotation> A chartered accountant like fellow shark Aman Gupta, Thapar obtained a Masters in Business Administration (MBA) from Duke University - The Fuqua School in 2001. She then worked with global healthcare leader Abbott for five years, before returning to India to join her father’s pharma giant, Emcure Pharmaceuticals. A recipient of the ET ‘40 under Forty’ award, Thapar is a huge fan of actor Amitabh Bachchan - so much so, that she <a href="https://timesofindia.indiatimes.com/tv/news/hindi/kaun-banega-crorepati-14-shark-tanks-namita-thapar-tells-amitabh-bachchan-she-named-her-sons-after-jai-and-veeru/articleshow/96567872.cms">revealed </a>she’s even named her sons Jai and Veeru, inspired by Bachchan’s hit film Sholay. <cmsannotation type="cmsannotation" annotationid="Amit Jain" comment="subhead2" text="Amit Jain">Amit Jain</cmsannotation> The only judge to be making his debut in Season 2, <a href="https://www.businessinsider.in/entertainment/news/shark-tank-season-2-is-here-but-popular-shark-ashneer-grover-is-missing-meet-the-new-shark/slidelist/95271549.cms">Amit Jain </a>is the CEO and co-founder of CarDekho. An alumnus of IIT Delhi, Jain started his professional career as a software engineer with Tata Consultancy Services. Jain started CarDekho with his brother after the duo was <a href="https://www.ndtv.com/offbeat/shark-tank-india-season-2-meet-the-six-judges-who-will-hear-the-pitches-amit-jain-aman-gupta-vineeta-singh-ashneer-grover-3658227">reportedly</a> inspired after a visit to Auto Expo in 2008. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sustainability/news/delhi-could-transition-to-almost-100-renewable-energy-by-2050-study/articleshow/96697920.cms">Delhi could transition to almost 100% renewable energy by 2050: study</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/leasing-by-flex-space-operators-hits-a-new-high-of-7-million-sq-ft-in-2022-colliers/articleshow/96713121.cms">Leasing by flex space operators hits a new high of 7 million sq.ft in 2022: Colliers</a>

Shark Tank India S2’s sharks: Meet the serial investors, CAs, and IIT, IIM alumni

