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<ul class="summary-list"><li>Mark Zuckerberg and Priscilla Chan attended the Ambani family's pre-wedding festivities. </li><li>The couple broke away from their typical understated style and went all in with loud luxury. </li></ul>The Zuckerbergs don't typically flaunt their riches. But the couple didn't hold back while attending the <a target="_blank" href="https://www.businessinsider.com/ambani-wedding-rihanna-ivanka-trump-radhika-merchant-fashion-2024-3">Ambani family's pre-wedding celebrations</a>.The couple were among the celebrities and wealthy elite who gathered in Gujarat, India, to celebrate the coming nuptials between <a target="_blank" href="https://www.businessinsider.com/ambani-wedding-guests-celebrities-performance-dress-code-party-billionaire-2024-3">Anant Ambani and Radhika Merchant</a>. Anant is the son of Mukesh Ambani, one of the richest men in Asia, whom <a target="_blank" class="editor-rtfLink" href="https://www.bloomberg.com/billionaires/">Bloomberg</a> estimated was worth $113 billion.The three-day festivities have been nothing short of lavish, with a <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/rihanna-india-ambani-wedding-private-celebrity-concerts-2024-3">private concert by Rihanna</a> and a communal dinner for 51,000 people. Guests were also given a nine-page dress code for the various events, which may have prompted Zuckerberg and Chan to try a new aesthetic: <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/loud-luxury-items-popular-designer-brands-2024-1">loud luxury</a>.Loud luxury describes bold symbols of wealth meant to draw attention — as opposed to the also-buzzy but more-subtle trend of <a target="_blank" href="https://www.businessinsider.com/quiet-luxury-explained-which-brands-will-benefit-2023-4">quiet-luxury</a> items that don't necessarily scream their worth.<h2>The Zuckerbergs tend to use subtle symbols of wealth but paid top dollar for their bold pre-wedding ensembles</h2>Fans familiar with Zuckerberg and Chan know they have a propensity toward quiet luxury. The trend is difficult to spot, but one example is Zuckerberg's habit of wearing <a target="_blank" class="editor-rtfLink" href="https://www.businessinsider.com/mark-zuckerberg-favorite-tshirt-2017-7">basic gray T-shirts that cost from $300 to $400</a>.The couple's weekend in India, however, was full of loud luxury.Zuckerberg and Chan began the celebrations on Friday by wearing two black outfits designed by Alexander McQueen, <a target="_blank" class="editor-rtfLink" href="https://www.vogue.in/gallery/at-the-pre-wedding-events-of-radhika-merchant-and-anant-ambani-who-wore-what-from-alia-bhatt-to-deepika-padukone">Vogue</a> reported. Zuckerberg's black shirt and matching pants were paired with the Alexander McQueen firefly-themed jacket, which is <a target="_blank" href="https://www.alexandermcqueen.com/en-us/pr/dragonfly-applique-single-breasted-jacket-774912QVAAA1000.html">priced at $7,000</a>. Chan's floor-length gown features bold gold floral accents and is <a target="_blank" href="https://www.alexandermcqueen.com/en-us/pr/gold-rose-embroidery-evening-dress-790979QEAAA1000.html ">available for $15,000</a>.The couple kicked their style up a notch the next day when Zuckerberg wore a shimmering tigress-themed shirt designed by <a target="_blank" href="https://www.instagram.com/p/C4DaD-8hxkc/?hl=en&amp;img_index=5">Rahul Mishra</a>, who shared photos on his Instagram account.The <a target="_blank" class="editor-rtfLink" href="https://rahulmishra.in/products/le-soleil-sundarbans-short-shirt">organza shirt</a> is available on Mishra's website, but customers must request the official cost — suggesting a hefty price tag. That night, both Zuckerberg and Chan wore different outfits designed by Mishra, who shared photos of the occasion on his Instagram Stories. Chan wore a two-piece outfit decorated with nature-themed adornments such as two gold birds. Zuckerberg's outfit was also modeled after wildlife with flowers and other foliage designs.<div type="image" title="Screenshot of Mark Zuckerberg and Priscilla Chan on Rahul Mishra's Instagram Story." height="2532" width="1170" msid="108188229" hostid="261"></div>Although the couple's outfits weren't immediately visible on Mishra's website, they no doubt cost a pretty penny. On his website, <a target="_blank" class="editor-rtfLink" href="https://rahulmishra.in/products/hand-embroidered-navbhumi-lehenga-set-3?variant=43670784278757">lehenga sets for women</a> can cost as much as $18,799, while a <a target="_blank" class="editor-rtfLink" href="https://rahulmishra.in/products/hand-embroidered-navbhumi-sherwani-set?variant=43457170178277">men's sherwani set</a> is more than $7,000. The prices of many items on Mishra's website are available only upon request.On Sunday, Chan shared her and Zuckerberg's most recent outfits in an <a target="_blank" class="editor-rtfLink" href="https://www.instagram.com/p/C4EEyTqyRs5/?hl=en">Instagram post</a>. Chan wore a purple saree with small floral designs sewn into the fabric, while Zuckerberg wore a beige-colored ensemble with leaf designs. It's unclear who designed the outfits.

The Zuckerbergs were all about 'loud luxury' at the Ambani family's opulent pre-wedding festivities in India 

