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<ul><li><keyword id="17816462" type="General" weightage="80" keywordseo="Tata-Play-Binge" source="Denny">Tata Play Binge</keyword> is now available for non-DTH users as well. </li><li>The <keyword id="17816463" type="General" weightage="80" keywordseo="OTT-aggregator" source="Denny">OTT aggregator</keyword> offers access to up to 27 applications with one subscription. </li><li>Tata Play Binge offers monthly <keyword id="17816464" type="General" weightage="80" keywordseo="subscription-plans" source="Denny">subscription plans</keyword> starting at INR 249 per month. </li></ul>Tata Play Binge has said that it has become the biggest over-the-top or OTT aggregator platform in India, offering users access to 27 platforms at once. Keeping with the times, the Tata Play Binge service has now been available to all users and there is no requirement of having a DTH connection from the company. Tata Play Binge says that a single subscription offers access to 27 national, international and regional applications in 13 languages, including Disney+ Hotstar, ZEE5 and SonyLIV on mobile, desktop and television. If one subscribes to Tata Play Binge, one doesn’t have to take individual subscriptions to OTT platforms. The company’s plans allow up to four users to use the application at once to stream their favourite content. "Availability of many apps has made subscription to and search for content cumbersome for OTT viewers. Our years of experience in helping TV viewers subscribe to content of their choice and building an intuitive user interface that makes the discovery of content easy, has helped us create a similar platform, this time for OTT,” said Harit Nagpal, managing director and chief executive officer, Tata Play. Tata Play Bing subscription The Tata Play Binge subscription is available in two plans – Mega – The Mega plan is priced at INR 349 per month and offers access to all 27 applications and supports <keyword id="17816465" type="General" weightage="80" keywordseo="streaming" source="Denny">streaming</keyword> on four devices at once. Super – The Super Plan offers access to 22 applications for INR 249 a month. This plan also supports streaming on four devices at once. Tata Play Binge applications <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Disney+ Hotstar </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sun NXT </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hungama Play </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sony LIV </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ReelDrama </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Eros Now </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ZEE5 </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Voot Kids </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ShemarooMe </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jio Cinema </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Chaupal </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Curiosity Stream (Mega) </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hallmark </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Namma Flix </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">EPIC ON </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MX Player </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Planet Marathi </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Travelxp </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lionsgate Play (Mega) </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">manoramaMAX </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">DocuBay </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Aha </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Koode </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ShortsTV (Mega) </td></tr><tr><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">VROTT </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tarang Plus </td><td style="border-left:solid #000000 0.6260872500000001pt;border-right:solid #000000 0.6260872500000001pt;border-bottom:solid #000000 0.6260872500000001pt;border-top:solid #000000 0.6260872500000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Gaming </td></tr></tbody></table> Tata Play Binge launches campaign Meanwhile, Tata Play Binge has launched a campaign, Bachcha Bachcha Janta Hai, with <keyword id="17816466" type="General" weightage="80" keywordseo="Saif-Ali-Khan" source="Denny">Saif Ali Khan</keyword> and Kareena Kapoor Khan to promote its new offering. “Entertainment is a unifier unlike any, and it is an absolute delight to be a part of Tata Play Binge's journey to becoming the largest OTT aggregator in India. With an initiative like this, entertainment will know no limits, which is exactly how it should be,” said Bollywood actor Saif Ali Khan. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/smartphone-makers-urge-indian-government-to-reduce-input-tariffs-to-increase-competitiveness/articleshow/101272037.cms">Smartphone makers want India to take the fight to China and Vietnam further</a> <a href="https://www.businessinsider.in/tech/mobile/news/nothing-phone-2-pre-orders-to-begin-from-june-29-heres-how-to-book-yours/articleshow/101278663.cms">Nothing Phone (2) pre-orders to begin from June 29 – Here’s how to book yours</a> <a href="https://www.businessinsider.in/tech/mobile/news/jiophone-5g-leak-reveals-design-key-specifications-ahead-of-launch/articleshow/101209095.cms">JioPhone 5G leak reveals design, key specifications ahead of launch</a>

Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps

<ul><li><keyword id="12509524" type="General" weightage="20" keywordseo="ormax-brand-monitor" source="Orion">Ormax Brand Monitor</keyword> will track the performance of 16 <keyword id="5293670" type="General" weightage="20" keywordseo="ott-platforms" source="Orion">OTT platforms</keyword> every month using audience research.</li><li>OBM will report the performance of each brand on key brand variables such as Top-of-Mind Awareness, Unaided Awareness, Total Awareness, Brand Preference and <keyword id="12509523" type="General" weightage="20" keywordseo="ormax-brand-rating" source="Orion">Ormax Brand Rating</keyword> (a measure of Brand Satisfaction).</li></ul>Media consulting firm <keyword id="809814" type="General" weightage="20" keywordseo="ormax-media" source="Orion">Ormax Media</keyword> has announced the launch of an OTT Brand Health Tracking Tool called Ormax Brand Monitor (OBM). The tool is based on syndicated research conducted every month among SVOD &amp; AVOD audience across India, to track the performance of 16 OTT platforms on key brand measures. OBM is currently tracking the following 16 national platforms in India (in alphabetical order): ALT Balaji, Amazon Prime Video, Discovery+, Disney+ Hotstar, Eros Now, Hungama Play, Jio (TV/ Cinema), Lionsgate Play, MX Player, Netflix, ShemarooMe, Sony LIV, Ullu, Voot, YouTube and ZEE5. New platforms will be added when they are launched. Regional platforms can avail a customised version of OBM for their respective markets. Speaking about Ormax Brand Monitor, <keyword id="161338" type="General" weightage="20" keywordseo="shailesh-kapoor" source="Orion">Shailesh Kapoor</keyword>, Founder &amp; CEO, Ormax Media said: “The Indian OTT market has seen rapid growth over the last two years. An estimated 353 Million Indians are watching digital videos every month, of which 110 Million have access to paid content. In a rapidly-evolving environment, keeping a check on the brand’s health carries immense value. Platforms that can build strong brands over the next 12-24 months will reap the benefits for many years to come. OBM is an industry-wide syndicated tool that allows brands to assess their brand’s equity, both positive and negative, every month, and take corrective action via marketing and content production &amp; acquisition”. Every month, OBM will report the performance of each brand on key brand variables such as Top-of-Mind Awareness, Unaided Awareness, Total Awareness, Brand Preference and Ormax Brand Rating (a measure of Brand Satisfaction). Additionally, the track will cover two new parameters every month, such as quality of UX/UI, genre performance of brands and social media visibility, among others. Subscribers will get access to brand performance by key demographic segments, such as gender, age, markets and audience type (SVOD vs. AVOD). The first Ormax Brand Monitor report, based on audience research conducted in October 2021, is now available for subscription.

Ormax Media launches monthly OTT brand health tracking tool

New Delhi, June 5 (IANS) Chinese technology brand OnePlus on Friday launched a new dedicated Amazon Prime Video section on Oxygen Play platform for its TVs. The launch of this new feature on OnePlus TV's Oxygen Play further aims to enhance the overall user experience provided by the company on both OnePlus TV 55 Q1 and OnePlus TV 55 Q1 Pro, the company said in a statement. "With this feature new and existing OnePlus TV users will now be able to directly view popular movies and series exclusively from Amazon Prime Video Library through an integrated channel on Oxygen Play," said OnePlus. As an add-on benefit, OnePlus users can easily access a variety of carefully curated content from Prime Video's extensive library without having to scroll through at length. OnePlus TV has already partnered with prominent names such as Netflix, Spotify, ZEE5, Voot, SonyLIV, EROS Now, Hungama, MX Player, ShemarooMe and JioSaavn. The OnePlus TV starts at Rs 69,900 and is currently available for purchase on Amazon.in and retail outlets. --IANS wh/na