New Delhi, The quiz-based reality show '<keyword id="17940" type="General" weightage="20" keywordseo="Kaun-Banega-Crorepati" source="Orion">Kaun Banega Crorepati</keyword>' season 15, has got its second Crorepati in UP's <keyword id="18850842" type="General" weightage="20" keywordseo="Jasnil-Kumar" source="Orion">Jasnil Kumar</keyword>. The first Crorepati was Punjab's Jaskaran Singh. The 36-year-old Jasnil hails from Anwak in Uttar Pradesh, which is a small village in Azamgarh district. He works in a retail garment store. His family consists of mother, father, grandfather, his wife and two kids. He also has four younger brothers and two sisters. In episode 29 of the show, host and megastar <keyword id="6357912" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="Orion">Amitabh Bachchan</keyword> asked Jasnil: "Your current wish is to build a good house. Do you have any other wish?" To this, he replied: "Sir, like I told you, it's not like I don't think about myself. I had dreams as well as desires. When I was studying, I wished I had good clothes. l also wanted to travel." Big B said: "Both the wishes have been fulfilled. You travelled to Mumbai. You also got good clothes (indicating towards his jacket, which the actor gifted Jasnil)." Jasnil said: "We had financial problems at home from the beginning. My father's income was very meagre. I could manage somewhat after I got a job. With the money I earned, I tried to help my family, be it for farming or the education of my younger siblings." The actor wished him luck, saying: "Jasnil, may your desires be fulfilled. You have worked hard not just in your life but also in this game. Your innocence reflects in the way you talk, and depicts your roots. People of your region, your work and life experience have been innocent. And innocence matters in life. I believe so." Jasnil said: "As the elder son, I have to shoulder many responsibilities. Even if I try with this income, then it might take me a lifetime. KBC is a platform that can help me change my family's fortune overnight. Whatever prize money I win, I will use it to turn my house into a permanent structure." Then, the host asked him the question for Rs one Crore. The question read: "The gold left after a yagya performed by whom was used by the Pandavas to refill their treasury and conduct the Ashwamedha yagya?" The options given were - A: Vikarna B: Marutta C: Kubera D: Likhita. Jasnil gave the correct answer, which was Marutta, and won the huge price of Rs one crore. He then cried loudly in excitement, and hugged the 'Sholay' fame actor tightly. Jasnil even lied down on the floor, and touched Amitabh's feet in respect. Amitabh then asked him the last question for Rs seven crore: "Leena Gade, a person of Indian origin, is the first female race engineer to win which of the following races?" The options given were: A: Indianapolis 500 B: 24 Hours of Le Mans C: 12 Hours of Sebring D: Monaco Grand Prix. Jasnil guessed the right answer, which was option B - 24 Hours of Le Mans. However, he was not sure of the answer, and didn't have any lifelines left with him, so he decided to quit the show, and took home Rs one crore. Earlier, the show had its first Crorepati in Jaskaran Singh, who hails from a small village Khalra in Punjab, situated close to the border. However, after winning one crore Rupees, Jaskaran was not able to answer the Rs seven crore question and he decided to quit the game. Big B had lauded his decision to quit the game at the high risk point. The question of Rs seven crore asked to Jaskaran was: According to the Padma Purana, which king had to live as a tiger for a hundred years due to a deer's curse? The options given were Kshemadhurti, Dharmadatta, Mitadhvaja and Prabhanjana. The correct answer was Prabhanjana. 'Kaun Banega Crorepati 15' airs on Sony.