AAP MP <keyword id="6394261" type="General" weightage="80" keywordseo="raghav-chadha" source="Orion">Raghav Chadha</keyword> and actor <keyword id="562349" type="General" weightage="80" keywordseo="parineeti-chopra" source="Orion">Parineeti Chopra</keyword> tied the knot on Sunday, September 24 at the Leela Palace Hotel in Udaipur, Rajasthan. Soon after the couple shared the adorable pictures, several Bollywood celebs took to their social media and handles and congratulated the newly married couple. On Monday morning the couple took to their social media handles and dropped their first wedding pictures in which they looked like a regal couple. Actor <keyword id="11898289" type="General" weightage="80" keywordseo="sidharth-malhotra" source="Orion">Sidharth Malhotra</keyword> shared Parineeti's post on his Instagram stories and wrote, "Congratulations @parineetichopra and @raghavchadha88. Wishing you both a blessed married life." Actor Kiara Advani wrote, "Welcome to the club. Wishing you both a lifetime of happiness and love." Actor <keyword id="383666" type="General" weightage="80" keywordseo="varun-dhawan" source="Orion">Varun Dhawan</keyword> wrote, "Wishing the beautiful couple eternal happiness, peace and love congratulations." Actor Bhumi Pednekar shared the pictures and wrote, "Congratulations @parineetichopra @raghavchadha88 This is so beautiful." Huma Qureshi wrote, "Congratulations @parineetichopra @raghavchadha88 To a lifetime of togetherness, love and joy." Anushka Sharma wrote, "Congratulations to the beautiful couple. May you always find peace and happiness in one another." Designer <keyword id="33" type="General" weightage="50" keywordseo="manish-malhotra" source="Orion">Manish Malhotra</keyword> dropped a couple of pictures on his Instagram and wrote, "My dearest @parineetichopra and @raghavchadha88 many congratulations, lots of love and blessings Parineeti from our discussions of all your outfits at my Atelier and Home .. our laughter and your love for tone on tone geometrical intricate art work to the emerald jewellery me sketching and designing for you .. all loving memories for life .. you bring Joy and there is only and only love for you." Embed Instagram Post Code Generator Actor Ananya Panday wrote, "Congratulations dearest one. Happiness and love always." The couple which tied the knot on Sunday in the presence of their families and close friends today took to their respective social media handles to shared the first set of wedding photos. The first glimpses of the pictures of the wedding that took place at the Leela Palace Hotel showed the couple looking regal and radiant. Taking to Instagram, Parineeti dropped a string of pictures which she captioned, "From the very first chat at the breakfast table, our hearts knew. Been waiting for this day for a long time .. So blessed to finally be Mr and Mrs! Couldn't have lived without each other .. Our forever begins now.." Talking about the new bride and groom's outfits, Parineeti looked gorgeous in a designer ivory lehenga while Raghav was seen twinning with her in an off-white sherwani and a matching safa. The 'Uunchai' actor kept her hair open and accessorized her look with heavy jewellery. (ANI)

Sidharth Malhotra to Varun Dhawan, celebs wish newlyweds Parineeti Chopra, Raghav Chadha

<ul class="summary-list"><li>A couple hosted a four-day Scottish-Indian wedding celebration in June that merged their cultures. </li><li>Alastair Spray, a Scottish groom, and Angie Tiwari, an Indian bride, got engaged in 2021. </li></ul>A <a href="https://www.insider.com/scottish-groom-learned-hindi-for-wedding-speech-surprise-indian-bride-2022-9">Scottish groom and an Indian bride</a> planned their own multi-event wedding in June that celebrated the best parts of their two cultures. Alastair Spray, a 28-year-old researcher, and <a href="https://www.instagram.com/tiwariyoga/">Angie Tiwari</a>, a 30-year-old sales director who also works as a <a href="https://unearthed.tiwariyoga.com/">yoga and meditation coach</a> in London, told Insider they noticed a lot of similarities between Scottish and Indian culture and hoped to bring that out during their vibrant wedding.<div type="image" title="Angie Tiwari and Alastair Spray after getting engaged in Seville, Spain." height="1108" width="1478" msid="94500008" hostid="261"></div>"From the moment we met and we started dating, Alastair has been aware that my culture is very important to me," said Tiwari, a British-Indian who observes Hinduism.She added that since meeting Spray on Hinge in 2018 and becoming engaged in 2021, she has introduced him to yoga, taught him how to do the Gāyatrī Mantra (ancient chanting), and brought him to celebrate Diwali with her family. The couple also conducted a pujā blessing before moving into their shared London home in 2020. "Scotland also has a very proud and unique culture and I was very excited to share that with Angie," said Spray. He added that they've attended cèilidh nights – Scottish gatherings with music and dance – in London, and he has shown her around Glasgow, Edinburgh, the Scottish Highlands, and his hometown, Dunblane.<div type="image" title="The alter at St Paul's Cathedral, where Alastair Spray and Angie Tiwari had their legal wedding ceremony." height="3333" width="5000" msid="94500011" hostid="261"></div>The couple wove many Scottish and Indian touches into their £25,000, or around $28,000, wedding celebrations that took place over a four-day period in London and Scotland. <h2>The wedding began with an official ceremony at St Paul's Cathedral in London</h2>On June 18, a Saturday, the couple had their official wedding ceremony among 150 family members and friends at the chapel beneath St Paul's Cathedral, London. They were able to get married at the exclusive venue because Spray's father holds a Member of the Most Excellent Order of the British Empire (MBE), an honor <a href="https://www.royal.uk/queen-and-honours">awarded by the Queen</a>, that made them eligible to marry there. "At St. Pauls, we had one biblical reading that was read by Alastair's aunt, and we were really amazed that our priest said we could have a reading from one of the ancient Hindu scriptures," said Tiwari, adding that her uncle read from the Bhagavad Gita. They also selected five hymns, enjoying aspects of Hinduism and Christianity side by side. <div type="image" title="Alastair Spray and Angie Tiwari marrying at London's St Paul's Cathedral." height="3333" width="5000" msid="94500012" hostid="261"></div>Spray opted for a classic black-tie suit while Tiwari wore a £195, or around $220, white lace corset dress and veil from a charity shop. Her "something blue" was a simple silver necklace with a baby-blue pendant that once belonged to Spray's late grandmother, Tiwari said.Meanwhile, her family brought touches of Indian fashion to the day. "My mom actually wore the sari that she wore on her wedding day," Tiwari said of the pink-and-purple garment. They then had an intimate meal at a low-key Indian restaurant before returning to their home for a mehndi (henna) party. <h2>After traveling to Scotland, the couple undertook Indian wedding rituals </h2>The next day, the wedding party traveled to Scotland where Spray and Tiwari said they hired a barn and converted granary in the Scottish countryside that doubled as accommodation for their guests. On Monday, the couple awoke to rare sunny weather in Scotland and performed Hindu rituals outside. Tiwari wore the yellow sari that her mom wore to her own <a href="https://www.insider.com/couple-put-a-modern-spin-on-a-traditional-indian-wedding-2020-4#the-day-of-the-wedding-started-with-a-haldi-10">Haldi ceremony</a>, a blessing where the bride and groom are covered with turmeric. Tiwari said her uncle led the ceremony and her aunt explained the ritual, while the family came up and put sandalwood paste containing haldi on them.<div type="image" title="Alastair Spray and Angie Tiwari at their Haldi (turmeric) ceremony." height="3456" width="5184" msid="94500013" hostid="261"></div>Tiwari added that her family are from North India's Kumaoni tribe, who she said wear a distinctive orange-and-yellow scarf with red dots on it, known as a pichora. The couple sat beneath this during the ceremony. This was followed by a sangeet — a pre-wedding celebration with music and dancing that saw 25 of their loved ones gather and perform Indian dances to Hindi songs and Scottish dances to cèilidh music. "It was a really great blend of both of our cultures and exactly what we wanted," said Tiwari. <div type="image" title="Bags and Pipes playing at Alastair Spray and Angie Tiwari's Scottish-Indian wedding." height="683" width="1024" msid="94500014" hostid="261"></div>The couple's final celebration took place that Tuesday, and included the Hindu religious ceremony which comprises many steps. The couple chose a Pandit, or Hindu priest, who explained the rituals in English as the service unfolded, so guests knew what was happening at each stage.Spray opted for traditional Indian outfits. "I was wearing this really beautiful blue sherwani, which we'd ordered from India and I got matching gold-and-cream sherwanis for my groomsmen," he said. He added that some friends surprised him by wearing kurtas, and later changing into kilts: "It was really nice touch that just all of my friends fully embraced it," he said. Meanwhile, Tiwari said she wore a traditional red lehenga before changing into a pink sharara for the reception. <div type="image" title="Alastair Spray and Angie Tiwari during the first dance at their wedding." height="683" width="1024" msid="94500017" hostid="261"></div>Tiwari said they found a musical duo called <a href="https://www.instagram.com/dholandpipes/">Dhol and Pipes</a> – a South Asian man playing the dhol drum and a Scottish man who plays bagpipes. She said their popularity was "a sign of how many South Asian and Scottish people are getting married."Other nods to their multicultural union included haggis pakoras made by a local Perth restaurant called <a href="https://tablarestaurant.co.uk/">Tabla,</a> and a <a href="https://www.insider.com/scottish-groom-learned-hindi-for-wedding-speech-surprise-indian-bride-2022-9">speech that Spray gave in Hindi</a>, much to the surprise of his new wife. Even the couple's first dance nodded to their unique journey, they said. It began with Elvis Presley's "Can't Help Falling in Love with You," and ended with "Koi Mil Gaya," an iconic song in the Bollywood film "Kuch Kuch Hota Hai," which they said was the first Bollywood film they ever watched together.