OnePlus TV brings dedicated Amazon Prime Video section to Oxygen Play

<ul><li>After the comeback of epics such as Ramayan and Mahabharat, there is a huge demand for classics. Riding on the nostalgia wave, <keyword id="2810265" type="PERSON" weightage="20" keywordseo="ott-players">OTT players</keyword> are also using their old content. </li><li>For the first time in history, to overcome the restrictions and market their content in the best way possible, OTT players have tied up with TV channels to push their content. </li></ul>After Doordarshan brought back its two epics, Ramayan and Mahabharat, Star TV and Sony followed the trend and is taking us back to the golden era by rerunning some old shows like Sarabhai VS Sarabhai, Khichdi, CID, and Aahat respectively. Now owing to the fact that production has been stalled till the lockdown is lifted, OTT platforms are taking a similar route. While ShemarooMe is premiering Bollywood movies every Friday, it has also seen a huge jump in people watching classic movies. “There is a lot of experimentation happening right now -- the audience is actually going back and watching blockbuster movies from the past such as Jaane Bhi Do Yaaron or older shows like Nukkad. And it’s been consumed by the younger generation too. So, that's opening up a new set of content for a new set of audience who have not been exposed to it till now. And that's sort of interesting for us as a platform to wait and watch,” shares Rahul Mishra, Head Marketing and Communications, Shemaroo Entertainment. <keyword id="4241922" type="PERSON" weightage="20" keywordseo="ALTBalaji">ALTBalaji</keyword>, on the other hand, which already has a huge library of content, is also considering bringing back a few of its classic, much-loved serials. Moreover they are also in talks with other platforms for content syndications, to broaden their content offering. “We are utilising this time to do business syndications, we did one with ZEE. We are also utilising our vast content library and queuing up our originals ready,” said Divya Dixit, SVP, Marketing, Analytics &amp; Direct Revenue, ALTBalaji. <keyword id="7444876" type="UNKNOWN" weightage="20" keywordseo="Discovery-Plus">Discovery Plus</keyword> is also leveraging its global partnerships to help consumers stay indoors and stream the outdoors. To stay relevant in today’s environment, they have lined up COVID-19 documentaries. “Discovery has a lot of content that hasn’t been exposed to Indian audience. We have a strong global library to sustain for a long period of time. For us, it’s a mix of marquee specials, global library and partnership content. We already had a couple of pieces ready on Coronavirus, we are trying to stay relevant as we can,” said Issac John, Business Head – Digital (South Asia), Discovery. Moreover, with gaming seeing a spike across the world, platforms like <keyword id="2214311" type="ORGANIZATION" weightage="20" keywordseo="Mx-player">MX Player</keyword>, that had recently introduced gaming on its platform, has an edge as people are on the lookout for different modes of entertainment. “We introduced gaming about 8-10 weeks back and in the last five weeks, it has seen a 4X surge in engagement. And we are using that inventory available on our platform to cross promote our own shows. In terms of the number of games played by one user and the time spent by that user on the gaming tab is actually something that we didn't expect and we are actually using that to cross promote our own shows,” said Abhishek Joshi, Head of Marketing and Business Partnerships, MX Player. He also shared that MX Player has recently inked a content deal with Sony Pictures Television and Paramount. “We are the first Indian AVOD platform to have struck such a deal with an international studio.” Tough times are pushing marketers to come up with creative ways to sell their content. Disney+ Hotstar original series Hostages is now airing on Disney-owned TV channel Star Plus. For the first time in history, OTT content is broadcasted on a TV channel. ALTBalaji has also partnered with ZEEL to broadcast its originals such as Kehne Ko Humsafar Hain, Baarish, Karrle Tu Bhi Mohabbat. Joshi says, “While this integration has happened at an unfortunate time, it will help the OTT players embark on a collaborative journey rather than an either-or strategy, which we have always been speaking about.”

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Tata Play Binge claims becoming India’s biggest OTT aggregator with 27 apps

Sourabh Jain

Ormax Media launches monthly OTT brand health tracking tool

BI India Partner

OnePlus TV brings dedicated Amazon Prime Video section to Oxygen Play

IANS

OTT players bank on content archives and work on content syndication to meet the rising demand due to the COVID-19 lockdown

Samarpita

Karuna

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