Jasnil Kumar who works in a garment store becomes KBC 15's second crorepati

<ul><li><keyword id="12610293" type="General" weightage="20" keywordseo="PVR-theatres" source="Orion">PVR theatres</keyword> will screen some handpicked old classics of <keyword id="2217" type="General" weightage="20" keywordseo="Big-B" source="Orion">Big B</keyword> across 22 cinemas in 17 cities.</li><li>The Blockbuster festival will release 11 movies from October 8 to 11 in theatres.</li><li>The concept of re-releasing movies in India is relatively less popular.</li></ul>To celebrate the 80th birthday of legendary actor <keyword id="6357912" type="General" weightage="20" keywordseo="Amitabh-Bachchan" source="Orion">Amitabh Bachchan</keyword>, PVR theatres will screen a few of his classics across 22 cinemas in 17 cities, announced the <keyword id="2670358" type="General" weightage="20" keywordseo="Film-Heritage-Foundation" source="Orion">Film Heritage Foundation</keyword> (FHF). <div type="twitter" handle="FHF_Official" handlename="Film Heritage Foundation" image="http://pbs.twimg.com/profile_images/532145161661206528/wQgqjSOO_normal.jpeg" favoritecount="365" retweetcount="65" status="To celebrate the 80th birthday of the biggest icon of Indian cinema, FHF and @_PVRCinemas proud to present “Bachcha… https://t.co/d9w3Uzr7Px" createdat="1664520736000" id="1575740292178710528"></div> The Blockbuster festival — Bachchan back to the beginning — will release 11 movies from October 8-11 in theatres for the Indian audience. PVR has also rolled out a movie pass for all Big B fans to enjoy and cherish all the films on the silver screen once again. However, the list excludes one of the most loved films, which made a remarkable impact on the audience in the old days of 1975, Sholay. Netizens showcased their disappointment on Twitter in replies to the official announcement made by the FHF. <div type="twitter" handle="Hari_Priya81" handlename="DontMessWithTheABCDEFG" image="http://pbs.twimg.com/profile_images/1572418659712401410/Hwz-0aeh_normal.jpg" favoritecount="0" retweetcount="0" status="@FHF_Official @_PVRCinemas @SrBachchan @roykapurfilms @smmausaja @ZEECorporate Sholay yaada ra Howle😪" createdat="1664531839000" id="1575786864174211072"></div> In the era before satellite television, it was common for theatres to re-release old movies. But with multiple movie channels, their appeal waned. However, a few movie buffs who enjoy the big screen impact had been missing them. Here are all the Big B movies that will hit silver screens again — 1. Kaala Patthar Amitabh Bachchan, along with Shatrughan Sinha and Shashi Kapoor were a part of this critically-acclaimed movie. The movie was based on the tragic Chasnala mining disaster where flooding in the mines had taken the lives of over 300 miners. Bachchan plays the role of a tortured merchant navy captain who becomes a miner to forget his tragic past. 2. Kaalia Written and directed by Tinnu Anand, this movie is yet another memorable movie from Bachchan’s angry-young-man era. It’s the story of a happy-go-lucky young man who gets pulled into the world of crime after a life-changing incident. 3. Silsila Widely popular for its hit track Yeh Kahan Aa Gaye Hum, the triangular love story was a casting coup pulled off by producer-director Yash Chopra. While the lead actors Bachchan and Rekha were rumoured to be real-life lovers, the movie also stars his wife, Jaya Bachchan. 4. Amar Akbar Anthony Bachchan plays the second brother of this divided-at-birth brothers’ story that also stars Rishi Kapoor, Vinod Khanna, Parveen Babi, Shabana Azmi and Nitu Singh. Cleverly bringing in religious unity, the movie is about brothers finding their way back to each other even as their worlds clash. Khanna plays a police officer, Bachchan a petty thief and Rishi Kapoor is a musician. 5. Namak Halaal It was one of the biggest comedy blockbuster movies of 1982. The masala film is about Arjun (Bachchan) who moves to the city in search of a job and ends up befriending the man whom his mother raised as his own son. 6. Abhimaan The popular musical is about two musicians who are husband and wife. Jealousy overtakes Bachchan who realises that his talented wife, played by Jaya Bachchan, is becoming more popular than him. 7. Don The movie, which had the third-highest box office revenue collections in 1978, revolves around the life of gangster named Don, played by Bachchan. Even though it was remade by Farhan Akhtar starring Shah Rukh Khan in two parts, the original with Pran and other actors is a movie worth watching. 8. Satte Pe Satta The movie embodies the concept of an ensemble cast as it has six actors who play the brothers of Bachchan, who is of course the eldest. It stars Hema Malini, Amjad Khan, Ranjeeta Kaur and Sachin Pilgaonkar, Shakti Kapoor and more in lead roles. 9. Mili Released in 1975, the movie revolves around a girl who suffers from pernicious anaemia and a depressed alcoholic, who eventually fall in love with each other. The film was later remade in Telugu in 1976 as Jyothi starring Jayasudha in the title role. 10. Chupke Chupke The family comedy starring Dharmendra, Sharmila Tagore, Jaya Bachchan and Big B has come to be known as a masterpiece. The story is an elaborate prank played on a self-assured lawyer and businessman who is Dharmendra’s brother-in-law Om Prakash. In spite of its high-profile cast, Om Prakash’s act as the unsuspecting victim has won many hearts. 11. Deewar Want to know where the classic line, “Mere paas maa hai” comes from? Watch this movie on the big screen – the tale of two brothers Vijay and Ravi, who follow different paths. Vijay (Bachchan) becomes a wanted smuggler, while Ravi (Shashi Kapoor) becomes an honest police officer and destiny makes their paths cross. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/telecom/news/reliance-jio-to-begin-beta-trial-of-5g-in-four-cities-on-dussehra-with-unlimited-data/articleshow/94645577.cms">Reliance Jio to begin beta trial of 5G in four cities on Dussehra with unlimited data</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/with-950-billionaires-asia-outnumbers-all-other-regions-forbes/articleshow/94644883.cms">With 950 billionaires, Asia outnumbers all other regions: Forbes</a>