A couple hosted a joyful 4-day Scottish-Indian wedding to celebrate their cultures with a Haldi ceremony, bagpipes, and haggis pakoras

<ul><li>US President <keyword id="99719" type="General" weightage="80" keywordseo="joe-biden" source="Orion">Joe Biden</keyword> and First Lady Dr <keyword id="191986" type="General" weightage="50" keywordseo="jill-biden" source="Orion">Jill Biden</keyword> on Monday hosted a Diwali reception at the <keyword id="6356037" type="General" weightage="80" keywordseo="white-house" source="Orion">White House</keyword>.</li><li>More than 200 eminent Indian Americans attended the reception.</li><li>The reception saw some enthralling cultural events, including performances by sitarist Rishab Sharma and the dance troupe The Sa Dance Company.</li></ul>US President Joe <keyword id="60973" type="General" weightage="100" keywordseo="biden" source="Orion">Biden</keyword> and First Lady Dr Jill Biden on Monday hosted a Diwali reception at the White House in what they called the largest since the People's House started celebrating the festival during the George Bush administration. More than 200 eminent Indian Americans attended the reception at the East Room, a venue which has witnessed some of the landmark events related to the India-US relationship, including the signing of the nuclear deal and the joint press conference by then US President Barack Obama and Indian Prime Minister Manmohan Singh in November 2008. The reception saw some enthralling cultural events, including performances by sitarist Rishab Sharma and dance troupe The Sa Dance Company. The guests, dressed in traditional Indian attires such as saree, lehenga and sherwani, relished some mouthwatering Indian delicacies. The room is full at the East state dining room This is a real celebration of what the Indian American community has achieved in the United States. It's a wonderful recognition by the President and by the White House to host all of us on Diwali. I feel very privileged to be here as an Indian American, Atul Keshap, president of US India Business Council told PTI during the reception. It's an honour and a privilege to be here to celebrate Diwali. Indian Americans thank the President and the First Lady for this, said H R Shah, chairman and CEO of TV Asia, the largest South Asian television channel in the US. It was heartening to see the leaders of our vibrant Indian American community come together at the White House during Diwali to be a force for good. It was also nice to hear the president on Diwali day welcoming <keyword id="221875" type="General" weightage="50" keywordseo="rishi-sunak" source="Orion">Rishi Sunak</keyword> as the new prime minister of the UK, said M R Rangaswami, entrepreneur, philanthropist and founder of Indiaspora. Ajay Jain Bhutoria, a member of the President's Advisory Commission on Asian Americans, Native Hawaiians and Pacific Islanders, said the event was held to recognise the South Asian community's contributions in economic development and managing Covid crisis among others. Biden has appointed a record number of over 130 Indo-Americans at various levels of the administrations, he said. Lauding the Diwali celebration, Bhutoria said it sent a message how much President Biden and this administration loves and respects the South Asian community . Earlier, welcoming the guests, Biden said it was the first Diwali reception to be held at the White House on such a scale. The incredible South Asian community all across America has helped the country emerge stronger from this pandemic, building an economy that works for everyone, teaching children and caring for elders, responding to the cry for action on climate, working to fix immigration system, defending rights and freedoms, building a more just and equitable country, serving and protecting our communities and the nation, informing, entertaining and inspiring, he said. SEE ALSO: <a href="https://www.businessinsider.in/business/news/indias-defense-exports-touched-a-record-13000-crore-in-2021-22/articleshow/92850833.cms">India's defense exports surge to ₹13,000 crore — private companies beat govt</a> <a href="https://www.businessinsider.in/defense/news/made-in-india-lightweight-combat-helicopter/articleshow/94613836.cms">Here’s everything you need to know about the made-in-India lightweight combat helicopter</a>