Big B’s best movies are back on the big screens - Here are 11 you can watch

<ul><li>Since memories can now be triggered at the tap of a screen, nostalgia is more accessible than ever before. A powerful emotion, it is a perennial marketing tool. </li><li>Harjiv Singh, Founder and CEO, Gutenberg traces how different kinds of brands have used ‘nostalgia’ over the years and writes how it would be interesting to see what becomes of this trend in the decade ahead as technology matures and a generation of digital natives approaches its prime spending years.</li></ul>‘Kitne aadmi the?’ Few who grew up to Hindi cinema in the 1970s could ever forget Gabbar Singh’s iconic dialogue in Sholay. In 2016, the creators of a popular advertisement for Google India counted on just that. The six-minute ad, released on YouTube and titled <a href="https://www.youtube.com/watch?v=eYqEpuifLI8">‘The Hero – A Bollywood Story’</a>, centres around an ageing cinema hall manager who almost bagged a role in the hit film as a young man before being forced to give up on his promising dream of becoming a Bollywood ‘Hero’. Four decades later, his son takes him to the place where the memorable line was shot and the two engage in a poignant re-enactment of the scene. What follows is a nostalgic homage to other films of the last five decades, including more recent ones like Dil Chahta Hai and Rang De Basanti. The ad’s popularity was inevitable. Since its release, it has garnered almost seven million views on YouTube. But Google has not been alone in riding the nostalgia wave over the past decade. More recently, 7UP and Onida have revived their <a href="https://www.livemint.com/Consumer/GdGbdM3lOKUN9JxkxX0T4K/Fido-Dido-the-curly-haired-cartoon-mascot-makes-a-comeback.html">Fido Dido</a> and Devil mascots respectively from the 1980s and 1990s. The Jawa motorcycle, popular in the 1960s and 1970s, is back on Indian roads today, while yesteryear music hits and Ameen Sayani’s Geetmala radio shows have made a comeback through <a href="https://www.thehindubusinessline.com/catalyst/the-retro-revolution/article26082532.ece">Saregama</a>’s Carvaan. Internationally, too, brands like Microsoft, Apple, Walmart, Bacardi, and others have capitalised on our collective longing for simpler times. Retro is clearly back in style. What makes nostalgia tick? In his 2010 book Thinking, Fast and Slow, Nobel-winning psychologist Daniel Kahneman observes how as human beings, we consciously define ourselves through stories, shaping them around significant events in our lives. This explains why familiar senses can inspire a longing for a past that almost always appears simpler and fonder with time. Nostalgia was long thought to be a mental defect. But <a href="https://www.nytimes.com/2013/07/09/science/what-is-nostalgia-good-for-quite-a-bit-research-shows.html?auth=login-google&amp;login=google">a growing body of research</a> has shown that it can actually counter negative emotions like boredom, loneliness, and anxiety while enriching our lives with meaning. This is precisely what makes nostalgia such an effective marketing tool. A 2014 study published by the <a href="https://academic.oup.com/jcr/article-abstract/41/3/713/2907535?redirectedFrom=fulltext">Journal of Consumer Research</a> showed that it even encouraged consumers to spend more. A keen understanding of the target audience and the cultural milieu of the past is fundamental to nostalgia marketing. Nostalgia, by definition, is contingent on maturity. Advertisers need a sizeable window of collective experience to tap into for their marketing to be effective. It makes little sense to use nostalgia to sell products or services to a 14-year-old. On the other hand, consumers in their prime spending years of 40 to 60 and older millennials (who acquired purchasing power more recently) provide a range of experiences for marketers. Much of recent nostalgia marketing has evidently attempted to appeal to both older and younger consumers. A part of the strategy behind Google’s 2016 ad was that it contained references to films from two Indias – an older socialist India and a modern post-liberalisation India, thus appealing to cohorts that grew up in both. Onida offers another telling example. In the 1980s, when television was establishing a nascent presence in Indian middle-class homes, the brand launched its iconic <a href="http://theprint.in/features/brandma/devils-in-the-detail-how-onida-tv-became-a-household-name-in-the-80s/203262/">Devil mascot</a>. The Devil remained Onida’s mascot for two decades before the company wrapped it up. When it was resurrected in 2018, it was clearly meant to evoke the memories of those who knew the brand three decades earlier. We have also seen marketing specifically targeted at older millennials, who also came of age at a relatively simpler and more stable time. In 2013, Microsoft released <a href="https://www.youtube.com/watch?v=qkM6RJf15cg">an advertisement</a> targeted at American millennials for Internet Explorer that drew heavily on the shared childhood experiences of the average American who grew up in the 1990s. Five years later, <a href="https://www.livemint.com/Consumer/fmwGzln1EFphMqUZfx8jrJ/Why-is-ParleG-talking-to-millennial-in-the-new-ad-campaign.html">Parle-G</a>, an 80-year-old brand consumed by children and grandparents alike, launched a campaign that drew on familiar memories that Indian millennials associate with the popular biscuits. Manufacturing nostalgia <a href="https://www.theatlantic.com/magazine/archive/2017/06/the-end-of-forgetting/524523/">In 1888</a>, Kodak released its first commercially successful camera, marking the beginning of mass-scale technologically aided nostalgia. Today, social media and smartphone technology provide the means to create and distribute content, and with it the ability to effectively manufacture nostalgia. It only takes a smartphone equipped with a good camera, the right editing app, and internet access to create and drive powerful content. Social media is replete with listicles curated to trigger nostalgia by evoking past pop culture fads. But consider how any content that sparked such a trend on Facebook, Twitter, or Instagram first began as a single post on one profile before going viral. Recent marketing has effectively capitalised on the nostalgia enabled by such platforms. <a href="https://blog.hubspot.com/marketing/examples-nostalgia-marketing-ads">In 2016</a>, the much-adored painter Bob Ross, best known for the 1980s US television series The Joy of Painting, experienced a resurgent popularity, two decades following his death, after the classic show was picked up by Netflix. He soon became a trending topic on Instagram and drew the attention of Adobe, which released a series of tutorial videos to promote their Adobe Photoshop Sketch that paid homage to the late artist. Modern technology has reduced the spontaneity that once characterised nostalgia. <a href="https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/">There are currently</a> over four billion people with Internet access, more than five billion mobile phone owners, and above three billion social media users across the world. Ironically, rising technological adoption and disruption is inspiring and aiding a retreat towards simpler times. Since memories can now be triggered at the tap of a screen, nostalgia is more accessible than ever before. A powerful emotion, it is a perennial marketing tool. It would be interesting to see what becomes of this trend in the decade ahead as technology matures and a generation of digital natives approaches its prime spending years. - Harjiv Singh, Founder and CEO, Gutenberg