Joe Biden hosts biggest-ever Diwali celebration at the White House

<ul class="summary-list"><li>In January, the legendary former Apple engineer Chris Lattner left Google and joined the artificial intelligence chip startup SiFive</li><li>Lattner is now serving as senior vice president of platform engineering at SiFive, an AI chip startup.</li><li>Lattner is most famous for creating Apple's popular iOS programming language Swift.</li><li>After leaving Apple in 2017, he served a short stint at Tesla and then worked at Google for two and a half years, working on TensorFlow, the popular open source AI framework created by Google. </li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>Chris Lattner, the legendary former Apple engineer known for creating its popular iOS programming language Swift, has left Google for the artificial intelligence chip startup SiFive.Lattner worked for nearly 12 years <a href="https://www.businessinsider.com/how-apples-culture-of-secrecy-wears-down-its-top-developers-2017-1">at Apple</a>, where he was responsible for Swift as well as tools used to program in the language, like Xcode and Swift Playgrounds. Since Swift first launched in 2014, it has quickly picked up in popularity among Apple fans and iOS developers, and is now used in over 500,000 apps on the App Store, including Uber, Lyft, Airbnb, and Square."I'm thrilled to be joining the SiFive team and for the opportunity to work with a company that is enabling the future of silicon, all the way from idea to silicon," Lattner <a href="https://www.bloomberg.com/press-releases/2020-01-27/former-google-and-tesla-engineer-chris-lattner-to-lead-sifive-platform-engineering-team">said in a press release dated January 27th</a>.Lattner joined SiFive in January as its senior vice president of platform engineering, where he will build the software infrastructure that supports the startup's AI chips. SiFive, an upstart challenger to titans like Intel and AMD in the market for chips optimized for AI, has raised $129.56 million from investors like Sutter Hill Ventures, Spark Capital, and Samsung Venture Investment."SiFive is on a mission to democratize access to custom silicon, and innovative leaders in the industry are taking notice," Dr. Naveed Sherwani, president and CEO of SiFive, said in the release. "Chris has made significant contributions to the software used by millions of developers today. This is a significant period of strategic growth for us, and we are thrilled to welcome Chris to our product engineering practice."Most recently, Lattner had been <a href="https://www.businessinsider.com/google-nabs-former-apple-star-chris-lattner-2017-8">working at Google</a> for the past two and a half years, where he was a senior director working on <a href="https://www.businessinsider.com/tensorflow-google-ai-project-uber-nasa-twitter-2019-8">TensorFlow</a>, the popular open source AI framework created by Google. He continued using Swift at this job, where he started and led the Swift for TensorFlow project.<a href="https://www.businessinsider.com/chris-lattner-swift-creator-leaves-apple-2017-1">Before that, after leaving Apple</a> in 2017, <a href="https://www.businessinsider.com/tesla-chris-lattner-explains-how-car-data-is-used-2017-6">Lattner served</a> a <a href="https://www.businessinsider.com/tesla-loses-autopilot-exec-key-time-program-2017-6">brief, six-month stint</a> at <a href="https://www.businessinsider.com/matt-casebolt-tesla-nabs-another-key-apple-employee-2017-1">Tesla</a>, where he headed its <a href="https://www.businessinsider.com/tesla-loses-autopilot-execs-2017-6">autopilot software</a>. Business Insider <a href="https://www.businessinsider.com/elon-musk-chris-lattner-apple-tesla-2017-6">previously reported</a> that a source said that while Lattner enjoyed his job at <a href="https://www.businessinsider.com/chris-lattner-criticizes-tesla-autopilot-on-twitter-2018-2">Tesla</a>, he did not get along with CEO Elon Musk. <a href="https://www.businessinsider.com/google-nabs-former-apple-star-chris-lattner-2017-8">Google nabbed him</a> shortly after.Besides Swift, Lattner also created the high-profile <a href="https://www.businessinsider.com/programmers-debate-requirements-to-behave-respectfully-ccoc-2018-5">LLVM infrastructure project</a>.Business Insider has reached out to Google for comment.Got a tip? Contact this reporter via email at <a href="mailto:rmchan@businessinsider.com">rmchan@businessinsider.com</a>, Signal at 646.376.6106, Telegram at @rosaliechan, or Twitter DM at <a href="https://twitter.com/rosaliechan17">@rosaliechan17</a>. (PR pitches by email only, please.) Other types of secure messaging available upon request. You can also <a href="https://www.businessinsider.com/how-to-tip-business-insider-securely-guide-signal-securedrop-2017-6">contact Business Insider securely via SecureDrop</a>.<a href="https://www.businessinsider.com/intelligence/bi-intelligence-daily?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=apple&amp;itm_campaign=bi-intelligence-daily"></a>

The star Apple engineer behind its Swift programming language just left Google and went to a new job at hot AI startup SiFive

Bollywood megastar <a href="http://www.businessinsider.in/searchresult.cms?query=amitabh+bachchan&amp;sortorder=effectivedate">Amitabh Bachchan</a> recently walked the ramp for veteran designers <keyword id="807868" type="UNKNOWN" weightage="20" keywordseo="abu-jani-sandeep-khosla">Abu Jani-Sandeep Khosla</keyword> and it was epic. 
 
Bachchan strut the ramp for a special show 'Golden Door' for Cancer Patients Aid Association in Mumbai and was accompanied by <a href="http://www.businessinsider.in/searchresult.cms?query=alia+bhatt&amp;sortorder=effectivedate">Alia Bhatt</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=varun+dhawan&amp;sortorder=effectivedate">Varun Dhawan</a>, and Sonali Bendre. 
 
While walking, three of them broke into a dance and Big B stole the show. He danced on ‘Tamma Tamma’ and was looking ravishing in the black kurta with linen flower look. He teamed his kurta with pleated palazzos. 
 <keyword id="16394" type="PERSON" weightage="20" keywordseo="abu-jani">Abu Jani</keyword> &amp; Sandeep Khosla said, "We have been blessed with so much and consider it an absolute privilege to be able to give back by putting our creativity to the most beautiful of all uses. The empowerment of others, especially in their Right to Health." 
 