Nostalgia marketing: The future is here

<ul><li>Despite the Coronavirus fear reigning supreme in a lot of people's minds and the economic slowdown, Indian brands’ excitement for Holi remains unshaken. </li><li>Leaders of different categories like Surf Excel, Facebook, Nykaa, Fanta, and Google to name a few, came forward to celebrate Holi in newer ways this year. </li></ul>Holi brings with it a yearning for home, for spending time with your loved ones and of course, memories of simpler times when the day would not be complete without gulaal and water balloons. It is not just about the colours, it is also about being with your loved ones, forgetting your differences and celebrating a day of similarities together. As the famous song from Sholay goes ‘All unite on Holi.’ Brands also do not leave any stone unturned to remind their consumers that they are a part of their big family. Whether it is about celebrating the happiness around our country, washing away old stains of differences, or spreading social awareness, brands have touched different hues of India this time, too. They have put their best foot forward and reminded the country that Holi is a festival of neutrality and positivity, which breaks the cultural differences. With Coronavirus’ fear mounting in India, not many are in the mood to celebrate. The excitement that this joyous festival brings has diminished. However, many brands have stepped up to remind consumers to be happy, prioritise their safety, celebrate Holi without water or by tapping into live streams. Here are a few campaigns that stood out: Surf Excel’s #RangAccheHain This time, Surf Excel aims to resolve the family clashes and encourages us to see the world through the eyes of little kids. Differences start clouding our vision as we grow older. This Holi, Surf Excel’s #RangAccheHain celebrates this spirit of togetherness and reminds us how a heart full of goodness and a fist full of colours can bring us closer. 
 
 <div type="Youtube" id="ImojBhmmhSA" title="Surf Excel Holi 2020 | #RangAchheHain" thumbUrl="https://i.ytimg.com/vi/ImojBhmmhSA/mqdefault.jpg"></div>





 Nykaa’s #ColorMeFree Nykaa celebrated International Women’s Day and Holi together by encouraging women of all colours to embrace themselves. "Itni saavli hai - shaadi kaisi hogi?" "She's so pretty, for a dark girl." "Dhoop me mat raho, kaali ho jaaogi." We've all experienced these prejudices in our lives. Alas, more often that not, from our families and friends. While half of our population is darker-skinned than the rest, the unhealthy fair-skin obsession in India is real and damaging. This is what Nykaa and rapper Dee MC of Gully Boy fame mirror together in a powerful video called 'Rang.' 

 
 <div type="Youtube" id="siTfcHQ888Y" title="Rang ft. Dee MC | Official Music Video | Celebrating Women of Colour | Women's Day | Nykaa" thumbUrl="https://i.ytimg.com/vi/siTfcHQ888Y/mqdefault.jpg"></div>





 Google’s Colourful Digital Activity Google has helped people sitting behind computer screens on Holi to break the monotony and smile together. Google’s latest Easter Egg lets you go wild, colour your screens into different hues and unleash the kid inside you who loved using Paint on your desktops. 
	
	<div type="twitter" handle="GoogleIndia" handlename="Google India" image="http://pbs.twimg.com/profile_images/1046660453970202625/q_urJHzt_normal.jpg" favoritecount="834" retweetcount="158" status="🔴Step 1: Go to the Google search app. 🟣Step 2: Type ‘Holi’. 🟢Step 3: Tap on the coloured powder bowls. 🔵Step 4: Sta… https://t.co/cSyV2ogdP1" createdat="1583737078000" id="1236909075494916098"></div>





 Facebook’s More Together Facebook’s ‘More Together’ showcases how people across the country can do more by coming together, harnessing the power of their connections on the platform. The campaign marks many firsts for the company. India is the first country in the Asia Pacific region where such a campaign is being rolled out. It is also the first time Facebook has rolled out a high decibel campaign of this stature in India. It is themed around Holi and personifies the ‘More Together’ campaign, as it shows young people across geographies sharing the festive spirit, using the power of their connections built on the Facebook app. 
 
 <div type="Youtube" id="1PjfIIFEf_M" title="Facebook: 'Holi' - More Together" thumbUrl="https://i.ytimg.com/vi/1PjfIIFEf_M/mqdefault.jpg"></div>





 Livpure’s #BinaPaaniHoliManani Playing Holi with water isn't so much fun when it causes so much water waste. Livpure aims to put an end to this wasteful aspect of one of the most loved festivals of India. Their new Holi campaign #BinaPaaniHoliManani seeks to create awareness around the rampant use of water balloons, which contributes greatly to water wastage during Holi. The digital film uses kids, who face the major brunt of this problem, to make a statement against using water balloons. 
 