Here’s what happened on the ramp 
 
 
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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			<a href="https://www.instagram.com/p/BRAJlIThSSS/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">For the cause of charity helping children with blood cancer .. walking the ramp .. a child needs to live a full life and healthy !!</a>
		<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"> A post shared by <keyword id="6357912" type="PERSON" weightage="100" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> (@amitabhbachchan) on
		<time datetime="2017-02-27T04:53:39+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Feb 26, 2017 at 8:53pm PST</time>
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			<a href="https://www.instagram.com/p/BRA2uwiBziu/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">On the ramp walking for a cause .. charity for children with cancer ..</a>
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			A post shared by Amitabh Bachchan (@amitabhbachchan) on
		<time datetime="2017-02-27T11:28:11+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Feb 27, 2017 at 3:28am PST</time>
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<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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			<a href="https://www.instagram.com/p/BRAtpfBDZAI/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">A Show of Support! The City's brightest were in attendance at the Abu Jani Sandeep Khosla show for CPAA. #abujanisandeepkhosla #fashionshow #fashion #designers #amitabhbachchan #aliabhatt #sussannekhan #sonalibendre #varundhawan #jayabachchan #bollywood #actors #celebs #abujani #sandeepkhosla #ajsk #event #great #grandeur #indianwear #designerwear #sherwani #lehenga #ghagra #art #colours #couture #beauty #beautiful #stunning @aliaabhatt @amitabhbachchan @suzkr @iamsonalibendre @varundvn @natasha.poonawalla</a>
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			A post shared by Abu Jani Sandeep Khosla (@abujanisandeepkhosla) on
		<time datetime="2017-02-27T10:08:50+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Feb 27, 2017 at 2:08am PST</time>
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<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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			<a href="https://www.instagram.com/p/BRAK4gnD5sn/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">About Last Night! Amitabh Bachchan, Alia Bhatt, Varun Dhawan, Sussanne Khan and Sonali Bendre walked the ramp along with Abu Jani &amp; Sandeep Khosla at CPAA fashion show. #abujanisandeepkhosla #fashionshow #fashion #designers #amitabhbachchan #aliabhatt #sussannekhan #sonalibendre #varundhawan #bollywood #actors #celebs #Celebrity #abujani #sandeepkhosla #ajsk #event #great #grandeur #indianwear #designerwear #sherwani #lehenga #ghagra #art #colours #couture #beauty #beautiful #stunning @aliaabhatt @amitabhbachchan @suzkr @iamsonalibendre @varundvn</a>
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			A post shared by Abu Jani Sandeep Khosla (@abujanisandeepkhosla) on
		<time datetime="2017-02-27T05:05:03+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Feb 26, 2017 at 9:05pm PST</time>
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<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="7" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
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			<a href="https://www.instagram.com/p/BQ_8UxKju2g/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Bringing the Groove! Amitabh Bachchan, Alia Bhatt, Varun Dhawan, Sussanne Khan and Sonali Bendre with Abu Jani &amp; Sandeep Khosla at CPAA fashion show. #abujanisandeepkhosla #fashionshow #fashion #designers #amitabhbachchan #aliabhatt #sussannekhan #sonalibendre #varundhawan #bollywood #actors #celebs #Celebrity #abujani #sandeepkhosla #ajsk #event #great #grandeur #indianwear #designerwear #sherwani #lehenga #ghagra #art #colours #couture #beauty #beautiful #stunning @aliaabhatt @amitabhbachchan @suzkr @iamsonalibendre @varundvn</a>
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			A post shared by Abu Jani Sandeep Khosla (@abujanisandeepkhosla) on
		<time datetime="2017-02-27T02:57:50+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">
			Feb 26, 2017 at 6:57pm PST</time>
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When Amitabh Bachchan walks and dances on the ramp, you know it will be epic