 <div type="Youtube" id="ocy6fGHJbBQ" title="#BinaPaaniHoliManaani - Celebrating Holi with Livpure" thumbUrl="https://i.ytimg.com/vi/ocy6fGHJbBQ/mqdefault.jpg"></div>





 Fbb’s #BuraNaKhelo fbb is voicing a strong point of view on the occasion of Holi and Women’s Day to stand-up against the bad-touch many women experience during this festival. Voicing out every women’s opinion, fbb and DDB Mudra Group, have created a film featuring Mithila Palker narrating the inner feelings of all women. The campaign urges men and women to join hands with Mithila and create awareness to ensure that women are respected and made to feel safe in all circumstances. fbb is also giving out stickers at its stores to all its customers to help create more awareness about this initiative. 
 
 <div type="Youtube" id="tIyzxPPj3gM" title="#BuraNaKhelo" thumbUrl="https://i.ytimg.com/vi/tIyzxPPj3gM/mqdefault.jpg"></div>





 MP Birla Cement’s #HappyHoli Based on a poem by noted radio presenter Neelesh Mishra that narrates a spouse’s longing for the presence of their significant other, Birla Cement’s film plays allegorical homage to the love and longing that Krishna bore for Radha. The narrative is at once playful and passionate, describing the many festivities that the celebration of Holi entails interspersed with the yearning of a wife to see her returning husband. Filled with several realistic interactions that are typical to Holi, the underlying message comes through subtly but surely: just as the gulaal colours our clothes and faces, it is those who are dear to us that colour our lives. Every individual in our family and circles adds a different hue to our journeys, some dark and some light, but it is these relationships that build us and make us who we are. They instill in us strength, integrity and stability, which are qualities that MP Birla Cement also aspires to possess. 
 
 <div type="Youtube" id="1eBvontEkzE" title="#HappyHoli!" thumbUrl="https://i.ytimg.com/vi/1eBvontEkzE/mqdefault.jpg"></div>





 Fanta’s #NoBahanaHoli ‘Khelo Fanta Wali #NoBahanaHoli” campaign, in a playful manner, reiterates the brand’s core promise of being the best companion for uninhibited playful fun this Holi. The campaign reinforces how Fanta’s bold orangey taste helps teens to unlock their playful selves, enabling them to shed their inhibitions. Teens today seem to face a lot of peer pressure and as a result go through painstaking effort to protect their curated personas, which can get in the way of maximising their enjoyment during festivals like Holi. Fanta reminds teens that its okay to let fun just be fun and that there's nothing wrong in just enjoying the moment to the fullest. In the two videos, Fanta’s brand ambassador Sara Ali Khan invites teens to shed their excuses and play their #NoBahanaHoli. 
 
 <div type="Youtube" id="Cujs3uYGFOg" title="FANTA_NO_BAHANA_SELFIE_18sec-2.mov" thumbUrl="https://i.ytimg.com/vi/Cujs3uYGFOg/mqdefault.jpg"></div>





 Max Fashion’s #MaxWaliApnoHoli Max Fashion’s campaign spins around how colours of Max bring people together during Holi, irrespective of whether they like playing with colours or not. Capturing the affectionate moments between siblings, the campaign revolves around a family of five rejoicing in the celebrations of Holi. The film focuses on the youngest member of the family who is running away from his sisters with a fear of getting coloured by them. A colourful twist is further added to their playful bond when the sisters gift their brother trendy outfits instead of soaking him in multi-colours. Through this film, Max celebrates the true spirit of Holi by celebrating togetherness and spreading happiness with their stance – #HoliApnoWali. The film has been conceptualized by Lighstream, the branded content studio owned by Rainshine Entertainment. 
 
 <div type="Youtube" id="qe2oCk1cd9s" title="#MaxHoliApnoWali" thumbUrl="https://i.ytimg.com/vi/qe2oCk1cd9s/mqdefault.jpg"></div>

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