<ul class="summary-list"><li><keyword id="12627305" type="UNKNOWN" weightage="60" keywordseo="virgil-abloh" source="Orion">Virgil Abloh</keyword>, Off-White founder and Louis Vuitton's first Black artistic director, died last month at 41.</li><li>One of his last public appearances was in Doha for the opening of a <a href="https://www.dohanews.co/hypebeasts-rejoice-qatar-museums-to-host-virgil-abloh-exhibit/">retrospective</a> of his work.</li></ul>Doha – In 2017, Vaorin Marwah was scrolling through his Instagram feed when a pair of sneakers caught his eye.Though designers from Balenciaga to Dior had embraced the high-end sneaker market for years by that point, there was something different about these Nikes. A strategically-placed, bright red zip tie dangled from the laces, and the word "shoelaces" was scrawled across them. A menswear designer himself in <keyword id="6354539" type="UNKNOWN" weightage="60" keywordseo="dubai" source="Orion">Dubai</keyword> whose designs featured in the pages of <a href="https://www.instagram.com/p/CWIVsrnvHU0/">VOGUE Arabia</a>, Marwah was fascinated by how such ordinary things could transform a pair of deconstructed-looking sneakers, which would eventually fetch well over $1,000 on secondary markets. He had to know more. The shoes were a collaboration between Nike and Off-White, a high-end streetwear brand founded by the American designer <a href="https://www.businessinsider.com/who-is-virgil-abloh-the-so-called-millennial-karl-lagerfeld-2020-3">Virgil Abloh</a> that was becoming ubiquitous in Dubai, a city where Chanel, Moncler, Fendi and Bottega Veneta designs are a common site for people out for a casual day of shopping.Marwah, who mixes precisely tailored made-to-measure staples of men's suiting and updated versions of the kurtas and sherwanis of his native India, wasn't alone. Each iteration of Virgil x Nike – with <a href="https://www.gqindia.com/look-good/content/its-official-virgil-abloh-will-release-50-nike-trainers-this-summer">50 pairs</a> slated for 2021 alone – sold out immediately. Everyone from <a href="https://youtu.be/X11Cw1KptEw">Youtubers</a> to influential style blogs like <a href="https://www.highsnobiety.com/p/virgil-abloh-off-white-zip-ties/">High Snobiety</a> debated whether the zip ties were merely a stylistic flourish — a play on an otherwise overlooked piece of hardware — or if they were meant to be cut off and tossed aside. It wasn't until 2019, two years after the initial release, that the matter was finally settled. <div type="image" title="A man addresses an audience with a display of sneakers seen in the foreground." height="2400" width="3600" msid="88212403" hostid="261"></div>Abloh himself eventually took to <a href="https://twitter.com/virgilabloh/status/1164951529314488320">Twitter</a> to say the "ultimate idea was … to use [the zip ties] with all your other pairs of shoes to DIY make your own versions of Off-White™sneakers."That answer was in many ways the essence of Abloh's belief in the "three-<a href="https://www.newyorker.com/magazine/2019/03/18/virgil-abloh-menswears-biggest-star">per-cent</a> approach," the idea that you can make a new design by altering the original by at least 3 percent. In his early days, Abloh had stirred up controversy by screen printing onto discounted Ralph Lauren flannels and then selling the new creations for many times their original price. He wanted to empower the consumer to become their own designer, mixing and matching items as they saw fit. It wasn't just Abloh's distinct design aesthetic, utilizing the signifiers of construction work, street art and skate culture that gained Marwah's attention. Marwah, who launched his own eponymous collection in 2012, was also inspired by the designer's meteoric rise to the highest echelons of the <keyword id="11893303" type="UNKNOWN" weightage="60" keywordseo="fashion" source="Orion">fashion</keyword> industry. In 2018, less than five years after he launched Off-White, Abloh was hand-picked by LVMH as the Artistic Director of menswear for Louis Vuitton. That same year, according to one fashion index, Off-White <a href="https://www.lyst.com/the-lyst-index/2018/q3/">unseated</a> Gucci as "the hottest brand on the planet."Only 38 at the time, Abloh became the first Black designer to head a house at LVMH, an industry titan that owns leading labels like Christian Dior, Kenzo, and Celine. The appointment also made Abloh one of only two Black designers to head a major French fashion house at the time, the other being Balmain's Olivier Rousteing.<div type="image" title="A man, seated, talks into a microphone as the words Qatar Creates appear behind him" height="2400" width="3600" msid="88212404" hostid="261"></div>"Middle Eastern designers are always striving to have their work recognized in Paris and New York, and Virgil's ability to expand his career so quickly has been an inspiration to all of us," Marwah said.This is how <a href="https://www.businessinsider.com/who-is-virgil-abloh-the-so-called-millennial-karl-lagerfeld-2020-3">Abloh</a>, who died of a rare form of cancer on Nov. 28, will be remembered by sneakerheads, fashionistas and influencers around the world. From his native Chicago to London to the Persian Gulf, Abloh has been celebrated as someone who managed to break down and push the boundaries of fashion in only a few years' time.That sentiment was on display in Doha – Dubai's less glitzy Persian Gulf neighbor – where a <a href="https://www.dohanews.co/hypebeasts-rejoice-qatar-museums-to-host-virgil-abloh-exhibit/">retrospective</a> exhibition of Abloh's work, "Virgil Abloh: Figures of Speech" has been on display as part of <keyword id="11899680" type="UNKNOWN" weightage="60" keywordseo="qatar" source="Orion">Qatar</keyword>'s cultural festival in the city. Just weeks before his passing, Abloh appeared at the show's opening and at a gala reception at the Qatar National Museum alongside Naomi Campbell and others, in what would be among his last public appearances.<div type="image" title="A green and white dress is displayed on a mannequin as a crowd of people look on." height="3154" width="4500" msid="88212405" hostid="261"></div>On a recent Friday afternoon, dozens of fashionable young people, decked out with Valentino bags, colorful floral-print hijabs and yes, head-to-toe Off-White, posed for pictures at the exhibit at Doha's old Fire House.Asa, a Doha resident in her 20s, reflected on what it meant to see a Black man, the son of Ghanaian immigrants, at the helm of a company like Vuitton. "I was so proud. I finally got to see someone like me heading a major brand," she said.It was his iconic Off-White measuring tape belt that really caught her eye.Like Marwah and the zip tie, Asa was fascinated by Abloh's ability to turn something so mundane, black-and-yellow measuring tape, into an object of desire."The brand was everywhere, everyone had to have that belt," she said.She had also admired his reimagining of the Vuitton Keepall duffle bag, which featured a bright orange chain, as an example of that aesthetic. To Abloh, the chain was meant to conjure up construction and the idea that consumers have become chained to designer labels, but Asa saw it as an example of his penchant for taking things, in this case an iconic bag dating back to the 1930s, and "breaking them down to transform them into something new."Abloh's willingness to challenge the fashion establishment ran through many of the tributes that came after his death.Edward Enninful, who became the first Black editor of British Vogue only a year before Abloh started at Vuitton, praised the designer for his<a href="https://uk.news.yahoo.com/frank-ocean-edward-enninful-lead-115612706.html"> ability</a> to "open the door to art and fashion for future generations, so that they – unlike himself – would grow up in a creative world with people to mirror themselves in."<div type="image" title="A man. wears a white suit with the word &quot;Modernism&quot; written across it." height="3330" width="4623" msid="88212406" hostid="261"></div>A trained architect and civil engineer, Abloh broke into the highest levels of an industry led by stalwarts who either serve in the same roles for decades or get shuffled from house to house and magazine to magazine. In Abloh's<a href="https://us.louisvuitton.com/eng-us/magazine/articles/men-fall-winter-2021-show-paris"> notes</a> for his Fall/Winter 2021 Vuitton Menswear show, which drew inspiration from James Baldwin's 1953 essay "Stranger in the Village," Abloh said he wanted the collection to challenge "the unconscious biases instilled in our collective psyche by the archaic norms of society."<h2>'Realizing you can make it'</h2>Iman Amy Nassiri, a stylist, model, and<a href="https://www.instagram.com/amynassiri/?hl=en"> fashion blogger</a> in Dubai, said she admired Abloh's impulse to highlight consumers and street cultures that are often underrepresented in mainstream Western fashion. "Seeing Virgil gave everyone a sense of hope and bravery. It makes you realize that you can make it," in fashion, she said. As an influencer with more than 88,000 followers, Nassiri hopes to challenge the "limited" view of Arab style and fashion to the outside world. Abloh's ability to call on the hallmarks of construction and the years his father spent as the manager of a paint company for the trademarks of the Off-White brand also inspired Nassiri. She saw it as a sign of his willingness to express his individuality using signifiers of his own lived experience in such a demanding and critical industry.<div type="image" title="Creative Director Virgil Abloh acknowledges the audience during the Off-White Menswear Spring/Summer 2019 show as part of Paris Fashion Week on June 20, 2018 in Paris, France." height="1997" width="3000" msid="88212407" hostid="261"></div>Whereas Abloh's work further cemented urban streetwear's place in high-end fashion, Nassiri aims to show the world Dubai fashion, which she affectionately calls "Hollywood, Arab-style."And though she is younger than him, Nassiri's desire to telegraph her own personal style to her followers is not far off from what Abloh was doing when he blogged for The Brilliance, an xxx, from 2006 to 2009. In those posts, he detailed his excitement over a <a href="http://www.thebrilliance.com/posts/just-bought-raf-simons-x-eastpak-backpack">collaboration</a> between Raf Simons and Eastpak or what he learned during a <a href="http://www.thebrilliance.com/posts/200-for-real-fake-gucci">trip</a> through a Gucci store.For Nassiri, a city like Dubai, with its glass and metal skyscrapers designed by the likes of the late Zaha Hadid and mosques created in the Fatimid Islamic style, offers young people the chance to show the diversity of the Arab world. In doing so, Nassiri says she and other Arab youth hope to "challenge people's opinions on the Arab people. How we live. How we think and how open-minded and fashionable we are as a people."In many ways, this is what Abloh, who partnered with everyone from Kanye West to Kid Cudi to Serena Williams, did to push streetwear, Hip Hop and Pop culture further into the fashion industry's ivory towers."It is up to us to support each other, to empower each other and to inspire each other," Nassiri said.

It's not just New York and London fashionistas mourning Virgil Abloh's death. A retrospective of his work in Doha has become a memorial

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>When you become a <a href="http://www.businessinsider.com/slack-1-billion-valuation-2015-1">$1.1 billion company in just 9 months,</a> you would think companies would be lined up outside your door, begging to be acquired.
But that certainly wasn't the case with Slack when it first tried to buy <a href="https://screenhero.com/">Screenhero</a>, a two-year old startup that specializes in real-time collaboration features, such as screen sharing and voice calls.
Slack CEO Stewart Butterfield says he first reached out to Screenhero CEO Jahanzeb Sherwani last July. Butterfield had just started using Screenhero around then, but he liked it so much that he wanted to just acquire the whole company. Yet, when Butterfield threw the idea of a possible acquisition, he didn't get the answer he was looking for.
"He (Sherwani) said very politely, but firmly, that he was interested, but wanted to remain independent," Butterfield told Business Insider. 
So the two kept in touch for the next 7 months, discussing possible ways to better integrate their products. Screenhero, mostly used by remote teams of developers, saw pretty good growth, even after charging its users in August. But Sherwani wanted to expand beyond just developers to general users. And the more he thought about it, it became obvious that partnering with Slack, a company that's grown users 25x in one year, was the best way to do it.
"We wanted to expand our customers to any remote teams of people working together. Slack is used by much more than just developers so the use case will be much wider," Sherwani tells us.
Butterfield says, "The process took 7 months of wooing."
By integrating Screenhero's technology, Slack will be able to embed collaboration features like screen sharing, voice and video call, directly into its software. One of the cooler features of Screenhero is the ability to have multiple mouse cursors move on the same screen at the same time, making it much easier for users to communicate and work together.
It also has voice and video features that will be available on Slack soon. Butterfield didn't say exactly when the new services will be available, but described the new features as, "When you're talking to someone on Slack, you'll be able to tap on their avatar and start a voice call or video calls immediately."
Exact terms of the deal were not disclosed. This is Slack's second acquisition, after it bought Spaces in September 2014. 
Founded in 2013, Screenhero has 6 total employees, who will all be joining Slack following the acquisition. It's a Y Combinator alum and has raised $2.6 million so far from True Ventures, Andreessen Horowitz, and Elad Gil.

It Took Seven Months Of Wooing For Slack To Buy This Small Startup

<a href="http://www.businessinsider.in/searchresult.cms?query=Preity+Zinta%E2%80%99&amp;sortorder=effectivedate">Preity Zinta’s</a> wedding to <a href="http://www.businessinsider.in/searchresult.cms?query=gene+goodenough&amp;sortorder=effectivedate">Gene Goodenough</a> earlier this year was definitely one of <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword>’s well-kept secrets, the news of which we only came to know once the actress started receiving congratulatory messages from her B-town friends. 
 
Incase you felt left out just like the rest of us, now you can heave a sigh of relief, as the world just got a look at how the actress looked on her wedding day. 
 <keyword id="8145" type="PERSON" weightage="100" keywordseo="Preity-zinta">Preity Zinta</keyword> and husband <keyword id="3154347" type="UNKNOWN" weightage="100" keywordseo="Gene-Goodenough">Gene Goodenough</keyword>’s wedding pictures are doing the rounds of social media and to put it simply- the duo look made for each other while Zinta looks absolutely stunning. 
 
For her D-day, she had donned a red <a href="http://www.businessinsider.in/searchresult.cms?query=manish+malhotra&amp;sortorder=effectivedate">Manish Malhotra</a> lehenga choli while her beau looked every bit of an Indian groom dressed in a sherwani designed by <keyword id="14194" type="PERSON" weightage="100" keywordseo="Raghavendra-Rathore">Raghavendra Rathore</keyword>. 
 
Have a look at the pictures- 
 
Here's the happy bride: 
 
 
 
The perfect wedding potrait:

Preity Zinta looks gorgeous in her wedding pictures with husband Gene Goodenough

Admit it! A man wearing pink shirt with <a href="http://www.businessinsider.in/Men-are-your-businesswardrobes-winter-ready/articleshow/55750150.cms">cufflink</a> doesn’t raise eyebrows on streets anymore. Because the modern Indian men are progressive, as far as fashion is concerned. And why should it be so! Gone are the days when men needed to feign <a href="http://www.businessinsider.in/Men-are-your-businesswardrobes-winter-ready/articleshow/55750150.cms">valour</a> to look masculine. 
 
Move over to 2016. You will find men attiring up in designs predominately worn by fairer sex and indigenous tribal cultures. Each fashion week, you would come across collections focusing on flora motifs shunned by mostly women. 
 But as global style may put it, floral motifs are working great for Indian men. “Florals are a great way to bring out the best in a man. You should wear floral in winter. May be a sweatshirt or a Henley t-shirt. The floral revolution began in men’s apparels long back in the form of Batik, Navajo or Kente. But now men are more experimental and adaptive. And we can see more such designs making it to the mainstream fashion,” blogger <keyword id="3960608" type="UNKNOWN" weightage="20" keywordseo="sayantani-chakrabarti">Sayantani Chakrabarti</keyword> of<a href="http://www.ichronicle.in"> Indulgence Chronicle</a> told <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword>. 
 
 
(Image: Surbhi Pansari) 
 
“This trend is not only firing up <a href="http://www.businessinsider.in/Men-are-your-businesswardrobes-winter-ready/articleshow/55750150.cms">Indian fashion industry</a> but also the global fashion scenario. Gone are the days, when only women were able to carry quirky prints, it’s now time for the men to revel in this trend. If the floral prints are used in the right way, it adds a lot of style quotient to the garment, believes <keyword id="6354925" type="COMPANY" weightage="20" keywordseo="Kolkata">Kolkata</keyword> based designer, Surbhi Pansari. 
 
Pansari further suggests ways to look stylish in floral motifs. Style them right with the below mentioned tips: 
 
• Avoid big floral patterns as it might not suit all personality/body types. 
• Team up floral printed pocket square in your party wear suits to give a stunning look to the ensemble 
• Wear floral printed linings in the <a href="http://www.businessinsider.in/Men-are-your-businesswardrobes-winter-ready/articleshow/55750150.cms">Bandhi Jackets </a>to add a special touch to the outfit 
• Floral prints should not look too messy and cluttered 
• Team up floral prints in earthy shades along with hand embroidery and sequins work in<a href="http://www.businessinsider.in/Men-are-your-businesswardrobes-winter-ready/articleshow/55750150.cms"> sherwanis</a> to give a regal feel to the ensemble 
• Light weight resort wear shirts teamed up with printed shorts for casual outings 
• Floral printed trousers teamed with plain shirts for a relaxed evening 
 
(Image: India Times)

Who said men can't wear floral designs? Let’s deconstruct it
a bit for you

India is known for its colourful culture and weddings are the best places to observe its varied traditions. Apart from being a symbol of culture, it is fast becoming a lucrative business opportunity. With each passing year, Indian weddings are getting bigger and better, and so is the business involved, from designers, caterers to planners. As it is expanding at a break neck speed, let us have an inside look at the industry and its forces.
 

	Statistics
 The <keyword id="562840" type="UNKNOWN" weightage="100" keywordseo="wedding-industry">wedding industry</keyword> in India is flourishing and statistics corroborate the fact. Currently, the industry is over Rs 100,000 crore and is growing at 25-30% annually. The estimated cost of a <keyword id="6358814" type="UNKNOWN" weightage="100" keywordseo="Wedding">wedding</keyword> with no expenses spared could be between Rs 5 lakh to Rs 5 crore, in India. A person, in India, spends one fifth of the wealth accumulated in a lifetime on a wedding ceremony. 

	Considering the demographic dividend, it would not be wrong to assume, with half of India’s population being under 29 years of age, the marriage market is set to boom like never before over the next five to ten years.
 

	There are several ancillary markets and segments benefiting from this boom, like Gold and diamond jewellery, apparels, decoration, makeup etc. The wedding planning industry is also booming. In Jan, 2015, the wedding planning industry was pegged at $ 40 billion.
 

	Unique and interesting consumer trends observed in 2015 in the industry
 

	With global trends entering the indigenous market, Indian weddings are donning a more corporate look and feel, moving away from traditional themes.
 

	1. High degree of personalization - people spend more per guest (but call fewer guests) and try to integrate their love stories and interests in the decor, food and themes. 
 “Destination weddings are getting more exotic, with many weddings happening in Turkey, Europe, Sri Lanka, and more remote destinations in India,” said Sanna Vohra, Founder &amp; CEO of <keyword id="3247751" type="UNKNOWN" weightage="100" keywordseo="indear">Indear</keyword>.in 

	2. Modernization of ancient/ retro drapes, minimalist silhouettes, bold colors.
 

	3. People became more &amp; more fashion inclined, lot of experimentation, drama. Consumer spent a lot of time cross comparing
 

	4. Mix and match, accessories, a lot of tryouts in jewelry, artisans’ products. Hand-looms category grew 3x compared to last year.
 “We can tell that consumers are starting to trust online websites for their wedding purchases and this trend has mainly started in 2015. We are seeing increase in buying of heavy lehengas and sarees online. With few websites starting to offer home trial etc. this trend will change further in coming years as it makes it very easy for the consumers to buy their outfits online without wasting lot of time,” said Anupam Tulsyan, founder of <keyword id="3140859" type="UNKNOWN" weightage="100" keywordseo="Peachmode">Peachmode</keyword>. 

	Expectations from 2016 wedding season
 

	“We will continue to see a high degree of personalization, and also a willingness to experiment with traditions. Brides now prefer to wear gowns instead of a traditional saree to their receptions, depict their own love story on their mehendi and leave goody bags for guests in their hotel rooms to cure their hangovers. India has also started adopting a few western traditions, namely bachelor / bachelorette parties, the idea of bridesmaids, and grand wedding cakes!” said Sana.
 

	Technology has also taken over the wedding season &amp; so has buying habits. Lot of families &amp; planners alike are coming online to check latest trends in this wedding season.
 “For grooms we have seen a rise in Jodhpuri Sherwanis. These sherwanis are different from the traditional ones as most of them are handmade &amp; have light colors instead of the traditional red ones,” said Shailesh Jain, founder of <keyword id="3247750" type="UNKNOWN" weightage="100" keywordseo="mirraw">Mirraw</keyword>.com. 

	On the jewellery side, matte finish jewellery has seen a rise in demand. Necklaces which are heavy on gem stones are still a constant favorites amongst wedding shoppers.
 

	Employment generation 
 

	It continues to be significant with the wedding industry growing 25-30% YoY. It adds over 3 lac jobs a year (during season)
 

	Region wise trends PAN India 
	 
	North India leads in wedding spends, Kerala weddings focus more on gold.
 

	Though fashion and jewellery trends do differ from region to region (as does the ceremony itself) Bollywood is having a large effect on weddings across the nation, with lots of communities embracing ‘dhoom-dham’ sangeets, and glittery wedding outfits.
 

	General trends basis consumer behaviour, with respect to changing demands and preferences
 

	1. Heavy dupattas- Can be teamed up with all your monotone kurtas
 

	2. Statement jewellery piece - Chand ballis, Maang tikkas are in vogue. You can team them up with sarees as well as salwar kameez.
 

	3. Designer clutches - A nice clutch can add lot of glamour to your routine outfit. Pair it with simple chiffon saree or a plain kurta, it will catch everyone's attention.

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